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Experienced exhibtion sales profile specialising in maximizing revenue and show management
Esha Elawadhi
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Project Manager with 8+ years of experience specialising in new business
development, account management and major market expansion.
Combining project management skills with commercial drive to ensure gains
in revenue and profit performance.
Developing a clear, strategic sales vision, while also effectively training and
coaching both experienced and junior sales team members.
Creating new and developing existing relationships with sales agents, trade Personal Info
associations and government organisations globally.
Address
52a, Penwith Rd, London SW18 4QD
development, account management and major market expansion.
Combining project management skills with commercial drive to ensure gains
in revenue and profit performance.
Developing a clear, strategic sales vision, while also effectively training and
coaching both experienced and junior sales team members.
Creating new and developing existing relationships with sales agents, trade Personal Info
associations and government organisations globally.
Address
52a, Penwith Rd, London SW18 4QD
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Head of International Sales
unknown.
Design and Hospitality
dmg events
0044 7377676881
dmg events
0044 7377676881
Design, Sales, International
2017 - 2018
job
Project Manager
INDEX and WORKSPACE.
exhibition
Sourcing and managing international agents as well as generating local
business to achieve 7% annual revenue growth.
Sourcing and managing international agents as well as generating local
business to achieve 7% annual revenue growth.
Project Manager, Sourcing, Growth, International, Manager
1988 - 2018
job
Head of International Sales - Design and Hospitality
unknown.
E-mail
[email protected]
Key responsibilities: Full responsibility for the commercial success of all 4
Date of birth
exhibitions in the Design sector namely International Design Exhibition
1988-08-18 (INDEX), workspace, Surface Design and Future Interiors Manufacturing
LinkedIn
(FIM) with revenues in excess of $10m.
www.linkedin.com/in/eshaelawadhi
• Managing the sales teams for all the events to ensure a successful sales
process across the design and portfolio.
• Training and mentoring the sales team on a regular basis to understand
and overcome any challenges in sales pitches, client meetings, closing
sales etc.
• Regularly reviewing and managing the event budgets to evaluate Skills
revenues as well as marketing and operations costs to maximise profit
Salesforce
margins.
• Holding weekly meetings with the marketing department to develop the advanced
marketing strategies with excellent ROI.
• Managing and working with international sales agents, trade associations Advanced knowledge of MS Excel
and government organisations to maximize revenue growth across the (macros, pivot tables, data
shows. visualization, reports)
• Meeting with existing and potential clients to ensure client retention and
new business development. MS Office - expert knowledge of the
• Visiting international exhibitions to meet with current clients and develop entire suite (5 stars)
new relationships.
• To seek out, evaluate and develop new business opportunities through
Leadership - currently manage a team
new product development to maximise revenues.
of 7 sales people
• Regularly review and monitor competitive publications and exhibitions to identify new leads and revenue opportunities.
• Developing new sponsorship and branding opportunities to increase Project Management - currently
revenues. managing 4 events
• Monitoring and reporting sales figures on a weekly, monthly and quarterly
basis.
Achievements: Multitasking
• Receiving the 2018 Gold Presidents Award for outstanding sales results,
representing the first time the division achieved this recognition.
• Increasing sales from the international market by hiring agents or working Languages
directly with associations including:
English
China - closed sales worth $2.05m in 2019 compared to $1.1m in
2018 Italy - closed sales worth $620k in 2019 compared to $328k in 2018 Hindi
Poland - closed sales worth $500k in 2019 compared to $80k in
2018 Indonesia - first time pavilion worth $150k in 2019
Turkey - first time national pavilion worth $800,000 in 2019
compared to $450,000 of individual sales in 2018
• Working with the furniture trade association in Turkey to move one of their
furniture exhibitions to Dubai as part of INDEX.
• Creating sales processes and practices by developing KPIs for the sales
team.
• Growing the direct sales team revenue by 12% compared to 2018 by
establishing a competitive sales force through offering desirable benefits
packages and performance-driven sales-incentive programs.
[email protected]
Key responsibilities: Full responsibility for the commercial success of all 4
Date of birth
exhibitions in the Design sector namely International Design Exhibition
1988-08-18 (INDEX), workspace, Surface Design and Future Interiors Manufacturing
(FIM) with revenues in excess of $10m.
www.linkedin.com/in/eshaelawadhi
• Managing the sales teams for all the events to ensure a successful sales
process across the design and portfolio.
• Training and mentoring the sales team on a regular basis to understand
and overcome any challenges in sales pitches, client meetings, closing
sales etc.
• Regularly reviewing and managing the event budgets to evaluate Skills
revenues as well as marketing and operations costs to maximise profit
Salesforce
margins.
• Holding weekly meetings with the marketing department to develop the advanced
marketing strategies with excellent ROI.
• Managing and working with international sales agents, trade associations Advanced knowledge of MS Excel
and government organisations to maximize revenue growth across the (macros, pivot tables, data
shows. visualization, reports)
• Meeting with existing and potential clients to ensure client retention and
new business development. MS Office - expert knowledge of the
• Visiting international exhibitions to meet with current clients and develop entire suite (5 stars)
new relationships.
• To seek out, evaluate and develop new business opportunities through
Leadership - currently manage a team
new product development to maximise revenues.
of 7 sales people
• Regularly review and monitor competitive publications and exhibitions to identify new leads and revenue opportunities.
• Developing new sponsorship and branding opportunities to increase Project Management - currently
revenues. managing 4 events
• Monitoring and reporting sales figures on a weekly, monthly and quarterly
basis.
Achievements: Multitasking
• Receiving the 2018 Gold Presidents Award for outstanding sales results,
representing the first time the division achieved this recognition.
• Increasing sales from the international market by hiring agents or working Languages
directly with associations including:
English
China - closed sales worth $2.05m in 2019 compared to $1.1m in
2018 Italy - closed sales worth $620k in 2019 compared to $328k in 2018 Hindi
Poland - closed sales worth $500k in 2019 compared to $80k in
2018 Indonesia - first time pavilion worth $150k in 2019
Turkey - first time national pavilion worth $800,000 in 2019
compared to $450,000 of individual sales in 2018
• Working with the furniture trade association in Turkey to move one of their
furniture exhibitions to Dubai as part of INDEX.
• Creating sales processes and practices by developing KPIs for the sales
team.
• Growing the direct sales team revenue by 12% compared to 2018 by
establishing a competitive sales force through offering desirable benefits
packages and performance-driven sales-incentive programs.
Management, Processes, Visualization, China, Sponsorship, International, Retention, Office, Monitoring, Development, Growth, ROI, Sales, Leadership, Design, Linkedin, Mentoring, Salesforce, Event, MS office, Training, Product development, Excel, Branding, Project Management, Business development, Marketing
2014 - 2015
job
Exhibitions Sales Manager
Strategic Marketing and Exhibitions.
Contributing towards the exhibition and sponsorship sales revenue for the
International Property Show through consistent high sales performance and agent management for international markets.
Key Responsibilities:
• Selling exhibition space and conference sponsorship, including cold
calling new clients and managing key clients to reach the event revenue
target.
• Designing and supervising marketing campaigns such as emailers,
website marketing, SMS campaigns, managing media partners.
• Business Development on local and international markets for the exhibition, including travel to competitor trade shows and conferences
around the world.
• Production and sales of the IPS Real Estate Forum, including
sponsorship and delegates sales revenue.
• Overseeing the Conference marketing plan to ensure effective lead
generation.
Achievements:
• Highest sponsorship sales contract in the team from Damac Properties for
$50,000.
• First ever sponsor for the conference with New York Residence for
$25,000 as a gold sponsor.
• Successfully expanded the show to the Spanish market for the first time
by partnering with Barcelona City Council.
• Highest revenue achieved from the European market with annual sales
growth of 35%.
International Property Show through consistent high sales performance and agent management for international markets.
Key Responsibilities:
• Selling exhibition space and conference sponsorship, including cold
calling new clients and managing key clients to reach the event revenue
target.
• Designing and supervising marketing campaigns such as emailers,
website marketing, SMS campaigns, managing media partners.
• Business Development on local and international markets for the exhibition, including travel to competitor trade shows and conferences
around the world.
• Production and sales of the IPS Real Estate Forum, including
sponsorship and delegates sales revenue.
• Overseeing the Conference marketing plan to ensure effective lead
generation.
Achievements:
• Highest sponsorship sales contract in the team from Damac Properties for
$50,000.
• First ever sponsor for the conference with New York Residence for
$25,000 as a gold sponsor.
• Successfully expanded the show to the Spanish market for the first time
by partnering with Barcelona City Council.
• Highest revenue achieved from the European market with annual sales
growth of 35%.
Marketing, Business development, Event, Management, Sales, Website, Growth, Development, International, Sponsorship, Production, Manager, Agent
2011 - 2014
job
Conference Sales Manager
Informa Middle East.
Handling large scale and launch conferences.
Achieving sales revenue through outstanding telesales, excellent lead
research and effective client relationship management.
Key responsibilities:
• Gathering essential information from event producers and personal
research to understand the product and industry.
• Selling delegate spaces and sponsorship to existing and new clients
across a broad portfolio of events and industries.
• Identifying and researching new leads to increase sales revenue.
• Utilising account management skills to maintain and grow relationships
and revenues with key clients.
• Reviewing and monitoring competitive events to stay ahead of the competition.
Achievements:
• Awarded as the top sales performer in the second year of service.
• Reaching the sales target for each event.
• Contributing to the success of launched and annual events in various
sectors.
• Achieved an average of 15% over target across sales campaigns.
Achieving sales revenue through outstanding telesales, excellent lead
research and effective client relationship management.
Key responsibilities:
• Gathering essential information from event producers and personal
research to understand the product and industry.
• Selling delegate spaces and sponsorship to existing and new clients
across a broad portfolio of events and industries.
• Identifying and researching new leads to increase sales revenue.
• Utilising account management skills to maintain and grow relationships
and revenues with key clients.
• Reviewing and monitoring competitive events to stay ahead of the competition.
Achievements:
• Awarded as the top sales performer in the second year of service.
• Reaching the sales target for each event.
• Contributing to the success of launched and annual events in various
sectors.
• Achieved an average of 15% over target across sales campaigns.
Research, Account management, Event, Management, Sales, Service, Monitoring, Sponsorship, Performer, Manager
My education
2004
-
2006
Senior Secondary School
N/a, N/a
N/a, N/a
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