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Senior
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7
jobs
Creative Strategy Director
Aparna Bangur
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An entrepreneurial and intuitive creative strategist with experience across several countries and categories.
Passionate about the power of creativity to solve business problems and facilitating meaningful brand-consumer connections.
For a glimpse of some of my work and ideas visit: http://*********.***
Passionate about the power of creativity to solve business problems and facilitating meaningful brand-consumer connections.
For a glimpse of some of my work and ideas visit: http://*********.***
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Available
My experience
2021 - ?
freelance
Strategy Director
McCann London.
Working on the global Dettol account.
Branding, Brand Building, Positioning, Creative Strategy, Brand strategy, Integrated multi-channel campaigns
2021 - ?
freelance
Strategy Director
DentsuMcgarrybowen.
Working on the global American Express account my projects involved positioning the brand in South Korea, positioning the co-branded Amex-Air France card portfolio in France (B2B and B2C) and an integrated campaign driving to Wimbledon 2021.
Brand Building, Brand strategy, Positioning, Global Marketing, Advertising, Integrated multi-channel campaigns, Creative Strategy
2020 - ?
freelance
Creative Strategy Lead
Google.
Embedded by Huge at Google Creative Works - where creativity & technology make magic happen. I uncover insights and facilitate Sprints that power innovative creative solutions to help brands and agencies increase the impact of their campaigns across the full range of Google products and tech.
Creative Strategy, Idea generation, Brand management, Advertising on social media, Digital advertising, Facilitating workshops, Workshops, Design sprint, Conversational marketing, Google Adtech
2020 - 2020
job
Strategy Director
VaynerMedia London.
3 months FTC
Driving strategy for campaigns that grab consumer attention by hacking cultural signals to give runway for creative work that is relevant and impactful.
Clients: UNICEF, Shell, and PepsiCo
Published Work: Life in Lockdown, The Path Back Outside, Money After Covid.
Driving strategy for campaigns that grab consumer attention by hacking cultural signals to give runway for creative work that is relevant and impactful.
Clients: UNICEF, Shell, and PepsiCo
Published Work: Life in Lockdown, The Path Back Outside, Money After Covid.
Communication strategy, Brand strategy, Creative Strategy, Advertising, Digital advertising, Social Media
2015 - 2020
job
Creative Strategy Director
The Specialist Works.
I work within the creative hub of a media agency, delivering a range of creative solutions across
channels. My strategic approach is consumer-centric, backed by data, research, insights and effectiveness oriented. My role involves writing creative briefs, new business pitches, and running
brand positioning workshops, research, deriving insights and determining strategy. I am most
excited about identifying a brand's purpose and using it to build human connections.
Clients:
Dyson, Alibaba, TikTok, BGL Group, PrepayPower, Avid Energy, Rocket League, Zoho, Oxygen
Recent Pitch Wins:
TikTok - Positioning the brand as an antidote to other stress inducing social media platforms.
Alibaba Cloud - CSR initiative to spark a tech-aided movement to bring about world change.
Jaunt - Building an insurance brand with personality, giving consumers opportunity vs 'cover'.
PrepayPower - Repositioning the brand to establish pay-as-you-go as a lifestyle choice.
Rocket League - Owning all things "ridiculous" to bring out the inner child in serious gamers.
Oxygen - Launching a digital challenger bank for hustlers, assuring them they're not alone.
channels. My strategic approach is consumer-centric, backed by data, research, insights and effectiveness oriented. My role involves writing creative briefs, new business pitches, and running
brand positioning workshops, research, deriving insights and determining strategy. I am most
excited about identifying a brand's purpose and using it to build human connections.
Clients:
Dyson, Alibaba, TikTok, BGL Group, PrepayPower, Avid Energy, Rocket League, Zoho, Oxygen
Recent Pitch Wins:
TikTok - Positioning the brand as an antidote to other stress inducing social media platforms.
Alibaba Cloud - CSR initiative to spark a tech-aided movement to bring about world change.
Jaunt - Building an insurance brand with personality, giving consumers opportunity vs 'cover'.
PrepayPower - Repositioning the brand to establish pay-as-you-go as a lifestyle choice.
Rocket League - Owning all things "ridiculous" to bring out the inner child in serious gamers.
Oxygen - Launching a digital challenger bank for hustlers, assuring them they're not alone.
Social Media, Writing, Research, Creative Strategy, Cloud, CSR, Spark, It, Workshops, Insurance, Energy, Go, Social, Zoho
2015 - 2015
freelance
Strategy Consultant
Box of Ideas.
Freelanced for various independent agencies delivering creative strategy and campaign planning.
Creative Strategy, Campaign
2012 - 2015
job
Marketing & Strategy Director
WowMum.
Co-founded a data-rich, location-based smartphone app, for parents to find family friendly
destinations. I ran all marketing activity (on a shoe-string budget), was involved in business
strategy and investor pitches for funding.
The app received attention from mainstream media including BBC Radio, the Guardian tech blog, and London Evening Standard, was available on iOS & Android and built a userbase of 50,000.
destinations. I ran all marketing activity (on a shoe-string budget), was involved in business
strategy and investor pitches for funding.
The app received attention from mainstream media including BBC Radio, the Guardian tech blog, and London Evening Standard, was available on iOS & Android and built a userbase of 50,000.
Marketing, IOS, Android, Budget, Radio, Blog, App
2008 - 2013
job
Account Director
Ogilvy & Mather.
Clients:
Unilever - Comfort, Hellmann's, Dove and Slimfast, WWF, American Express, Nestle
Comfort - Led global brand communications. Developed global brand strategy and positioning to synergise communication development and production across key markets -
Europe, SEA, China, India, LatAm and AMET. Strategically led the brand's first foray into
digital, handled 8 product innovation campaigns and 2 new market launches.
Hellmann's - Delivered a series of multi-channel global product innovation campaigns. Worked on
a brand development brief to increase usage and sales of mayonnaise. Our response was the
"Cook with Hellmann's" campaign which delivered a sales increase of 44% in the first month.
Unilever - Comfort, Hellmann's, Dove and Slimfast, WWF, American Express, Nestle
Comfort - Led global brand communications. Developed global brand strategy and positioning to synergise communication development and production across key markets -
Europe, SEA, China, India, LatAm and AMET. Strategically led the brand's first foray into
digital, handled 8 product innovation campaigns and 2 new market launches.
Hellmann's - Delivered a series of multi-channel global product innovation campaigns. Worked on
a brand development brief to increase usage and sales of mayonnaise. Our response was the
"Cook with Hellmann's" campaign which delivered a sales increase of 44% in the first month.
Innovation, Sales, Development, China, Express, Campaign, Production, LED, Brand identity
2006 - 2008
job
Account Manager
Bates Y&R India.
2 years experience working on integrated communications briefs across a portfolio of regional
brands in a fast-paced environment, delivering award winning campaigns.
Clients:
ABP Group - A media conglomerate, Bisk Farm - Manufacturer of confectionary products, Just
Baked - retail confectionary chain, First Trust Healthcare - Chain of hospitals and clinics
Friends 91.9 FM - Worked on the launch strategy including brand positioning, brand identity, and an integrated campaign. The campaign won 10 advertising awards and earned the channel an
impressive 15% market share within 2 months of launch.
brands in a fast-paced environment, delivering award winning campaigns.
Clients:
ABP Group - A media conglomerate, Bisk Farm - Manufacturer of confectionary products, Just
Baked - retail confectionary chain, First Trust Healthcare - Chain of hospitals and clinics
Friends 91.9 FM - Worked on the launch strategy including brand positioning, brand identity, and an integrated campaign. The campaign won 10 advertising awards and earned the channel an
impressive 15% market share within 2 months of launch.
Advertising, Retail, Account Manager, Campaign, Winning, Manager
My education
2005
-
2006
Imperial College London Business School
MSc, Management (Minor in Innovation & Entrepreneurship)
MSc, Management (Minor in Innovation & Entrepreneurship)
2002
-
2005
University of Warwick Business School
BSc, Management Sciences (Minor in Marketing & Strategy)
BSc, Management Sciences (Minor in Marketing & Strategy)
?
-
2015
Chartered Institute of Marketing
Professional, Digital Marketing
Professional, Digital Marketing
?
-
2010
University of Arts
N/a, Design Projects
N/a, Design Projects
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