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Senior
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0
jobs
Creative Marketing Strategies
Farid Seyidov
,
Baku, Azerbaijan
Experience
Skills
I'm offering
WISCONSIN INTERNATIONAL UNIVERSITY UKRAINE (WIUU) (2011- 2012)
Mini MBA program (English )
Ukraine
AZERBAIJAN STATE ECONOMIC UNIVERSITY (Bachelor degree) (2004-2008)
General Economics
Economic Cybernetics (Econometrics) business
Azerbaijan
VEYSELOGLU ( ULDUZ) (15.07.2019-present)
CATEGORY MANAGER ( FMCG )
- Brands : FAVO ,ULDUZ,
- Products : Chocolates
- Creating Product Portfolio Strategy
- New Product Development
- Marketing Communication Strategy
AVRORA (15.01.2019 – 15.07.2019)
CATEGORY MANAGER ( FMCG )
- Brands : LAFARELLA ,DOYMAK,TANELLI, SLADENA, KREKI
- Products :Flour, Pasta, Cookies, Crackers
- Creating Product Portfolio Strategy
- New Product Development
- Communication Strategy
- Trade Marketing
*I supervised 3 people (2 brand manager, 1 trade marketing manager)
DELTA GROUP (PASHA HOLDING) (05.04.2016 – 15.01.2019)
CATEGORY MANAGER ( FMCG )
- Brands : ÇÖRƏKÇİ, YUMO YUM,”CHATTY”,” BİSMAK”, “ODAD”,”OSHEE”
- Products : Sport and Energy Drinks, Flour, Pasta, Cookies, Croissant, Bread
I am also responsible representing our company in international food exhibitions.
- Analyzing market conditions identify key competitor, costumers’ market requirements, opportunities and trends.
- Work with manufacturing division on Product Development.
- Determination of product specifications, product packaging concept and solutions
- Naming and Branding for new product
- Negotiation with suppliers on creation product package
- Developing pricing strategies, P&L report.
- Introduction new product to market
- The creation, implementation and management of marketing communications activities designed to generate product awareness and stimulate sales
- Trade Marketing activities
- Preparation marketing and sales reports and analysis
GILAN HOLDING (GILAN TEKSTIL) (11.08.2014 – 09.01.2016)
I. MARKETING MANAGER
- Marketing for local home textile brands and Turkish home textile brands (TAC, Valeron, Pierre Cardin)
- Conduct Marketing Audit
- Sales Analysis
- Competitors Analysis
- Prepare questionnaire for customer survey
- Compiling Marketing strategies
- Developing and Implementing Advertising Plan for product launch
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
II. FMCG SALES AND MARKETING ANALYST ( Pepsi,Chipsim,Trojka)
- Prepare flash reports, monthly reports and other special reports for Sales and Marketing managers and Audit.
- Create Sales and Marketing Analysis templates and apply Analysis Models and Tools
- Analyze marketing and sales metrics to identify cause and effect relationships.
- Make recommendations to business operations, sales on how to improve performance and maximize KPIs.
MADO CAFÉ CHAIN (20.02.2013- 10.08.2013)
Marketing Manager
- Developing Marketing plan and strategies for café chain
- Competitor analysis, Costumer segmentation
- Developing Price and Promotion strategies
- Developing Communication strategy
- Analyzing market condition, investment opportunities in other countries to set up MADO café.
AZERSUN Holding (10.05.2010 – 20.08.2011)
I. Training and Development specialist
- Organize training procedure manuals and guides and course materials
- Preparing evaluation form. Monitor and record training activities and effectiveness.
- Coordinate recruitment and placement of training program participants
- Monitor training costs prepare budget reports to justify expenditures.
- Writing an article based on conducted trainings for company’s magazine.
II. Project specialist (Hay Job Evaluation)
- Job Analysis: collection and examination of data concerning the duties of a job. Organize, analyze and record data
- Job Evaluation: determining the value of each job compared to all the other jobs in an organization. Analyze and compare jobs based on a review and auditing of job descriptions. Assess the job according following factors: Job Knowledge and Skills, Mental Demands, Accountability.
- Grading job according Hay guard chart.
- Presentation and reporting final work
YAR Cosmetics (Cosmetics and perfumery) (02.07.08 –14.10.08)
Purchasing Manager
- Outline the estimated quantity and timeframe for the procurement of the required products and services
- Product specification: clarifying payment, maintenance and after-sales service conditions
- Search for and evaluation of potential suppliers.
- Control transaction
- Establish long-term relationship with reliable suppliers.
Due to lack of employees along with my own responsibilities I fulfill some additional obligations such as
- Conduct market research Develop Price and Promotion strategies
- SWOT analysis
- Market Segmentation
Badamlı Mineral waters
- Logo redesign
- New packaging concept (4 )
Zeytun Pharmaceutical Product Packaging design (Medical Cotton )
- Naming
- NEW Packaging concept ( 2 )
BAKU SHOPPING FESTIVAL (01.04.2018 – 20.05.2018)
- Creating marketing communication plan for Baku Shopping Festival Lottery
- Marketing Concept for Lottery ( #OLABİLER)
- Content Creation and realization communication plan
AZEM AND PARTNERS (Law company) (09.02.2016 – 09.03.2016)
- Situation Analysis (Market, Competitor, Customer Analysis), Sales Analysis, Segmentation, Targeting and Positioning, Product and Price Strategy, Sales Strategy, Marketing Communication
OPTIC GALLERY (11.25.2015- 20.01.2016)
- Sales Analysis Report
MARKLAYS (Marketing Communication Company) (12.04.2014-30.08.2014)
- Conducting Marketing Audit, Branding (Naming, Logo and corporate identity concept creating), Developing Advertising and PR strategy, Development and implementation of Brand strategy
PENDIK SHIFA HOSPITAL Marketing (25.10.2012-05.02.2013)
- Develop Marketing strategies and tactics
- Manage media relations; build relationships with key industry media.
- Work closely with the Web Manager to ensure messaging is consistent with overall marketing and communication objectives.
- Research, develop and implement a Brand and Communication strategy
Azerbaijan Tourism University
Substitute Instructor of Marketing Management
• Azeri - Native
• English - Fluent
- Policy Making training and networking conference PASOS (Istanbul, Turkey) 01.06.2011
- Investment, Self Development (Sevastopol, Ukraine) 12.06.2009
- Conflict Management, IC (Tbilisi, Georgia) 26.03.2008
- Integration to Europe, IC (Istanbul, Turkey) 27.11.2007
- Youths’ role in solving conflicts, IC (Baku, Azerbaijan) 20.12.2007
- International TC “Youth Bridge to Europe via Intercultural Learning” 19.06.2008
- International TC “New Action Model of Partnership” (Youth in Action) 27.01.2008
- “Job Hunting” training, certificated (IREX) 25.08.2006
- “LEADERSHIP” course, certificated 26.03.2006
- “Public Speaking” training, certificated (IREX) 30.11.2006
- IQ course, certificated 21.11.2006
- Uyumsfoft, Mikro Software , MS- Office: (Word, Excel, Power Point), Photoshop, Outlook Express
- Awarded for top score in University entrance exams by Nakchivan EXCOM Government and TGDK (2004) (score 612)
“Behavioral Economics”, “Differentiation Strategy”, “Marketing is Everywhere“, “Marketing Deafness” , “How to launch New Product“ , “Temet Nosce” , “ Business lessons - Napaleon Bonaparte “
Marketing: Starbucks Delivering Customer Service, Mattel Study Case,
Operational Management: Shoe Manufacturing, Dairy farm, Operational Solutions, Wine production & Logistics
Monetary Theory: European Central Bank (ECB), Problems in International Economics
Business Policy : Mc Donald’s in China
Mini MBA program (English )
Ukraine
AZERBAIJAN STATE ECONOMIC UNIVERSITY (Bachelor degree) (2004-2008)
General Economics
Economic Cybernetics (Econometrics) business
Azerbaijan
VEYSELOGLU ( ULDUZ) (15.07.2019-present)
CATEGORY MANAGER ( FMCG )
- Brands : FAVO ,ULDUZ,
- Products : Chocolates
- Creating Product Portfolio Strategy
- New Product Development
- Marketing Communication Strategy
AVRORA (15.01.2019 – 15.07.2019)
CATEGORY MANAGER ( FMCG )
- Brands : LAFARELLA ,DOYMAK,TANELLI, SLADENA, KREKI
- Products :Flour, Pasta, Cookies, Crackers
- Creating Product Portfolio Strategy
- New Product Development
- Communication Strategy
- Trade Marketing
*I supervised 3 people (2 brand manager, 1 trade marketing manager)
DELTA GROUP (PASHA HOLDING) (05.04.2016 – 15.01.2019)
CATEGORY MANAGER ( FMCG )
- Brands : ÇÖRƏKÇİ, YUMO YUM,”CHATTY”,” BİSMAK”, “ODAD”,”OSHEE”
- Products : Sport and Energy Drinks, Flour, Pasta, Cookies, Croissant, Bread
I am also responsible representing our company in international food exhibitions.
- Analyzing market conditions identify key competitor, costumers’ market requirements, opportunities and trends.
- Work with manufacturing division on Product Development.
- Determination of product specifications, product packaging concept and solutions
- Naming and Branding for new product
- Negotiation with suppliers on creation product package
- Developing pricing strategies, P&L report.
- Introduction new product to market
- The creation, implementation and management of marketing communications activities designed to generate product awareness and stimulate sales
- Trade Marketing activities
- Preparation marketing and sales reports and analysis
GILAN HOLDING (GILAN TEKSTIL) (11.08.2014 – 09.01.2016)
I. MARKETING MANAGER
- Marketing for local home textile brands and Turkish home textile brands (TAC, Valeron, Pierre Cardin)
- Conduct Marketing Audit
- Sales Analysis
- Competitors Analysis
- Prepare questionnaire for customer survey
- Compiling Marketing strategies
- Developing and Implementing Advertising Plan for product launch
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
II. FMCG SALES AND MARKETING ANALYST ( Pepsi,Chipsim,Trojka)
- Prepare flash reports, monthly reports and other special reports for Sales and Marketing managers and Audit.
- Create Sales and Marketing Analysis templates and apply Analysis Models and Tools
- Analyze marketing and sales metrics to identify cause and effect relationships.
- Make recommendations to business operations, sales on how to improve performance and maximize KPIs.
MADO CAFÉ CHAIN (20.02.2013- 10.08.2013)
Marketing Manager
- Developing Marketing plan and strategies for café chain
- Competitor analysis, Costumer segmentation
- Developing Price and Promotion strategies
- Developing Communication strategy
- Analyzing market condition, investment opportunities in other countries to set up MADO café.
AZERSUN Holding (10.05.2010 – 20.08.2011)
I. Training and Development specialist
- Organize training procedure manuals and guides and course materials
- Preparing evaluation form. Monitor and record training activities and effectiveness.
- Coordinate recruitment and placement of training program participants
- Monitor training costs prepare budget reports to justify expenditures.
- Writing an article based on conducted trainings for company’s magazine.
II. Project specialist (Hay Job Evaluation)
- Job Analysis: collection and examination of data concerning the duties of a job. Organize, analyze and record data
- Job Evaluation: determining the value of each job compared to all the other jobs in an organization. Analyze and compare jobs based on a review and auditing of job descriptions. Assess the job according following factors: Job Knowledge and Skills, Mental Demands, Accountability.
- Grading job according Hay guard chart.
- Presentation and reporting final work
YAR Cosmetics (Cosmetics and perfumery) (02.07.08 –14.10.08)
Purchasing Manager
- Outline the estimated quantity and timeframe for the procurement of the required products and services
- Product specification: clarifying payment, maintenance and after-sales service conditions
- Search for and evaluation of potential suppliers.
- Control transaction
- Establish long-term relationship with reliable suppliers.
Due to lack of employees along with my own responsibilities I fulfill some additional obligations such as
- Conduct market research Develop Price and Promotion strategies
- SWOT analysis
- Market Segmentation
Badamlı Mineral waters
- Logo redesign
- New packaging concept (4 )
Zeytun Pharmaceutical Product Packaging design (Medical Cotton )
- Naming
- NEW Packaging concept ( 2 )
BAKU SHOPPING FESTIVAL (01.04.2018 – 20.05.2018)
- Creating marketing communication plan for Baku Shopping Festival Lottery
- Marketing Concept for Lottery ( #OLABİLER)
- Content Creation and realization communication plan
AZEM AND PARTNERS (Law company) (09.02.2016 – 09.03.2016)
- Situation Analysis (Market, Competitor, Customer Analysis), Sales Analysis, Segmentation, Targeting and Positioning, Product and Price Strategy, Sales Strategy, Marketing Communication
OPTIC GALLERY (11.25.2015- 20.01.2016)
- Sales Analysis Report
MARKLAYS (Marketing Communication Company) (12.04.2014-30.08.2014)
- Conducting Marketing Audit, Branding (Naming, Logo and corporate identity concept creating), Developing Advertising and PR strategy, Development and implementation of Brand strategy
PENDIK SHIFA HOSPITAL Marketing (25.10.2012-05.02.2013)
- Develop Marketing strategies and tactics
- Manage media relations; build relationships with key industry media.
- Work closely with the Web Manager to ensure messaging is consistent with overall marketing and communication objectives.
- Research, develop and implement a Brand and Communication strategy
Azerbaijan Tourism University
Substitute Instructor of Marketing Management
• Azeri - Native
• English - Fluent
- Policy Making training and networking conference PASOS (Istanbul, Turkey) 01.06.2011
- Investment, Self Development (Sevastopol, Ukraine) 12.06.2009
- Conflict Management, IC (Tbilisi, Georgia) 26.03.2008
- Integration to Europe, IC (Istanbul, Turkey) 27.11.2007
- Youths’ role in solving conflicts, IC (Baku, Azerbaijan) 20.12.2007
- International TC “Youth Bridge to Europe via Intercultural Learning” 19.06.2008
- International TC “New Action Model of Partnership” (Youth in Action) 27.01.2008
- “Job Hunting” training, certificated (IREX) 25.08.2006
- “LEADERSHIP” course, certificated 26.03.2006
- “Public Speaking” training, certificated (IREX) 30.11.2006
- IQ course, certificated 21.11.2006
- Uyumsfoft, Mikro Software , MS- Office: (Word, Excel, Power Point), Photoshop, Outlook Express
- Awarded for top score in University entrance exams by Nakchivan EXCOM Government and TGDK (2004) (score 612)
“Behavioral Economics”, “Differentiation Strategy”, “Marketing is Everywhere“, “Marketing Deafness” , “How to launch New Product“ , “Temet Nosce” , “ Business lessons - Napaleon Bonaparte “
Marketing: Starbucks Delivering Customer Service, Mattel Study Case,
Operational Management: Shoe Manufacturing, Dairy farm, Operational Solutions, Wine production & Logistics
Monetary Theory: European Central Bank (ECB), Problems in International Economics
Business Policy : Mc Donald’s in China
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My education
2011
-
2012
WISCONSIN INTERNATIONAL UNIVERSITY UKRAINE (WIUU) (2011- 2012)
Master, Mini MBA
Master, Mini MBA
University 2
N/a, N/a
N/a, N/a
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