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Product management specialist with extensive experience across B2B & B2C
Mark Brophy
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
An executive with over 20 years' unparalleled experience in e-commerce roles from start-up to blue chip businesses. Focused on all aspects of
e-commerce within technology-driven businesses. Ability to drive and combine business strategy with product development and planning,
combined with technological acumen and hands-on approach to delivery and execution. Demonstrated track record at senior level within
prominent online European travel brands.
e-commerce within technology-driven businesses. Ability to drive and combine business strategy with product development and planning,
combined with technological acumen and hands-on approach to delivery and execution. Demonstrated track record at senior level within
prominent online European travel brands.
Markets
United Kingdom
Language
English
Fluently
Swedish
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Director of Product, Bokun
TripAdvisor.
Reykjavik
Joined post-acquisition to build the product organisation. Previously worked with President of TA Experiences.
Key achievements:
● Hired to build product organisation, hired UX & UI, Product Managers & Head of Analytics (development team has also doubled)
● Developed insight capability with appropriate analytics tools (Fullstory, GA, SF integration, etc) to track and measure success
● Focused development on initiatives to drive core onboarding metrics achieving 100% growth in supply in the first 6 months.
Currently 13% MoM growth
● Initiatives: New onboarding process, UI & UX revamp, new signup flow 40% conversion increase, launch 32 languages.
Joined post-acquisition to build the product organisation. Previously worked with President of TA Experiences.
Key achievements:
● Hired to build product organisation, hired UX & UI, Product Managers & Head of Analytics (development team has also doubled)
● Developed insight capability with appropriate analytics tools (Fullstory, GA, SF integration, etc) to track and measure success
● Focused development on initiatives to drive core onboarding metrics achieving 100% growth in supply in the first 6 months.
Currently 13% MoM growth
● Initiatives: New onboarding process, UI & UX revamp, new signup flow 40% conversion increase, launch 32 languages.
UX, UI, Integration, Analytics, Onboarding, Growth, Development, Organization, President
2016 - 2017
job
Chief Product Officer
Ding.
Ding is the world's largest mobile top-up network, with a platform delivering both B2B and B2C solutions. Brought in to build out the product
capabilities of the organisation.
Key achievements:
● Built out product management capability within the organisation, hiring UX & Senior Product Managers
● Built the product analytics function and integrated this within the product strategy and governance process
● Drove implementation of insight capability with appropriate analytics tools (Appsee, Hotjar, Firebase, etc) to track and measure
success metrics throughout product development process in both B2B and B2C products
● Mentored team on the use of metrics to drive product and technology excellence
● Transformed development capabilities in digital product management, innovation and development through the use of Kanban
and Lean principles which increased delivery capability of product and technology organisation
● Developed and deployed a holistic product management portfolio process
● Instilled 'test and learn' culture and MVP thinking into the development process
capabilities of the organisation.
Key achievements:
● Built out product management capability within the organisation, hiring UX & Senior Product Managers
● Built the product analytics function and integrated this within the product strategy and governance process
● Drove implementation of insight capability with appropriate analytics tools (Appsee, Hotjar, Firebase, etc) to track and measure
success metrics throughout product development process in both B2B and B2C products
● Mentored team on the use of metrics to drive product and technology excellence
● Transformed development capabilities in digital product management, innovation and development through the use of Kanban
and Lean principles which increased delivery capability of product and technology organisation
● Developed and deployed a holistic product management portfolio process
● Instilled 'test and learn' culture and MVP thinking into the development process
Test, UP, Hotjar, Organization, Development, Implementation, Technology, Network, Kanban, Analytics, UX, Management, B2C, Lean, B2B, Firebase, Product Management, Innovation, Product development
2011 - 2016
job
Chief Product Officer
Cleverbug.
Cleverbug is a VC backed online card and gifting platform company. Built personalised greeting card app that used photo curation
technology and deep facebook social graph integration to automatically produce personalised products for one's friends and family.
Pivoted to B2B gifting platform for retailers with over 500 million people and 150 million birthdays powering its gifting recommendations.
Responsible for all aspects of product innovation, product management and technology development.
Key achievements:
● Member of the founding team from pre funding through 3 rounds of funding ($10m)
● Built innovative and viral product (over 1 million downloads) on iOS and Android
● Managed technology, product and design teams from inception to over 20 people
● Built and launched multiple products including digital content subscriptions, printed personalised calendar, printed cards, digital
cards and e-commerce website
● Pivoted our offering from B2C to B2B gifting platform taking advantage of our social graph technology
technology and deep facebook social graph integration to automatically produce personalised products for one's friends and family.
Pivoted to B2B gifting platform for retailers with over 500 million people and 150 million birthdays powering its gifting recommendations.
Responsible for all aspects of product innovation, product management and technology development.
Key achievements:
● Member of the founding team from pre funding through 3 rounds of funding ($10m)
● Built innovative and viral product (over 1 million downloads) on iOS and Android
● Managed technology, product and design teams from inception to over 20 people
● Built and launched multiple products including digital content subscriptions, printed personalised calendar, printed cards, digital
cards and e-commerce website
● Pivoted our offering from B2C to B2B gifting platform taking advantage of our social graph technology
Management, Social, Online, App, Development, Technology, Website, Content, Integration, Design, B2C, B2B, E-commerce, Facebook, Product Management, Innovation, Android, IOS
2010 - 2011
job
VP Product & Marketing
Autoquake.com.
London
Autoquake was a VC backed online used car retailer. Responsible for all aspects of e-commerce development from product strategy through to product planning and user experience across web site, pricing and stock management. Marketing responsibilities covering
SEM, email, classifieds channels and SEO.
Key achievements:
● Introduction of risk-reward finance product into consumer offering and integration of online / offline offering resulting in finance
penetration growth from 24% to 35%
● New supplier evaluation and contract negotiation. Re-negotiated agreements with existing product providers & affiliates
● Merchandising, marketing and sales re-engineering of warranty products which delivered 50% increase in warranty penetration
Autoquake was a VC backed online used car retailer. Responsible for all aspects of e-commerce development from product strategy through to product planning and user experience across web site, pricing and stock management. Marketing responsibilities covering
SEM, email, classifieds channels and SEO.
Key achievements:
● Introduction of risk-reward finance product into consumer offering and integration of online / offline offering resulting in finance
penetration growth from 24% to 35%
● New supplier evaluation and contract negotiation. Re-negotiated agreements with existing product providers & affiliates
● Merchandising, marketing and sales re-engineering of warranty products which delivered 50% increase in warranty penetration
Seo, Marketing, User Experience, Marketing and sales, E-commerce, SEM, Management, Integration, Finance, Sales, Engineering, Growth, Development, Web, Online, SEM
2009 - 2010
job
Senior E-Commerce Product Director
Venere.com.
Rome
Venere business was acquired by Expedia in 2008. Brought in as part of new leadership team. Responsible for product planning, SEO and user experience teams. Initially managed call centre operations during transition to central Euro Operations.
Key achievements:
● Growth of call centre channel from less than 1% to 8% of Venere sales
● Significant conversion improvements (~10%) driven by: Sort order algorithm, booking form, hotel & search results pages
● Implementation of tightly managed software development process, from specification to release, bug management and site
optimisation (Scrum utilised)
● Implemented methodology to ensure all projects had quantifiable objectives and built roadmap to meet financial targets
Venere business was acquired by Expedia in 2008. Brought in as part of new leadership team. Responsible for product planning, SEO and user experience teams. Initially managed call centre operations during transition to central Euro Operations.
Key achievements:
● Growth of call centre channel from less than 1% to 8% of Venere sales
● Significant conversion improvements (~10%) driven by: Sort order algorithm, booking form, hotel & search results pages
● Implementation of tightly managed software development process, from specification to release, bug management and site
optimisation (Scrum utilised)
● Implemented methodology to ensure all projects had quantifiable objectives and built roadmap to meet financial targets
Seo, Scrum, User Experience, Software development, E-commerce, Management, Leadership, Sales, Less, Optimization, Growth, Implementation, Development, Software, Search, Booking
2003 - 2005
job
IT Development Manager
TV Travelshop (Expedia inc).
TV Travelshop was a business selling holidays in the UK. Operating two TV channels, the business was acquired by Expedia in 2003.
As part of the management team restructure, I was brought in over IT operations.
Key achievements:
● Delivered MI systems and agent scorecards utilized to optimize agent profitability and staffing efficiencies
● Project managed outsourcing of the 150 person internal call centre operation
● Drove business restructuring across operations, driving headcount reduction & finally involved in closing down operations
As part of the management team restructure, I was brought in over IT operations.
Key achievements:
● Delivered MI systems and agent scorecards utilized to optimize agent profitability and staffing efficiencies
● Project managed outsourcing of the 150 person internal call centre operation
● Drove business restructuring across operations, driving headcount reduction & finally involved in closing down operations
Management, TV, It, Outsourcing, Development, Manager, Agent
1998 - 2002
freelance
Management Consultant
Information Highway Management Consulting AB.
Swedish owned e-business consulting company where my main focus was developing and implementing integrated multi channel
e-business strategy for both traditionals and new entrants.
Client projects included:
● Fondex: Online fund management system, Apoteket: National pharmacy hospital ordering system
Scandinavian Airlines: Web flight reservation system, LSXS: Logistics haulage brokerage system
e-business strategy for both traditionals and new entrants.
Client projects included:
● Fondex: Online fund management system, Apoteket: National pharmacy hospital ordering system
Scandinavian Airlines: Web flight reservation system, LSXS: Logistics haulage brokerage system
Business strategy, Consulting, Management, Management Consultant, Web, Online
1997 - 1998
job
Art Director
Industrial Grade Information Systems AB.
Stockholm based e-business consulting company where I was responsible for creative team.
Consulting, Art director
My education
University of Penn - Wharton School of Business
1st class honours, Distinction. Dissertation on Computers for Children (Minor in E-Commerce)
1st class honours, Distinction. Dissertation on Computers for Children (Minor in E-Commerce)
?
-
1996
University of Ulster
MSc, Design Theory & Methods
MSc, Design Theory & Methods
?
-
1995
National College of Art and Design
Masters, BDes
Masters, BDes
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