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jobs
Digital Marketing Specialist
Calum Curry
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am qualified with my BA (Honours) Degree in Brand Leadership and my area of focus and research for my Honours Degree was the use of social networking and other social collaboration tools as a means of Brand Building and Marketing. I have through my experience learned that if constructed and managed well, these types of Social networking tools will enhance a company’s reach to its target market as well as the building of its brand, and brand image, which will ultimately lead to improved sales and company performance.
I am an outgoing, friendly, organized, motivated and well networked person. I would be an asset to your company as I am creative, innovative and an analytical thinker. While working as a brand manager for a leading retail company in South Africa and working in Digital Agencies in London,I learnt how to execute tasks to the best of my abilities and to encourage others to do the same. I am a passionate sports addict and love going to watch Football in and around London. My sport of choice is Rugby and i usually play touch rugby on the weekends with a local club down the road from me. I feel that Sport is a great way to keep fit and keep yourself and your brain active.
I feel that my degree, previous employment and the travelling I have done has given me the necessary skills and ability to perform the job to the company’s highest standards.
I am an outgoing, friendly, organized, motivated and well networked person. I would be an asset to your company as I am creative, innovative and an analytical thinker. While working as a brand manager for a leading retail company in South Africa and working in Digital Agencies in London,I learnt how to execute tasks to the best of my abilities and to encourage others to do the same. I am a passionate sports addict and love going to watch Football in and around London. My sport of choice is Rugby and i usually play touch rugby on the weekends with a local club down the road from me. I feel that Sport is a great way to keep fit and keep yourself and your brain active.
I feel that my degree, previous employment and the travelling I have done has given me the necessary skills and ability to perform the job to the company’s highest standards.
Markets
United States
(Remote
only)
United Kingdom
France
Germany
(Remote
only)
Ireland
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Digital Marketing Specialist
Caliento Cruz LTD.
My Responsibilities and day-to-day activities include:
Develop and implement the digital marketing and communications strategy and activities to drive brand awareness globally.
Working with the eCommerce Team on product placement.
Recruit new affiliates and build relationships with key affiliates.(Affiliate Marketing)
Plan affiliate exposure and exclusive affiliate content in line with promotional and marketing content.
Develop and implement digital communications strategy (including native opportunities) with relevant third parties.
Report on success of affiliate channels and manage budgets.
Daily management of blog and social media platforms, ensuring content and editing maintain brand integrity.
Work with the Creative Media Department to develop effective content.
Manage paid activity across multiple social media channels to drive brand awareness and identify opportunities.
Report on success of paid social activity and CRM analytics.
Monitor keyword and campaign performance to optimise for ROI and customer acquisition.
Approve ad copy and landing pages.
Manage on the day to day the partnership with third-party providers.
Manage and develop relationships with relevant influencers.
Responsibility for the day-to-day running of influencer campaigns and overseeing and reporting. Actively contribute to the Influencer strategy: recommend objectives, targets, action plan, calendar and budget. Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
Identifying and nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients.
Maintain and build and successful client relationships, Be able to present creative and sell content solutions New and Existing clients.
Responsible for managing the influencer database and ensuring this is kept up to date. Assists in the development of and participation in promoting our influencer offering across the business.
Develop and implement the digital marketing and communications strategy and activities to drive brand awareness globally.
Working with the eCommerce Team on product placement.
Recruit new affiliates and build relationships with key affiliates.(Affiliate Marketing)
Plan affiliate exposure and exclusive affiliate content in line with promotional and marketing content.
Develop and implement digital communications strategy (including native opportunities) with relevant third parties.
Report on success of affiliate channels and manage budgets.
Daily management of blog and social media platforms, ensuring content and editing maintain brand integrity.
Work with the Creative Media Department to develop effective content.
Manage paid activity across multiple social media channels to drive brand awareness and identify opportunities.
Report on success of paid social activity and CRM analytics.
Monitor keyword and campaign performance to optimise for ROI and customer acquisition.
Approve ad copy and landing pages.
Manage on the day to day the partnership with third-party providers.
Manage and develop relationships with relevant influencers.
Responsibility for the day-to-day running of influencer campaigns and overseeing and reporting. Actively contribute to the Influencer strategy: recommend objectives, targets, action plan, calendar and budget. Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
Identifying and nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients.
Maintain and build and successful client relationships, Be able to present creative and sell content solutions New and Existing clients.
Responsible for managing the influencer database and ensuring this is kept up to date. Assists in the development of and participation in promoting our influencer offering across the business.
Web design, Digital communication, Social Media, Newsletters, Communication, Digital Marketing, Facebook, Instagram, Instagram Marketing, Infographics, Social Media Marketing, Php, Wordpress, Google adwords, Social media ads, Google analytics, Seo, Advertising on social media, Social media copywriting
2017 - 2018
job
Digital Marketing Manager
Fleet Tutors.
My Responsibilities and day-to-day activities include:
Develop the group-wide Digital Strategy, Roadmap and Programme to support the organisation’s business objectives for all stakeholders.
To lead and manage the day-to-day functions of a team of digital specialists, ensuring the smooth running and maintenance of all digital platforms and the delivery of projects to a high standard and within budget.
To lead on devising and managing standard approaches to user contact across all digital channels, facilitating improvement of cross-functional processes to support business change.
Strong Digital Marketing skills – PPC, Email marketing, eCRM, SEO, Analytics and Data
Increasing web traffic, driving online sales and re-strategising all digital channel management; - Developing online visibility and social medias; - Creating growth in customers, sales and satisfaction;
Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
Setting up and optimising Google Adwords campaigns;
Managing website analytics tools, HTML, CSS, and JavaScript development and constraints;
Be the key driver in developing and optimising the performance and digital brand marketing of the E-commerce platform.
Develop the group-wide Digital Strategy, Roadmap and Programme to support the organisation’s business objectives for all stakeholders.
To lead and manage the day-to-day functions of a team of digital specialists, ensuring the smooth running and maintenance of all digital platforms and the delivery of projects to a high standard and within budget.
To lead on devising and managing standard approaches to user contact across all digital channels, facilitating improvement of cross-functional processes to support business change.
Strong Digital Marketing skills – PPC, Email marketing, eCRM, SEO, Analytics and Data
Increasing web traffic, driving online sales and re-strategising all digital channel management; - Developing online visibility and social medias; - Creating growth in customers, sales and satisfaction;
Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
Setting up and optimising Google Adwords campaigns;
Managing website analytics tools, HTML, CSS, and JavaScript development and constraints;
Be the key driver in developing and optimising the performance and digital brand marketing of the E-commerce platform.
Web, Management, Analytics, Sales, Website, Growth, Support, Development, Organization, SEM, Google, Online, UP, Processes, Manager, SEM, Social, HTML/CSS/Javascript, Javascript, Social Media, Css, Marketing, Html, Seo, Digital Strategy, Google adwords, Digital Marketing, Advertising, Email marketing, PPC, Adwords, Budget, E-commerce, Database
2016 - 2017
job
Digital Marketing Manager
HereandNow365.
My Responsibilities and day-to-day activities include:
• Work closely with Brand Activation team throughout the annual planning process to ensure that all digital channels are explored as part of our consumer engagement planning.
• Build close working relationship with E-Commerce team to ensure that an increased online presence is being converted into sales
• Management of digital marketing budget as part of the overall marketing budget. Ensuring plans are delivered on time and on budget.
• Provide the Central Creative Services Teams and Digital Content designer with a clear digital plan and content calendar on an annual basis to ensure work can be planned in efficiently.
• Support marketing teams by providing way in which we can use our engaged social followers as a way of building our consumer understanding and testing concepts in a cost effective way
• Build relationships with key online customers to understand their buying patterns and how we can connect our marketing campaigns and drive conversion with them.
• Creation of content to use on digital channels
• Management and ownership of the brand websites
Current Clients:
State Bank of India, ASDA, Indian Property Show, Dubai Property Show, VeeTee, HDFC
• Work closely with Brand Activation team throughout the annual planning process to ensure that all digital channels are explored as part of our consumer engagement planning.
• Build close working relationship with E-Commerce team to ensure that an increased online presence is being converted into sales
• Management of digital marketing budget as part of the overall marketing budget. Ensuring plans are delivered on time and on budget.
• Provide the Central Creative Services Teams and Digital Content designer with a clear digital plan and content calendar on an annual basis to ensure work can be planned in efficiently.
• Support marketing teams by providing way in which we can use our engaged social followers as a way of building our consumer understanding and testing concepts in a cost effective way
• Build relationships with key online customers to understand their buying patterns and how we can connect our marketing campaigns and drive conversion with them.
• Creation of content to use on digital channels
• Management and ownership of the brand websites
Current Clients:
State Bank of India, ASDA, Indian Property Show, Dubai Property Show, VeeTee, HDFC
Web, Management, Analytics, Sales, Website, Growth, Support, Development, Organization, Google, Online, UP, Manager, Processes, SEM, Social, HTML/CSS/Javascript, Javascript, Social Media, Css, Marketing, Html, Seo, Digital Strategy, Google adwords, Digital Marketing, Advertising, Email marketing, PPC, Adwords, Budget, E-commerce, Database
2015 - 2016
job
Social Media Manager
MOI Global.
My Responsibilities and day-to-day activities include:
Curate relevant content to reach the company’s ideal customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
Current Clients:
Oracle, T-Systems, Blackberry, Sageone, Fujitsu, Saggazza, Barclays, Disney on Ice & Disney UK
Curate relevant content to reach the company’s ideal customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
Current Clients:
Oracle, T-Systems, Blackberry, Sageone, Fujitsu, Saggazza, Barclays, Disney on Ice & Disney UK
Sales, Social, Manager, Ideal, Online, Community, Testing, ADS, Twitter, Landing pages, Blog, Social Media, Blogger, Content, Management, ROI, Facebook, Oracle, Video, MArketing Strategy, Design, Marketing
2013 - 2015
job
Digital Marketing Manager
The SavvyDeals Group - Online Retailer.
My Responsibilities and day-to-day activities include:
Customer Services Management
Taking ownership for queries from first contact to resolution.
Interacting directly with potential, new and existing clients.
Development, maintenance and retention of customer relationships.
Informing customers of all the latest products.
Accurately updating administrative records.
Promoting products and services.
Resolving face to face, telephone and email queries quickly and to completion.
Implementing agreed promotional activities.
Monitoring until completion outstanding orders and enquiries.
Processing customer registrations
Social Media and Community Management
Plan, implement and oversee the social media strategy for the next 12 months
Manage the Facebook, Twitter and Google+ accounts on a day to day basis, including out of hours as required
Take responsibility for community management. Deal with any issues raised by customers, with the help of the customer care team
Manage a budget to ensure the greatest return on investment for attracting new fans and generating bookings from social media
Report weekly on social media performance
Keep ahead of the news and developments in social media and how these may affect the strategy
Liaise with the commercial director to ensure that they are following best practice and prompt them to post about relevant topics
Content and Website Management
Write all copy for the website, considering search engine and conversion rate optimisation
Write copy for customer and trade emails each week
Manage and maintain the blog, writing articles and sourcing content for articles from internal and external sources
Ensure all online copy is relevant, accurate and complements the brand and company values
Customer Services Management
Taking ownership for queries from first contact to resolution.
Interacting directly with potential, new and existing clients.
Development, maintenance and retention of customer relationships.
Informing customers of all the latest products.
Accurately updating administrative records.
Promoting products and services.
Resolving face to face, telephone and email queries quickly and to completion.
Implementing agreed promotional activities.
Monitoring until completion outstanding orders and enquiries.
Processing customer registrations
Social Media and Community Management
Plan, implement and oversee the social media strategy for the next 12 months
Manage the Facebook, Twitter and Google+ accounts on a day to day basis, including out of hours as required
Take responsibility for community management. Deal with any issues raised by customers, with the help of the customer care team
Manage a budget to ensure the greatest return on investment for attracting new fans and generating bookings from social media
Report weekly on social media performance
Keep ahead of the news and developments in social media and how these may affect the strategy
Liaise with the commercial director to ensure that they are following best practice and prompt them to post about relevant topics
Content and Website Management
Write all copy for the website, considering search engine and conversion rate optimisation
Write copy for customer and trade emails each week
Manage and maintain the blog, writing articles and sourcing content for articles from internal and external sources
Ensure all online copy is relevant, accurate and complements the brand and company values
Blog, Social, Manager, Processing, Online, Google, Search, Community, Monitoring, Retention, Development, Twitter, Digital Marketing, Website, Sourcing, Optimization, Content, Management, Budget, Facebook, Writing, Marketing, Social Media
2011 - 2013
job
Brand Manager
The Foschini Group.
My Responsibilities and day-to-day activities include:
Brand Management: Publications and Insurance
Overseeing an Insurance Product and its Telemarketing team
Strategic Management
Twitter &Facebook Advertising
Project Management
Business Development
Market Research
Blogging/Vlogging
Brand Strategy
Internet research technology
Competitive Intelligence Research
Event Management for Publishing and Insurance Department
Social Media Management
Implement the social media strategy, coordinating with stakeholders across the company and insurance, and Critical Illness Cover Policy has to ensure its effectiveness and encouraging adaptation of relevant social media technologies into their corporate culture Manage social media campaigns on a day to day bases
Implementing reports on Google analytics, Facebook Analytics, Retweets on Twitter and SEO to track responses on daily/monthly campaigns
Analysis information to help set the sales forecast and financials and the writing concept statements for customer testing’s
Analysis historical new products launches, and reports on vitality rates
Analysis of Customer trends and information, and categories to help identity product categories to enter as future sources of growth
Analysis market, consumers, and competitive information to support brand manager in setting new product pricing and managing price on existing policy
Manage the social media marketing budget, ensuring this delivers the required commercial results and ROI
Worked with all relevant stakeholders to source content (internal and external partners)
Set up new accounts for brands in portfolio where required (e.g. Facebook, Twitter, Mxit, Pinterest)
Creating and implementing social media strategies in order to drive community interest, engagement, new prospect acquisition, database growth, newsletter sign-up, website traffic and ultimately customer conversion
Generating insight from social media to drive marketing effectiveness
Understanding of social media networks outside UK
Creative & Content Account Management
Designing, researching and development for newsletters, brochures and digital brochures, newspaper adverts for brand product, as well as internal social media campaigns
SMS Campaigns/ E-Mail Campaigns- monthly sms/email campaigns to customers of TFG and the brand policy holders
Work collaboratively with advertising agencies and freelancers to execute packaging designs consistent with a determined communication hierarchy
Promoted within the first 4 Months of my Career from Marketing Coordinator to Brand Manager
Been promoted a year later in my current position
Also qualifying and receiving my RE:1 Exam and becoming a Rep in the Financial services division
Implemented, started up and managed the Social Media Division for the entire insurance department of 10 products.
Took over Marketing Assistant role while in Brand Management Position
Took over and ran with the TFG Groups Call Centre Newsletters
Brand Management: Publications and Insurance
Overseeing an Insurance Product and its Telemarketing team
Strategic Management
Twitter &Facebook Advertising
Project Management
Business Development
Market Research
Blogging/Vlogging
Brand Strategy
Internet research technology
Competitive Intelligence Research
Event Management for Publishing and Insurance Department
Social Media Management
Implement the social media strategy, coordinating with stakeholders across the company and insurance, and Critical Illness Cover Policy has to ensure its effectiveness and encouraging adaptation of relevant social media technologies into their corporate culture Manage social media campaigns on a day to day bases
Implementing reports on Google analytics, Facebook Analytics, Retweets on Twitter and SEO to track responses on daily/monthly campaigns
Analysis information to help set the sales forecast and financials and the writing concept statements for customer testing’s
Analysis historical new products launches, and reports on vitality rates
Analysis of Customer trends and information, and categories to help identity product categories to enter as future sources of growth
Analysis market, consumers, and competitive information to support brand manager in setting new product pricing and managing price on existing policy
Manage the social media marketing budget, ensuring this delivers the required commercial results and ROI
Worked with all relevant stakeholders to source content (internal and external partners)
Set up new accounts for brands in portfolio where required (e.g. Facebook, Twitter, Mxit, Pinterest)
Creating and implementing social media strategies in order to drive community interest, engagement, new prospect acquisition, database growth, newsletter sign-up, website traffic and ultimately customer conversion
Generating insight from social media to drive marketing effectiveness
Understanding of social media networks outside UK
Creative & Content Account Management
Designing, researching and development for newsletters, brochures and digital brochures, newspaper adverts for brand product, as well as internal social media campaigns
SMS Campaigns/ E-Mail Campaigns- monthly sms/email campaigns to customers of TFG and the brand policy holders
Work collaboratively with advertising agencies and freelancers to execute packaging designs consistent with a determined communication hierarchy
Promoted within the first 4 Months of my Career from Marketing Coordinator to Brand Manager
Been promoted a year later in my current position
Also qualifying and receiving my RE:1 Exam and becoming a Rep in the Financial services division
Implemented, started up and managed the Social Media Division for the entire insurance department of 10 products.
Took over Marketing Assistant role while in Brand Management Position
Took over and ran with the TFG Groups Call Centre Newsletters
Development, Analytics, Telemarketing, Sales, Website, Technology, Twitter, Growth, Support, Testing, Coordinator, Competitive intelligence, Content, Community, Insurance, Pinterest, Internet, Strategic Management, Google, Forecast, UP, Manager, Social, Brand identity, Market research, Marketing, Seo, Business development, Project Management, Google analytics, Social Media Marketing, Writing, Advertising, Blogging, Facebook advertising, Research, Social Media, Account management, Social media management, Facebook, Budget, Social media strategies, Database, Event, Packaging, ROI, Management
My education
2010
Vega, Brand Communication School
Masters: Branding and Brand Leadership, Brand and Brand Building Strategic Brand Management and Leadership Financial, Economic & Legal Aspects Practice of Brand Building Research
Masters: Branding and Brand Leadership, Brand and Brand Building Strategic Brand Management and Leadership Financial, Economic & Legal Aspects Practice of Brand Building Research
2007
-
2009
CPUT
BA: Strategic Brand Communication Degree, Strategic Brand Communication Degree
BA: Strategic Brand Communication Degree, Strategic Brand Communication Degree
Strategic Brand Communication 1A & 1B
Critical Thinking and Media Studies 1A & 1B
Principles of Innovation A & B
Business Communication and Digital Media 1A & 1B
Brand Communication Project Management A & B
Year 2
Strategic Brand Communication 2A & 2B
Critical Thinking and Media Studies 2A & 2B
Practice of Innovation A & B
Brand Activation
Consumer Behaviour A & B
Business Communication and Digital Media 2
Channel Planning
Sustainable Business Practice
Year 3
Strategic Brand Communication 3A & 3B
Critical Thinking and Media Studies 3A
Innovation Management A & B
Brand Challenge
Experiential Brand Building
Digital Brand Building
Public Relations and Brand Reputation
Introduction to Research
Research Practice
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