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Digital Strategy and Communications Specialist
Bobi Robson
,
Longfield, United Kingdom
Experience
Other titles
Skills
MISSINGI'm offering
Hello! I'm Bobi, a user focused digital specialist with 10 years’ experience of digital communications and strategy in the third sector. My work uses data to drive decisions and has a focus on continuous improvement.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2015 - ?
job
Digital Communications Specialist at Digital Communications Specialist
unknown.
Working with small businesses, community groups and charities to help them better navigate and communicate in the digital
world.
Selected projects are listed below:
world.
Selected projects are listed below:
Community
2016 - 2016
job
Digital Communications Advisor
SRUK.
Developing and delivering an online communications strategy in line with wider PR campaign. The project included;
- Developing call to actions and hashtags in line with the main project aim - to increase awareness of the rare conditions of scleroderma and Raynaud's
- Creating video and images to accompany online content
- Supporting the charity in the later stages of employing a permanent Digital Communications Officer
- Delivering a digital audit to support the charity as they moved to build a digital strategy
- Developing call to actions and hashtags in line with the main project aim - to increase awareness of the rare conditions of scleroderma and Raynaud's
- Creating video and images to accompany online content
- Supporting the charity in the later stages of employing a permanent Digital Communications Officer
- Delivering a digital audit to support the charity as they moved to build a digital strategy
Digital Strategy, Video, Pr, Audit, Content, Support, Campaign, Audit, Online
2016 - 2016
job
Digital Communications Manager
Target Ovarian Cancer.
Delivering a global social media campaign as part of World Ovarian Cancer Awareness, inclusive of generating content in line
with the global message, whilst keeping the organisation's brand at the forefront and balancing the variety of needs from the organisation, fundraising, public affairs, supporter services, etc.
Additionally, I;
- Maintained organisations website
- Delivered regular e-newsletters (monthly and quarterly to different audiences)
- Created Digital Artwork for the above mentioned campaign in addition to ad-hoc design tasks; four digital billboards, re-
sizing images for web, and video editing
- Advised on use of paid for social advertising and evaluating current methods
Digital Empowerment Workshops and 1:1 sessions
with the global message, whilst keeping the organisation's brand at the forefront and balancing the variety of needs from the organisation, fundraising, public affairs, supporter services, etc.
Additionally, I;
- Maintained organisations website
- Delivered regular e-newsletters (monthly and quarterly to different audiences)
- Created Digital Artwork for the above mentioned campaign in addition to ad-hoc design tasks; four digital billboards, re-
sizing images for web, and video editing
- Advised on use of paid for social advertising and evaluating current methods
Digital Empowerment Workshops and 1:1 sessions
Social Media, Design, Video, Advertising, Fundraising, Artwork, Content, Website, Workshops, Public affairs, Organization, Web, Campaign, Empowerment, Manager, Social
2014 - 2015
job
Communications Officer (Digital)
Combat Stress.
Within this role I successfully integrated PR, Marketing, and fundraising strategies across digital platforms. Developing long
running and ad-hoc fundraising & awareness raising campaigns, as well as growing, defining and managing online communities.
Key Achievements include:
- Follower increase on all digital platforms of over 400%
- Delivery of secondary website for a new flagship event, The Military Mind
- Project management of a live streamed event
- Google Grant worth £6,000 per month for the charity
running and ad-hoc fundraising & awareness raising campaigns, as well as growing, defining and managing online communities.
Key Achievements include:
- Follower increase on all digital platforms of over 400%
- Delivery of secondary website for a new flagship event, The Military Mind
- Project management of a live streamed event
- Google Grant worth £6,000 per month for the charity
Marketing, Project Management, Fundraising, Event, Pr, Management, Website, Google, Online
2013 - 2014
job
Communications Assistant
Press and Marketing.
As Communications Assistant I supported in the development & implementation of press, marketing & social media strategy for a
wide range of high profile clients.
Key achievements include:
- Securing national & regional coverage for a range of visual arts competitions & initiatives
- Leading and supporting on a number of marketing & social media projects
- Developing and implementing social media strategies for clients including The Natural History Museum's Wildlife Photographer
of the Year
- Liaising with designers in the production of online and print marketing materials - Sourcing relevant publications to market
projects and securing these opportunities
wide range of high profile clients.
Key achievements include:
- Securing national & regional coverage for a range of visual arts competitions & initiatives
- Leading and supporting on a number of marketing & social media projects
- Developing and implementing social media strategies for clients including The Natural History Museum's Wildlife Photographer
of the Year
- Liaising with designers in the production of online and print marketing materials - Sourcing relevant publications to market
projects and securing these opportunities
Social Media, Marketing, Social media strategies, Print, Sourcing, Implementation, Development, Natural, Production, Online, Social
2012 - 2013
freelance
Freelance contract
Press and Social Media.
Working on a range of projects to develop and implement PR, Marketing and Social Media Strategy for events in and around
Kingston-upon-Thames, South West London.
Projects include: Surbiton Food Festival and Kingston's Annual May Merrie
For the first Surbiton Food Festival, I led in the development of all marketing and press activity. Drafting and proofing press
material and arranging interviews with the project organisers. In addition, I liaised with local business to secure sponsorship and contra support.
My role in the promotion of Kingston's Annual May Merrie, mainly focused on the development of social media strategy and digital
marketing. Developing community engagement with the event through short blog posts, Youtube videos, as well as the use of Facebook & Twitter. Liaising with local designers to create online marketing material, and arranging placement of these on
community websites.
Kingston-upon-Thames, South West London.
Projects include: Surbiton Food Festival and Kingston's Annual May Merrie
For the first Surbiton Food Festival, I led in the development of all marketing and press activity. Drafting and proofing press
material and arranging interviews with the project organisers. In addition, I liaised with local business to secure sponsorship and contra support.
My role in the promotion of Kingston's Annual May Merrie, mainly focused on the development of social media strategy and digital
marketing. Developing community engagement with the event through short blog posts, Youtube videos, as well as the use of Facebook & Twitter. Liaising with local designers to create online marketing material, and arranging placement of these on
community websites.
Twitter, Social, LED, Online, Sponsorship, Community, Development, Festival, Support, Social Media, Youtube, Blog, Pr, Event, Facebook, Websites, Online Marketing, Marketing
2011 - 2013
job
Receptionist / Gallery Assistant
White Cube Gallery.
In this customer-facing role I was the first point of contact for new and retained clients in the business.
Key responsibilities included:
- Supporting the sales, exhibitions and press teams
- Updating client data bases, creating image credit documents, answering image requests, and providing administrative
support in the lead up to major events and exhibitions
- The management of a large team of invigilators, creating rotas and time sheets for all across three London galleries
Key responsibilities included:
- Supporting the sales, exhibitions and press teams
- Updating client data bases, creating image credit documents, answering image requests, and providing administrative
support in the lead up to major events and exhibitions
- The management of a large team of invigilators, creating rotas and time sheets for all across three London galleries
Receptionist, Management, Sales, Support, UP
2010 - 2011
job
Workshop Coordinator
St Margaret's House.
As Workshop Coordinator I was responsible for the business & content development of this non-profit space.
Key achievements include:
- Initiation of valuable community partnerships, collaborating with community organisations & offering space for "young business" to develop
- Creating a testing ground inclusive of a retail outlet
- An interesting & diverse calendar of workshops & the promotion of these activities through a range of innovative marketing
opportunities
- The introduction of pilot projects and sourcing funding for these from a number of grant bodies - the Cooperative Bank,
Lloyds Banking Group and the Elephant Trust - Maintaining the administrative systems & reporting to the management team of the charity that supports the project
Charlotte (Bobi) Robson, Digital Communications Specialist
info@bobirobson.net 07904093891 bobirobson.net @_BobiRobson
Key achievements include:
- Initiation of valuable community partnerships, collaborating with community organisations & offering space for "young business" to develop
- Creating a testing ground inclusive of a retail outlet
- An interesting & diverse calendar of workshops & the promotion of these activities through a range of innovative marketing
opportunities
- The introduction of pilot projects and sourcing funding for these from a number of grant bodies - the Cooperative Bank,
Lloyds Banking Group and the Elephant Trust - Maintaining the administrative systems & reporting to the management team of the charity that supports the project
Charlotte (Bobi) Robson, Digital Communications Specialist
info@bobirobson.net 07904093891 bobirobson.net @_BobiRobson
Marketing, .Net, Retail, Management, Content, Content Development, Sourcing, Net, Banking, Workshops, Testing, Coordinator, Development, Community, Workshop
My education
2008
-
2010
BIAD Birmingham City University
Bachelors, Fine Art
Bachelors, Fine Art
The Academy of Digital Business Leaders
N/a, Content Marketing
N/a, Content Marketing
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