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jobs
Marketing Consultant
Jessica Frost
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Global Marketing Manager; analytical, driven and passionate, available to assist brands with the creation and implementation of retail strategy for both B2B and B2C.
Passionate, enthusiastic and focused professional, specialising in Marketing and International Fashion across multi retailers.
360-degree brand management; including strategy creation and implementation, event management, PR, influencer, digital and social media.
Graduated with a distinction in MSc International Fashion Marketing after being awarded a full scholarship from All Saints fashion retail from The British School of Fashion, part of GCU London.
Passionate, enthusiastic and focused professional, specialising in Marketing and International Fashion across multi retailers.
360-degree brand management; including strategy creation and implementation, event management, PR, influencer, digital and social media.
Graduated with a distinction in MSc International Fashion Marketing after being awarded a full scholarship from All Saints fashion retail from The British School of Fashion, part of GCU London.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Global Wholesale Marketing Manager
LACOSTE PCL.
• Work with the Lacoste Footwear Product Director and CEO to roll out and adapt operationally the global Lacoste marketing footwear strategy for wholesale needs on a seasonal basis.
• Ensure distribution channel needs are met with key assets & activation plans
• Manage marketing asset coordinator, overseeing the delivery of seasonal catalogue in print and digital
• Respond to all marketing requests working closely with central brand team in Paris to find effective solutions in a timely manner
• Implement the wholesale strategy for footwear in priority distribution channels, ensuring all assets & considerations are included in the global strategic direction
• Work cross functionally with product (UK) and marketing (France) teams to execute the seasonal footwear marketing brief in order to bring key stories to life and deliver against strategic objectives
• Deliver aspirational, globally relevant marketing campaigns through central team in Paris
• Coordinate & supply the Lacoste Paris marketing team with an on-going calendar of regional wholesale activity including planned PR & Retail activities, budget and launch dates/locations
• Work with regional wholesale teams to source & supply branded merchandise / GWPs for events and launches
• Collate and circulate regional best practice reports & quarterly activity newsletter updates
• Ensure distribution channel needs are met with key assets & activation plans
• Manage marketing asset coordinator, overseeing the delivery of seasonal catalogue in print and digital
• Respond to all marketing requests working closely with central brand team in Paris to find effective solutions in a timely manner
• Implement the wholesale strategy for footwear in priority distribution channels, ensuring all assets & considerations are included in the global strategic direction
• Work cross functionally with product (UK) and marketing (France) teams to execute the seasonal footwear marketing brief in order to bring key stories to life and deliver against strategic objectives
• Deliver aspirational, globally relevant marketing campaigns through central team in Paris
• Coordinate & supply the Lacoste Paris marketing team with an on-going calendar of regional wholesale activity including planned PR & Retail activities, budget and launch dates/locations
• Work with regional wholesale teams to source & supply branded merchandise / GWPs for events and launches
• Collate and circulate regional best practice reports & quarterly activity newsletter updates
Marketing, Retail, Budget, Print, Pr, Coordinator, Ceo, Wholesale, Direction, Manager, Management, Project Management, Project coordination, Business development, Change management, Business strategy
2014 - 2018
job
EMEA Marketing Manager
Keds, PRO-Keds and Sperry.
Wolverine Worldwide earned via promotion
• Regional responsibility for EMEA strategy and Omni-channel implementation for all 3P teams consisting of 20+ partners covering 30+ countries
• The key liaison with all internal and external stakeholders to ensure campaign content is marketed effectively across all marketing channels (emails, on-site, social media, etc) to support key trading periods
• Management of EMEA marketing budget and the ROI delivered from it
• Measure, evaluate and provide reporting on marketing initiatives
• Communicate and share marketing plans across the business to ensure that all relevant departments are fully informed
• Building plans, tactical activations and seasonal account support to support key markets, inc POS, Sell in tools and social assets
• Identification and prioritisation of key partner support to ensure EMEA region remains on track for growth and KPI's
• Compiling business cases to present to brand directors for additional funding
• Presenting at regional conferences the global and local strategy for the year ahead
• Management of Brand Assistant and development of their progression in the team and business
• Eyes on the ground and identification of trends, influencers, and collaboration partners for global consideration
• Close working relationship with EMEA sales, EMEA Brand Director and Account Services
• Regional responsibility for EMEA strategy and Omni-channel implementation for all 3P teams consisting of 20+ partners covering 30+ countries
• The key liaison with all internal and external stakeholders to ensure campaign content is marketed effectively across all marketing channels (emails, on-site, social media, etc) to support key trading periods
• Management of EMEA marketing budget and the ROI delivered from it
• Measure, evaluate and provide reporting on marketing initiatives
• Communicate and share marketing plans across the business to ensure that all relevant departments are fully informed
• Building plans, tactical activations and seasonal account support to support key markets, inc POS, Sell in tools and social assets
• Identification and prioritisation of key partner support to ensure EMEA region remains on track for growth and KPI's
• Compiling business cases to present to brand directors for additional funding
• Presenting at regional conferences the global and local strategy for the year ahead
• Management of Brand Assistant and development of their progression in the team and business
• Eyes on the ground and identification of trends, influencers, and collaboration partners for global consideration
• Close working relationship with EMEA sales, EMEA Brand Director and Account Services
Growth, Social, Manager, Campaign, Business cases, KPI, Presenting, Development, Implementation, Pos, Social Media, Support, It, ROI, Sales, Content, Management, Budget, Marketing
2013 - 2014
job
International Visual Operations Coordinator
Miss Selfridge and Evans/Wallis.
Arcadia Group earned via promotion
• Sole responsibility for visual operations on an international basis for Evans and Miss Selfridge 143 stores, across 25+ countries, over 20 partners
• Coordinating branded graphics, window schemes, creative elements and VM communication to all markets
• Representing the brands and Arcadia on an international basis face to face with franchise and wholesale partners
• Daily communication with franchise personnel, up and down the organisational structure via email, phone, con calls to communicate visual guidelines / in store visual treatments / window schemes / in store POS / Weekly Brand updates / shipment details / graphic request / music / promos / offers and training guides/model store manuals
• Liaising with brands and central creative for ad-hoc and event artwork requirements beyond seasonal basics including:
◦ Ramadan, Eid, Hajj, Chinese New Year, Race Days, Void Areas, specific text translations and reactive promos
• Distributing branded graphics and ensuring edited proofs are approved and produced to brand standard
• Handling direct contact with suppliers for international ordering and distribution around the world. Including props, window schemes and in store equipment
• Proficient with JDE to raise and receipt purchase orders
• Responsible for maintaining relationships between international and brand contacts chairing meetings across all functions
• Controlling and assisting budget spend per store per season considering brand requirements and minimum investment, market conditions, competition and potential ROI
• Sole responsibility for choosing appropriate graphics, arranging delivery and artwork for all Evans and Miss Selfridge new store opening across the globe pre-set up, utilising CPA and logistic information
• Prioritising and managing multiple projects across two brands simultaneously in multiple markets
• Creating window and event calendars across brands, markets and partners to foresee challenges against the UK calendar and were changes will have to be made to suit the partner's local requirements
• Liaising with exports to track shipment information, lead times, shipping invoices and freight forwarder information and weekly graphic dispatch information to inform partners
• Understanding partner contractual agreements for recharge purposes, completing recharge sheets and linking with finance to ensure all monies are recovered on a season by season basis
• Proficient in all Microsoft packages. Basic Photoshop. Basic understanding of print specs and artwork files
• Sole responsibility for visual operations on an international basis for Evans and Miss Selfridge 143 stores, across 25+ countries, over 20 partners
• Coordinating branded graphics, window schemes, creative elements and VM communication to all markets
• Representing the brands and Arcadia on an international basis face to face with franchise and wholesale partners
• Daily communication with franchise personnel, up and down the organisational structure via email, phone, con calls to communicate visual guidelines / in store visual treatments / window schemes / in store POS / Weekly Brand updates / shipment details / graphic request / music / promos / offers and training guides/model store manuals
• Liaising with brands and central creative for ad-hoc and event artwork requirements beyond seasonal basics including:
◦ Ramadan, Eid, Hajj, Chinese New Year, Race Days, Void Areas, specific text translations and reactive promos
• Distributing branded graphics and ensuring edited proofs are approved and produced to brand standard
• Handling direct contact with suppliers for international ordering and distribution around the world. Including props, window schemes and in store equipment
• Proficient with JDE to raise and receipt purchase orders
• Responsible for maintaining relationships between international and brand contacts chairing meetings across all functions
• Controlling and assisting budget spend per store per season considering brand requirements and minimum investment, market conditions, competition and potential ROI
• Sole responsibility for choosing appropriate graphics, arranging delivery and artwork for all Evans and Miss Selfridge new store opening across the globe pre-set up, utilising CPA and logistic information
• Prioritising and managing multiple projects across two brands simultaneously in multiple markets
• Creating window and event calendars across brands, markets and partners to foresee challenges against the UK calendar and were changes will have to be made to suit the partner's local requirements
• Liaising with exports to track shipment information, lead times, shipping invoices and freight forwarder information and weekly graphic dispatch information to inform partners
• Understanding partner contractual agreements for recharge purposes, completing recharge sheets and linking with finance to ensure all monies are recovered on a season by season basis
• Proficient in all Microsoft packages. Basic Photoshop. Basic understanding of print specs and artwork files
Training, Budget, Print, Event, Controlling, Artwork, Finance, ROI, Pos, Coordinator, Music, International, Shipping, Wholesale, UP, Basic
2012 - 2012
job
International Visual Operations Assistant
Arcadia Group.
- Evans, Dorothy Perkins, Miss Selfridge, Topman, Topshop and Wallis
• Main contact for retail operations across 6 Brands. Stationary for all stores and building stock for new stores
• Editing and distribution of weekly communications to all international stores and relevant partner contacts. Including seasonal updates and model store information
• The distribution of music CD's to all international stores and playlist every 3 to 4 weeks
• Forecasting the entire international paper bag usage for 2013, in line with predicted sales forecast, new store openings and current sales analysis for year to date
• Assisting the visual operations team in all areas were necessary - across all brands, markets and partners
• Demonstrating dedication and continuous development through a proactive attitude within the job role identifying were I could support the team to release them of added pressure
• Responsible for DHL shipments to international markets from head office, suppliers and DC's. Monitoring cost and accounting the monthly charges for finance payment
• Independent and reliable for the team when needed, resulting in my promotion within 6 months to Vis Ops Coordinator
• Main contact for retail operations across 6 Brands. Stationary for all stores and building stock for new stores
• Editing and distribution of weekly communications to all international stores and relevant partner contacts. Including seasonal updates and model store information
• The distribution of music CD's to all international stores and playlist every 3 to 4 weeks
• Forecasting the entire international paper bag usage for 2013, in line with predicted sales forecast, new store openings and current sales analysis for year to date
• Assisting the visual operations team in all areas were necessary - across all brands, markets and partners
• Demonstrating dedication and continuous development through a proactive attitude within the job role identifying were I could support the team to release them of added pressure
• Responsible for DHL shipments to international markets from head office, suppliers and DC's. Monitoring cost and accounting the monthly charges for finance payment
• Independent and reliable for the team when needed, resulting in my promotion within 6 months to Vis Ops Coordinator
Retail, Forecasting, Sales, Finance, Support, Development, Coordinator, Music, Monitoring, Office, International, Forecast
2012 - 2012
job
Assistant Manager
Joules Clothing.
(Retail)
• Managing daily running of the store and team members to hit weekly targets on average of £15,000 p/w
• Delegating task to ensure that the daily tasks are completed effectively and efficiently
• Taking weekly con calls with sales managers in area to update and feedback on trade
• Handling refunds and customer complaints /queries in line with the brand policies while providing the 'Best Customer Service'
• Weekly banking and daily shop log completion as well as weekly figures and target acknowledgment
• Dealing with stock issues, deliveries and recalls. Following up discrepancies and altering stock when necessary
• Organising rotas to ensure minimum staffing levels are met as well as holiday and cover if necessary
• Implementing VM updates and phase refresh. Inc window displays and mannequins' changes
• Leader of all marketing activity and events/promos that happen in store and promoting them with enjoyment and enthusiasm to enhance the store environment and offer the best customer shopping experience
• Champion in customer service, ensuring the store offers the best service possible
• Managing daily running of the store and team members to hit weekly targets on average of £15,000 p/w
• Delegating task to ensure that the daily tasks are completed effectively and efficiently
• Taking weekly con calls with sales managers in area to update and feedback on trade
• Handling refunds and customer complaints /queries in line with the brand policies while providing the 'Best Customer Service'
• Weekly banking and daily shop log completion as well as weekly figures and target acknowledgment
• Dealing with stock issues, deliveries and recalls. Following up discrepancies and altering stock when necessary
• Organising rotas to ensure minimum staffing levels are met as well as holiday and cover if necessary
• Implementing VM updates and phase refresh. Inc window displays and mannequins' changes
• Leader of all marketing activity and events/promos that happen in store and promoting them with enjoyment and enthusiasm to enhance the store environment and offer the best customer shopping experience
• Champion in customer service, ensuring the store offers the best service possible
Marketing, Retail, Customer service, Sales, Service, Banking, UP, Manager
2010 - 2011
job
Acting Manager
unknown.
All Saints (Retail)
Retail, Manager
My education
2011
-
2012
British School of Fashion
Distinction - MSc, International Fashion Marketing
Distinction - MSc, International Fashion Marketing
• E-branding
• E-marketing
• Global Marketing and Brand Management
• Independent Study Dissertation ‘Can Brand Personality Be Successfully Transferred From Bricks To Clicks’
• Integrated Fashion Communications
• International Fashion Buying and Fashion Logistics
• International Strategic Fashion Marketing
• Research Methods Proposal
• Postgraduate Marketing Project - Work Based Project
2004
-
2010
University of Lincoln
2:1 BA, Management and Marketing
2:1 BA, Management and Marketing
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