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Internationally experienced senior marketing professional with a passion for creative and strategy
Joshua Sargentson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an internationally experienced, commercially minded marketer that has a background in strategy, communications and media.
My strongest asset is an inherent ability to mix art and science; a strong strategic capability, genuine creative flair and an ability to deliver powerful, innovative marketing outputs that interrupt and influence consumer behaviour.
Having worked in senior marketing roles in Australia and the USA, I have moved to London to further challenge myself, and I am excited for more opportunities to bring big ideas to life that disrupt entire markets.
My most recent role was Head of Retail Marketing and Operations at Nissan Australia, where I implemented a retail turnaround strategy, restructured our media and creative accounts under one unified model, and was instrumental in driving profit growth in a significantly contracting market.
Prior to that, I have run large teams and multimillion-dollar budgets at major retailers such as Coles (Australia) and Southeastern Grocers (USA), working with large global FMCG companies, and with other organisational partners such as American Express and Exxon Mobil.
I build and lead teams through an emphasis on culture and divergent thought, confidence in great ideas and pride in the company and customer.
My strongest asset is an inherent ability to mix art and science; a strong strategic capability, genuine creative flair and an ability to deliver powerful, innovative marketing outputs that interrupt and influence consumer behaviour.
Having worked in senior marketing roles in Australia and the USA, I have moved to London to further challenge myself, and I am excited for more opportunities to bring big ideas to life that disrupt entire markets.
My most recent role was Head of Retail Marketing and Operations at Nissan Australia, where I implemented a retail turnaround strategy, restructured our media and creative accounts under one unified model, and was instrumental in driving profit growth in a significantly contracting market.
Prior to that, I have run large teams and multimillion-dollar budgets at major retailers such as Coles (Australia) and Southeastern Grocers (USA), working with large global FMCG companies, and with other organisational partners such as American Express and Exxon Mobil.
I build and lead teams through an emphasis on culture and divergent thought, confidence in great ideas and pride in the company and customer.
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Head Of Retail Marketing & Operations
Nissan Motor Co. Australia.
As head of retail marketing and operations, I managed Nissan Australia's retail trade strategy, advertising, media and marketing operations leading a team of 5 full-time employees.
In this role, I was responsible for a national $19m AUD media and production budget, and a further $9m AUD co-contribution budget funding the national franchise network advertising, media and design.
In this role, I developed the national retail trade strategy, contributing to approx, 2% year on year volume growth in a significantly contracting market.
To deliver this in a highly competitive market, I developed and executed a new national retail marketing framework - recognised by Nissan Motor Co. Japan as the global best practice and now being replicated across the North American market.
I worked with Google to develop an analytical attribution model for online behaviours to offline purchases and leveraged these insights to recalibrate Nissan's digital media and user journey mapping - increasing website qualified audience, decreasing in bounce rate, increasing key online behaviours and attributing these to offline sales.
We partnered with YouTube to introduce an Australian advertising first, developing a lead generation campaign with an API to automate data flow into franchise network lead management systems, delivering significant increases in lead volume and enhancing the customer experience by frictionless/in platform lead form.
I implemented transformational operations projects, such as restructuring the national franchise marketing program to align and optimise media strategy and drive consistency across all marketing channels, and implemented a franchise network dynamic advertising portal and media rebate program to harmonise national/dealer network communications.
In this role, I was responsible for a national $19m AUD media and production budget, and a further $9m AUD co-contribution budget funding the national franchise network advertising, media and design.
In this role, I developed the national retail trade strategy, contributing to approx, 2% year on year volume growth in a significantly contracting market.
To deliver this in a highly competitive market, I developed and executed a new national retail marketing framework - recognised by Nissan Motor Co. Japan as the global best practice and now being replicated across the North American market.
I worked with Google to develop an analytical attribution model for online behaviours to offline purchases and leveraged these insights to recalibrate Nissan's digital media and user journey mapping - increasing website qualified audience, decreasing in bounce rate, increasing key online behaviours and attributing these to offline sales.
We partnered with YouTube to introduce an Australian advertising first, developing a lead generation campaign with an API to automate data flow into franchise network lead management systems, delivering significant increases in lead volume and enhancing the customer experience by frictionless/in platform lead form.
I implemented transformational operations projects, such as restructuring the national franchise marketing program to align and optimise media strategy and drive consistency across all marketing channels, and implemented a franchise network dynamic advertising portal and media rebate program to harmonise national/dealer network communications.
Lead Management, Growth, Design, User journey, Sales, Retail, Advertising, Project Management, Change management, Business strategy, Creative production management, Business development, Budgeting, Financial Management
2016 - 2017
job
Director of Advertising, Media and Design
Southeastern Grocers (USA).
I was recruited internationally as a retail marketing expert to lead the advertising, media and design function of one of America's largest food retailers in their business turnaround.
I led a team of 6 full-time employees and managed a portfolio of 4 supermarket brands across over 730 stores in 6 US states. This included establishing a marketing turnaround strategy to align business efforts and deliver significant commercial outcomes, establish and optimise business processes to facilitate project and campaign management, and to transform the media, design and advertising function of the business.
I led a team of 6 full-time employees and managed a portfolio of 4 supermarket brands across over 730 stores in 6 US states. This included establishing a marketing turnaround strategy to align business efforts and deliver significant commercial outcomes, establish and optimise business processes to facilitate project and campaign management, and to transform the media, design and advertising function of the business.
Design, Advertising, Budget, Production, Optimization and development of processes, Project Management, Change management
2015 - 2016
job
Senior Media Manager
Coles Supermarkets Australia.
As Senior Media Manager, I was responsible for one of the largest media portfolios in Australia. I managed an annual $60m AUD media budget across all above the line and digital media channels, leading the media strategy and planning, media buying, agency performance auditing, master rate negotiations and media outcomes.
Key projects I delivered were establishing an analysis of the weekly reach contribution of owned channels (national catalogue, website, email, organic social, in-store radio) and recalibrated the business paid media portfolio to augment our media buying strategy. This allowed for cross channel media optimisation, increasing the weekly reach point score by an average of 10% with no incremental expenditure. I led the transformation of our proprietary media channels, including the development of the Coles in-store radio program. This initiative cost neutralised the in-store radio operations, and through a revenue share model generated incremental revenue of ~$8m p.a. by trading the in-store ratio inventory to FMCG brands.
I managed all media sponsorships and brand activations, including top-rating TV series MasterChef Australia and My Kitchen Rules, and managed all media agency retainers, scope of work and performance benchmarking.
Key projects I delivered were establishing an analysis of the weekly reach contribution of owned channels (national catalogue, website, email, organic social, in-store radio) and recalibrated the business paid media portfolio to augment our media buying strategy. This allowed for cross channel media optimisation, increasing the weekly reach point score by an average of 10% with no incremental expenditure. I led the transformation of our proprietary media channels, including the development of the Coles in-store radio program. This initiative cost neutralised the in-store radio operations, and through a revenue share model generated incremental revenue of ~$8m p.a. by trading the in-store ratio inventory to FMCG brands.
I managed all media sponsorships and brand activations, including top-rating TV series MasterChef Australia and My Kitchen Rules, and managed all media agency retainers, scope of work and performance benchmarking.
Budget, Optimization, TV, Planning, Manager, Omnichannel, MArketing Strategy, Social media strategies, Digital Marketing Strategy, Google analytics, Negotiation
My education
2007
-
2010
Swinburne University of Technology
Bachelor Degree of Business and Bachelor Degree of Arts, Marketing/Management
Bachelor Degree of Business and Bachelor Degree of Arts, Marketing/Management
Honoured as the top-ranked student in both disciplines, earning the Australian Marketing Institute and the Italian Chamber of Commerce awards
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