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Digital design lead specialising in UI design & design systems
Blaine Lindsay
,
London, United Kingdom
Experience
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I'm offering
I’m Blaine, a UK-based digital designer lead & art director with over 10 years experience working in digital agencies. With a focus on UI, UX, Brand, Strategy & Design Systems, I’ve worked with some of the top FTSE 100 companies with their digital transformation.
In my role as Art Director at Investis Digital, I am responsible for leading design on several accounts and implementing new tools & processes.
My key achievements have been leading the rebrand of Rolls-Royce & Japan Tobacco International; transforming their digital estates and establishing design systems to drive consistency and efficiency.
In my role as Art Director at Investis Digital, I am responsible for leading design on several accounts and implementing new tools & processes.
My key achievements have been leading the rebrand of Rolls-Royce & Japan Tobacco International; transforming their digital estates and establishing design systems to drive consistency and efficiency.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
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Language
English
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2019
job
Design Lead / Art Director
Investis Digital.
Since joining the Rolls-Royce account in 2016, I have been pivotal in transforming their digital estate; conceptualising and implementing an updated design language and formalising a module/component library and design system to drive consistency and efficiency across multiple websites. Following a rebrand earlier this year, working with branding agency Pentagram, I lead a team to roll this out across the Rolls-Royce digital estate.
I was also design lead on the ‘JT Science’ website; the innovation and science hub of JTI (Japan Tobacco International). I developed a new brand visual language and worked on the UI and UX of the website, as well as having an active role in client workshops in both Geneva and London.
Additional to this, I am also active in client engagement workshops, new business pitches and engineering internal initiatives to improve collaboration and efficiency across the design team.
Other accounts I lead design on are ITV, SNC-Lavalin, M&G Prudential, Whitbread, Intertrust and Venator.
I was also design lead on the ‘JT Science’ website; the innovation and science hub of JTI (Japan Tobacco International). I developed a new brand visual language and worked on the UI and UX of the website, as well as having an active role in client workshops in both Geneva and London.
Additional to this, I am also active in client engagement workshops, new business pitches and engineering internal initiatives to improve collaboration and efficiency across the design team.
Other accounts I lead design on are ITV, SNC-Lavalin, M&G Prudential, Whitbread, Intertrust and Venator.
UI / UX designer, UI Design, UI, Visual design, Web design, Concept Development, Art Direction, Design strategy, Digital design, Design
2016 - 2019
project
Rolls-Royce - Digital Design Lead
Investis Digital.
In my three years as design lead on the Rolls-Royce account, I have lead the website redesign for Rolls-Royce Corporate & Careers site following a Rolls-Royce brand refresh, defined and developed a design system with reusable components as well as making continual improvements to their digital estate.
Case study: https://www.blainelindsay.com/rollsroyce
Case study: https://www.blainelindsay.com/rollsroyce
Digital design, Art Direction, Digital art direction, Visual design, Design strategy, Design process, Design Management
2018 - 2019
project
Japan Tobacco International - Digital Design lead
Investis Digital.
Japan Tobacco International are a leading international tobacco company, making some of the world’s best-known brands.
This case study focuses on a recent project; a News & Views hub used to house all campaigns, stories & other content across the corporate website.
Case Study: https://www.blainelindsay.com/jti-1
This case study focuses on a recent project; a News & Views hub used to house all campaigns, stories & other content across the corporate website.
Case Study: https://www.blainelindsay.com/jti-1
Digital design, Design, SoMe, Content, Website, International
2013 - 2016
job
Digital Designer
Webstars.
During my time at Webstars, as a Digital Designer I was responsible for producing both visually appealing and thought-driven designs across a range of mediums including identity/brand design, marketing graphical assets and conceptualising and realising both the user experience and user interface of websites. My core responsibilities include wireframing, conceptualising and art direction through to the design production and testing for the web.
Throughout my time at Webstars I was able to work on and lead on projects for clients such as The Premier League, The Duke of Edinburgh’s Award, Wembley Park, Borough Market and The Globe Theatre.
Throughout my time at Webstars I was able to work on and lead on projects for clients such as The Premier League, The Duke of Edinburgh’s Award, Wembley Park, Borough Market and The Globe Theatre.
Design, Marketing, User Experience, Art Direction, Websites, Wireframing, Testing, Web, Production, Direction
My education
2010
-
2013
London Metropolitan University
BA, Digital Media
BA, Digital Media
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