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Creative Leader - UI/UX & Digital Design
Fredrik Christensen
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Head of Creative, manager and thinker with 10+ years experience leading large international teams across a number of industries and markets. A leader that empowers and enables people through coaching, mentoring and leading by example. A firm believer in the power of data when making decisions and implementing solutions. Currently looking for new challenges within a fast-paced environment in tech and media organisations.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
Norwegian
Fluently
Swedish
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
STRATEGIC CREATIVE MANAGER
unknown.
Responsible for a team of over 50 people (7 direct repo s) that covers digital designers,
UI/UX designers, copywriters and studio operation sta across Europe and South Africa.
Successfully delivered new career development plans for the depa ment which
resulted in a clear progression path for everyone.
Introduced stricter quality control processes that reduced stakeholder escalations by
over 90%.
Launched new project management tool that improved organisation and on-time
output within the depa ment.
Onboarded new user-testing tool (Use esting.com) that granted access to feedback
directly from our customers.
Introduced A/B and MV testing to the business that allows us to measure impact on
cconversion rates and revenue.
Launched new home and landing pages across all betway products that signiªcantly
increased new customer registration conversion rates.
Successfully onboarded new creative pa ner agency (Saatchi & Saatchi).
Transitioned 12 international content team members from retention to creative resulting in easier brieªng for stakeholders and less redundant communication.
Held regular creative strategy sessions with leadership team to produce annual goals and and objectives for the depa ment.
UI/UX designers, copywriters and studio operation sta across Europe and South Africa.
Successfully delivered new career development plans for the depa ment which
resulted in a clear progression path for everyone.
Introduced stricter quality control processes that reduced stakeholder escalations by
over 90%.
Launched new project management tool that improved organisation and on-time
output within the depa ment.
Onboarded new user-testing tool (Use esting.com) that granted access to feedback
directly from our customers.
Introduced A/B and MV testing to the business that allows us to measure impact on
cconversion rates and revenue.
Launched new home and landing pages across all betway products that signiªcantly
increased new customer registration conversion rates.
Successfully onboarded new creative pa ner agency (Saatchi & Saatchi).
Transitioned 12 international content team members from retention to creative resulting in easier brieªng for stakeholders and less redundant communication.
Held regular creative strategy sessions with leadership team to produce annual goals and and objectives for the depa ment.
Landing pages, Processes, ON, Manager, International, Retention, Organization, Testing, Development, Project Management, Less, Leadership, Content, Management, UI, Creative Strategy, UX
2017 - 2018
temp
DESIGN DIRECTOR (CONTRACT)
unknown.
Working with the CEO, my role was to visually transform Hamseys online
presence through re-branding and re-designing their eCommerce product.
Created new brand guidelines to be used by suppliers, third pa y pa ners and internally.
Set up team of UX designers to build wireframes and map out user journeys across
eemail, social, print, digital adve isements and other touchpoints.
Set up team of UI designers to bring wireframes to life using newly created guidelines as foundation.
Leveraged my knowledge from previous A/B testing scenarios within eCommerce and applying learnings from the sta, saving time and money.
Created new brand / design that increased conversion rate (visit to purchase) by over
100% consistently M-o-M over 12 month period.
presence through re-branding and re-designing their eCommerce product.
Created new brand guidelines to be used by suppliers, third pa y pa ners and internally.
Set up team of UX designers to build wireframes and map out user journeys across
eemail, social, print, digital adve isements and other touchpoints.
Set up team of UI designers to bring wireframes to life using newly created guidelines as foundation.
Leveraged my knowledge from previous A/B testing scenarios within eCommerce and applying learnings from the sta, saving time and money.
Created new brand / design that increased conversion rate (visit to purchase) by over
100% consistently M-o-M over 12 month period.
Design, Branding, UX, Ecommerce, UI, Print, Wireframes, Testing, Ceo, Online, ON, UP, Social
2013 - 2017
job
HEAD OF CREATIVE
unknown.
Successfully delivered multi-channel creative projects across several homewares and luxury brands.
Managed team of over 10 designers, a workers and copywriters by providing coaching and mentoring through 1-2-1's and objective-se ing.
Continuously worked with CMO to develop future strategy and goals for creative
depa ment.
Introduced new project management tool (Trello) and established new work"ow that
gave stakeholders more visibility, resulting in reduced chasing and follow-ups.
optimisation of checkout funnel that achieved 20% increase in conversion
rates through A/B testing.
Increased visit-to-click ratio by more than 15% on category pages through A/B testing
pproduct thumbnail imagery.
Managed photographer and studio to ensure a high level of quality in product shots.
Provided guidance to copywriters on how to write compelling and interesting product
descriptions, leading to an increase in add-to-basket actions.
Created user-inte ace for POS terminals in Kiddicare store locations, contributing to smoother customer interaction and frictionless journey.
Designed livery for over 200 delivery trucks across UK for Worldstores leading to inincreased brand visibility.
Managed team of over 10 designers, a workers and copywriters by providing coaching and mentoring through 1-2-1's and objective-se ing.
Continuously worked with CMO to develop future strategy and goals for creative
depa ment.
Introduced new project management tool (Trello) and established new work"ow that
gave stakeholders more visibility, resulting in reduced chasing and follow-ups.
optimisation of checkout funnel that achieved 20% increase in conversion
rates through A/B testing.
Increased visit-to-click ratio by more than 15% on category pages through A/B testing
pproduct thumbnail imagery.
Managed photographer and studio to ensure a high level of quality in product shots.
Provided guidance to copywriters on how to write compelling and interesting product
descriptions, leading to an increase in add-to-basket actions.
Created user-inte ace for POS terminals in Kiddicare store locations, contributing to smoother customer interaction and frictionless journey.
Designed livery for over 200 delivery trucks across UK for Worldstores leading to inincreased brand visibility.
Project Management, Coaching, Mentoring, Management, Optimization, Pos, Testing, Trello
2011 - 2013
job
CREATIVE LEAD / DIRECTOR
Renault.
Founded and nourished digital creative agency, working on projects for Renault,
NatWest, Barclays, Lipton, Debenhams, YouTube and more.
Managed international ad campaigns for large tech and ªlm organisations.
Grew agency by hiring contract and permanent design, development and marketing
ssta, both in-house and o -shore.
Pitched for new business through leveraging industry contacts and networking with peers.
Building and maintaining client relationships through face-to-face interactions and suppo
Supplied pa ner agencies such as Saatchi & Saatchi, BBDO, Envy Create and AKQA with ove low production suppo
NatWest, Barclays, Lipton, Debenhams, YouTube and more.
Managed international ad campaigns for large tech and ªlm organisations.
Grew agency by hiring contract and permanent design, development and marketing
ssta, both in-house and o -shore.
Pitched for new business through leveraging industry contacts and networking with peers.
Building and maintaining client relationships through face-to-face interactions and suppo
Supplied pa ner agencies such as Saatchi & Saatchi, BBDO, Envy Create and AKQA with ove low production suppo
Design, Marketing, Networking, Youtube, Development, International, Production, ON
2009 - 2011
freelance
SENIOR DESIGN CONSULTANT
unknown.
Designed digital banner ad campaigns for clients in FMCG, ªnance, beauty and automotive sectors.
Helped clients achieve their paid social and display objectives through design
consultations and strategy-se ing.
Created London underground digital escalator display ads for YouTube in A erE ects.
Worked on-site with client and pa ner agencies on creative campaigns and provided
guidance on design best-practices.
Worked closely with ad publishing pla orms such as Flashtalking and Doubleclick to keep up-to-date with the latest tech advancements.
Helped clients achieve their paid social and display objectives through design
consultations and strategy-se ing.
Created London underground digital escalator display ads for YouTube in A erE ects.
Worked on-site with client and pa ner agencies on creative campaigns and provided
guidance on design best-practices.
Worked closely with ad publishing pla orms such as Flashtalking and Doubleclick to keep up-to-date with the latest tech advancements.
Design, Youtube, ADS, FMCG, Banner, Doubleclick, ON, UP, Social
2007 - 2009
job
DIGITAL DESIGNER
unknown.
Worked closely with creative director and designed banner ads campaigns for large
box o ce movie campaigns.
Worked with a team of designers to create the Number 10 Downing Street webiste.
Produced campaign guidelines for Harrods to be used internally on multiple
hhigh-proªle projects
Developed HTML email campaigns for clients using ESPs such as MailChimp,
DotMailer and more.
FEATURED BRANDS I'VE WORKED ON
box o ce movie campaigns.
Worked with a team of designers to create the Number 10 Downing Street webiste.
Produced campaign guidelines for Harrods to be used internally on multiple
hhigh-proªle projects
Developed HTML email campaigns for clients using ESPs such as MailChimp,
DotMailer and more.
FEATURED BRANDS I'VE WORKED ON
Html, HTML/CSS/Javascript, Mailchimp, ADS, Banner, Campaign
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