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Marketing Consultant that helps you find the blind spot within your business
Rami El-Boghdadly
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
13 years in marketing, working with tech startups, SME's and blue chips. Across the UK, Middle East and North Africa.
I help drive business through their processes and strategies. This is done through honest and transparent communication. The ultimate goal is for the business to move forward in a sustainable manner.
Lastly, as someone completely independent I can be best placed to advise you what you would need for your business without any of the hidden agendas specialist agencies may have.
I help drive business through their processes and strategies. This is done through honest and transparent communication. The ultimate goal is for the business to move forward in a sustainable manner.
Lastly, as someone completely independent I can be best placed to advise you what you would need for your business without any of the hidden agendas specialist agencies may have.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2015 - ?
freelance
Digital Marketing Consultant
unknown.
• Working for multiple clients brand building
• Corporate Identity uplifts/ Rebranding
• Mobile App development, strategies and product launches
• Cloud Computing product launches
• Media Planning/ both online and offline
• Digital Marketing Planning and implementation
• Website builds, uplifts
• Product/service launches
• Working on Ecommerce sites (Magento)
• Developing Tactical and Strategic campaigns
• Product launches
• Managing 3rd party Agencies for clients including SEO, Creative and Affiliate Marketing Agencies
• Building Digital Marketing Teams
• Social Media Management
• PPC & SEO strategies and development
Sectors:
• Hospitality
• Legal
• Professional Services
• Charity
• Technology
• Automotive
Major Achievements:
• Redesign of Asons solicitors website to introduce more traffic to the site and 34% increase in conversions
• Launch of new immigration department at Asons solicitors, including planning, strategy, and website in both English and Mandarin
• Development of initial website for Ad Reflect Ltd.
• Strategic planning and branding and repositioning for local charity
• Campaign management for and event planning for Bengal Cottage
• Increase conversion rates on Ecommerce site using CRO (Conversion Rate Optimisation (by 15% within 2 months)
• Build and Launch new brand for B2B clients within a traditional retail industry
• Increase web conversion rates using CRO by 20% in 3 months for Ecommrce site
• Corporate Identity uplifts/ Rebranding
• Mobile App development, strategies and product launches
• Cloud Computing product launches
• Media Planning/ both online and offline
• Digital Marketing Planning and implementation
• Website builds, uplifts
• Product/service launches
• Working on Ecommerce sites (Magento)
• Developing Tactical and Strategic campaigns
• Product launches
• Managing 3rd party Agencies for clients including SEO, Creative and Affiliate Marketing Agencies
• Building Digital Marketing Teams
• Social Media Management
• PPC & SEO strategies and development
Sectors:
• Hospitality
• Legal
• Professional Services
• Charity
• Technology
• Automotive
Major Achievements:
• Redesign of Asons solicitors website to introduce more traffic to the site and 34% increase in conversions
• Launch of new immigration department at Asons solicitors, including planning, strategy, and website in both English and Mandarin
• Development of initial website for Ad Reflect Ltd.
• Strategic planning and branding and repositioning for local charity
• Campaign management for and event planning for Bengal Cottage
• Increase conversion rates on Ecommerce site using CRO (Conversion Rate Optimisation (by 15% within 2 months)
• Build and Launch new brand for B2B clients within a traditional retail industry
• Increase web conversion rates using CRO by 20% in 3 months for Ecommrce site
Development, Corporate identity, Optimization, Website, Service, Technology, Marketing Planning, Affiliate, Implementation, Management, Media planning, Cro, App, Web, Redesign, Campaign, Online, Social, Event planning, Social Media, Marketing, Seo, Branding, Ecommerce, App development, Social media management, PPC, Digital Marketing, Retail, B2B, Magento, Cloud, Event, Brand Building, Strategic Planning
2014 - 2015
job
Senior Marketing Manager
Carter Law Solicitors.
• Develop marketing and communications strategies and plans to achieve business targets for Personal Injury, Immigration, and Family Law; including traditional media, digital and social media strategy
• Budget management
• Campaign planning and tracking to maximise ROI including ATL, BTL, and Digital (SEO, PPC, Adwords)
• Conduct market research and competitor analysis
• Managing, updating & analysis of website (WordPress CMS System)
• Managing internal communications
• Devise and implement customer service policy
• Research and propose new Intranet and CRM Systems
• Manage all CSR activities
• Manage 3rd party agencies
• Manage a team of 2 (1 designer & 1 marketing assistant)
• Managing company brand identity ensure all communication is according to correct brand guidelines
• Increase direct revenue streams, rather from 3rd party referrers
• Content Management of social media, newsletters, and website
• Managing all PR activity through social and web channels
• Managing of all Social media, and digital communications
Major Achievements:
• Increase of direct clients from previous year by over 96%
• Increase in number of returning customers by around 64%
• Development of new corporate identity and brand position to be more inline with company strategy
• Increase of direct clients through newsletter content management by 75%
• Promoting Immigration ministers meeting with out solicitors (12 new leads from the back of it)
• Weekly talk show on Ethnic radio station increasing the number of leads from 6 to 50 per show
• 150% increase in social activity through Facebook and Twitter
• Increase of engagement through social channels and targeted content management by over 250%
• 75% increase in website visits
• Introduction of new website
• Improvement in SEO ranking with Immigration & Islamic legal services reaching
within a 3 month period (prior to me joining all rankings were on -12)
• Introduction of new sales process to improve customer satisfaction
• Development of client newsletters providing a 3% increase in sales
• Budget management
• Campaign planning and tracking to maximise ROI including ATL, BTL, and Digital (SEO, PPC, Adwords)
• Conduct market research and competitor analysis
• Managing, updating & analysis of website (WordPress CMS System)
• Managing internal communications
• Devise and implement customer service policy
• Research and propose new Intranet and CRM Systems
• Manage all CSR activities
• Manage 3rd party agencies
• Manage a team of 2 (1 designer & 1 marketing assistant)
• Managing company brand identity ensure all communication is according to correct brand guidelines
• Increase direct revenue streams, rather from 3rd party referrers
• Content Management of social media, newsletters, and website
• Managing all PR activity through social and web channels
• Managing of all Social media, and digital communications
Major Achievements:
• Increase of direct clients from previous year by over 96%
• Increase in number of returning customers by around 64%
• Development of new corporate identity and brand position to be more inline with company strategy
• Increase of direct clients through newsletter content management by 75%
• Promoting Immigration ministers meeting with out solicitors (12 new leads from the back of it)
• Weekly talk show on Ethnic radio station increasing the number of leads from 6 to 50 per show
• 150% increase in social activity through Facebook and Twitter
• Increase of engagement through social channels and targeted content management by over 250%
• 75% increase in website visits
• Introduction of new website
• Improvement in SEO ranking with Immigration & Islamic legal services reaching
within a 3 month period (prior to me joining all rankings were on -12)
• Introduction of new sales process to improve customer satisfaction
• Development of client newsletters providing a 3% increase in sales
Twitter, Content, Corporate identity, Sales, Radio, Website, ROI, Service, It, Management, Development, Web, Campaign, That you, Manager, Social, ME, Wordpress, Customer service, CSR, Pr, Content Management, Budget, PPC, Adwords, Facebook, Market research, Research, CMS, CRM, Seo, Marketing, Social Media
2013 - 2014
job
Senior Marketing & Communications Manager
British Council Saudi Arabia.
(contract)
• Develop marketing and communications strategies and plans
• Responsible for financial planning and monitoring of marketing budgets.
• Track campaigns to ensure strong performance and ROI.
• Lead the development of British Council marcomms collateral
• Lead external marketing, PR and digital agencies on all marketing and communication efforts
• Brand management across all British Council centres and partner premises
• Develop web and social media strategies to build British Council online reputation and produce quarterly progress reports using metrics prescribed by Regional Digital team, or agreed with Regional ESBU marcomms Head.
• Develop and manage internal and external market research for English on existing & potential customers, market trends, opportunities and competition, ensuring findings feed into strategy and planning
• Liaise with Customer Service Manager to analyse current customer data and evaluate customer journey and accordingly develop strategies that address customer issues and enhance customer experience
• Develop market segmentation
• Monitor and evaluate competitor positioning and activity
• Monitor and analyze marketing spend against business and sales objectives
• Manage 1 digital officer and 1 marketing officer
Major Achievements:
• Course registrations currently at 20% above target
• Launch the Young Learners summer programme with an initial intake of 30% above target
• Standardise all marketing collateral with the region to ensure brand identity with the council offices
• Reduce customers journey by 10 minutes for registration through introduction new usher system
• Increase web traffic by over 100% through strategic digital campaigns
• Increase Facebook activity to increase likes by 120%
• Project manage and launch new website
• Increase number of English teaching registrations within the 5 centres by and average 10% across the country
• Develop marketing and communications strategies and plans
• Responsible for financial planning and monitoring of marketing budgets.
• Track campaigns to ensure strong performance and ROI.
• Lead the development of British Council marcomms collateral
• Lead external marketing, PR and digital agencies on all marketing and communication efforts
• Brand management across all British Council centres and partner premises
• Develop web and social media strategies to build British Council online reputation and produce quarterly progress reports using metrics prescribed by Regional Digital team, or agreed with Regional ESBU marcomms Head.
• Develop and manage internal and external market research for English on existing & potential customers, market trends, opportunities and competition, ensuring findings feed into strategy and planning
• Liaise with Customer Service Manager to analyse current customer data and evaluate customer journey and accordingly develop strategies that address customer issues and enhance customer experience
• Develop market segmentation
• Monitor and evaluate competitor positioning and activity
• Monitor and analyze marketing spend against business and sales objectives
• Manage 1 digital officer and 1 marketing officer
Major Achievements:
• Course registrations currently at 20% above target
• Launch the Young Learners summer programme with an initial intake of 30% above target
• Standardise all marketing collateral with the region to ensure brand identity with the council offices
• Reduce customers journey by 10 minutes for registration through introduction new usher system
• Increase web traffic by over 100% through strategic digital campaigns
• Increase Facebook activity to increase likes by 120%
• Project manage and launch new website
• Increase number of English teaching registrations within the 5 centres by and average 10% across the country
Sales, Social, Manager, Online, Service Manager, Web, Monitoring, Development, Service, ROI, Website, Social Media, Management, Customer service, Pr, Teaching, Social media strategies, Customer experience, Facebook, Market research, Research, Marketing
2012 - 2013
job
Marketing & Internal Communications Manager
Al Rajhi Bank.
(contract)
• Managing the Product Managers for Auto Finance, Corporate Banking, Tahweel Al Rajhi, Risk & Security, and Customer Service Teams
• Developing Strategic & Tactical campaigns ATL, BTL and Digital Campaigns through social networking sites and through online advertising, and traditional marketing channels
• Manage over 300 retail branches to ensure easier customer journey, branding is maintained, and all BTL material are correctly displayed
• Managing 2 Creative Agencies and co-ordinating with business departments to ensure work is delivered to strict deadlines
• Managing Budgets for each business unit to ensure maximisation of RIO
• Manage web team to ensure all campaigns across marketing are implemented online and to budget for social media campaigns,
• Working with media agency to develop media plans for campaigns and events
• Assist and develop new customer service communications including developing branch hotlines, customer communication tools and internal communications to call centre, and support staff
• Developing and copywriting retail and internal newsletters
• Developing internal survey's for employee satisfaction reports
• Developing and managing internal communications campaign to provide employees with best work practice, and business developments to build closer relationship between senior management and staff in head office, and through the 300+ branches
Major Achievements:
• Increase levels of readership of newsletter by 20% through targeted email marketing with no expenditure on marketing budget
• Increase sales of small vehicles by 12% during low season sales through targeted campaigns with dealers and direct advertising campaigns using Facebook, website and newsletters
• Assisted in the reduction of waiting time in branches by an average of 9 minutes per customer through the introduction of the customer hotline in branches and related educational material on consumer finance products
• Launched first international ladies painting competition to increase engagement with ladies in KSA, Jordan, Malaysia, and Kuwait. Resulted in over 15,000 submitted paintings and 70,000 voters
• Managing the Product Managers for Auto Finance, Corporate Banking, Tahweel Al Rajhi, Risk & Security, and Customer Service Teams
• Developing Strategic & Tactical campaigns ATL, BTL and Digital Campaigns through social networking sites and through online advertising, and traditional marketing channels
• Manage over 300 retail branches to ensure easier customer journey, branding is maintained, and all BTL material are correctly displayed
• Managing 2 Creative Agencies and co-ordinating with business departments to ensure work is delivered to strict deadlines
• Managing Budgets for each business unit to ensure maximisation of RIO
• Manage web team to ensure all campaigns across marketing are implemented online and to budget for social media campaigns,
• Working with media agency to develop media plans for campaigns and events
• Assist and develop new customer service communications including developing branch hotlines, customer communication tools and internal communications to call centre, and support staff
• Developing and copywriting retail and internal newsletters
• Developing internal survey's for employee satisfaction reports
• Developing and managing internal communications campaign to provide employees with best work practice, and business developments to build closer relationship between senior management and staff in head office, and through the 300+ branches
Major Achievements:
• Increase levels of readership of newsletter by 20% through targeted email marketing with no expenditure on marketing budget
• Increase sales of small vehicles by 12% during low season sales through targeted campaigns with dealers and direct advertising campaigns using Facebook, website and newsletters
• Assisted in the reduction of waiting time in branches by an average of 9 minutes per customer through the introduction of the customer hotline in branches and related educational material on consumer finance products
• Launched first international ladies painting competition to increase engagement with ladies in KSA, Jordan, Malaysia, and Kuwait. Resulted in over 15,000 submitted paintings and 70,000 voters
Finance, Social, Manager, That you, Online, Campaign, Web, International, Office, Support, Banking, Security, Service, Website, Social Media, Sales, Management, Customer service, Networking, Budget, Retail, Facebook, Advertising, Email marketing, Branding, Copywriting, Marketing
2010 - 2012
job
Marketing & Communications Manager Alissa Auto
Chevrolet & GMC.
• Creating and increasing Brand equity of Alissa Auto
• Strategic Planning and development of annual marketing plan
• Organising and implementing marketing budget
• Planning, managing, and co-ordinating events through agency and marketing team
• Development of the retail store Chevy Gear (from naming to branding, store layout, and design)
• Managing 2 Marketing Executives and 1 CRM co-ordinator
• Organising and developing campaigns through PR manager
• Development of a new corporate identity(partly taken while working at 3 Points)
• Implementation of corporate identity across business
• Development of new website
• Update and modify website as required
• Above the line and below the line advertising
• Co-ordinating with other dealers and Manufacturer on group campaigns
• Managing marketing support with Manufacturer
• Managing all marketing campaigns with creative agency
• Co-ordinating and planning with sales, parts and service for promotions
• Analysing and developing campaigns to improve customer care & customer satisfaction
• Analysing product requirements and developments of campaigns to improve sales
• Developments of campaigns on new products available (Chevrolet Sonic, Cruze, & Malibu)
Major Achievements:
• Received the General Motors Presidents Challenge award for best customer satisfaction index in Saudi Arabia as well as being one of only 2 within the Middle East to Achieve the Award in 2011
• Increase sales of small vehicles by 18% in 2011
• Record sales achieved for August 2011 (1,200 vehicles) up by 30% on previous year
• Launch of Corvette Club
• Launch of new Website
• Launch of New Brand, Chevy Gear with £90,000 worth of sales in 6 months through first outlet (target of £35,000)
• Launch of annual Chevrolet University Cage Soccer Tournament
• Launch of Corvette Carbon fibre edition
• Strategic Planning and development of annual marketing plan
• Organising and implementing marketing budget
• Planning, managing, and co-ordinating events through agency and marketing team
• Development of the retail store Chevy Gear (from naming to branding, store layout, and design)
• Managing 2 Marketing Executives and 1 CRM co-ordinator
• Organising and developing campaigns through PR manager
• Development of a new corporate identity(partly taken while working at 3 Points)
• Implementation of corporate identity across business
• Development of new website
• Update and modify website as required
• Above the line and below the line advertising
• Co-ordinating with other dealers and Manufacturer on group campaigns
• Managing marketing support with Manufacturer
• Managing all marketing campaigns with creative agency
• Co-ordinating and planning with sales, parts and service for promotions
• Analysing and developing campaigns to improve customer care & customer satisfaction
• Analysing product requirements and developments of campaigns to improve sales
• Developments of campaigns on new products available (Chevrolet Sonic, Cruze, & Malibu)
Major Achievements:
• Received the General Motors Presidents Challenge award for best customer satisfaction index in Saudi Arabia as well as being one of only 2 within the Middle East to Achieve the Award in 2011
• Increase sales of small vehicles by 18% in 2011
• Record sales achieved for August 2011 (1,200 vehicles) up by 30% on previous year
• Launch of Corvette Club
• Launch of new Website
• Launch of New Brand, Chevy Gear with £90,000 worth of sales in 6 months through first outlet (target of £35,000)
• Launch of annual Chevrolet University Cage Soccer Tournament
• Launch of Corvette Carbon fibre edition
Corporate identity, Naming, Manager, UP, Development, Implementation, Support, Service, Website, Sales, Design, Pr, Strategic Planning, Budget, Retail, CRM, Advertising, Branding, Layout, Marketing
2008 - 2010
job
Account Manager
Points Advertising.
• Strategic planning and development of quarterly marketing plans at clients' request
• Managing and implementing all client requests & campaigns
• Development of strategic approach to brand manifestation
• Marketing research
• Writing Creative briefs, design briefs and following up on client requests
• Media analysis and booking
• Production supervision and planning
• New business development
• Managing and implementing all client requests & campaigns
• Development of strategic approach to brand manifestation
• Marketing research
• Writing Creative briefs, design briefs and following up on client requests
• Media analysis and booking
• Production supervision and planning
• New business development
Design, Marketing, Business development, Writing, Research, Strategic Planning, Account Manager, Development, Supervision, Booking, Production, UP, Manager
2007 - 2008
job
Senior Account Executive
Team Y&R.
• Managing and implementing all client requests & campaigns
• Participate in the formation and brainstorming strategies
• Assist Account Director with strategic advice on all client initiatives or requests
• Co-ordinate all work between Client and Creative department
• Write Creative briefs
• Provide client quotations
• Ensure any competitor promotions are recorded and relevant material passed to client
• Co-ordinate with media for all campaigns
• Work with Creative department to ensure that all creative ideas answer client briefs
• Participate in the formation and brainstorming strategies
• Assist Account Director with strategic advice on all client initiatives or requests
• Co-ordinate all work between Client and Creative department
• Write Creative briefs
• Provide client quotations
• Ensure any competitor promotions are recorded and relevant material passed to client
• Co-ordinate with media for all campaigns
• Work with Creative department to ensure that all creative ideas answer client briefs
Brainstorming
2005 - 2007
job
Business Development Manager
unknown.
• Home Based/ North England territory
• Source new leads
• Cold calling
• Presenting to clients at senior management and director level for government bodies and commercial organisations
• Project management for all accounts
• Account manage
• Adopt marketing campaigns for the employers
• Manage and attend road shows to better advise employees on the packages they choose
Largest accounts won:
Tyco Fire & Security
Aberdeen County Council
DHL Logistics
Greater Manchester Probation Service
First Choice Direct
Environment Agency
Bradford Council
5 Borough Partnership NHS Trust
Heinz
North Yorkshire Police
• Source new leads
• Cold calling
• Presenting to clients at senior management and director level for government bodies and commercial organisations
• Project management for all accounts
• Account manage
• Adopt marketing campaigns for the employers
• Manage and attend road shows to better advise employees on the packages they choose
Largest accounts won:
Tyco Fire & Security
Aberdeen County Council
DHL Logistics
Greater Manchester Probation Service
First Choice Direct
Environment Agency
Bradford Council
5 Borough Partnership NHS Trust
Heinz
North Yorkshire Police
Marketing, Business development, Project Management, Management, Service, Security, Development, Presenting, Manager
My education
2001
-
2004
American University English Section
Bachelors, Marketing
Bachelors, Marketing
1998
-
2001
John Moores University Liverpool
N/a, Business and Marketing
N/a, Business and Marketing
Digital Marketing Manchester Metropolitan University
MSc, N/a
MSc, N/a
Manchester Metropolitan University
N/a, N/a
N/a, N/a
?
-
2006
ISMM
Unspecified, Institute of Sales & Marketing Management
Unspecified, Institute of Sales & Marketing Management
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