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jobs
Experienced All-Round Digital Marketing & Ecommerce Expert
Paul Fowler
,
Feltham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an enthusiastic professional with proven web and digital marketing performance experience in a fast-moving multimedia and retail environment. I have 11 years Ecommerce and Digital Marketing experience (SEO/PPC expert & Web Management/Social Marketing and Affiliate Management). I believe that Digital Marketing requires an Holistic approach, as in all areas of the business contributes to its success.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
temp
Digital Specialist
Dower & Hall (Jewellery Company).
• 3 month contract/freelance role with Dower & Hall (Jewellery Company)
◦ Manage the Digital Channels from SEO, PPC, Paid Social, Affiliates and SEO
◦ Set-up a Black Friday & Christmas Digital Plan and what products to promote
◦ Re-platform a new website from Magento to Shopify
• Consulting with Tally Ho Farm (An Equestrian Business)
◦ Brought all Digital Marketing Inhouse cutting costs by 50%
◦ Set-up a Digital Plan concerntrating on cost effective Marketing such as SEO & CRM through email segmentation.
◦ Manage the Digital Channels from SEO, PPC, Paid Social, Affiliates and SEO
◦ Set-up a Black Friday & Christmas Digital Plan and what products to promote
◦ Re-platform a new website from Magento to Shopify
• Consulting with Tally Ho Farm (An Equestrian Business)
◦ Brought all Digital Marketing Inhouse cutting costs by 50%
◦ Set-up a Digital Plan concerntrating on cost effective Marketing such as SEO & CRM through email segmentation.
Digital Marketing, Marketing, Seo, CRM, PPC, Shopify, Magento, Consulting, Website, UP, Social
2018 - 2018
job
Senior Digital Marketing Manager
House of Fraser.
- Left due to company restructure after Sports Direct take-over.
• Manage the Programmatic Digital Marketing Team
• Set-up Paid Social Ads for Remarketing
• Part of the CRM strategy, identifying key customer segments based on visitor and purchase behavior and sending out different display creatives.
• Manage the Programmatic Digital Marketing Team
• Set-up Paid Social Ads for Remarketing
• Part of the CRM strategy, identifying key customer segments based on visitor and purchase behavior and sending out different display creatives.
Digital Marketing, Marketing, CRM, ADS, Programmatic, Manager, UP, Social
2017 - 2018
job
(Digital Marketing Manager) Left
Missoma.
for House of Fraser role
• New role, so knowledge sharing and setting up KPI's and reporting to the owner of the business
• Fully responsible for the Digital Marketing of the Missoma Website
• Set-up and managed all the channels
• Project manage a new website build, both desktop and mobile
• Launched a CRM strategy to identify email segments based on purchase behaviour, such as Silver buyers, Gold buyers, etc. Therefore increased open and click through rates on our emails.
• Tripled online sales from £3k a day to £9k a day by improving the customer experience and expanding on the channels. This was achieved in year 1, start of year 2 - daily sales 18k average
• Hugely successful Black Friday with a coordinated Channel success of 25k orders, we forecasted 10k
• New role, so knowledge sharing and setting up KPI's and reporting to the owner of the business
• Fully responsible for the Digital Marketing of the Missoma Website
• Set-up and managed all the channels
• Project manage a new website build, both desktop and mobile
• Launched a CRM strategy to identify email segments based on purchase behaviour, such as Silver buyers, Gold buyers, etc. Therefore increased open and click through rates on our emails.
• Tripled online sales from £3k a day to £9k a day by improving the customer experience and expanding on the channels. This was achieved in year 1, start of year 2 - daily sales 18k average
• Hugely successful Black Friday with a coordinated Channel success of 25k orders, we forecasted 10k
Digital Marketing, Marketing, CRM, Customer experience, Sales, Website, KPI, Online, Manager, UP
2015 - 2016
job
Ecommerce Trading Manager
Historic Royal Palaces.
1-year FTC
• Strategically setting up the online trading timetable and plan to include key selling opportunities
• Segmenting customers who have visited different Palaces or purchase behavior.
• Set-up a series of reporting and KPI's to be modelled by the business
• Managing an Ecommerce Executive and an Intern
• Managing the Corporate and Wholesale side of the business
• Setting up a PPC campaign to coincide with the Queen's 90th with a 200% ROI increase
• Successfully managed a new website refresh to a responsive website
• Growing the retail database by 15% per month through data capture initiatives such as competitions, etc.
• Strategically setting up the online trading timetable and plan to include key selling opportunities
• Segmenting customers who have visited different Palaces or purchase behavior.
• Set-up a series of reporting and KPI's to be modelled by the business
• Managing an Ecommerce Executive and an Intern
• Managing the Corporate and Wholesale side of the business
• Setting up a PPC campaign to coincide with the Queen's 90th with a 200% ROI increase
• Successfully managed a new website refresh to a responsive website
• Growing the retail database by 15% per month through data capture initiatives such as competitions, etc.
Ecommerce, PPC, Retail, Database, ROI, Website, KPI, Campaign, Wholesale, Responsive, Online, Manager, Internal, UP
2015 - 2015
job
Digital Marketing Manager
Y-Cam Solutions Ltd.
- 1 Year FTC
• Project managed a completely new website & re-branding with integrations to stock management, fulfilment and financial systems, which reduced the abandonment rate by 25%.
• Developed and delivered digital marketing plans involving inbound marketing (SEO), content, PPC, Affiliate and email.
• Launched and segmented an email strategy, which allowed us to send more personalised emails
• Set-up a PR strategy with an external agency for A+ Amazon content
• Developed and delivered a social strategy to improve awareness, engagement and conversions through Social PPC where available
• Work with Amazon UK & US across AMS, AMG and PCS - to fully optimise our Amazon shop
• Project managed a completely new website & re-branding with integrations to stock management, fulfilment and financial systems, which reduced the abandonment rate by 25%.
• Developed and delivered digital marketing plans involving inbound marketing (SEO), content, PPC, Affiliate and email.
• Launched and segmented an email strategy, which allowed us to send more personalised emails
• Set-up a PR strategy with an external agency for A+ Amazon content
• Developed and delivered a social strategy to improve awareness, engagement and conversions through Social PPC where available
• Work with Amazon UK & US across AMS, AMG and PCS - to fully optimise our Amazon shop
Digital Marketing, Marketing, Seo, Branding, PPC, Pr, Management, Content, Inbound Marketing, Website, Affiliate, Amazon, Manager, UP, Social
2014 - 2015
job
Tech21 (Website Manager)
Magento Enterprise International Website.
- Left due to Company Restructuring
• Manage a new Magento Enterprise International Website - A combined branded and ecommerce website
• Create an Online Marketing plan around new mobile device launches
• Managed an SEO Manager to optimise Tech21 website onsite.
• Launched a new mobile website
• Increased conversion by 500% and increased weekly online sales from 5k to 38k
• Set-up an email campaign based on 2 emails a week with excellent revenue results.
• Managed a Web Customer Services team and a Search Manager.
• Streamlined the customer journey
• Managed third party agencies
Decided to go traveling
• Manage a new Magento Enterprise International Website - A combined branded and ecommerce website
• Create an Online Marketing plan around new mobile device launches
• Managed an SEO Manager to optimise Tech21 website onsite.
• Launched a new mobile website
• Increased conversion by 500% and increased weekly online sales from 5k to 38k
• Set-up an email campaign based on 2 emails a week with excellent revenue results.
• Managed a Web Customer Services team and a Search Manager.
• Streamlined the customer journey
• Managed third party agencies
Decided to go traveling
Marketing, Seo, Online Marketing, Ecommerce, Magento, Sales, Website, International, Web, Search, Campaign, Enterprise, Online, Manager, Go, UP
2009 - 2013
job
Online Marketing Executive
JoJo Maman Bébé.
Reason for leaving - I wanted to progress in my career and begin new challenges.
• Manage JoJo Maman Bebe full Online Marketing Presence from PPC, SEO, Offsite Marketing and our Linking strategy to our Affiliate Programme, in both the UK and Ireland.
• Setting, managing and monitoring our Social Media presence through Google Alerts and daily monitoring of all our online partnerships.
• Researched and implemented an European Online Marketing Strategy in France, Ireland, Germany, Italy & Spain
• Managed the relationships with our network of bloggers and recruiting new ones based on a set criteria.
• Create Affiliate specific incentives and banners resulting in high revenue return.
• Using Google Analytics and Tracking software to analyse present and provide feedback.
• Create Google Ads for sales, product specific and new season across the website.
• Manage Graphic team in the design of new banners and advertisements
• Fully SEO jojomamanbebe.co.uk and advise on SEO friendly content
• Regularly audit and analyse JoJo Maman Bebe on keywords.
• Set-up and create new PPC Ads for Ireland and coordinate with a translation agency on EU campaigns
• Create content for Online PR and website text.
• Full responsibility for JoJo Maman Bébé rankings on Google, Yahoo, Bing, etc.
• Manage JoJo Maman Bebe full Online Marketing Presence from PPC, SEO, Offsite Marketing and our Linking strategy to our Affiliate Programme, in both the UK and Ireland.
• Setting, managing and monitoring our Social Media presence through Google Alerts and daily monitoring of all our online partnerships.
• Researched and implemented an European Online Marketing Strategy in France, Ireland, Germany, Italy & Spain
• Managed the relationships with our network of bloggers and recruiting new ones based on a set criteria.
• Create Affiliate specific incentives and banners resulting in high revenue return.
• Using Google Analytics and Tracking software to analyse present and provide feedback.
• Create Google Ads for sales, product specific and new season across the website.
• Manage Graphic team in the design of new banners and advertisements
• Fully SEO jojomamanbebe.co.uk and advise on SEO friendly content
• Regularly audit and analyse JoJo Maman Bebe on keywords.
• Set-up and create new PPC Ads for Ireland and coordinate with a translation agency on EU campaigns
• Create content for Online PR and website text.
• Full responsibility for JoJo Maman Bébé rankings on Google, Yahoo, Bing, etc.
Sales, Social media ads, Social, UP, Online, Audit, Google, Monitoring, Software, Affiliate, ADS, Website, Network, Social Media, Analytics, Content, Audit, Pr, PPC, MArketing Strategy, Online Marketing, Google analytics, Seo, Design, Marketing
2008 - 2009
job
Digital Executive - Towry Law
Investment Company.
• SEO/PPC/Online PR/Creating Banners/Ad design/Google Analytics/ Email marketing/ Social Networking
• Write/create copy for internal communications
• Responsibility for look, feel, content, updates and management to Towry Law website, Intranet and Literature
• Conduct Online research on competitors, market and contribute online knowledge and expertise
• Monitoring use of the Towry Law brand to ensure it is used appropriately and consistently
• Write/create copy for internal communications
• Responsibility for look, feel, content, updates and management to Towry Law website, Intranet and Literature
• Conduct Online research on competitors, market and contribute online knowledge and expertise
• Monitoring use of the Towry Law brand to ensure it is used appropriately and consistently
Management, Social, Online, Google, Monitoring, It, Website, Analytics, Content, Marketing, Pr, Networking, PPC, Research, Email marketing, Google analytics, Seo, Design
2006 - 2008
job
Associate Digital Product Manager
TARGUS.
• The first level support for all technical product escalations and service issues for the call-center
• Manage all product reworks and bundle requirements for EMEA which required effective liaison with Global Product Management, Purchasing & Operations
• Responsible for the creation of all product information & posting on the elected IT system
• The creation & development of key internal documentation allowing for a better service level to our internal & external customers
• Responsible for regional promotional items from creation to execution.
• Manage all product reworks and bundle requirements for EMEA which required effective liaison with Global Product Management, Purchasing & Operations
• Responsible for the creation of all product information & posting on the elected IT system
• The creation & development of key internal documentation allowing for a better service level to our internal & external customers
• Responsible for regional promotional items from creation to execution.
Product Management, Management, Product Manager, Service, It, Support, Development, Manager
2002 - 2006
temp
Contract work in Marketing Communications & DHL Marketing Comms Executive
unknown.
Marketing
My education
2003
-
2004
Richmond Adult College
Advertising & Marketing Diploma, Advertising and PR
Advertising & Marketing Diploma, Advertising and PR
1998
-
2000
n/a
Marketing Degree, N/a
Marketing Degree, N/a
1996
-
1998
n/a
Hndhncorequivalent, Business and Finance
Hndhncorequivalent, Business and Finance
1988
-
1996
n/a
Secondary, Inc. Maths & English
Secondary, Inc. Maths & English
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