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Dynamic marketing proffessional with significant experience in digital product management and social media management. Utilises skills in understanding user needs to develop strong social media strategies and to deliver product development roadmaps.
Nikki Peckham
,
Sidford, United Kingdom
Experience
Other titles
Skills
I'm offering
I offer a unique blend of digital product management, strategic marketing and social media marketing skills with a core philosophy that every decision should be based on knowledge.
I bring a strong user focus to any project I work on, providing skills and services in both digital Product Management and Marketing, alongside a passion in consumer psychology and understanding user's problems, needs and habits.
I deliver a valuable blend of creative and analytical thinking, paired with practical organisation skills, ensuring that I am very successful at discovering, combining and interpreting data and information from multiple sources to enable knowledgeable decision-making and to build knowledge-based strategy.
I deploy this same approach to Social Media Management, building knowledge-based strategies and campaigns by ensuring I understand your goals, your target audience, their needs, habits and what makes them tick.
I also have strong leadership skills, with significant experience in coaching and developing staff and an ability to inspire colleagues to engage with process and cultural change, fostering enthusiasm for projects.
I bring a strong user focus to any project I work on, providing skills and services in both digital Product Management and Marketing, alongside a passion in consumer psychology and understanding user's problems, needs and habits.
I deliver a valuable blend of creative and analytical thinking, paired with practical organisation skills, ensuring that I am very successful at discovering, combining and interpreting data and information from multiple sources to enable knowledgeable decision-making and to build knowledge-based strategy.
I deploy this same approach to Social Media Management, building knowledge-based strategies and campaigns by ensuring I understand your goals, your target audience, their needs, habits and what makes them tick.
I also have strong leadership skills, with significant experience in coaching and developing staff and an ability to inspire colleagues to engage with process and cultural change, fostering enthusiasm for projects.
Markets
United Kingdom
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Digital Product Management and Strategic Social Media Consultant
PKM Digital Ltd.
In July 2019 I launched my own company, PKM Digital Ltd. I offer a unique blend of digital product
management, marketing and social media skills with a core philosophy that every decision should
be based on knowledge.
management, marketing and social media skills with a core philosophy that every decision should
be based on knowledge.
Social Media, Marketing, Product Management, Management, Social
2019 - ?
job
Product Owner
The Veterinary Medicines Directorate.
supporting them in their role to deliver new digital
services to support EU Exit, including coaching them to; write and prioritise stories and epics,
plan sprints and run demos and showcases.
● Liaising between the business' team and a contractor development team, embedding new new
and effective ways of working working to ensure agility and GDS compliance in development.
● Supporting the business team through Discovery and Alpha stages of development; coaching
the Product Owner, integrating other SME's, helping define and communicate value and scope.
Social Media Strategy and management for multiple clients, more details available on request:
● Completing social media audits and providing 1-2-1 follow up calls
● Developing user personas and social media content strategies
● Running 1-2-1 coaching sessions and group training
● Creating and scheduling content (Facebook, Twitter and Instagram)
● Running Facebook adverts
services to support EU Exit, including coaching them to; write and prioritise stories and epics,
plan sprints and run demos and showcases.
● Liaising between the business' team and a contractor development team, embedding new new
and effective ways of working working to ensure agility and GDS compliance in development.
● Supporting the business team through Discovery and Alpha stages of development; coaching
the Product Owner, integrating other SME's, helping define and communicate value and scope.
Social Media Strategy and management for multiple clients, more details available on request:
● Completing social media audits and providing 1-2-1 follow up calls
● Developing user personas and social media content strategies
● Running 1-2-1 coaching sessions and group training
● Creating and scheduling content (Facebook, Twitter and Instagram)
● Running Facebook adverts
Social Media, Coaching, Instagram, Training, Facebook, Product owner, Management, Content, Compliance, Twitter, Support, Development, Social, UP
2013 - 2019
job
Digital Portfolio Manager/Senior Product Owner
Met Office.
● Developed and managed the consumer digital roadmap ensuring strategic objectives and targets were met.
● Led the cross-functional digital delivery team to develop and enhance the organisation's digital
products, including the website and apps, through agile methodology to GDS standards.
● Managed, coached and mentored a team of Product Owners.
● Managed the day-to-day relationships with UX and digital design agencies, writing scopes of work, assessing delivery, approving purchase orders and invoices and ensuring the agencies
had smooth working relationships with the Product team and developers.
2
● Conducted market and competitor analysis: working closely with user researchers to identify
user needs and ensure a user-led approach to product development; monitoring and leading on
responses to user feedback; prioritising key development themes.
● Assessed portfolio and product performance and tracked the delivery of business requirements
and milestones, including monitoring and reporting on benefits and risks.
● Negotiated with and influenced senior personnel to ensure resources were best utilised to bring
value to the organisation.
● From 2013 - 2015 I ran the previous StageGate process, scheduling business cases for review
by the board, assessing benefits and risks and scheduling resources for delivery. I then
transitioned the team to agile ways of working.
Key achievements:
● Managed the development, from discovery to launch in May 2016, of the current Met Office app
(Android & iOS). Provided senior leadership and prioritisation for app enhancements and improvements leading to over 9m downloads by end Jan 2019, with c1.7m active users per
month and a high retention rate.
● Transitioned the Digital product team from waterfall development and StageGate to Agile
methodology. Developed a quarterly planning approach and embedded agile ceremonies.
● Assisted in the creation of a new consumer digital strategy for the organisation and the revision
of customer segmentation. (2015-2017)
● Led the cross-functional digital delivery team to develop and enhance the organisation's digital
products, including the website and apps, through agile methodology to GDS standards.
● Managed, coached and mentored a team of Product Owners.
● Managed the day-to-day relationships with UX and digital design agencies, writing scopes of work, assessing delivery, approving purchase orders and invoices and ensuring the agencies
had smooth working relationships with the Product team and developers.
2
● Conducted market and competitor analysis: working closely with user researchers to identify
user needs and ensure a user-led approach to product development; monitoring and leading on
responses to user feedback; prioritising key development themes.
● Assessed portfolio and product performance and tracked the delivery of business requirements
and milestones, including monitoring and reporting on benefits and risks.
● Negotiated with and influenced senior personnel to ensure resources were best utilised to bring
value to the organisation.
● From 2013 - 2015 I ran the previous StageGate process, scheduling business cases for review
by the board, assessing benefits and risks and scheduling resources for delivery. I then
transitioned the team to agile ways of working.
Key achievements:
● Managed the development, from discovery to launch in May 2016, of the current Met Office app
(Android & iOS). Provided senior leadership and prioritisation for app enhancements and improvements leading to over 9m downloads by end Jan 2019, with c1.7m active users per
month and a high retention rate.
● Transitioned the Digital product team from waterfall development and StageGate to Agile
methodology. Developed a quarterly planning approach and embedded agile ceremonies.
● Assisted in the creation of a new consumer digital strategy for the organisation and the revision
of customer segmentation. (2015-2017)
Embedded, Manager, LED, App, Organization, Office, Development, Retention, Revision, Monitoring, Business cases, Apps, Design, Website, Leadership, Product owner, Agile, UX, Product development, IOS, Android, Writing, Digital Strategy, Digital design
2012 - 2014
job
District Commissioner
unknown.
2009 - 2014
job
Marketing Manager
RPMotoring Ltd.
Marketing, Manager
2009 - 2011
job
County Communications & PR Officer
Girlguiding Devon.
Pr
2007 - 2010
job
Marketing Coordinator
South West RDA.
Provided marketing support for corporate marketing, the South West Tourism campaign and the EU
funded Rural Development Programme for England.
● Analysed and restructured the corporate website including reviewing and producing content.
● Developed a new South West Tourism website.
● Managed the image library and introduced appropriate data protection and copyright policies.
● Developed and coordinated an £80k marketing plan for award-winning economics documents.
3
● Contributed to the initial development of active social media accounts.
funded Rural Development Programme for England.
● Analysed and restructured the corporate website including reviewing and producing content.
● Developed a new South West Tourism website.
● Managed the image library and introduced appropriate data protection and copyright policies.
● Developed and coordinated an £80k marketing plan for award-winning economics documents.
3
● Contributed to the initial development of active social media accounts.
Social Media, Marketing, Content, Data protection, Website, Support, Coordinator, Development, Campaign, Social, Winning
2006 - 2007
job
Marketing Executive
Joshua's Harvest Store.
Developed and delivered against marketing plans and budgets, including delivering advertising
campaigns and in-store promotions. Analysed sales figures, conducted price analysis and ran customer
satisfaction surveys. Reviewed and updated branding and wrote press releases and newsletter content.
● Developed and launched an ecommerce website with stock management and dispatch systems.
● Launched an alcohol department in store.
● Launched and maintained a customer newsletter, including developing a customer database.
campaigns and in-store promotions. Analysed sales figures, conducted price analysis and ran customer
satisfaction surveys. Reviewed and updated branding and wrote press releases and newsletter content.
● Developed and launched an ecommerce website with stock management and dispatch systems.
● Launched an alcohol department in store.
● Launched and maintained a customer newsletter, including developing a customer database.
Marketing, Branding, Advertising, Ecommerce, Database, Management, Sales, Content, Website, Surveys
2005 - 2006
job
Door-to-Door Media Buyer
Tri-Direct Ltd.
Managed two key accounts, developing and delivering direct marketing campaigns. Utilised targeting
models to establish target markets. Analysed campaign results.
models to establish target markets. Analysed campaign results.
Marketing, Direct marketing, Campaign
2004 - 2005
job
Online Marketing Comms Assistant
Barshield Services Ltd.
Monitored customer acquisition, retention and click-throughs. Conducted competitor price analysis and new product research. Developed e-newsletter content and managed an affiliate program.
Marketing, Online Marketing, Research, Content, Affiliate, Retention, Online
2004 - 2004
job
Marketing Assistant, Academy of Training
unknown.
Updated the organisations branding. Conducted marketing channel and customer satisfaction analysis.
Marketing, Branding, Training
2002 - 2003
job
Assistant Brand Manager (University placement)
General Mills.
Provided marketing support for Betty Crocker and Green Giant brands. Managed packaging re-design
projects. Conducted market and brand awareness, and distribution and sales analysis.
Voluntary Roles:
projects. Conducted market and brand awareness, and distribution and sales analysis.
Voluntary Roles:
Marketing, Design, Packaging, Sales, Support, Manager
My education
n/a
Somecollege, Digital Mums
Somecollege, Digital Mums
Cambridge Marketing College
N/a, Marketing
N/a, Marketing
University of Plymouth
Bachelors, Management
Bachelors, Management
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