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Highly experienced marketing professional specialising in copywriting, content marketing, SEO, social media, strategic communications and website content audits..
Kirsty Matthewson
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
Professional copywriting services including SEO website copy, blogs, news articles, press releases, case studies, brochures, newsletters and e-marketing campaigns.
Tone of voice and website content audits.
SEO support and analysis.
Social media management and analysis.
Marketing and communications strategy.
Competitor analysis.
A reliable, friendly, creative and flexible professional who works hard to help your business achieve its goals.
Tone of voice and website content audits.
SEO support and analysis.
Social media management and analysis.
Marketing and communications strategy.
Competitor analysis.
A reliable, friendly, creative and flexible professional who works hard to help your business achieve its goals.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance Copywriter
Kirsty Matthewson Copywriting.
Professional copywriting services including long and short-form blogs and news articles, SEO
web copy, case studies, whitepapers, brochures, press releases, editing and proofreading.
● Marketing communications consultancy including website content audits, content marketing
strategy and brand development.
web copy, case studies, whitepapers, brochures, press releases, editing and proofreading.
● Marketing communications consultancy including website content audits, content marketing
strategy and brand development.
Content marketing, Marketing, Seo, Copywriting, Copywriter, Proofreading, Content, Website, Blogs, Development, Web
2016 - 2018
job
Marketing and Communications Manager
Planning Portal, Bristol.
● Managed strategic marketing communications to support overall business objectives.
● Produced collateral to promote new and existing products and services.
● Analysed campaign performance with responsibility for testing messaging and design to optimise engagement and conversions.
● Utilised SEO and CRO techniques to refine content and customer journeys.
● Led on PR and content outreach.
● Managed strategic partner development.
● Managed social media channels.
● Had overall responsibility for brand and corporate identity.
● Managed internal communications.
● Coordinated event participation and promotion.
● Produced collateral to promote new and existing products and services.
● Analysed campaign performance with responsibility for testing messaging and design to optimise engagement and conversions.
● Utilised SEO and CRO techniques to refine content and customer journeys.
● Led on PR and content outreach.
● Managed strategic partner development.
● Managed social media channels.
● Had overall responsibility for brand and corporate identity.
● Managed internal communications.
● Coordinated event participation and promotion.
Strategic Marketing, Social, LED, Manager, Campaign, Cro, Development, Testing, Support, Social Media, Corporate identity, Content, Pr, Event, Seo, Design, Marketing
2016 - 2016
job
Digital Marketing Coordinator - SEO and Content Marketing
Gradwell Communications.
● Coordinated marketing activity across three product sectors.
● Managed SEO, CRO, customer journey and link building.
● Delivered integrated content marketing, PR, social media and lead generation campaigns.
● Managed external multi-disciplinary agency.
● Managed SEO, CRO, customer journey and link building.
● Delivered integrated content marketing, PR, social media and lead generation campaigns.
● Managed external multi-disciplinary agency.
Digital Marketing, Social Media, Content marketing, Marketing, Seo, Pr, Content, Coordinator, Cro, Social
2015 - 2016
freelance
Marketing Consultant
unknown.
Created a digital marketing roadmap to meet the acquisition and retention goals of a new
challenger brand.
● Carried out a comprehensive competitor analysis including keyword targeting, backlinks, PR
and lead generation tactics.
● Implemented SEO of website and customer portal including CRO and keyword targeting.
● Set up and managed social media channels and assisted with policy, style guide and crisis
response strategy.
● Assisted with content generation and communications strategy.
challenger brand.
● Carried out a comprehensive competitor analysis including keyword targeting, backlinks, PR
and lead generation tactics.
● Implemented SEO of website and customer portal including CRO and keyword targeting.
● Set up and managed social media channels and assisted with policy, style guide and crisis
response strategy.
● Assisted with content generation and communications strategy.
Digital Marketing, Social Media, Marketing, Seo, Pr, Content, Website, Cro, Retention, Guide, Portal, UP, Social
2010 - 2015
job
Marketing Manager and Senior Copywriter
Expolink Europe Ltd.
Developed and delivered multichannel marketing campaigns across three business sectors,
incorporating strategies for engagement, acquisition, retention and advocacy.
● Led all SEO, social media and content marketing activity to drive high quality traffic to the website and specific landing pages.
● Developed buyer personas and lead scoring mechanisms across a wide variety of business
sectors to deliver personalised, timely communications and promote effective internal sales
processes.
● Produced all marketing collateral.
● Identified and forged partnerships with a number of high-profile trade publications to enhance
brand positioning and promote thought leadership through strategic content marketing.
incorporating strategies for engagement, acquisition, retention and advocacy.
● Led all SEO, social media and content marketing activity to drive high quality traffic to the website and specific landing pages.
● Developed buyer personas and lead scoring mechanisms across a wide variety of business
sectors to deliver personalised, timely communications and promote effective internal sales
processes.
● Produced all marketing collateral.
● Identified and forged partnerships with a number of high-profile trade publications to enhance
brand positioning and promote thought leadership through strategic content marketing.
Social Media, Content marketing, Marketing, Seo, Copywriter, Content, Leadership, Sales, Website, Landing pages, Retention, Manager, LED, Processes, Social
2009 - 2010
job
Marketing and Communications Officer
National Trust of Ireland.
Assisted with development of a marketing communications strategy to engage a younger
demographic.
● Organised a national photography competition and managed promotion and PR relating to this.
● Researched and produced articles for the website, magazine and newsletter.
demographic.
● Organised a national photography competition and managed promotion and PR relating to this.
● Researched and produced articles for the website, magazine and newsletter.
Marketing, Photography, Pr, Website, Development
2005 - 2008
job
Operations Supervisor
Autotrader Magazine.
Supervised a department providing a pre-production quality control, proofing and operational
service to sales, design and production departments.
● Coordinated external and internal ad and image supply and pre-production processes.
● Assisted in coordinating systems and production move from external organisation to Autotrader based in the UK.
service to sales, design and production departments.
● Coordinated external and internal ad and image supply and pre-production processes.
● Assisted in coordinating systems and production move from external organisation to Autotrader based in the UK.
Design, Sales, Service, Organization, Production, Processes
2001 - 2007
job
Marketing and Communications Assistant
Editorial.
● Assisted with content strategy and editorial calendar.
● Carried out copywriting, sub-editing and proofing duties.
● Helped coordinate the production move from print to web.
● Assisted in the development and maintenance of a community forum.
● Liaised with publishing houses and record labels for product supply and press material.
● Helped manage marketing, events and PR relating to the products.
● Carried out copywriting, sub-editing and proofing duties.
● Helped coordinate the production move from print to web.
● Assisted in the development and maintenance of a community forum.
● Liaised with publishing houses and record labels for product supply and press material.
● Helped manage marketing, events and PR relating to the products.
Marketing, Copywriting, Print, Pr, Content, Development, Content strategy, Community, Web, Production
My education
1999
-
2002
Bath Spa University
Bachelors, English
Bachelors, English
1993
-
1994
Cassio College
Secondary, English Language and Literature (Minor in Communication Studies)
Secondary, English Language and Literature (Minor in Communication Studies)
1988
-
1992
Ashlyns School
GCSEs, N/a
GCSEs, N/a
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