$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Experienced Product Manager
David McCoy
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior digital professional with a passion for defining, creating and iterating high quality, innovative, mobile products with a key focus on the User. Commercial background with Agile development experience. Ability to communicate with all stakeholders across the business.
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2019 - 2019
temp
Snr Product Manager
News UK.
News UK is one of the leading media companies in the UK running national newspapers (The Times and The Sun) and national radio stations (talkSPORT, talkRADIO and Virgin)
My role, within the Wireless division, was to develop a new mobile app for talkSPORT with a new audio platform that will be utilised across the business. Working closely with multiple stakeholders this was delivered in a very tight timescale working with a new internal app platform (Reel).
Key targets in the development were listening hours and revenue, meaning a close focus on the UX and ease of user journey and the integration of a new audio ad platform utilising customer data as effectively as possible. This meant integrating ad servers, a DMP and SSP and ensuring the audio experience to the user remained consistent across platforms.
My role, within the Wireless division, was to develop a new mobile app for talkSPORT with a new audio platform that will be utilised across the business. Working closely with multiple stakeholders this was delivered in a very tight timescale working with a new internal app platform (Reel).
Key targets in the development were listening hours and revenue, meaning a close focus on the UX and ease of user journey and the integration of a new audio ad platform utilising customer data as effectively as possible. This meant integrating ad servers, a DMP and SSP and ensuring the audio experience to the user remained consistent across platforms.
UX, Product Manager, Integration, Radio, User journey, Audio, Wireless, Development, App, DMP, Manager
2017 - 2019
job
Snr Mobile Product Manager
TheStreet.
The Street is a leading source of financial news, data and recommendations for the independent investor. My role was to define the strategy based on the KPIs from the business and to iterate the product accordingly. The key target was to grow the number and value of subscribers coming through the app. To achieve this I worked on three areas
Product - ensure the product was best in breed against competitors and targets what research had said about the key user requirements in both usability and design.
Promotion - promoting both for app downloads and then to convert to subscription
Messaging - understanding the alerts and email the user want and creating a personalised Message Centre where they can control both email and Push Notifications
Additionally I managed a team of three developers and a UX specialist dealing not only with allocating work but man management as well.
Product - ensure the product was best in breed against competitors and targets what research had said about the key user requirements in both usability and design.
Promotion - promoting both for app downloads and then to convert to subscription
Messaging - understanding the alerts and email the user want and creating a personalised Message Centre where they can control both email and Push Notifications
Additionally I managed a team of three developers and a UX specialist dealing not only with allocating work but man management as well.
Design, UX, Research, Usability, Management, Product Manager, Usability & UX, App, Manager
2016 - 2017
temp
Mobile Product Manager
HSBC.
One of team of three Product Managers defining and creating new user app to be rolled out across over ten million account holders worldwide. Worked on defining requirements from multiple stakeholders and regulatory bodies, building road map for launch and further iterations and working closely with the development team.
Targeted specifically on the strategy for messaging within the app and the integration of an AI based selection system, showing promotion, advice and advance notice messages based on the user's locations, transactions and general usage.
The old app had a rating of 2.4 on the Apple App Store - the new app has a rating of 4.7 so the MVP launch hit one of its key aims
Targeted specifically on the strategy for messaging within the app and the integration of an AI based selection system, showing promotion, advice and advance notice messages based on the user's locations, transactions and general usage.
The old app had a rating of 2.4 on the Apple App Store - the new app has a rating of 4.7 so the MVP launch hit one of its key aims
Product Manager, Integration, Ai, Development, App, Regulatory, Manager
2015 - 2016
job
Mobile Product Manager
Northern & Shell.
Northern & Shell - Jan '15 - May '16 - Mobile Product Manager
Product Owner for all native apps across Northern & Shell portfolio (Daily Express, Daily Star and OK! Magazine). Created mobile strategy working with key stakeholders and senior management and wrote specification for new app platform.
Targeted at improving user interaction and revenue per user. The strategy was developed to integrate the latest UX knowledge and utilize leading edge ad tech products (geo targeting, data utilization and native ad formats). An additional imperative was to integrate closely into the group CRM strategy.
After the release of the apps the usage increased by 40% and revenue by 180%
Product Owner for all native apps across Northern & Shell portfolio (Daily Express, Daily Star and OK! Magazine). Created mobile strategy working with key stakeholders and senior management and wrote specification for new app platform.
Targeted at improving user interaction and revenue per user. The strategy was developed to integrate the latest UX knowledge and utilize leading edge ad tech products (geo targeting, data utilization and native ad formats). An additional imperative was to integrate closely into the group CRM strategy.
After the release of the apps the usage increased by 40% and revenue by 180%
UX, CRM, Product owner, Management, Product Manager, Apps, App, Express, Native, Manager
2013 - 2014
job
Mobile Product Manager
Trinity Mirror Group.
Product Owner for the full suite of apps across Trinity Mirror (14 titles, across iOS and Android)
Titles include Daily Mirror, Daily Record, Manchester Evening News, Birmingham Mail, Liverpool Echo and Mirror Football). Worked with external agency on backlog as well as internal stakeholders on upgrades and improvements.
Built on and improved existing display and video ad setup, testing new sections, ad tagging and formats to maximize revenue directly and via programmatic Within 12 months page impressions trebled, unique users doubled, and revenue grew by 400%
On top of maintaining existing apps created the Business Case, Strategy and Specification for new apps platform. Based on extensive research on competitors, analytics analysis and user testing the platform was developed in-house to improve the user experience, update the social interaction and develop new revenue streams in addition to standard display ad positions.
Titles include Daily Mirror, Daily Record, Manchester Evening News, Birmingham Mail, Liverpool Echo and Mirror Football). Worked with external agency on backlog as well as internal stakeholders on upgrades and improvements.
Built on and improved existing display and video ad setup, testing new sections, ad tagging and formats to maximize revenue directly and via programmatic Within 12 months page impressions trebled, unique users doubled, and revenue grew by 400%
On top of maintaining existing apps created the Business Case, Strategy and Specification for new apps platform. Based on extensive research on competitors, analytics analysis and user testing the platform was developed in-house to improve the user experience, update the social interaction and develop new revenue streams in addition to standard display ad positions.
User Experience, IOS, Video, Android, Research, User testing, Product owner, Product Manager, Analytics, Business Case, Apps, Testing, Programmatic, Manager, Social
2013 - 2013
freelance
time with my two pre-school children and various volunteer positions
Sabbatical.
2008 - 2013
job
Digital Product Manager
Random House Group.
Reporting to the MD of Ebury, a division of Random House, the role of Digital Product Manager was to own and develop digital products (both online and mobile) utilising high quality content creating additional revenue and brand awareness. Worked with external developers acting as key contact and Product Owner utilizing Scrum techniques in product delivery.
As Product Owner of The Good Pub Guide, created industry leading location-based iPhone app, putting together business case, developing app spec, hiring and managing developers, acting as Scrum Product Owner during development and releasing to App Store. The app was immediately highly successful - hitting #! In Food and Drink (UK) on iTunes in all three years I was involved
Product owner for the online versions of the Guide from creation through ongoing development of the website utilising user feedback and analytics data analysis. Ensuring high quality search tools for quality user experiences as well as integrating display, search and affiliate advertising to maximize revenue. Finding and building long term relationship with affiliate, content, traffic and commercial partners was paramount.
As Product Owner of The Good Pub Guide, created industry leading location-based iPhone app, putting together business case, developing app spec, hiring and managing developers, acting as Scrum Product Owner during development and releasing to App Store. The app was immediately highly successful - hitting #! In Food and Drink (UK) on iTunes in all three years I was involved
Product owner for the online versions of the Guide from creation through ongoing development of the website utilising user feedback and analytics data analysis. Ensuring high quality search tools for quality user experiences as well as integrating display, search and affiliate advertising to maximize revenue. Finding and building long term relationship with affiliate, content, traffic and commercial partners was paramount.
Data Analysis, Scrum, Advertising, Product owner, Product Manager, Content, Analytics, Website, Business Case, Affiliate, Development, App, Search, Guide, Online, Manager
2005 - 2008
job
Publisher Account Manager
ValueClick Media (Conversant).
ValueClick Media was one of the UK's leading online advertising networks monetizing ad impressions for over 10,000 sites. The key component of the role was account managing specific sites for targeted display advertising and integrated solutions (e.g. PriceRunner, Delia Online, Sony BMG, Big Brother) this entailed creating an advertising strategy, sales collateral, building a sales story, developing integrated advertising options and supporting the sales team on meetings as the site expert
Advertising, Account Manager, Sales, Online, Manager
My education
Reading University
Somepostgraduate, Trainee Teacher
Somepostgraduate, Trainee Teacher
University of Nottingham
Bachelors, N/a
Bachelors, N/a
David's reviews
David has not received any reviews on Worksome.
Contact David McCoy
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to David directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark