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MARKETING CONSULTANT
Luiz Zerbini
,
London
Experience
Other titles
Skills
I'm offering
I've experienced more than 10 years of working with marketing and advertising at the largest advertising agencies in Brazil as JWT group and Havas group for global clients such as Nestlé, Rolex, Citroen, Johnson & Johnson and Ford Troller cars, involved in integrated projects to gain expertise in media strategy and research.
My next stop was at Adslot: a new digital buying media Company as a Technical Account Manager in Melbourne, Australia.
And now after more than 2 years at SQAD, I'm a Client Advocate Manager able to provide client support and communication, as well as maintaining and expanding the client’s utility of SQAD’s products and revenue relationship as an strategic thinker and liaise with other internal SQAD teams to ensure high client satisfaction. Our goal is to grow existing relationships and partnerships with our clients to provide solutions for their needs.
My next stop was at Adslot: a new digital buying media Company as a Technical Account Manager in Melbourne, Australia.
And now after more than 2 years at SQAD, I'm a Client Advocate Manager able to provide client support and communication, as well as maintaining and expanding the client’s utility of SQAD’s products and revenue relationship as an strategic thinker and liaise with other internal SQAD teams to ensure high client satisfaction. Our goal is to grow existing relationships and partnerships with our clients to provide solutions for their needs.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Spanish
Good
Portuguese
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Client Advocate Manager
unknown.
UK)
As a Client Advocate Manager I'm managing our Tier 1 and Tier 2 EMEA Managers, integrating and exploring
new potential clients and markets in order to expand our business, not just on EMEA but worldwide, in parallel with the US and APAC teams.
As a Client Advocate Manager I'm managing our Tier 1 and Tier 2 EMEA Managers, integrating and exploring
new potential clients and markets in order to expand our business, not just on EMEA but worldwide, in parallel with the US and APAC teams.
Manager
2017 - 2019
job
Client Success Manager
unknown.
UK)
As a Client Success Manager I'm able to provide client support and communication as well, as maintaining and
expanding the client's utility of SQAD's products and revenue relationship as a strategic thinker and liaise with
other internal SQAD teams to ensure high client satisfaction. Our goal is to grow existing relationships and partnerships with our clients to provide
solutions for their needs.
Clients: P&G, J&J, SC Johnson, GroupM, OMD, Publicis, Disney, Havas, Coke, Ford, Tiffanys, FCA, Amazon.
Specialties
Software development and client satisfaction and success manager in a senior level attending clients not just on
EMEA but worldwide in parallel with the US and APAC teams.
As a Client Success Manager I'm able to provide client support and communication as well, as maintaining and
expanding the client's utility of SQAD's products and revenue relationship as a strategic thinker and liaise with
other internal SQAD teams to ensure high client satisfaction. Our goal is to grow existing relationships and partnerships with our clients to provide
solutions for their needs.
Clients: P&G, J&J, SC Johnson, GroupM, OMD, Publicis, Disney, Havas, Coke, Ford, Tiffanys, FCA, Amazon.
Specialties
Software development and client satisfaction and success manager in a senior level attending clients not just on
EMEA but worldwide in parallel with the US and APAC teams.
Software development, Support, Development, Software, Amazon, Manager
2016 - 2017
job
Technical Account Manager
Adslot.
Australia)
Responsibilities
- Build and understand client business needs
- Deliver on standard business practices surrounding technical support
- End-to-end client experience
- Project planning, management and control
- Assist with all product training, configurations and integrations
- Social media marketing
- Client satisfaction and retention
Clients
Agencies: GroupM APAC (Mediacom, Mindshare, MEC, Maxus), Starcom, OMD, Ogilvy, Dynamo, Draft, IKON
Publishers: News Corp, REA-Group, Fairfax, Google, CBS, BBC, The Guardian, SBS, Mi9, Yahoo, Trademe,
APN and more.
Specialties
Campaign planning and buying management, programmatic, automated guaranteed, product development,
media planning, media buying, media trading, social media marketing, client support, client management, client
success, client training, online advertising, digital, adserving, API, change management, project planning and management, technical support, team management, client retention, client satisfaction
Responsibilities
- Build and understand client business needs
- Deliver on standard business practices surrounding technical support
- End-to-end client experience
- Project planning, management and control
- Assist with all product training, configurations and integrations
- Social media marketing
- Client satisfaction and retention
Clients
Agencies: GroupM APAC (Mediacom, Mindshare, MEC, Maxus), Starcom, OMD, Ogilvy, Dynamo, Draft, IKON
Publishers: News Corp, REA-Group, Fairfax, Google, CBS, BBC, The Guardian, SBS, Mi9, Yahoo, Trademe,
APN and more.
Specialties
Campaign planning and buying management, programmatic, automated guaranteed, product development,
media planning, media buying, media trading, social media marketing, client support, client management, client
success, client training, online advertising, digital, adserving, API, change management, project planning and management, technical support, team management, client retention, client satisfaction
Team management, Social, Manager, Online, Dynamo, Google, Campaign, Programmatic, Retention, Media planning, Development, Social Media, Support, Management, Account Manager, Training, Advertising, API, Product development, Social Media Marketing, Change management, Marketing
2014 - 2015
job
Senior Media Planner
J. Walter Thompson Brazil (WPP Group).
Brazil)
Accounts: J&J, Nestlé, Ford, Ford Troller and Rolex
Responsibilities
- Full control of all Online and Offline media contracts, negotiation and purchases.
- Hybrid Development (Online and Offline) of media tactics and strategies;
- Coordination and execution of all media planning types;
Achievements
Kit Kat Brazilian Launch - 2014.
Kit Kat launch in Brazil consisted of complete 360 campaign, mixing all media channels. For the first time in Brazil we used the Twitter TVCT with influencers, optimizing the second screen impacts at the same time that the Ad was seeing on TV. We also used Facebook Premium Video Ads for the first time in Brazil to reach a
large scale audience. Each 15- second video ad started playing without sound as it appeared on screen and
auto-stopped if people scrolled past. When users tapped the video, it expanded into a full-screen view and sound was initiated. All these online actions were specially combined with TV, radio, magazines and OOH
media.
Africa Brazil (Omnicom Group)
Media Coordinator
Accounts: Itaú
August 2012 - January 2014 (São Paulo, Brazil)
Responsibilities
- Planning all media types;
- Control of all reports sent to the client;
- Media coordination, implementation negotiation and purchase.
Achievements
Accounts: J&J, Nestlé, Ford, Ford Troller and Rolex
Responsibilities
- Full control of all Online and Offline media contracts, negotiation and purchases.
- Hybrid Development (Online and Offline) of media tactics and strategies;
- Coordination and execution of all media planning types;
Achievements
Kit Kat Brazilian Launch - 2014.
Kit Kat launch in Brazil consisted of complete 360 campaign, mixing all media channels. For the first time in Brazil we used the Twitter TVCT with influencers, optimizing the second screen impacts at the same time that the Ad was seeing on TV. We also used Facebook Premium Video Ads for the first time in Brazil to reach a
large scale audience. Each 15- second video ad started playing without sound as it appeared on screen and
auto-stopped if people scrolled past. When users tapped the video, it expanded into a full-screen view and sound was initiated. All these online actions were specially combined with TV, radio, magazines and OOH
media.
Africa Brazil (Omnicom Group)
Media Coordinator
Accounts: Itaú
August 2012 - January 2014 (São Paulo, Brazil)
Responsibilities
- Planning all media types;
- Control of all reports sent to the client;
- Media coordination, implementation negotiation and purchase.
Achievements
Implementation, Media planner, Contracts, Hybrid, Online, Campaign, Media planning, Development, Coordinator, Video, ADS, Twitter, It, TV, Radio, Contracts, Facebook
2011 - 2012
job
Media Assistant
Havas Brazil.
Brazil)
Responsibilities
- Assistance in strategy and planning in Online and Offline media;
- Control of all reports sent to the client.
Achievements
Responsibilities
- Assistance in strategy and planning in Online and Offline media;
- Control of all reports sent to the client.
Achievements
Online
2010 - 2011
job
Media Assistant
NBS.
Brazil)
Accounts: Ford, BASF, Soleada (Olive Oil), Nycomed (chemical), Stan (construction), Coca-Cola (non- carbonated drinks) and OI (telecom).
Responsibilities
- Full control of media execution procedures (purchases and contracts);
- Media tactics and research.
Achievements
Accounts: Ford, BASF, Soleada (Olive Oil), Nycomed (chemical), Stan (construction), Coca-Cola (non- carbonated drinks) and OI (telecom).
Responsibilities
- Full control of media execution procedures (purchases and contracts);
- Media tactics and research.
Achievements
Research, Contracts, Telecom, Contracts
My education
2006
-
2010
Anhembi Morumbi University LAUREATE
Bachelors, São Paulo
Bachelors, São Paulo
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