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Senior
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jobs
Copywriter and content strategist
Ralph Greenland
,
Hove, United Kingdom
Experience
Other titles
Skills
I'm offering
With over 10 years’ experience working with big tech and non profits, I live by a simple philosophy - authenticity.
So, whether your focus is on content generation, developing a strategy, or simply harnessing your brand voice, I can help.
So, whether your focus is on content generation, developing a strategy, or simply harnessing your brand voice, I can help.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
EMEA Content Marketing Manager
Google.
I lead content strategy across EMEA to support campaign teams and tell the Google Cloud story
globally. Key responsibilities include:
● Leading EMEA content strategy to position highly relevant content for each step within the customer experience
● Building user journeys that align with Global objectives and act as roadmaps for core EMEA
campaign activity
● Enjoying highly collaborative relationships with regional and global teams to make efficient
use of content and resources
● Managing localisation processes and curating content pipelines to bolster campaign planning
for regional marketers
● Supporting both demand generation and pipeline acceleration with highly effective and relevant content, from webinars and blogs to social selling and events
● Managing agencies and suppliers to support campaign activity through the funnel
globally. Key responsibilities include:
● Leading EMEA content strategy to position highly relevant content for each step within the customer experience
● Building user journeys that align with Global objectives and act as roadmaps for core EMEA
campaign activity
● Enjoying highly collaborative relationships with regional and global teams to make efficient
use of content and resources
● Managing localisation processes and curating content pipelines to bolster campaign planning
for regional marketers
● Supporting both demand generation and pipeline acceleration with highly effective and relevant content, from webinars and blogs to social selling and events
● Managing agencies and suppliers to support campaign activity through the funnel
Content marketing, Marketing, Customer experience, Cloud, Google cloud, Content, Blogs, Support, Content strategy, Campaign, Google, Manager, Processes, Social
2014 - 2018
job
Senior Content Marketing Manager, Rackspace
unknown.
Working for a leading technology company, I managed a content team to drive leads, build thought
leadership and empower the sales team. Key responsibilities included:
● Building and managing thought leadership and sales enablement programmes (since implementation blog engagement increased 91% with a 50% drop in bounce rate)
● Developing messaging frameworks and brand positioning to bring consistency to campaigns
● Working throughout the sales funnel to integrate content strategy and enrich demand-gen
content (landing pages increased 105% in engagement and 50% in conversions)
● Leading project teams, content specialists, suppliers and agencies to deliver industry-leading
content across all channels
● Being fully accountable for all content, including both digital channels and print media
● Working closely with CTO and VP of Marketing to deliver a go-to-market strategy with content
at its core
leadership and empower the sales team. Key responsibilities included:
● Building and managing thought leadership and sales enablement programmes (since implementation blog engagement increased 91% with a 50% drop in bounce rate)
● Developing messaging frameworks and brand positioning to bring consistency to campaigns
● Working throughout the sales funnel to integrate content strategy and enrich demand-gen
content (landing pages increased 105% in engagement and 50% in conversions)
● Leading project teams, content specialists, suppliers and agencies to deliver industry-leading
content across all channels
● Being fully accountable for all content, including both digital channels and print media
● Working closely with CTO and VP of Marketing to deliver a go-to-market strategy with content
at its core
Content marketing, Marketing, Print, Leadership, Content, Sales, Blog, Technology, Landing pages, Cto, Implementation, Content strategy, Go, Manager
2013 - 2014
job
Digital Content Manager - International
unknown.
World Animal Protection
I led a major content re-brand across 16 country websites and their affiliate digital channels. Key
responsibilities included:
● Managing International content team and training regional offices in best practice
● Heading up content creation, UX development and management globally
● Developing and delivering global content, SEO and social media strategies
● Establishing marketing and brand-performance frameworks, complete with KPIs
● Working closely with senior management to develop content strategy
● Agency, supplier and budget management
I led a major content re-brand across 16 country websites and their affiliate digital channels. Key
responsibilities included:
● Managing International content team and training regional offices in best practice
● Heading up content creation, UX development and management globally
● Developing and delivering global content, SEO and social media strategies
● Establishing marketing and brand-performance frameworks, complete with KPIs
● Working closely with senior management to develop content strategy
● Agency, supplier and budget management
Management, Social, Manager, UP, LED, International, Content strategy, Development, Affiliate, Content, Social Media, Budget, Social media strategies, Training, Content creation, Websites, UX, Seo, Marketing
2009 - 2013
job
Digital Content Manager, SolarAid
unknown.
Working for this disruptive social enterprise I gained a huge amount of responsibility in digital
marketing. Key responsibilities included:
● Running digital marketing strategy and brand development
● Developing tone of voice and brand identity, including full website migration and rebrand
● Managing campaign planning and implementation
● Owning video production, social media, PPC, Google Analytics and website content
● Delivering a full website rebuild, including content auditing and UX development
● Training regional marketing staff in social media and brand best practice
● Leading up to 80 volunteers at live events
marketing. Key responsibilities included:
● Running digital marketing strategy and brand development
● Developing tone of voice and brand identity, including full website migration and rebrand
● Managing campaign planning and implementation
● Owning video production, social media, PPC, Google Analytics and website content
● Delivering a full website rebuild, including content auditing and UX development
● Training regional marketing staff in social media and brand best practice
● Leading up to 80 volunteers at live events
Website, Social, Manager, UP, Production, Enterprise, Google, Campaign, Development, Implementation, Digital Marketing Strategy, Digital Marketing, Analytics, Content, PPC, Training, UX, Video, MArketing Strategy, Google analytics, Marketing, Social Media
2008 - 2009
job
Researcher
unknown.
BBC and Channel 4
Following my post-graduate degree in Journalism I gained experience working in TV production. Key
responsibilities included:
● On-set production of live TV and documentary-style content
● Managing contributor and talent relationships
● Research for feature series and reporting to senior producer
Following my post-graduate degree in Journalism I gained experience working in TV production. Key
responsibilities included:
● On-set production of live TV and documentary-style content
● Managing contributor and talent relationships
● Research for feature series and reporting to senior producer
Research, Content, Producer, Researcher, TV, Live tv, Feature, Production
My education
City College Brighton
N/a, NCTJ
N/a, NCTJ
University of the West of England
Bachelors, Cultural and Media Studies (Minor in Journalism)
Bachelors, Cultural and Media Studies (Minor in Journalism)
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