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Visual and Spatial Designer
Cruz María Vallespir Naretto
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Former architect with experience in exhibition design, event design and graphics.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Spanish
Fluently
Italian
Good
Chinese (Mandarin)
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
job
Creative Director & Co-founder
unknown.
KTGA is an event/exhibition agency based in Shanghai, China. At present, KTGA
specializes in experiential events, galas, cultural festivals and exhibition design. All these
experiences apply the concept of narrative environments, involving a multidisciplinary
team to work on the projects from beginning to end. The spaces created are interactive and specially focused on the visitor's journey. I oversee all our projects' creative direction,
business development and execution. I am also responsible for the visual identity of all of the projects.
Representative Projects: Salone del Mobile Milano Shanghai: The Red Night event
concept and execution (2016-2018), Photo Shanghai wayfinding (2014, 2015), AmCham
specializes in experiential events, galas, cultural festivals and exhibition design. All these
experiences apply the concept of narrative environments, involving a multidisciplinary
team to work on the projects from beginning to end. The spaces created are interactive and specially focused on the visitor's journey. I oversee all our projects' creative direction,
business development and execution. I am also responsible for the visual identity of all of the projects.
Representative Projects: Salone del Mobile Milano Shanghai: The Red Night event
concept and execution (2016-2018), Photo Shanghai wayfinding (2014, 2015), AmCham
Design, Business development, Creative direction, Event, Development, Exhibition design, China, Wayfinding, Direction, Founder
2013 - ?
freelance
Freelance
www.kickthegongaround.com.
MA Narrative Environments Degree Show 2018 'Shaping Stories': Visual identity and creative direction (as part of an interdisciplinary team). Created the signage, course
catalogue and marketing materials.
Chalk lettering murals: CELIAB fashion show, Shanghai; Urban Soup Kitchen restaurant
interior walls, Shanghai; BBDO Voices mural, Shanghai.
catalogue and marketing materials.
Chalk lettering murals: CELIAB fashion show, Shanghai; Urban Soup Kitchen restaurant
interior walls, Shanghai; BBDO Voices mural, Shanghai.
Marketing, Creative direction, Fashion, Interior, Direction
2012 - 2013
job
Graphic Designer, Concept Designer
GALLAGHER DESIGN & ASSOCIATES ASIA, Exhibition Design, SH.
Part of the concept ideation team and responsible for the visual identity for the exhibitions.
I developed the graphic language that was applied in the book layout delivered to the client, environmental graphics and wayfinding.
Representative Projects: Shanghai Natural History Museum, Shanghai; Wuhan Science and Technology Museum, Wuhan; Huawei Mobile World Congress 2013, Barcelona; Huawei
L02 Corporate Experience Center, Beijing; Hanergy Corporate Center for Clean Energy,
Beijing; "XunGen" Family Search Center, Beijing; Luwan Children's Center (Tech Space),
Shanghai.
I developed the graphic language that was applied in the book layout delivered to the client, environmental graphics and wayfinding.
Representative Projects: Shanghai Natural History Museum, Shanghai; Wuhan Science and Technology Museum, Wuhan; Huawei Mobile World Congress 2013, Barcelona; Huawei
L02 Corporate Experience Center, Beijing; Hanergy Corporate Center for Clean Energy,
Beijing; "XunGen" Family Search Center, Beijing; Luwan Children's Center (Tech Space),
Shanghai.
Layout, Technology, Natural, Search, Science, Wayfinding, Energy, Energy
2010 - 2010
job
Event assistant and hostess
EXPO SHANGHAI.
Promoting my native country Chile to crowds of more than 30,000 on a daily basis in English, Spanish and Mandarin. Gave guided tours through the Chilean pavilion and Expo for relevant government officials from all over the world as well as renown architects.
Participated in the organization of several events (lectures and exhibitions) that had to do with architecture and music from Chile.
TALKS
> Talks Tonji University College of Design and Innovation for the Center for Digital Innovation (CDI).
Talk on the use of immersive design to create memorable visitor experiences 12-07-2014
Cambridge School of Art, Anglia Ruskin University as part of 'Design Bench'. Talk on the use of Narrative Environments in temporary spaces 21-02-2018
La Dimensión Ciudadana: Entorno de aprendizaje. Yearly symposium discussing citizenship and design organized in Córdoba, Argentina. Talk about my community project Mi Casa 25-10-2018
Participated in the organization of several events (lectures and exhibitions) that had to do with architecture and music from Chile.
TALKS
> Talks Tonji University College of Design and Innovation for the Center for Digital Innovation (CDI).
Talk on the use of immersive design to create memorable visitor experiences 12-07-2014
Cambridge School of Art, Anglia Ruskin University as part of 'Design Bench'. Talk on the use of Narrative Environments in temporary spaces 21-02-2018
La Dimensión Ciudadana: Entorno de aprendizaje. Yearly symposium discussing citizenship and design organized in Córdoba, Argentina. Talk about my community project Mi Casa 25-10-2018
Design, Innovation, Event, Digital innovation, Architecture, Music, Community, Native
My education
2003
-
2009
Pontificia Universidad Católica De Chile
N/a, ARCHITECTURE
N/a, ARCHITECTURE
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