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jobs
Dan Irwin
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2018 - ?
job
VP Group Digital Marketing
EDMOND DE ROTHSCHILD.
Leading B2B cross border client experience strategy through product marketing, lead generation/CRM and customer touchpoint design.
* Driving high quality lead generation via personas & customer journeys. Result: Delivering multiple international go-to-market digital PPC campaigns focussed on A/B testing persona-based conversion.
* Optimising data and trend analysis across all customer segments. Working cross-functionally to identify opportunities and understand customer acquisition & retention triggers. Result: Delivering business wide metrics and dashboards to create & optimise data-driven content & experiences across mobile & web.
* Negotiating and influencing at C suite level to develop a customer first culture and embed digital processes and frameworks throughout the organisation. Result: Leading the development of a customer experience business case covering web, mobile, apps, data insights, CRM and marketing automation.
* Driving high quality lead generation via personas & customer journeys. Result: Delivering multiple international go-to-market digital PPC campaigns focussed on A/B testing persona-based conversion.
* Optimising data and trend analysis across all customer segments. Working cross-functionally to identify opportunities and understand customer acquisition & retention triggers. Result: Delivering business wide metrics and dashboards to create & optimise data-driven content & experiences across mobile & web.
* Negotiating and influencing at C suite level to develop a customer first culture and embed digital processes and frameworks throughout the organisation. Result: Leading the development of a customer experience business case covering web, mobile, apps, data insights, CRM and marketing automation.
Content, Go, Processes, Web, International, Organization, Retention, Testing, Development, Apps, Business Case, Digital Marketing, Marketing Automation, C, Automation, B2B, Customer experience, PPC, CRM, Marketing, Design
2017 - 2018
job
Head of Digital Marketing
NEWTON INVESTMENT MANAGEMENT.
Developed lead generation and funnel optimisation across multiple product lines. Drove optimisation of customer journey lead generation mapping, content strategy and channel amplification.
* Built and delivered customer persona driven website - mobile first, SEO optimised, data driven - and Salesforce Pardot MA system. Led cross functional teams of 20+. Result: 100% > in email subscriptions
* Created performance marketing strategies across LinkedIn and display. Introduced multi-variant testing of audience, creative/copy & bids Result: 20% > conversion rate
* Introduced a sales funnel led data analytics & insights strategy. Partnered with specialist agency to deliver dynamic dashboards to multiple business units. Result: C-suite data analysis and recommendations workshops, driving increased commercial digital budget lines and activity.
* Built and delivered customer persona driven website - mobile first, SEO optimised, data driven - and Salesforce Pardot MA system. Led cross functional teams of 20+. Result: 100% > in email subscriptions
* Created performance marketing strategies across LinkedIn and display. Introduced multi-variant testing of audience, creative/copy & bids Result: 20% > conversion rate
* Introduced a sales funnel led data analytics & insights strategy. Partnered with specialist agency to deliver dynamic dashboards to multiple business units. Result: C-suite data analysis and recommendations workshops, driving increased commercial digital budget lines and activity.
Content, LED, Content strategy, Testing, Workshops, Website, Optimization, Sales, Analytics, Digital Marketing, Linkedin, Salesforce, Budget, C, Data Analysis, Seo, Marketing
2015 - 2016
job
Associate Director Digital APAC
FIDELITY INVESTMENTS AUSTRALIA.
Created incremental revenue via performance marketing, digital products and customer data/market insights.
* Drove digital sales increases via social & PPC performance marketing. Result: £50M+ revenue in yr 1
* Implemented Marketo marketing automation and integrated with Salesforce. Result: set up funnel optimisation and lead scoring leading to 20% increase in email engagement and lead generation.
* Drove digital sales increases via social & PPC performance marketing. Result: £50M+ revenue in yr 1
* Implemented Marketo marketing automation and integrated with Salesforce. Result: set up funnel optimisation and lead scoring leading to 20% increase in email engagement and lead generation.
Marketing, PPC, Automation, Marketing Automation, Salesforce, Sales, Optimization, Marketo, UP, Social
2013 - 2015
job
Head of Digital APAC
PERPETUAL INVESTMENTS AUSTRALIA.
Reporting to the CMO, recruited to revitalise digital customer experience strategy at Australia's largest independent investment manager and HNW wealth adviser.
* Delivered £1M website, Sitecore CMS and Salesforce CRM. Result: 30% > engagement perpetual.com.au
* Delivered programmatic acquisition across social, PPC & search. Result: 50% > product engagement
* Delivered £1M website, Sitecore CMS and Salesforce CRM. Result: 30% > engagement perpetual.com.au
* Delivered programmatic acquisition across social, PPC & search. Result: 50% > product engagement
CRM, CMS, PPC, Customer experience, Salesforce, Sitecore, Website, Programmatic, Search, Manager, Social
2012 - 2013
freelance
Strategic Marketing Consultant
SYDNEY OPERA HOUSE.
Created global multichannel digital brand for Ideas At The House. Result: Exceeded revenue targets by 50%
Marketing, Strategic Marketing
2010 - 2012
freelance
Senior Marketing Consultant APAC
AMPLIFY FESTIVAL & AMP FINANCIAL ADVICE.
Delivered digital engagement & sales for the Amplify Festival of Innovation. Result: 20% > corporate ticket sales
Marketing, Innovation, Sales, Festival
2009 - 2010
job
Senior International APAC Product Marketing Manager
UNIVERSAL MUSIC.
Drove number 1 hits via strategic marketing Result: 20% > revenue growth
Marketing, Strategic Marketing, Growth, International, Manager
2007 - 2008
job
Head of Emerging Media
TELSTRA STRATEGIC MARKETING.
Set up strategic mobile & content strategy at Australia's largest Telco Result: 50% > digital marketing ROI
Digital Marketing, Marketing, Content, ROI, Content strategy, UP
2000 - 2006
job
Marketing Director
WARNER MUSIC STRATEGIC MARKETING.
Optimised £20M annual marketing budget Result: 250% > turnover over 3 years to £120 million
Marketing, Budget
My education
King Edward VI Grammar School
Hndhncorequivalent, Business of Fashion Mgmt (Minor in TECHNOLOGY)
Hndhncorequivalent, Business of Fashion Mgmt (Minor in TECHNOLOGY)
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