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Strong marketing lead with a specialism in brand partnerships
Gemma Brooks
,
WARE, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly accomplished Head of Marketing and Partnerships, ready to channel an impressive background in driving the success
of marketing strategies, leading the development of brand experience, promoting company reputation and leading
engagement activities for the corporation. A confident negotiator, engaging well with the customer, external stakeholders
and team members. Defines and executes effective strategies that drive profitable high growth opportunities. Forges and
develops relationships with client stakeholders and penetrates target customers and markets. Renowned as a tenacious self-
starter, with the energy and desire to succeed, continually embraces new challenges and thrives in highly pressurised and
demanding marketing environments.
of marketing strategies, leading the development of brand experience, promoting company reputation and leading
engagement activities for the corporation. A confident negotiator, engaging well with the customer, external stakeholders
and team members. Defines and executes effective strategies that drive profitable high growth opportunities. Forges and
develops relationships with client stakeholders and penetrates target customers and markets. Renowned as a tenacious self-
starter, with the energy and desire to succeed, continually embraces new challenges and thrives in highly pressurised and
demanding marketing environments.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
HEAD OF MARKETING & PARTNERSHIPS
Snatch HQ.
Appointed to work for the developer of an augmented reality (AR) mobile game, which uses the mobile device GPS
to locate and win prizes for the player via a mobile app, leading all aspects of the Marketing and Partnerships
division for Unilever Ventures start up, Snatch (www.snatchhq.com)
• Uncover insights and strategies to develop and implement brand and marketing strategies, alongside
conceptualisation, design and execution of and brand partnership approaches
• Create the marketing and partnership department from the grass-roots up, entailing development and set-up of all
processes, methodologies, tools and systems for the marketing division
• Oversee and grow the marketing team, driving staff to deliver national brand campaigns including ATL, social, in-
app, email and PR; held ultimate accountability for a £600k marketing budget
• Recruit, shape and drive the partnerships team to secure over 250 brand partner activations
• Deliver in line with financial targets, increasing sales, including management of affiliate partners, AWIN and Web
Gains
to locate and win prizes for the player via a mobile app, leading all aspects of the Marketing and Partnerships
division for Unilever Ventures start up, Snatch (www.snatchhq.com)
• Uncover insights and strategies to develop and implement brand and marketing strategies, alongside
conceptualisation, design and execution of and brand partnership approaches
• Create the marketing and partnership department from the grass-roots up, entailing development and set-up of all
processes, methodologies, tools and systems for the marketing division
• Oversee and grow the marketing team, driving staff to deliver national brand campaigns including ATL, social, in-
app, email and PR; held ultimate accountability for a £600k marketing budget
• Recruit, shape and drive the partnerships team to secure over 250 brand partner activations
• Deliver in line with financial targets, increasing sales, including management of affiliate partners, AWIN and Web
Gains
Affiliate, Social, That you, Processes, UP, Web, App, GPS, Development, Marketing, Developer, Sales, Augmented Reality, Management, Pr, Budget, Design
2017 - 2017
temp
PARTNERSHIPS DIRECTOR
O2 Priority (Cherry).
Led the strategic development, implementation and evaluation of the partnerships plan that supports the 17/18
growth strategy for the O2 priority to drive the customer volume, retention and partnership revenue and EBITDA
annual targets
growth strategy for the O2 priority to drive the customer volume, retention and partnership revenue and EBITDA
annual targets
Growth strategy, Growth, Implementation, Development, Retention, LED
2016 - 2017
job
MARKETING/PARTNERSHIPS DIRECTOR
WHYNOT!.
Apr 2016 - Apr 2017
Upon promotion (previously Head of Partnerships & Promotions), proposed, devised and implemented effective business development and marketing approaches to secure five group agencies; oversaw all elements of branding, PR and website activity across the brands, offering Shopper, Experiential, Creative and Data services
• Contributed to the sustainment and expansion of the partnerships division, acting at the strategic lead for all partnership accounts, utilising strong negotiation skills when securing partnership deals
• Wholly answerable for brand development of the group and its five agency brands, including leading the design, build and management of the website
• Responsible for all elements of the new business strategy including driving pitch work, business networking events and PR strategy
• Boosted social media presence and improved the company's reputation through successfully managing social media
and direct programmes
Upon promotion (previously Head of Partnerships & Promotions), proposed, devised and implemented effective business development and marketing approaches to secure five group agencies; oversaw all elements of branding, PR and website activity across the brands, offering Shopper, Experiential, Creative and Data services
• Contributed to the sustainment and expansion of the partnerships division, acting at the strategic lead for all partnership accounts, utilising strong negotiation skills when securing partnership deals
• Wholly answerable for brand development of the group and its five agency brands, including leading the design, build and management of the website
• Responsible for all elements of the new business strategy including driving pitch work, business networking events and PR strategy
• Boosted social media presence and improved the company's reputation through successfully managing social media
and direct programmes
Social Media, Marketing, Design, Business development, Business strategy, Branding, Networking, Pr, Management, Website, Development, Social
2014 - 2016
job
HEAD OF PARTNERSHIPS & PROMOTIONS
WHYNOT!.
• Headhunted to lead a team of 15, offered guidance and provided the creative thinking, strategic planning and execution of all partnership campaigns and events
• Managed all partnership activities for 6-8 clients including on-packs (package redesign, neck collars and stickers), in-
store/in-club activity and orchestrating online campaigns
• Oversaw the technical development of digital platforms to facilitate tactical campaigns and long-term member reward programmes including driving platform integration to pave the way for a seamless customer journey
• Managed all partnership activities for 6-8 clients including on-packs (package redesign, neck collars and stickers), in-
store/in-club activity and orchestrating online campaigns
• Oversaw the technical development of digital platforms to facilitate tactical campaigns and long-term member reward programmes including driving platform integration to pave the way for a seamless customer journey
Strategic Planning, Integration, Development, Redesign, Planning, Online
2013 - 2013
job
PARTNERSHIPS ACCOUNT DIRECTOR
Mediator Ltd.
Responsible for the overall management of the portfolio of agency accounts, including renowned partners such as UKTV, Superdrug, Legoland and Just Eat; collaborated with clientele to deliver exceptional, award-winning partnership campaigns (IPM gold winner: Dave’s Man Chair, 2014)
• Nurtured, coached and developed staff (AMs and AEs), encouraging professional development; chaired performance reviews, and highlighted and addressed training needs
• Nurtured, coached and developed staff (AMs and AEs), encouraging professional development; chaired performance reviews, and highlighted and addressed training needs
Management
2009 - 2012
job
PARTNERSHIPS ACCOUNT DIRECTOR
Havas Media.
Successfully managed strategic partnerships and secured promotion deals, resulting in service development offerings throughout the Havas groups across leisure, retail, travel and media clientele
• Conceptualised, created and delivered a selection of exploratory activities across iconic brands such as Armani Emporium and Peroni, Isklar and Festival Republic (Big Chill, Reading, Leeds and more)
• Executed on-pack / in-pack and in-store promotions for clients and partners including bmibaby, DKNY, Brother and Grants Whisky (Gold IPM award winning campaign, 2013)
• Demonstrated effective negotiation skills when successfully trading advertising space (Eyes sites at Manchester Airport) for corporate value exchange at Chill Factore Ski Centre
• Conceptualised, created and delivered a selection of exploratory activities across iconic brands such as Armani Emporium and Peroni, Isklar and Festival Republic (Big Chill, Reading, Leeds and more)
• Executed on-pack / in-pack and in-store promotions for clients and partners including bmibaby, DKNY, Brother and Grants Whisky (Gold IPM award winning campaign, 2013)
• Demonstrated effective negotiation skills when successfully trading advertising space (Eyes sites at Manchester Airport) for corporate value exchange at Chill Factore Ski Centre
Retail, Service, Development
2004 - 2009
job
CRM ACCOUNT MANAGER
Visible Results Ltd.
CRM, Account Manager, Manager
2002 - 2003
internship
ASSISTANT JUNIOR BUYER
Jaeger.
Jaeger.
2003 - 2003
internship
JUNIOR PRESS OFFICER
Monsoon.
2003
My education
2000
-
2004
University of Brighton
Bachelors, Retail Marketing Management
Bachelors, Retail Marketing Management
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