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Experienced digital marketeer and transformation professional
Laura Austin
,
London
Experience
Other titles
Skills
I'm offering
Help on a range of digital marketing activities for teams large and small. With over 15 year's experience of working closely with leadership teams on digital marketing, strategy, internal and external communication and digital-first transformation for business I can bring a wealth of experience to your team which I have gained within agencies as well as client-side for a range of business including SaaS tech-startups, creatives, cultural foundations, small businesses, architects, and media companies to the likes of corporates such as Microsoft and Unilever. I've worked in both the public & private sectors across both digital and integrated marketing campaigns on predominantly B2B campaigns.
Working across communications leadership, digital and closely with business development teams I have implemented marketing strategies - digital and integrated, delivered projects & lead teams to transform internal systems & processes that impact on ROI & productivity of teams. I have also worked closely with business development and sales teams to enhance lead generation and business growth. Approaching challenges with a strong positive & collaborative approach, I encourage a growth-mindset in teams, leading to deliver results, whilst learning from lessons to adapt systems to be ever-evolving.
Working across communications leadership, digital and closely with business development teams I have implemented marketing strategies - digital and integrated, delivered projects & lead teams to transform internal systems & processes that impact on ROI & productivity of teams. I have also worked closely with business development and sales teams to enhance lead generation and business growth. Approaching challenges with a strong positive & collaborative approach, I encourage a growth-mindset in teams, leading to deliver results, whilst learning from lessons to adapt systems to be ever-evolving.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Freelance Digital Marketing
Digital Enablr.
Working with a number of clients from SaaS tech start-ups to creative agencies, charities and corporate teams. Focusing on digital marketing strategies, digital processes, working closely with leadership teams on marketing strategies and also with Sales and Business Development teams to drive sales and deliver quality leads. Looking at CRO, UX, Conversion, Rate Optimisation, creating and leading on marketing materials and social media marketing, using strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points, website developments, SEO and much more. As well as leading, I'm also accustomed to rolling up my sleeves and getting my hands dirty. Please check out my LinkedIn profile for full 10+ year's experience.
Management, Digital Marketing, Wordpress, Digital Strategy, Marketing, Project Management, Social Media Marketing, Digital and social campaigns
2018 - 2019
job
Digital Product Manager
Dods Group.
Worked across digital strategy, content marketing, for the media brands within the Dods Group’s digital product portfolio to drive sales, digital output, digital best practice, (creating a digital-first culture), improve content offerings, increase audience engagement, and to enhance sales practice relating to digital offerings. Projects included:
• Create a digital strategy to enhancing digital-first culture to enhance the grasp of digital as well as performance
• Improve social media and website performance and report on traffic and conversion
• Created and facilitated digital workshops and internal digital hub to drive digital awareness and understanding
• Oversee ad ops team member and deliver digital tools such as content calendar, digital sales reports etc
• Improving internal processes linked to communication and digital transformation to reduce silos
• Working across teams outside of product to educate and improve digital understanding
• Create a digital strategy to enhancing digital-first culture to enhance the grasp of digital as well as performance
• Improve social media and website performance and report on traffic and conversion
• Created and facilitated digital workshops and internal digital hub to drive digital awareness and understanding
• Oversee ad ops team member and deliver digital tools such as content calendar, digital sales reports etc
• Improving internal processes linked to communication and digital transformation to reduce silos
• Working across teams outside of product to educate and improve digital understanding
Digital Marketing, Digital Strategy, Digital and social campaigns, Digital project management, Seo, Content marketing, Social Media, Marketing, Branding, Business development
2014 - 2017
job
Head of Marketing and Communications
Article 10 Marketing.
•Working with the leadership team to develop and manage marketing strategies and marketing activities across all external channels
•Lead on all marketing and communications stream for both internal and external communications
•Manage implementation of creative content, liaising with design; content; video; presentations & digital
•Manage central marketing & communications budget and identify opportunities for additional activities
•Develop & implement internal communications strategies based on business goals
•Lead on internal communications, ensuring cascading of leaderships’ messaging & goals
•Work alongside leadership, business development, & HR to enhance brand experience at all touch points
•Measure all ROI & performance of marketing channels and social media platforms
•Brand guardian, implementing brand positioning strategies to maximise exposure & brand awareness
•Develop sales tools to support the sales team, manage award submissions & event management
•Plan & execution of thought-leadership activities & develop brand awareness internally & externally
•Ensure transformation activities are consistent & align with wider communications strategy
•Create regular emails and events to ensure whole business is aware of achievements
*OTHER SKILLS:* 10k Feet Project Management Tool, Trello, Slack, Microsoft Office365, AdobeSuite, MailChimp, Hootsuite & Social Media Publishing Platforms, Google Analytics, Microsoft Dynamics, CMS, Twitter, LinkedIn, Medium,
•Lead on all marketing and communications stream for both internal and external communications
•Manage implementation of creative content, liaising with design; content; video; presentations & digital
•Manage central marketing & communications budget and identify opportunities for additional activities
•Develop & implement internal communications strategies based on business goals
•Lead on internal communications, ensuring cascading of leaderships’ messaging & goals
•Work alongside leadership, business development, & HR to enhance brand experience at all touch points
•Measure all ROI & performance of marketing channels and social media platforms
•Brand guardian, implementing brand positioning strategies to maximise exposure & brand awareness
•Develop sales tools to support the sales team, manage award submissions & event management
•Plan & execution of thought-leadership activities & develop brand awareness internally & externally
•Ensure transformation activities are consistent & align with wider communications strategy
•Create regular emails and events to ensure whole business is aware of achievements
*OTHER SKILLS:* 10k Feet Project Management Tool, Trello, Slack, Microsoft Office365, AdobeSuite, MailChimp, Hootsuite & Social Media Publishing Platforms, Google Analytics, Microsoft Dynamics, CMS, Twitter, LinkedIn, Medium,
Internal communication, External communication, Social Media Marketing, Thought Leadership, Content marketing, Web development, Web content, Social Media, Digital Marketing, Online marketing, Digital communication, Newsletters, Author, Integrated multi-channel campaigns, B2B Marketing, MArketing Strategy
2009 - 2014
job
Digital Project Management
London Councils Think Tank.
• Digital project management of digital projects throughout the full project lifecycle
• Managing client relations and building positive communication styles internally
• Creating e-marketing campaigns and strategy and building HTML & XHTML emails
• Managing the content of the corporate family of websites and blogs
• Developing training guides advising colleagues on online editing and social media engagement
• Identifying project management tools for better practice on projects
• Maintenance of all social media accounts
• Liaising with third party developers and suppliers
• CMS development and training (explaining technical issues to a non-technical audience)
• Championing corporate culture change and employee engagement
• Facilitating workshops on social media throughout the corporation and at external corporate events for stakeholders
• Reporting and measuring and on online performance using industry-standard online tools.
*OTHER SKILLS:* Basecamp, CampaignMonitor, WordPress CMS, HTTP, Email, XHTML/HTML email creation, FireWorks and other AdobeSuite, Microsoft Office365, MailChimp, Hootsuite & Social Media Publishing Platforms, Google Analytics, Microsoft Dynamics, CMS
• Managing client relations and building positive communication styles internally
• Creating e-marketing campaigns and strategy and building HTML & XHTML emails
• Managing the content of the corporate family of websites and blogs
• Developing training guides advising colleagues on online editing and social media engagement
• Identifying project management tools for better practice on projects
• Maintenance of all social media accounts
• Liaising with third party developers and suppliers
• CMS development and training (explaining technical issues to a non-technical audience)
• Championing corporate culture change and employee engagement
• Facilitating workshops on social media throughout the corporation and at external corporate events for stakeholders
• Reporting and measuring and on online performance using industry-standard online tools.
*OTHER SKILLS:* Basecamp, CampaignMonitor, WordPress CMS, HTTP, Email, XHTML/HTML email creation, FireWorks and other AdobeSuite, Microsoft Office365, MailChimp, Hootsuite & Social Media Publishing Platforms, Google Analytics, Microsoft Dynamics, CMS
Digital Marketing, Digital communication, Web development, HTML/CSS/Javascript, Email marketing, Email templates, Email development, CMS, Facilitating workshops, Mailchimp, Seo, Google analytics, Digital Strategy, Content marketing
2009 - 2014
job
Digital Project Management
London Councils Think Tank.
• Digital project management of digital projects throughout the full project lifecycle
• Managing client relations and building positive communication styles internally
• Creating e-marketing campaigns and strategy and building HTML & XHTML emails
• Managing the content of the corporate family of websites and blogs
• Developing training guides advising colleagues on online editing and social media engagement
• Identifying project management tools for better practice on projects
• Maintenance of all social media accounts
• Liaising with third party developers and suppliers
• CMS development and training (explaining technical issues to a non-technical audience)
• Championing corporate culture change and employee engagement
• Facilitating workshops on social media throughout the corporation and at external corporate events for stakeholders
• Reporting and measuring and on online performance using industry-standard online tools.
*OTHER SKILLS:* Basecamp, CampaignMonitor, WordPress CMS, HTTP, Email, XHTML/HTML email creation, FireWorks and other AdobeSuite, Microsoft Office365, MailChimp, Hootsuite & Social Media Publishing Platforms, Google Analytics, Microsoft Dynamics, CMS
• Managing client relations and building positive communication styles internally
• Creating e-marketing campaigns and strategy and building HTML & XHTML emails
• Managing the content of the corporate family of websites and blogs
• Developing training guides advising colleagues on online editing and social media engagement
• Identifying project management tools for better practice on projects
• Maintenance of all social media accounts
• Liaising with third party developers and suppliers
• CMS development and training (explaining technical issues to a non-technical audience)
• Championing corporate culture change and employee engagement
• Facilitating workshops on social media throughout the corporation and at external corporate events for stakeholders
• Reporting and measuring and on online performance using industry-standard online tools.
*OTHER SKILLS:* Basecamp, CampaignMonitor, WordPress CMS, HTTP, Email, XHTML/HTML email creation, FireWorks and other AdobeSuite, Microsoft Office365, MailChimp, Hootsuite & Social Media Publishing Platforms, Google Analytics, Microsoft Dynamics, CMS
Digital Marketing, Digital communication, Web development, HTML/CSS/Javascript, Email marketing, Email templates, Email development, CMS, Facilitating workshops, Mailchimp, Seo, Google analytics, Digital Strategy, Content marketing
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