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Market Research and Customer Insight Professional
Sara Ballaben
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Versatile market research professional with extensive experience in Consumer Technology. 5-year quant agency-side experience, now working client-side at a tech scale up, looking after Customer Experience and Brand Health trackers as well as ad-hoc quant and qual projects.
Markets
United Kingdom
Language
English
Fluently
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Customer Insight & Market Research Analyst
Hive (Centrica Connected Home).
Full ownership of Customer experience (NPS & CSAT) tracker, including ongoing
management, analysis of results, summary of key insights, monthly reporting to senior
leadership team and monthly presentation of results to key stakeholders.
• Voice of the Customer champion, with proactive role in 'socialising' key insights across
the business (especially among senior leadership team), and active involvement in
'Customer Obsession & Pain Points' forum to impact change in customer experience.
• Additional ad-hoc quant and qual projects as needed, e.g. customer experience deep
dives for specific products and customer groups (quant); pre-testing of ad campaign
concepts (focus groups); research into upcoming features for newly-launched
proposition (in-home IDIs); journey mapping and channel of acquisition research
(quant and qual).
• Line management responsibility for one Graduate Analyst on the team, and key
support role with onboarding and training of new members of the team.
• Until Jul '19, full ownership of Brand & Comms tracker, including ad campaign
performance monitoring (usually 3/year).
management, analysis of results, summary of key insights, monthly reporting to senior
leadership team and monthly presentation of results to key stakeholders.
• Voice of the Customer champion, with proactive role in 'socialising' key insights across
the business (especially among senior leadership team), and active involvement in
'Customer Obsession & Pain Points' forum to impact change in customer experience.
• Additional ad-hoc quant and qual projects as needed, e.g. customer experience deep
dives for specific products and customer groups (quant); pre-testing of ad campaign
concepts (focus groups); research into upcoming features for newly-launched
proposition (in-home IDIs); journey mapping and channel of acquisition research
(quant and qual).
• Line management responsibility for one Graduate Analyst on the team, and key
support role with onboarding and training of new members of the team.
• Until Jul '19, full ownership of Brand & Comms tracker, including ad campaign
performance monitoring (usually 3/year).
Research, Market research, Training, Customer experience, Management, Leadership, Onboarding, Support, Analyst, Testing, Monitoring, Campaign
2017 - 2018
job
Associate Director
Loudhouse.
• Loudhouse is the B2B technology research arm of Octopus Group, a PR agency.
• Lead the creation and delivery of ad-hoc insight through compelling story-telling,
with project ownership from proposal writing to client debrief/presentation.
• Lead the creation and delivery of ad-hoc insight through compelling story-telling,
with project ownership from proposal writing to client debrief/presentation.
Writing, Research, B2B, Pr, Technology
2015 - 2017
job
Senior Technology Analyst
Mintel.
Report writing responsibilities for the consumer technology subscription, entailing
questionnaire design, data analysis, identification of key consumer insights and market drivers, and development of strategic recommendations.
• Client and PR work, including client presentations, client calls, PR interviews and miscellaneous client queries. Key point of contact for queries relating to consumer
technology and digital markets.
• Internal responsibilities: assist team manager in day-to-day duties, contribute to quality control of team's reports, and leading role in training new team members.
questionnaire design, data analysis, identification of key consumer insights and market drivers, and development of strategic recommendations.
• Client and PR work, including client presentations, client calls, PR interviews and miscellaneous client queries. Key point of contact for queries relating to consumer
technology and digital markets.
• Internal responsibilities: assist team manager in day-to-day duties, contribute to quality control of team's reports, and leading role in training new team members.
Design, Data Analysis, Writing, Training, Pr, Technology, Analyst, Development, Manager
2013 - 2015
job
Research Analyst and Reports Producer
FC Business Intelligence.
Identification of industry needs through primary research (in-depth interviews with industry experts): analysis of current trends, challenges and opportunities to shape
the brand's business intelligence portfolio and the report contents.
• Project management of report production: planning and execution of the whole
production cycle from definition of product spec and table of contents through to editing, publication and production of marketing material.
• Brands: CSP Today (Solar technology) and TU Automotive (Automotive technology)
the brand's business intelligence portfolio and the report contents.
• Project management of report production: planning and execution of the whole
production cycle from definition of product spec and table of contents through to editing, publication and production of marketing material.
• Brands: CSP Today (Solar technology) and TU Automotive (Automotive technology)
Marketing, Project Management, Business Intelligence, Research, Management, Producer, Technology, Analyst, Production
2013 - 2013
job
Research Executive
Research Solutions Ltd.
• Conducting IDIs with key market players to gain insight into market structure and competitive environment.
• Excel modelling of data gathered through IDIs and authoring of syndicated reports.
• Marketing and client relationship management with major Italian suppliers.
• In charge of the Italian market, working on multi-client and ad hoc projects in several
B2B industrial sectors (e.g. HVAC, Oil & Gas, RFID).
• Excel modelling of data gathered through IDIs and authoring of syndicated reports.
• Marketing and client relationship management with major Italian suppliers.
• In charge of the Italian market, working on multi-client and ad hoc projects in several
B2B industrial sectors (e.g. HVAC, Oil & Gas, RFID).
Marketing, Excel, Research, B2B, Management, RFID
My education
ESCP Europe European School of Management
Masters, European Business
Masters, European Business
Università degli Studi di Trieste
Masters, Full time (Minor in International Relations)
Masters, Full time (Minor in International Relations)
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