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jobs
Marketing data scientist
Alexandros Papageorgiou
,
Athens, Greece
Experience
Skills
I'm offering
I am an experienced consultant in marketing analytics, helping conversion-driven digital businesses make informed marketing decisions with data:
from answering factual questions, to exploring relationships, discovering patters, making a case for a decision or automating a process.
Career Highlights:
-In digital since 2006: I have been exposed to many key aspects of digital growth and gained expertise in SEM, SEO, CRO and digital analytics.
-I have diverse industry experience in verticals such as eHealth, eTourism, eTailing, reviews & price comparison, gaining an understanding of business to consumer environments with special focus on the digital customer journeys.
-Four years at Google Ireland as a digital strategy consultant: during this time I acquired a thorough knowledge and understanding of the Google marketing stack. I also have experience working on both client and agency side.
-Applied data science for digital businesses: It's been the focus of my work after retraining and career transition in 2014, with a proven track record of solving customer and marketing challenges using data and improving ROI as a result.
With 10+ years of experience working with the Google marketing stack both as marketer and analyst, I am in position to help in areas such as:
* Conversion/traffic/revenue modelling
* Customer journey analytics / consumer behaviour analysis / conversion funnel analysis.
* Search query and keyword analytics for SEO/SEM
* Custom dashboard design and implementation
* Predictive analytics and forecasting
* Marketing automation
Results include: ROI improvements, identification of new opportunities and time-saving automation.
from answering factual questions, to exploring relationships, discovering patters, making a case for a decision or automating a process.
Career Highlights:
-In digital since 2006: I have been exposed to many key aspects of digital growth and gained expertise in SEM, SEO, CRO and digital analytics.
-I have diverse industry experience in verticals such as eHealth, eTourism, eTailing, reviews & price comparison, gaining an understanding of business to consumer environments with special focus on the digital customer journeys.
-Four years at Google Ireland as a digital strategy consultant: during this time I acquired a thorough knowledge and understanding of the Google marketing stack. I also have experience working on both client and agency side.
-Applied data science for digital businesses: It's been the focus of my work after retraining and career transition in 2014, with a proven track record of solving customer and marketing challenges using data and improving ROI as a result.
With 10+ years of experience working with the Google marketing stack both as marketer and analyst, I am in position to help in areas such as:
* Conversion/traffic/revenue modelling
* Customer journey analytics / consumer behaviour analysis / conversion funnel analysis.
* Search query and keyword analytics for SEO/SEM
* Custom dashboard design and implementation
* Predictive analytics and forecasting
* Marketing automation
Results include: ROI improvements, identification of new opportunities and time-saving automation.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
French
Fluently
Available
My experience
2018 - ?
job
Marketing analytics consultant - Remote
alex-papageo.com.
Offering marketing analytics services to digital, conversion-driven businesses in two main directions:
-SEM/SEO/CRO consulting for startups currently making their initial steps in digital marketing and analytics
-Specialised data consulting for growing businesses that already have a basic data and analytics infrastructure set up
www.alex-papageo.com
-SEM/SEO/CRO consulting for startups currently making their initial steps in digital marketing and analytics
-Specialised data consulting for growing businesses that already have a basic data and analytics infrastructure set up
www.alex-papageo.com
SEM, Seo, Conversion Optimization, Data mining, Data Science, Google analytics
2019 - 2019
freelance
Digital strategy consultant
Acrew4U London, UK.
Worked as an integrated parted of the ACrew4U team to help them redesign their digital presence and analytics infrastructure.
The operation involved working across multiple systems including web analytics, digital marketing, seo, cro and crm
The operation involved working across multiple systems including web analytics, digital marketing, seo, cro and crm
Digital Marketing, Marketing, Seo, Digital Strategy, CRM, Analytics, Infrastructure, Cro, Web, Redesign
2015 - 2018
job
Consumer Behaviour Analyst
WhatClinic.com Dublin, Ireland.
• Provided recommendations for action and decision support to stakeholders using various statistical and data mining techniques such as statistical tests, regression, clustering, time
series analysis and simulation.
• Identified opportunities over web scale datasets, typically combining data from multiple sources including internal systems and external APIs providing data related to SEO and SEM. Gained deep knowledge of the Google Analytics APIs with all corresponding
metrics, dimensions and advanced segments through extensive daily use.
• Managed and automated the bidding strategy of a large scale Adwords account containing over 20K adgroups/1M keywords and annual run rate of 900K. As a result the account grew 3x in revenue while ROI increased by 30% along with significant gains for the team in saved account management time.
• Developed system for multi-dimensional conversion performance monitoring by setting up an end to end data pipeline having as final product a set of dashboards, reports and alerts system. It is used by stakeholders daily to inform decisions and initiate action. Worked
closely with engineering and UX teams for the project.
• Performed automation/optimisation of various SEO and SEM data processes which saved significant time of manual work while helping me develop skills in areas such as data programming, data analysis project management, reproducible analysis development.
series analysis and simulation.
• Identified opportunities over web scale datasets, typically combining data from multiple sources including internal systems and external APIs providing data related to SEO and SEM. Gained deep knowledge of the Google Analytics APIs with all corresponding
metrics, dimensions and advanced segments through extensive daily use.
• Managed and automated the bidding strategy of a large scale Adwords account containing over 20K adgroups/1M keywords and annual run rate of 900K. As a result the account grew 3x in revenue while ROI increased by 30% along with significant gains for the team in saved account management time.
• Developed system for multi-dimensional conversion performance monitoring by setting up an end to end data pipeline having as final product a set of dashboards, reports and alerts system. It is used by stakeholders daily to inform decisions and initiate action. Worked
closely with engineering and UX teams for the project.
• Performed automation/optimisation of various SEO and SEM data processes which saved significant time of manual work while helping me develop skills in areas such as data programming, data analysis project management, reproducible analysis development.
Optimization, Consumer behaviour, Engineering, Seo, Analytics, Management, SEM, Automation, Account management, Data mining, Adwords, Data Analysis, Google analytics
2015 - 2015
job
Independent Web Analyst
unknown.
- Performed advanced exploratory analysis and data mining over a large web traffic dataset on behalf of an e-commerce client.
- Provided insights by assessing the long term value of various advertising channels, creating clusters of high value demographic segments and determining holistically the key factors leading to user conversion.
- Innovative aspects of the work were discussed in a Dublin R user group talk (Sept ’15).
- Provided insights by assessing the long term value of various advertising channels, creating clusters of high value demographic segments and determining holistically the key factors leading to user conversion.
- Innovative aspects of the work were discussed in a Dublin R user group talk (Sept ’15).
Data Science, Advertising, Data mining, E-commerce, R, Service, Analyst, Web, Science, Online
2010 - 2014
job
Career transition
Various.
Sep 2013 – Dec 2014:
Self-designed independent study in data science. Successfully completed multiple open and private courses from providers like MITx, Stanford online and other recognised institutions.
Oct 2013 – July 2013:
Mandatory military service in Greece. Learnt to adapt myself in situations out of my comfort zone. Self-discipline and team-work skills were reinforced.
May 2012 – Aug 2013:
European Voluntary Service with the tech NGO iWith.org in Barcelona, Spain where I managed $100K worth of AdWords Grants on behalf of several partner NGOs.
July 2010 – Apr 2011:
Sabbatical, dedicated time on creative personal projects and various digital arts.
Nov 2009 – June 2010:
Master’s thesis on social travel search, article included in the International Conference on System Sciences proceedings.
Self-designed independent study in data science. Successfully completed multiple open and private courses from providers like MITx, Stanford online and other recognised institutions.
Oct 2013 – July 2013:
Mandatory military service in Greece. Learnt to adapt myself in situations out of my comfort zone. Self-discipline and team-work skills were reinforced.
May 2012 – Aug 2013:
European Voluntary Service with the tech NGO iWith.org in Barcelona, Spain where I managed $100K worth of AdWords Grants on behalf of several partner NGOs.
July 2010 – Apr 2011:
Sabbatical, dedicated time on creative personal projects and various digital arts.
Nov 2009 – June 2010:
Master’s thesis on social travel search, article included in the International Conference on System Sciences proceedings.
Adwords
2006 - 2009
job
Account Strategist
Google Ireland.
- Account managed and contributed to the accelerated growth of the top Travel vertical customers in Greece & Cyprus, responsible for $4.5M annual revenue and consistently exceeding targets.
- Developed expertise across multiple Google products & the Google ecosystem. Regularly invited to the sales office in Athens to consult new employees and present AdWords and Analytics in Industry events.
- Analytical lead for the Greek team: On my own initiative I introduced to the team various market analyses regarding customer segmentation, high potential verticals, seasonality trends and keyword opportunities.
- Customer satisfaction analyst for the emerging markets team. Successfully launched the project, provided detailed analysis to management and helped the teams significantly improve satisfaction scores.
- Researched the adoption of Google mobile ads in key EMEA markets and verticals and provided analysis to senior level product, marketing and sales management. I was offered a part time role in the EMEA “New Initiatives” team to carry on this work.
- Developed expertise across multiple Google products & the Google ecosystem. Regularly invited to the sales office in Athens to consult new employees and present AdWords and Analytics in Industry events.
- Analytical lead for the Greek team: On my own initiative I introduced to the team various market analyses regarding customer segmentation, high potential verticals, seasonality trends and keyword opportunities.
- Customer satisfaction analyst for the emerging markets team. Successfully launched the project, provided detailed analysis to management and helped the teams significantly improve satisfaction scores.
- Researched the adoption of Google mobile ads in key EMEA markets and verticals and provided analysis to senior level product, marketing and sales management. I was offered a part time role in the EMEA “New Initiatives” team to carry on this work.
Analytics, Google adwords
My education
2015
-
2016
National College of Ireland
Higher Diploma in Science, E-commerce
Higher Diploma in Science, E-commerce
Key modules:
-Databases
-Programming for Big Data
-Data and Web Mining
-Business Analysis and Problem Solving Techniques
-Business Statistics
-Advanced Business Statistics
-Communications
-Final Project
Projects included:
- E-commerce conversion prediction and optimisation using supervised and unsupervised learning algorithms from data retrieved via the Google analytics API
- The impact of search ads on organic search traffic using nonparametric statistics and time series analysis with R.
- Analysis of user interaction with online ads on a major news website with Python and Apache Spark on IBM Bluemix
- Prediction of user happiness from mobile-app survey data comparing the performance of multiple machine learning algorithms (Kaggle competition)
- Database design and implementation for a Computer games Rental Shop with mySQL
2004
-
2005
TUCS, Finland
Masters, Electronic and Mobile Commerce
Masters, Electronic and Mobile Commerce
-Course emphasis on online marketing and advertising
-Built expertise in e –commerce practical applications and tools
-Master’s project about “Mobile Search for Multimedia Applications”
1999
-
2003
University of Macedonia
Bachelors, Business Administration
Bachelors, Business Administration
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