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B2B and Channel Marketing specialist with strong Client Management skills
Simon Rosser
,
ESHER, United Kingdom
Experience
Other titles
Skills
I'm offering
I do two things:
As a MD and general manager I have led agencies and outsourced service providers, helping to improve their profitability by increasing client retention, adding incremental revenue and building first-class teams. Managing change, while maintaining focus on day to day commercial imperatives is always a key part of this.
Working with clients, as a consultant and client manager, I have devised and implemented programmes to improve the performance of sales and marketing channels and have particular experience in high tech, automotive and mobile sectors here in the UK and internationally. Programmes often address complex, long-term and wide-ranging issues and dependencies - from organisational capability through to end-customer marketing.
Skills include:
• B2B marketing
• SME marketing
• Development and implementation of long-term integrated programmes, delivered through multi-disciplined teams
• Channel strategy and marketing
• Partner / Dealer development
• Partner relationship management (PRM)
• Performance improvement
• Data driven marketing
• Digital marketing
• Campaign / project management
• Content development and copywriting
• Insight, research and planning
• Leadership / team management
• Change management
• Client management and development
• Full P&L responsibility
• Business Planning
• Budgeting and financial planning
• Recruitment and resource planning
As a MD and general manager I have led agencies and outsourced service providers, helping to improve their profitability by increasing client retention, adding incremental revenue and building first-class teams. Managing change, while maintaining focus on day to day commercial imperatives is always a key part of this.
Working with clients, as a consultant and client manager, I have devised and implemented programmes to improve the performance of sales and marketing channels and have particular experience in high tech, automotive and mobile sectors here in the UK and internationally. Programmes often address complex, long-term and wide-ranging issues and dependencies - from organisational capability through to end-customer marketing.
Skills include:
• B2B marketing
• SME marketing
• Development and implementation of long-term integrated programmes, delivered through multi-disciplined teams
• Channel strategy and marketing
• Partner / Dealer development
• Partner relationship management (PRM)
• Performance improvement
• Data driven marketing
• Digital marketing
• Campaign / project management
• Content development and copywriting
• Insight, research and planning
• Leadership / team management
• Change management
• Client management and development
• Full P&L responsibility
• Business Planning
• Budgeting and financial planning
• Recruitment and resource planning
Markets
United States
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
freelance
Consultant
SIROCO.
Independent marketing and consulting services.
Consulting and project management for agencies and brands including:
• Resource strategy and planning; defining structure, processes, competencies and skills
• Internal recruitment management: end to end recruitment services - from candidate search to induction and training
• Channel Marketing consulting with brands and their partners
• Copywriting for B2B, internal communication, channel communication and motorsport
Consulting and project management for agencies and brands including:
• Resource strategy and planning; defining structure, processes, competencies and skills
• Internal recruitment management: end to end recruitment services - from candidate search to induction and training
• Channel Marketing consulting with brands and their partners
• Copywriting for B2B, internal communication, channel communication and motorsport
Marketing, Project Management, Copywriting, Training, B2B, Consulting, Management, Recruitment, Search, Planning, Processes
2011 - 2013
job
Managing Director and VP, EMEA and APAC
HAWKEYE.
Hawkeye is a channel marketing provider delivering practical, full-service, global channel marketing solutions to leading technology companies using a proprietary SaaS platform. Hawkeye has offices in London, Singapore, Poland and a HQ in Seattle, USA.
Marketing, Cisco, Saas, Management, Service, Technology, It, Growth, Adobe, Resource management, Development, Ceo, Retention, Team development, EMC, USA
2009 - 2011
freelance
Planner and Lead Consultant
BLUEPRINT PARTNERS.
Marketing, Project Management, Research, Account management, Management, Recruitment, Planning
2008 - 2009
freelance
Freelance
CONSULTING AND CONTRACTING.
work following return to UK assisting three overseas agency groups considering expansion into the UK and an Interim role with Nokia UK as Senior Planner within their insight team.
Interim
2002 - 2007
job
Founder and Managing Director
THE BUSINESS PARTNERSHIP LTD.
BPL is a multi-disciplined marketing services agency, providing a range of marketing tools that drive sales within channels. Core services included strategic planning, digital marketing, performance improvement, consumer comms and channel support and comms.
Digital Marketing, Marketing, Strategic Planning, Sales, Network, Support, Planning, Production, UP, Founder
1999 - 2002
job
INTERIM MANAGEMENT
Various.
A series of long-term, interim roles and consultancy assignments. Projects included:
• Rufus Leonard (Digital / Web agency): Marketing Director / management consultant for leading digital agency, re-defining agency management structure, product offering, project methodology and approach to market
• Worldpop.com (music portal and DM services provider): Client Services Director for database / youth marketing agency focused on mobile marketing, preparing the business for sale
• Orange Thailand: Established trade marketing infrastructure in readiness for Orange's Thai market Launch
• Maritz Inc (performance improvement agency): Strategic planning, cost revenue analysis and development of web offering
• Rufus Leonard (Digital / Web agency): Marketing Director / management consultant for leading digital agency, re-defining agency management structure, product offering, project methodology and approach to market
• Worldpop.com (music portal and DM services provider): Client Services Director for database / youth marketing agency focused on mobile marketing, preparing the business for sale
• Orange Thailand: Established trade marketing infrastructure in readiness for Orange's Thai market Launch
• Maritz Inc (performance improvement agency): Strategic planning, cost revenue analysis and development of web offering
Marketing, Database, Strategic Planning, Interim management, Management, Infrastructure, Development, Music, Management Consultant, Mobile marketing, Web, Planning, Interim, Portal
My education
University of Exeter
Bachelors, Economics
Bachelors, Economics
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