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Marketing researcher, Freelance Editor
Richard George
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Woodford Green
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Richard George Richard is the Academic Dean at LSB. He holds a PhD in Marketing from the University of Cape Town (UCT). His research interests include safety and security issues in tourism, and consumer behaviour in tourism. He is the author of several academic journal papers and books related to these topics, in particular Marketing Tourism in South Africa (2019) 6th edition, Oxford University Press (OUP) Southern Africa and Managing Tourism in South Africa (2015) 2nd edition, OUP Southern Africa. He has written a chapter ('Product, Branding, and Services) 'in P. Kotler & G. Armstrong’s (2015) Principles of Marketing: Global and African Perspectives, 2nd edition. Over the last 20 years, he has consulted and carried out research on behalf of numerous private sector and public sector organisations. For the last three years he has been involved in running an independent bookshop and is an external examiner for Hult International Business School, London. He is currently writing an international edition of Marketing Tourism for OUP UK.
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2018 - ?
job
Research, Personal Tutor
Pearson College London.
(Level IV); Research Project (Level V).
• Lecture: Introduction to Research Methods to BA (Hons) Business Management and Research Project Level V (HND Business) and Research Project Level V and Sustainable Tourism (HND Hospitality)
• Grading, uploading material on the VLE, pastoral duties
• Developing and delivering the schemes of work, lesson plans and individual learning plan to increase the learning experience for the students and uploading the material and lecture notes on VLE/Moodle
• Lecture: Introduction to Research Methods to BA (Hons) Business Management and Research Project Level V (HND Business) and Research Project Level V and Sustainable Tourism (HND Hospitality)
• Grading, uploading material on the VLE, pastoral duties
• Developing and delivering the schemes of work, lesson plans and individual learning plan to increase the learning experience for the students and uploading the material and lecture notes on VLE/Moodle
Research, Management, Business Management, Moodle
2016 - 2018
job
Programme Manager
University of Bedfordshire, Luton/ London Churchill College.
BA (Hons) Business Management, FdA Events Management
Alternative Provider HE study centre for the University of Bedfordshire. Interim role having returned from South Africa
• As part of the senior management team I played a leadership role in driving HE provision of the College specifically devising plagiarism and referencing handbooks, course handbooks, policies, setting up a learning resource centre
• Managed a team of lecturing and supervision staff to deliver a more efficient programme; through employing staff, devising course handbooks, timetables. Completed annual monitoring review reports and staff and student appraisals
• Lectured: Research Methods to BA (Hons) Business Management and Research Project Level V (HND Business).
Alternative Provider HE study centre for the University of Bedfordshire. Interim role having returned from South Africa
• As part of the senior management team I played a leadership role in driving HE provision of the College specifically devising plagiarism and referencing handbooks, course handbooks, policies, setting up a learning resource centre
• Managed a team of lecturing and supervision staff to deliver a more efficient programme; through employing staff, devising course handbooks, timetables. Completed annual monitoring review reports and staff and student appraisals
• Lectured: Research Methods to BA (Hons) Business Management and Research Project Level V (HND Business).
Research, Management, Leadership, Business Management, Supervision, Monitoring, Interim, UP, Manager
1999 - 2015
job
Associate Professor in Marketing/Course Convenor
University of Cape Town.
Postgraduate Dip' in Tourism & Events Management
Th The University of Cape Town is the number one tertiary institution in Africa and ranked in the world's top 100 universities, where I was responsible for: setting-up and devising the Post-Graduate Diploma for 16 years; the course was successful in attracting students from all over the world.
• Managed a team of eight lecturing staff; organised leading industry guest lecturers; and coordinating the programme
• Supported the organisation and administration of student-work placements/ internships
• Carried out research and published year-on-year
• Internal examining and external examining: University of Pretoria, UNISA, University of Johannesburg
• Reviewed numerous international journal papers on the subject of tourism and safety
• Co-organised an international conference on tourism and crime
• Chair: Commerce Faculty Ethics Board
• Set-up a Facebook 'UCT Tourism & Events Management Forum' (450+ members)
• Interviewing new faculty staff members
Th The University of Cape Town is the number one tertiary institution in Africa and ranked in the world's top 100 universities, where I was responsible for: setting-up and devising the Post-Graduate Diploma for 16 years; the course was successful in attracting students from all over the world.
• Managed a team of eight lecturing staff; organised leading industry guest lecturers; and coordinating the programme
• Supported the organisation and administration of student-work placements/ internships
• Carried out research and published year-on-year
• Internal examining and external examining: University of Pretoria, UNISA, University of Johannesburg
• Reviewed numerous international journal papers on the subject of tourism and safety
• Co-organised an international conference on tourism and crime
• Chair: Commerce Faculty Ethics Board
• Set-up a Facebook 'UCT Tourism & Events Management Forum' (450+ members)
• Interviewing new faculty staff members
Marketing, Administration, Research, Facebook, Management, Organization, International, Safety, UP
1998 - 1999
job
Tourism Marketing Lecturer
Cape Peninsula University of Technology.
The Cape Peninsula University of Technology is a technical university offering business management courses
• Teaching a range of international tourism management subjects to undergraduate students
• Supervising undergraduate students' dissertations
• Teaching a range of international tourism management subjects to undergraduate students
• Supervising undergraduate students' dissertations
Marketing, Teaching, Management, Business Management, Technology, International
1986 - 1998
job
TEFL Teacher
Montaigne School of English.
UK
• TEFL Teacher, Suzanne Sparrow English Language School, Plymouth, Devon, UK
• Manager, Namaste Backpackers Inn Jaisalmer, Rajasthan, India
• TEFL Teacher, St. David's College, Perth, Australia
• Marketing Assistant, JMR Promotions, New Jersey, USA
• Assistant Manager, Sombrero Resort & Lighthouse Marina, Marathon Key, Florida Keys, USA
• Leisure & Recreation Assistant, Droitwich Spa Brine Baths, Droitwich Spa, Worcestershire
• TEFL Teacher, Suzanne Sparrow English Language School, Plymouth, Devon, UK
• Manager, Namaste Backpackers Inn Jaisalmer, Rajasthan, India
• TEFL Teacher, St. David's College, Perth, Australia
• Marketing Assistant, JMR Promotions, New Jersey, USA
• Assistant Manager, Sombrero Resort & Lighthouse Marina, Marathon Key, Florida Keys, USA
• Leisure & Recreation Assistant, Droitwich Spa Brine Baths, Droitwich Spa, Worcestershire
Marketing, USA, Spa, Marathon, Manager
My education
2014
-
?
Red AND Yellow School of Advertising
N/a, Tourism Marketing and Tourism Management
N/a, Tourism Marketing and Tourism Management
2000
-
2004
University of Cape Town
Doctorate, Marketing
Doctorate, Marketing
1996
-
1997
Exeter University
Masters, Tourism & Social Responsibility
Masters, Tourism & Social Responsibility
1989
-
1992
Sheffield Hallam University
Bachelors, Tourism Management
Bachelors, Tourism Management
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