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Senior level marketing specialist with broad experience across multiple channels including, marketing strategy, digital marketing, brand development and activations.
Sarah Froggatt
,
Ware, United Kingdom
Experience
Other titles
Skills
I'm offering
Accomplished senior marketing professional with extensive experience of directing and growing £multi-million international and UK retail businesses in non - food, grocery and fashion. Using market data, customer insight and intuition I can create branding, communication and marketing strategies that deliver for leading brands.
Specialities:
- Brand strategy - brand framework, positioning, personality
- Shopper marketing strategy
- ATL and BTL campaign planning, delivery and measurement
- Local marketing, CSR and charity investment strategy
- Digital marketing strategy
- Strategic creative development
- Internal communications
- PR - consumer and corporate strategy and management
- Own label strategy and packaging
- Commercial/Budget management
- Team leadership
- Agency and client side experience
Specialities:
- Brand strategy - brand framework, positioning, personality
- Shopper marketing strategy
- ATL and BTL campaign planning, delivery and measurement
- Local marketing, CSR and charity investment strategy
- Digital marketing strategy
- Strategic creative development
- Internal communications
- PR - consumer and corporate strategy and management
- Own label strategy and packaging
- Commercial/Budget management
- Team leadership
- Agency and client side experience
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
? - ?
job
Head of Marketing
Become Clothing.
Email
Heading up the marketing strategy for start up ecommerce brand, Become Clothing, targeting women in their
[email protected] menopause
Managed digital acquisition strategy including display, PPC, SEO, content strategy, social, UX, CRO and CX to SOCIAL drive revenue and meet CPA and ROAS KPI's
Created targeted PR strategy with press, affiliates, brand ambassador and influencers to create category/
subject authority and to effectively tell our brand story.
Heading up the marketing strategy for start up ecommerce brand, Become Clothing, targeting women in their
[email protected] menopause
Managed digital acquisition strategy including display, PPC, SEO, content strategy, social, UX, CRO and CX to SOCIAL drive revenue and meet CPA and ROAS KPI's
Created targeted PR strategy with press, affiliates, brand ambassador and influencers to create category/
subject authority and to effectively tell our brand story.
Marketing, Seo, MArketing Strategy, UX, Ecommerce, PPC, Pr, Content, Content strategy, KPI, Cro, CX, UP, Social
2017 - 2018
job
Marketing Director
Skype.
Devised a 6 month content calendar to support seasonal launches, trading promotions, sales and subject
Sjfrog2678 matter experts
ecommerce platform.
Twitter
@sjfroggatt Managed events attendance at This Morning Live, Bloom London, Megs Menopause and Wellbeing of Women with Harvey Nichols
Team structure ownership and overall budget management.
Linkedin
Sarah Froggatt 2017-2018 Panache Lingerie
Marketing Director
Developed a global 12 month on and offline marketing plan to deliver 20% business growth for 2018/2019,
Sjfrog2678 matter experts
ecommerce platform.
@sjfroggatt Managed events attendance at This Morning Live, Bloom London, Megs Menopause and Wellbeing of Women with Harvey Nichols
Team structure ownership and overall budget management.
Sarah Froggatt 2017-2018 Panache Lingerie
Marketing Director
Developed a global 12 month on and offline marketing plan to deliver 20% business growth for 2018/2019,
Marketing, Ecommerce, Budget, Linkedin, Management, Content, Sales, Twitter, Support, Growth
My education
2001
-
2014
Sheffield Hallam University
MSc, Marketing Management
MSc, Marketing Management
2001
-
2002
n/a
Somepostgraduate, Marketing
Somepostgraduate, Marketing
2001
-
2002
Sheffield Hallam University
Bachelors, Media Studies
Bachelors, Media Studies
?
-
2005
Chartered Institute of Marketing
N/a, Marketing
N/a, Marketing
?
-
2004
The Chartered Institute
N/a, Marketing
N/a, Marketing
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