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Product and Marketing Leader, Worked with 20+ Startups
Himanshu Periwal
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Himanshu has led Growth and Product Marketing at Amazon and ixigo over the last 8 years. He loves experimenting with, building & scaling up new products and has helped ixigo grow transactions by 22x in his last stint. He has extensive experience in at Acquisition, Activation, Retention, Referral, Revenue funnel optimization. A graduate from IIM Calcutta and NSIT, he is also a mentor/consultant/investor at 20+ startups.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2015 - ?
job
VP Growth
ixigo.
Sole ownership of revenue & marketing spends; Grew transactions 21x with a 11x increase in cost over 3 years
Growth
§ Negotiated & improved take rates by 38%, led flights, trains business with $190M annual transaction value
§ Leading a team of PMMs, PMs, Designers, Growth Engineers; Responsible for Product Strategy & Roadmap
§ Won the Best UI/UX App of 2018 award and the Best Made in India App recognition in 2016 from Google
Product
§ Planned launch & product marketing for TARA, a voice-based AI powered travel bot awarded at Phocuwright
Marketing
§ Product marketing for automated flight check-in, flight fare prediction, train PNR prediction etc.
§ Led User Generated Content and User Engagement pods to make ixigo as the most used train app in India
§ Spearheaded performance & brand marketing for ixigo; setup complete tools & analytics in place
§ Optimized 1000+ cohort based personalized campaigns on Adwords & FB, reduced avg. CAC by over 55%
Marketing § Drove 4x increase in SEO for flight pages and 3x increase in MAUs to 12 Million in 2 years
§ Helped define brand positioning for ixigo; Overtook Skyscanner & Kayak in brand popularity in 12 months
§ Strategized video campaigns for ixigo FB page to reach over 120M organic views over 12 months period
PR & § Managed content & release for 350+ PR, press notes, CEO communication, regional outreach etc.
Communication § Overlooked the entire brand & product communication across channels for consistency & messaging
Partnership § Managed & grew key partnerships such as Facebook, Google, Apple, Makemytip, Cleartrip, Yatra, Uber etc.
Management § Worked with 20+ leading affiliates and 80+ tour operators for sales & lead generation for multiple LOBs
Customer § Owned complete customer experience for ixigo; increased support NPS from 51% to 76% in 8 months
Experience § Led the development for ixibaba & TARA, helped automate responses for over 70% queries on chat
Growth
§ Negotiated & improved take rates by 38%, led flights, trains business with $190M annual transaction value
§ Leading a team of PMMs, PMs, Designers, Growth Engineers; Responsible for Product Strategy & Roadmap
§ Won the Best UI/UX App of 2018 award and the Best Made in India App recognition in 2016 from Google
Product
§ Planned launch & product marketing for TARA, a voice-based AI powered travel bot awarded at Phocuwright
Marketing
§ Product marketing for automated flight check-in, flight fare prediction, train PNR prediction etc.
§ Led User Generated Content and User Engagement pods to make ixigo as the most used train app in India
§ Spearheaded performance & brand marketing for ixigo; setup complete tools & analytics in place
§ Optimized 1000+ cohort based personalized campaigns on Adwords & FB, reduced avg. CAC by over 55%
Marketing § Drove 4x increase in SEO for flight pages and 3x increase in MAUs to 12 Million in 2 years
§ Helped define brand positioning for ixigo; Overtook Skyscanner & Kayak in brand popularity in 12 months
§ Strategized video campaigns for ixigo FB page to reach over 120M organic views over 12 months period
PR & § Managed content & release for 350+ PR, press notes, CEO communication, regional outreach etc.
Communication § Overlooked the entire brand & product communication across channels for consistency & messaging
Partnership § Managed & grew key partnerships such as Facebook, Google, Apple, Makemytip, Cleartrip, Yatra, Uber etc.
Management § Worked with 20+ leading affiliates and 80+ tour operators for sales & lead generation for multiple LOBs
Customer § Owned complete customer experience for ixigo; increased support NPS from 51% to 76% in 8 months
Experience § Led the development for ixibaba & TARA, helped automate responses for over 70% queries on chat
Content, LED, Google, App, Ceo, Development, Ai, Growth, Support, Sales, Analytics, Marketing, Management, Pr, Customer experience, UI, Adwords, Facebook, UX, Video, Seo
2014 - 2015
job
Product Manager
Amazon.
Role and § Sole PM for Amazon and Junglee Marketing teams; Owned tech roadmap, project prioritization & delivery
Leadership § Managed 11 SDEs and delivered 65 projects; Operated SEO Bar Raiser & mentored 28 Category Managers
Traffic § Overall ownership for driving mobile app downloads & engagement; Improved downloads by 135% in 12 weeks
Growth and § Initiated 12 tech projects for Junglee's recovery from Google penalty; Improved new sessions by 220% in 8 weeks
Efficiency § Lead PM for Member Referral Program, shrunk timeline to 1/3rd through efficient multi-team liaising
Leadership § Managed 11 SDEs and delivered 65 projects; Operated SEO Bar Raiser & mentored 28 Category Managers
Traffic § Overall ownership for driving mobile app downloads & engagement; Improved downloads by 135% in 12 weeks
Growth and § Initiated 12 tech projects for Junglee's recovery from Google penalty; Improved new sessions by 220% in 8 weeks
Efficiency § Lead PM for Member Referral Program, shrunk timeline to 1/3rd through efficient multi-team liaising
Marketing, Seo, Product Manager, Leadership, Growth, App, Amazon, Google, Manager
2010 - 2012
job
Senior Analyst
Bain & Company.
Brand and § Led brand and strategy analysis for a struggling multi-brand international apparel retailer (with 650+ stores)
strategy analysis § Achieved 75% of targeted cost saving and value creation through enhanced distribution model
Horizontal § Worked with 3rd largest telecom player to acquire a bank and expand through mobile banking in Asia
integration § Saved 60% analysis time by creating comparison models; awarded 2 projects due to team's efficient work
§ Rated 'Top Analyst' among 20 analysts through all review cycles based on overall performance
strategy analysis § Achieved 75% of targeted cost saving and value creation through enhanced distribution model
Horizontal § Worked with 3rd largest telecom player to acquire a bank and expand through mobile banking in Asia
integration § Saved 60% analysis time by creating comparison models; awarded 2 projects due to team's efficient work
§ Rated 'Top Analyst' among 20 analysts through all review cycles based on overall performance
Integration, Banking, Analyst, Telecom, International, Apparel, LED, Asia
My education
?
-
2014
Stanford University
N/a, Game Theory and Strategy Building
N/a, Game Theory and Strategy Building
?
-
2014
IIM
MBA, N/a
MBA, N/a
?
-
2010
Delhi University
Bachelors, Manufacturing Process & Automation
Bachelors, Manufacturing Process & Automation
?
-
2008
Delhi University
N/a, N/a
N/a, N/a
?
-
2008
n/a
B plan, Entrepreneurship
B plan, Entrepreneurship
?
-
2005
n/a
HighSchoolOrEquivalent, CBSE Board
HighSchoolOrEquivalent, CBSE Board
?
-
2003
IIM
SomeHighSchoolOrEquivalent, CBSE Board
SomeHighSchoolOrEquivalent, CBSE Board
?
-
2003
Indian Institute of Management Calcutta
N/a, National Astronomy Olympiad
N/a, National Astronomy Olympiad
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