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Senior
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jobs
CRO Enthusiast, Front end Developer and Dreamer
Sabahat ullah
,
London, United Kingdom
Experience
Skills
I'm offering
A versatile and dedicated designer and developer with over 6 years
experience. Working collaboratively with multicultural teams and
stakeholders in driving business results and optimising the user
digital experience by executing website testing.
experience. Working collaboratively with multicultural teams and
stakeholders in driving business results and optimising the user
digital experience by executing website testing.
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2019 - ?
freelance
CRO Consultant (Contractor)
British Medical Journal.
Creating an A/B testing roadmap to optimise onsite user journeys
across various product lines.
• Using web analytics tools, identifying the pain points and the blockers in the user journey.
• Identifying the opportunities for A/B/MVT testing.
• Coordinating the available resources and formulate a testing
strategy, scope and process.
• Building A/B & MVT Test variants using Javascript/jQuery.
• Analysing the data during and after test completion.
• Reporting the results to the stakeholders and identifying the further
followup testing opportunities.
Tools: Google Optimize, Analytics, PageSense
across various product lines.
• Using web analytics tools, identifying the pain points and the blockers in the user journey.
• Identifying the opportunities for A/B/MVT testing.
• Coordinating the available resources and formulate a testing
strategy, scope and process.
• Building A/B & MVT Test variants using Javascript/jQuery.
• Analysing the data during and after test completion.
• Reporting the results to the stakeholders and identifying the further
followup testing opportunities.
Tools: Google Optimize, Analytics, PageSense
Javascript, Jquery, Test, Analytics, User journey, Testing, Cro, Web, Google
2018 - 2019
freelance
Senior Optimisation Developer
Nissan Motors Corporation.
(Contractor)
• Responsible for setting up and implementing A/B, multivariate tests
and Personalisation campaigns using Adobe Target.
• Helping teams in on-boarding and implementing analytical tools
like Decibel.
• Supporting the Product owners, analytics team and market
stakeholders with feasibility checks, test brief formulation and pre/post test analysis.
• Responsible for delivering and contributing to development
codebase in an Agile Delivery environment.
• Using project management tool, help CRO lead in driving the CRO
programme from backlog to remediation phase.
• Working with QA team in formulating test cases, debugging and carrying out functional and non functional testing.
• Coaching internal teams and external development resources.
• Responsible for setting up and implementing A/B, multivariate tests
and Personalisation campaigns using Adobe Target.
• Helping teams in on-boarding and implementing analytical tools
like Decibel.
• Supporting the Product owners, analytics team and market
stakeholders with feasibility checks, test brief formulation and pre/post test analysis.
• Responsible for delivering and contributing to development
codebase in an Agile Delivery environment.
• Using project management tool, help CRO lead in driving the CRO
programme from backlog to remediation phase.
• Working with QA team in formulating test cases, debugging and carrying out functional and non functional testing.
• Coaching internal teams and external development resources.
Project Management, Coaching, Agile, Functional testing, Management, Test, Analytics, Optimization, QA, Developer, Adobe, Testing, Development, Cro, UP, Formulation
My education
Oxford Brookes University
MSc, Digital Marketing
MSc, Digital Marketing
COMSATS University of Technology
Bachelors, Marketing Specialisation
Bachelors, Marketing Specialisation
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