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jobs
tba
Estelle Cable
,
Kingston upon Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
tba
Markets
United Kingdom
Links for more
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Language
English
Fluently
Spanish
Good
French
Fluently
Ready for
My experience
2015 - ?
job
Marketing Manager
YMCA St Paul's Group.
• Managing marketing and communications across the group's operations in the fields of health and wellbeing, children's services and supported housing•
• Social media organic and paid-for delivery across Facebook, Instagram, Twitter, LinkedIn
and YouTube•
• Supporting site teams to deliver local Facebook pages and engage with community social
media groups•
• Website development •
• Launching a new brand and building its recognition
Achievements•
• Implemented modern marketing practices within the organisation•
• Introduced a company intranet and structured internal communications•
• Managed the migration of multiple websites post-mergers and organisational re-structure•
• Improved website performance by 41% against target•
• Increased social media referrals by 52% over a one year period•
• Social media organic and paid-for delivery across Facebook, Instagram, Twitter, LinkedIn
and YouTube•
• Supporting site teams to deliver local Facebook pages and engage with community social
media groups•
• Website development •
• Launching a new brand and building its recognition
Achievements•
• Implemented modern marketing practices within the organisation•
• Introduced a company intranet and structured internal communications•
• Managed the migration of multiple websites post-mergers and organisational re-structure•
• Improved website performance by 41% against target•
• Increased social media referrals by 52% over a one year period•
Social Media, Marketing, Websites, Instagram, Facebook, Linkedin, Website, Youtube, Twitter, Development, Health, Organization, Community, Manager, Social
2014 - 2015
job
Marketing Manager (Interim)
Southbank Centre.
Planning and implementing insight-led marketing plans for festivals, projects and its
riverside hub•
• Working with agencies to deliver outdoor advertising and display advertising across digital
networks•
• Social media campaign planning•
• Website management•
• Directing and managing onsite communications and signage•
riverside hub•
• Working with agencies to deliver outdoor advertising and display advertising across digital
networks•
• Social media campaign planning•
• Website management•
• Directing and managing onsite communications and signage•
Social Media, Marketing, Advertising, Management, Website, Campaign, Interim, LED, Manager, Social
2012 - 2014
freelance
Freelance Marketing Consultant
Thames Language & Culture, Harland Works.
Marketing and communications planning and delivery for clients including Kingston Bike Services,
Thames Language & Culture, Harland Works, Shoot You.
Thames Language & Culture, Harland Works, Shoot You.
Marketing
2001 - 2012
job
Marketing Manager/Executive
English Heritage.
Responsibilities
• Driving visitor numbers and admissions income across a portfolio of historic visitor
attractions across consumer, member and trade segments•
• Devising marketing and PR plans to promote attractions, events and product launches•
• Delivering integrated marketing campaigns across multiple on and offline channels•
• Producing advertising materials of the highest quality and to exacting brand guidelines•
• Collaborating with PR agencies, managing journalists and photoshoots and creating
opportunities to generate press and social media coverage•
• Monthly tracking, measuring and reporting•
• Managing yearly budgets of £300k•
• Working closely with internal/external stakeholders and managing agencies, suppliers and direct reports; developing key marketing partnerships to deliver strategic objectives•
• Planning and executing members' event programmes
Achievements•
• Turned around the performance of 1066 Battle Abbey - achieving an increase in visitor
numbers by 16%, market share by 3% and an over-performance of 57% at the annual
Battle of Hastings re-enactment event•
• Project-managed the marketing for several product development projects•
• Increased Adwords click through rates from 4.4% to 7.6% by redesigning landing pages•
• Improved leaflet pick-up by using insights to use segment appropriate image choices•
Gap year, with travel across Southeast Asia 2000
• Driving visitor numbers and admissions income across a portfolio of historic visitor
attractions across consumer, member and trade segments•
• Devising marketing and PR plans to promote attractions, events and product launches•
• Delivering integrated marketing campaigns across multiple on and offline channels•
• Producing advertising materials of the highest quality and to exacting brand guidelines•
• Collaborating with PR agencies, managing journalists and photoshoots and creating
opportunities to generate press and social media coverage•
• Monthly tracking, measuring and reporting•
• Managing yearly budgets of £300k•
• Working closely with internal/external stakeholders and managing agencies, suppliers and direct reports; developing key marketing partnerships to deliver strategic objectives•
• Planning and executing members' event programmes
Achievements•
• Turned around the performance of 1066 Battle Abbey - achieving an increase in visitor
numbers by 16%, market share by 3% and an over-performance of 57% at the annual
Battle of Hastings re-enactment event•
• Project-managed the marketing for several product development projects•
• Increased Adwords click through rates from 4.4% to 7.6% by redesigning landing pages•
• Improved leaflet pick-up by using insights to use segment appropriate image choices•
Gap year, with travel across Southeast Asia 2000
Social Media, Marketing, Product development, Advertising, Adwords, Event, Pr, Landing pages, Development, Asia, Manager, UP, Social
1998 - 1999
job
English Language Area Programme Manager
Britannia Learning & Leisure Ltd.
Planned, organised and oversaw foreign student programmes at Camp Beaumont including
teaching and cultural content•
• Recruited teaching teams and provided ongoing motivation and support•
• Subsequently asked to mount an operating base in France and undertake business
development from this market for the year round Kingswood Study Centres. Revenue from this area doubled as a direct result of my efforts•
teaching and cultural content•
• Recruited teaching teams and provided ongoing motivation and support•
• Subsequently asked to mount an operating base in France and undertake business
development from this market for the year round Kingswood Study Centres. Revenue from this area doubled as a direct result of my efforts•
Teaching, Content, Support, Motivation, Development, Manager
1995 - 1998
job
UK Tours Manager
Thames Language & Culture Ltd.
Recruited for the business start-up of this inbound school tour operator, through careful planning and total commitment, the company flourished and now enjoys excellent reputation in its market.
Manager, UP
My education
Bournemouth University
Somepostgraduate, Marketing, Tourism Planning & Development (Minor in Business)
Somepostgraduate, Marketing, Tourism Planning & Development (Minor in Business)
University of Sussex
BSc, Biology
BSc, Biology
Woldingham School
HighSchoolOrEquivalent, Maths and English
HighSchoolOrEquivalent, Maths and English
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