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Growth Enablement Expertise
Craig Spence
,
Bromley, United Kingdom
Experience
Other titles
Skills
I'm offering
I have been working in the creative and production industry for 18 years, mostly across solution delivery for major global brands. Sales and marketing is my strength and although the new business landscape is changing, my ability to adapt and understand behaviour of the audience has helped me throughout my years.
Took a leap to the word of self employment this year, I have been fortunate enough to be involved with some interesting projects across sales and marketing for established businesses and start ups. I wish I had done this sooner!
My attributes:
Significant experience in working with businesses in transforming their approach to market. I have a wealth of contacts covering multiple regions especially across marketing and procurement functions in the private sector.
Took a leap to the word of self employment this year, I have been fortunate enough to be involved with some interesting projects across sales and marketing for established businesses and start ups. I wish I had done this sooner!
My attributes:
Significant experience in working with businesses in transforming their approach to market. I have a wealth of contacts covering multiple regions especially across marketing and procurement functions in the private sector.
Markets
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Director of Growth
The Hut Group ( THG).
Global eCommerce brand with several e-retailers within the group, such as the likes of MyProtein, Lookfantastic and Zavvi.
Initially assigned as a consultant to develop THG's in house digital agency ready for the commercial market. Shortly after, hired for 6 months to execute the strategy coupled with building a commercial team across New Business, Marketing and Client Development functions.
Initially assigned as a consultant to develop THG's in house digital agency ready for the commercial market. Shortly after, hired for 6 months to execute the strategy coupled with building a commercial team across New Business, Marketing and Client Development functions.
Technology, Social, Production, RFP, KPI, Social Media, Sales, Consulting, Design, Marketing, Ecommerce, Social Media Marketing, Web development, Integrated multi-channel campaigns, Team Leadership, Social media ads, Shopify, Direct to consumer
2010 - 2019
freelance
Founding Partner
The Associagtes London.
Consultancy services across Marketing and Sales.
MArketing Strategy, Sales development, Commercial Due diligence, Project Management, Process optimization, Digital transformation
2017 - 2019
job
Business Director EMEA
Indicia World Wide.
Global Retail Marketing Agency
Business strategy, B2B Sales, Digital Marketing, Team Leadership
2015 - 2017
job
Business Development Director, Global
Nirvana CPH/ Paperhat.
Integrated agency covering digital, print and creative production for global brands
Key Accountabilities/Skills:
• Identified new opportunities with key accounts Flightcentre and LuluLemon, delivering new revenue streams through introduction of digital services within the group. Mobile application platforms and localised web platforms. First year's profit increased to £175k
• Demonstrated project management competencies by completing marketing projects for clients such as IHG and Knight Frank. Led digital projects which identified customer shopping behaviours which led to informed creative
• Illustrated leadership skills whilst managing team members during our largest corporate event. Structured the event, allocated responsibilities and ensured adequate pre-event content was available
• Proficient in using Customer Relationship Management (CRM) systems to achieve business objectives. Set-up and tested live email campaigns that were sent to a database of prospects delivering measured results
• Accountability for divisional P&L and forecasting
• Taking lead of RFI/Proposal opportunities and ensuring that opportunities are reviewed by a designated pitch doctor
• Leading presentations and organising the appropriate team to deliver the best fit for pitch and client
• Work with the wider group of the business to identify new integrated opportunities
• Personal new business wins with brands such as IHG, Knight Frank and Soap & Glory
• Ensuring team is kept motivated and intensified to develop further growth with key accounts and within themselves
Key Accountabilities/Skills:
• Identified new opportunities with key accounts Flightcentre and LuluLemon, delivering new revenue streams through introduction of digital services within the group. Mobile application platforms and localised web platforms. First year's profit increased to £175k
• Demonstrated project management competencies by completing marketing projects for clients such as IHG and Knight Frank. Led digital projects which identified customer shopping behaviours which led to informed creative
• Illustrated leadership skills whilst managing team members during our largest corporate event. Structured the event, allocated responsibilities and ensured adequate pre-event content was available
• Proficient in using Customer Relationship Management (CRM) systems to achieve business objectives. Set-up and tested live email campaigns that were sent to a database of prospects delivering measured results
• Accountability for divisional P&L and forecasting
• Taking lead of RFI/Proposal opportunities and ensuring that opportunities are reviewed by a designated pitch doctor
• Leading presentations and organising the appropriate team to deliver the best fit for pitch and client
• Work with the wider group of the business to identify new integrated opportunities
• Personal new business wins with brands such as IHG, Knight Frank and Soap & Glory
• Ensuring team is kept motivated and intensified to develop further growth with key accounts and within themselves
Content, UP, LED, Production, Web, Development, Growth, Mobile Application, SOAP, Leadership, Marketing, Management, Event, Forecasting, Print, Database, CRM, Project Management, Business development
2014 - 2015
job
EMEA Business Development Manager
SCHAWK/Anthem Worldwide/ Brand Image.
A global brand marketing production agency, creating, developing brand assets across all channels
Key Accountabilities/Skills:
• Within 6 months delivered a sizable project win for Schawk London from an outbound campaign initiated
• Revenue increased to £220k within the first year with 30%GP across both Anthem and Schawk based on an advertising campaign for a global car rental new business win
• Increased Schawk London's sales pipeline to £20million across TTL production opportunities
• Introduced quick project wins to Schawk resulting into regular project work for a cosmetics business
• Introduced a sales CRM platform to the business and trained the wider group to start cataloguing data
• Collaborating with the wider global teams to maximise business new business opportunities
• Owning the complete sales cycle from lead gen through to pitching
• Prepping presentation materials and building compelling case studies
Key Accountabilities/Skills:
• Within 6 months delivered a sizable project win for Schawk London from an outbound campaign initiated
• Revenue increased to £220k within the first year with 30%GP across both Anthem and Schawk based on an advertising campaign for a global car rental new business win
• Increased Schawk London's sales pipeline to £20million across TTL production opportunities
• Introduced quick project wins to Schawk resulting into regular project work for a cosmetics business
• Introduced a sales CRM platform to the business and trained the wider group to start cataloguing data
• Collaborating with the wider global teams to maximise business new business opportunities
• Owning the complete sales cycle from lead gen through to pitching
• Prepping presentation materials and building compelling case studies
Marketing, Business development, Advertising, CRM, Sales, Development, Campaign, Production, Manager, Pitching
2003 - 2014
job
New Business Director
SVTWO.
Creative Production Agency, start up venture from £500m to £8m through new business acquisition.
Production, Creative artworking, Print design, Direct marketing
My education
1990
-
1994
Shebbear School for boys
Secondary, Arts and Craft (Minor in Art, Drama)
Secondary, Arts and Craft (Minor in Art, Drama)
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