Profile Picture
0 jobs

Creative Marketing Strategies

Farid Seyidov , Baku, Azerbaijan


Experience

10 - 14 years

Skills

MArketing Strategy Marketing communication Naming and Branding Logo Design Creative Strategy

I'm offering

WISCONSIN INTERNATIONAL UNIVERSITY UKRAINE (WIUU) (2011- 2012)
Mini MBA program (English )
Ukraine
AZERBAIJAN STATE ECONOMIC UNIVERSITY (Bachelor degree) (2004-2008)
General Economics
Economic Cybernetics (Econometrics) business
Azerbaijan


VEYSELOGLU ( ULDUZ) (15.07.2019-present)
CATEGORY MANAGER ( FMCG )
- Brands : FAVO ,ULDUZ,
- Products : Chocolates
- Creating Product Portfolio Strategy
- New Product Development
- Marketing Communication Strategy

AVRORA (15.01.2019 – 15.07.2019)
CATEGORY MANAGER ( FMCG )
- Brands : LAFARELLA ,DOYMAK,TANELLI, SLADENA, KREKI
- Products :Flour, Pasta, Cookies, Crackers
- Creating Product Portfolio Strategy
- New Product Development
- Communication Strategy
- Trade Marketing
*I supervised 3 people (2 brand manager, 1 trade marketing manager)

DELTA GROUP (PASHA HOLDING) (05.04.2016 – 15.01.2019)
CATEGORY MANAGER ( FMCG )
- Brands : ÇÖRƏKÇİ, YUMO YUM,”CHATTY”,” BİSMAK”, “ODAD”,”OSHEE”
- Products : Sport and Energy Drinks, Flour, Pasta, Cookies, Croissant, Bread
I am also responsible representing our company in international food exhibitions.
- Analyzing market conditions identify key competitor, costumers’ market requirements, opportunities and trends.
- Work with manufacturing division on Product Development.
- Determination of product specifications, product packaging concept and solutions
- Naming and Branding for new product
- Negotiation with suppliers on creation product package
- Developing pricing strategies, P&L report.
- Introduction new product to market
- The creation, implementation and management of marketing communications activities designed to generate product awareness and stimulate sales
- Trade Marketing activities
- Preparation marketing and sales reports and analysis

GILAN HOLDING (GILAN TEKSTIL) (11.08.2014 – 09.01.2016)
I. MARKETING MANAGER
- Marketing for local home textile brands and Turkish home textile brands (TAC, Valeron, Pierre Cardin)
- Conduct Marketing Audit
- Sales Analysis
- Competitors Analysis
- Prepare questionnaire for customer survey
- Compiling Marketing strategies
- Developing and Implementing Advertising Plan for product launch
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
II. FMCG SALES AND MARKETING ANALYST ( Pepsi,Chipsim,Trojka)
- Prepare flash reports, monthly reports and other special reports for Sales and Marketing managers and Audit.
- Create Sales and Marketing Analysis templates and apply Analysis Models and Tools
- Analyze marketing and sales metrics to identify cause and effect relationships.
- Make recommendations to business operations, sales on how to improve performance and maximize KPIs.

MADO CAFÉ CHAIN (20.02.2013- 10.08.2013)
Marketing Manager
- Developing Marketing plan and strategies for café chain
- Competitor analysis, Costumer segmentation
- Developing Price and Promotion strategies
- Developing Communication strategy
- Analyzing market condition, investment opportunities in other countries to set up MADO café.
AZERSUN Holding (10.05.2010 – 20.08.2011)
I. Training and Development specialist
- Organize training procedure manuals and guides and course materials
- Preparing evaluation form. Monitor and record training activities and effectiveness.
- Coordinate recruitment and placement of training program participants
- Monitor training costs prepare budget reports to justify expenditures.
- Writing an article based on conducted trainings for company’s magazine.
II. Project specialist (Hay Job Evaluation)
- Job Analysis: collection and examination of data concerning the duties of a job. Organize, analyze and record data
- Job Evaluation: determining the value of each job compared to all the other jobs in an organization. Analyze and compare jobs based on a review and auditing of job descriptions. Assess the job according following factors: Job Knowledge and Skills, Mental Demands, Accountability.
- Grading job according Hay guard chart.
- Presentation and reporting final work

YAR Cosmetics (Cosmetics and perfumery) (02.07.08 –14.10.08)
Purchasing Manager
- Outline the estimated quantity and timeframe for the procurement of the required products and services
- Product specification: clarifying payment, maintenance and after-sales service conditions
- Search for and evaluation of potential suppliers.
- Control transaction
- Establish long-term relationship with reliable suppliers.
Due to lack of employees along with my own responsibilities I fulfill some additional obligations such as
- Conduct market research Develop Price and Promotion strategies
- SWOT analysis
- Market Segmentation







Badamlı Mineral waters
- Logo redesign
- New packaging concept (4 )


Zeytun Pharmaceutical Product Packaging design (Medical Cotton )
- Naming
- NEW Packaging concept ( 2 )

BAKU SHOPPING FESTIVAL (01.04.2018 – 20.05.2018)
- Creating marketing communication plan for Baku Shopping Festival Lottery
- Marketing Concept for Lottery ( #OLABİLER)
- Content Creation and realization communication plan
AZEM AND PARTNERS (Law company) (09.02.2016 – 09.03.2016)
- Situation Analysis (Market, Competitor, Customer Analysis), Sales Analysis, Segmentation, Targeting and Positioning, Product and Price Strategy, Sales Strategy, Marketing Communication

OPTIC GALLERY (11.25.2015- 20.01.2016)
- Sales Analysis Report


MARKLAYS (Marketing Communication Company) (12.04.2014-30.08.2014)
- Conducting Marketing Audit, Branding (Naming, Logo and corporate identity concept creating), Developing Advertising and PR strategy, Development and implementation of Brand strategy

PENDIK SHIFA HOSPITAL Marketing (25.10.2012-05.02.2013)
- Develop Marketing strategies and tactics
- Manage media relations; build relationships with key industry media.
- Work closely with the Web Manager to ensure messaging is consistent with overall marketing and communication objectives.
- Research, develop and implement a Brand and Communication strategy

Azerbaijan Tourism University
Substitute Instructor of Marketing Management

• Azeri - Native
• English - Fluent

- Policy Making training and networking conference PASOS (Istanbul, Turkey) 01.06.2011
- Investment, Self Development (Sevastopol, Ukraine) 12.06.2009
- Conflict Management, IC (Tbilisi, Georgia) 26.03.2008
- Integration to Europe, IC (Istanbul, Turkey) 27.11.2007
- Youths’ role in solving conflicts, IC (Baku, Azerbaijan) 20.12.2007
- International TC “Youth Bridge to Europe via Intercultural Learning” 19.06.2008
- International TC “New Action Model of Partnership” (Youth in Action) 27.01.2008
- “Job Hunting” training, certificated (IREX) 25.08.2006
- “LEADERSHIP” course, certificated 26.03.2006
- “Public Speaking” training, certificated (IREX) 30.11.2006
- IQ course, certificated 21.11.2006

- Uyumsfoft, Mikro Software , MS- Office: (Word, Excel, Power Point), Photoshop, Outlook Express
- Awarded for top score in University entrance exams by Nakchivan EXCOM Government and TGDK (2004) (score 612)
“Behavioral Economics”, “Differentiation Strategy”, “Marketing is Everywhere“, “Marketing Deafness” , “How to launch New Product“ , “Temet Nosce” , “ Business lessons - Napaleon Bonaparte “
Marketing: Starbucks Delivering Customer Service, Mattel Study Case,
Operational Management: Shoe Manufacturing, Dairy farm, Operational Solutions, Wine production & Logistics
Monetary Theory: European Central Bank (ECB), Problems in International Economics
Business Policy : Mc Donald’s in China

Markets

United Kingdom

Links for more

Once you have created a company account and a job, you can access the profiles links.

Language

English
Fluently
Russian
Good

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time

Available

Typically available right away

My education




Farid's reviews

Farid has not received any reviews on Worksome.


Contact Farid Seyidov

Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.

Create a login and get the opportunity to write to Farid directly in Worksome.

Continue



38000+ qualified freelancers
are ready to help you

Tell us what you need help with
and get specific bids from skilled talent in Denmark