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Senior Marketing Consultant
Christina Langan
,
Experience
Other titles
Skills
I'm offering
STRENGTHS
Forward thinking, highly creative marketing leader with a reputation for delivering stand-out lead generation and brand awareness campaigns that drive stakeholder engagement and ROI. Now looking to maximise my cutting-edge experience in the technology sector to help an innovative business build both mind share and market share.
Forward thinking, highly creative marketing leader with a reputation for delivering stand-out lead generation and brand awareness campaigns that drive stakeholder engagement and ROI. Now looking to maximise my cutting-edge experience in the technology sector to help an innovative business build both mind share and market share.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
My experience
2017 - 2019
job
Senior Marketing Program Manager EMEA
YoY.
Developed marketing programmes to drive awareness and adoption of • Collaborative
EMEA training and certification, managing a budget of $700k and a team of four. Owned marketing strategy, campaign management, lead
generation, partner marketing, social media and events.- Created direct mail campaign to increase onsite bookings over slow winter SKILLS
period, achieving 26% conversion rate and uplift of 63% YoY.- Delivered fully integrated Learning awareness campaign, securing 200
active participants, $125K in revenue and growth of 9.7k new subscribers Agency Management Brand Building
to the new digital training platform.- Devised two-month advertising campaign, generating 800 MQL, 9.3k clicks Budgeting Content Marketing
with an average CTR of 0.38% (industry average 0.1%).
- Won an award for leading a six-person team to come up with a big idea in 2 Customer Experience Digital Marketing
days that needed to impact the T&C business. My big idea was to create a
website chatbot for the T&C website and was submitted to management Integrated Campaigns Lead Generation for implementation.
Messaging PR ROI analytics
Year Out
EMEA training and certification, managing a budget of $700k and a team of four. Owned marketing strategy, campaign management, lead
generation, partner marketing, social media and events.- Created direct mail campaign to increase onsite bookings over slow winter SKILLS
period, achieving 26% conversion rate and uplift of 63% YoY.- Delivered fully integrated Learning awareness campaign, securing 200
active participants, $125K in revenue and growth of 9.7k new subscribers Agency Management Brand Building
to the new digital training platform.- Devised two-month advertising campaign, generating 800 MQL, 9.3k clicks Budgeting Content Marketing
with an average CTR of 0.38% (industry average 0.1%).
- Won an award for leading a six-person team to come up with a big idea in 2 Customer Experience Digital Marketing
days that needed to impact the T&C business. My big idea was to create a
website chatbot for the T&C website and was submitted to management Integrated Campaigns Lead Generation for implementation.
Messaging PR ROI analytics
Year Out
Management, Social, UP, Manager, Campaign, Chatbot, Implementation, Growth, ROI, Website, Analytics, Content, Digital Marketing, Pr, Brand Building, Budget, C, Customer experience, Training, Advertising, MArketing Strategy, Marketing, Content marketing, Social Media
2016 - 2016
job
Senior Global Marketing Manager
Social Media.
Stakeholder engagement
~ 07/2016 - 07/2017 + Australia- Travelled independently around Australia including sailing around the WhitSundays, and touring around the wineries in Western Australia.- Volunteered for the Citizens Advice Bureau managing their social media MOST PROUD OF
strategy to raise awareness of the vital support services they offer.
- Studied a Fiction Writing MasterClass Series to fulfil my ambition to write a
Team Lotus/Dell Storage Campaign
thriller series. • Created a high end Door Opener campaign with our customer, Team Lotus, comprising
Senior Global Marketing Manager of a F1 remote control racing car delivered
in 2 parts, including an invitation to a 1 1
~ 07/2016 - 07/2017 + Australia- Travelled independently around Australia including sailing around the WhitSundays, and touring around the wineries in Western Australia.- Volunteered for the Citizens Advice Bureau managing their social media MOST PROUD OF
strategy to raise awareness of the vital support services they offer.
- Studied a Fiction Writing MasterClass Series to fulfil my ambition to write a
Team Lotus/Dell Storage Campaign
thriller series. • Created a high end Door Opener campaign with our customer, Team Lotus, comprising
Senior Global Marketing Manager of a F1 remote control racing car delivered
in 2 parts, including an invitation to a 1 1
Social Media, Marketing, Writing, Support, Global Marketing, Storage, Campaign, Manager, Social
2011 - 2016
job
Sales
Micro Focus.
11/2011 - 06/2016 + Newbury
storage assessment. We targeted 500 key
Repositioned the Borland brand, designed and implemented targeted Large Enterprise accounts. Resulting in marketing campaigns promoting the Borland portfolio of SaaS software 96% Sales touch rate, 15% opportunities
testing solutions supporting strategic objectives of 5x budget spend and and more than $10 million in pipeline. It was
20% contribution to licence fee rate. Deliverables included: adopted as best practice and rolled out
- Developing quarterly integrated campaigns in 9 languages; One of the globally.
most successful campaigns generated 800 leads and a 60% uplift in MQL;
the door opener resulted in $184K in pipeline. Dell VP Gold Award
- A tactical digital campaign was required to increase registrations to our • Awarded for single-handed UKI rollout of SaaS pay-as-you-go load testing solution; the programmatic advertising 'Did You Know' the first full integrated
generated 0.15% CTR and 466% increase in registrations/week. campaign in less than 2 months. DYK was
- Borland needed to develop its brand personality so we relaunched the the first TTL Dell EMEA campaign.
character Frank Borland and used him throughout a TTL campaign; 6M ad
impressions were delivered resulting with an average CTR of 0.61% - 610% over the industry benchmark. Social media & viral videos achieved 3000
LinkedIn and Twitter 1000 followers.
EXPERIENCE VOLUNTEERING
storage assessment. We targeted 500 key
Repositioned the Borland brand, designed and implemented targeted Large Enterprise accounts. Resulting in marketing campaigns promoting the Borland portfolio of SaaS software 96% Sales touch rate, 15% opportunities
testing solutions supporting strategic objectives of 5x budget spend and and more than $10 million in pipeline. It was
20% contribution to licence fee rate. Deliverables included: adopted as best practice and rolled out
- Developing quarterly integrated campaigns in 9 languages; One of the globally.
most successful campaigns generated 800 leads and a 60% uplift in MQL;
the door opener resulted in $184K in pipeline. Dell VP Gold Award
- A tactical digital campaign was required to increase registrations to our • Awarded for single-handed UKI rollout of SaaS pay-as-you-go load testing solution; the programmatic advertising 'Did You Know' the first full integrated
generated 0.15% CTR and 466% increase in registrations/week. campaign in less than 2 months. DYK was
- Borland needed to develop its brand personality so we relaunched the the first TTL Dell EMEA campaign.
character Frank Borland and used him throughout a TTL campaign; 6M ad
impressions were delivered resulting with an average CTR of 0.61% - 610% over the industry benchmark. Social media & viral videos achieved 3000
LinkedIn and Twitter 1000 followers.
EXPERIENCE VOLUNTEERING
Testing, Social, Go, Enterprise, Load testing, Campaign, Assessment, Programmatic, Storage, Software, Social Media, Twitter, It, Less, Sales, Saas, Linkedin, Budget, Advertising, Marketing
2009 - 2011
job
Senior Campaign Manager
Citizen Advice Bureau.
Bracknell Working with the local team to develop their
social media strategy and content; plus
Responsible for the strategic planning, implementation and Salesforce assisting with campaign planning to promote
reporting of TTL & ABM integrated enterprise marketing programmes for their support services & 80th birthday activities
social media strategy and content; plus
Responsible for the strategic planning, implementation and Salesforce assisting with campaign planning to promote
reporting of TTL & ABM integrated enterprise marketing programmes for their support services & 80th birthday activities
Social Media, Marketing, Salesforce, Strategic Planning, Content, Support, Implementation, Campaign, Enterprise, Manager, Social
2007 - 2009
job
Senior Marketing Manager
Dell.
Bracknell
Responsible for the strategy, effective planning, management and EDUCATION
localised execution of integrated marketing plans for global GTM
programmes and product launches for Virtualization, Flexible Computing
Solutions, Systems Management and Imaging. Deliverables included: BA Hons Business Studies Degree- Managing a significant press campaign for a global Virtualization launch Portsmouth University
announcing new software for online hypervisor buying capability; resulting
Responsible for the strategy, effective planning, management and EDUCATION
localised execution of integrated marketing plans for global GTM
programmes and product launches for Virtualization, Flexible Computing
Solutions, Systems Management and Imaging. Deliverables included: BA Hons Business Studies Degree- Managing a significant press campaign for a global Virtualization launch Portsmouth University
announcing new software for online hypervisor buying capability; resulting
Marketing, Management, Software, Virtualization, Campaign, Online, Manager
2002 - 2006
job
Regional Marketing Manager EMEA & A/P
Sony Ericsson.
O Glass blowing
Responsible for all brand building, campaign planning and delivery for
this spinoff company, including launches, co-op marketing programmes and channel partner events. Managed a budget of 1M Euros and 1 direct
report. Deliverables included: • Swimming- Creating an integrated 6 month campaign resulting in 4.5% response rate,
20% increase in web traffic and generated 1.4M Euros pipeline.
- Developing a Grand Prix themed sales incentive for the EMEA and APJ • Table tennis
distributor channels to drive incremental revenue and build partner loyalty.
Resulting in 39% of participants achieving greater than 100% of targets set.
• Wine appreciation
OTHER ROLES
Senior Marketing Marketing Manager
Responsible for all brand building, campaign planning and delivery for
this spinoff company, including launches, co-op marketing programmes and channel partner events. Managed a budget of 1M Euros and 1 direct
report. Deliverables included: • Swimming- Creating an integrated 6 month campaign resulting in 4.5% response rate,
20% increase in web traffic and generated 1.4M Euros pipeline.
- Developing a Grand Prix themed sales incentive for the EMEA and APJ • Table tennis
distributor channels to drive incremental revenue and build partner loyalty.
Resulting in 39% of participants achieving greater than 100% of targets set.
• Wine appreciation
OTHER ROLES
Senior Marketing Marketing Manager
Marketing, Budget, Brand Building, Sales, Web, Campaign, Manager
1995 - 1999
job
Manager, EMEA
Nortel Networks.
Manager
1992 - 1995
job
Marketing Assistant
McGraw Hill 9.
89 6/92
Marketing
1978 - 1985
job
Regional Marketing Programmes Manager UKI
The Abbey School.
Marketing, Manager
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