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Content Strategist specialising in brand identity
Esther Moisy-Kirschbaum
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
With my background in Fashion Design, I have worked across various roles within the fashion industry before landing in e-commerce. I have since always held positions at the intersection of technology and fashion, leveraging my knowledge of the luxury world and my editorial voice.
I have been in the startup world since 2012, joining either in the early stages or during a transition period like a relaunch - working with a small team and a big vision is my modus operandi. I love having the opportunity to create a cohesive creative team and mentor junior members.
I have just relocated to London again, after completing my studies in Paris and working in Istanbul, London, Vilnius, Berlin and Dubai.
I have been in the startup world since 2012, joining either in the early stages or during a transition period like a relaunch - working with a small team and a big vision is my modus operandi. I love having the opportunity to create a cohesive creative team and mentor junior members.
I have just relocated to London again, after completing my studies in Paris and working in Istanbul, London, Vilnius, Berlin and Dubai.
Markets
United States
United Kingdom
Links for more
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Language
Arabic
Good
German
Good
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
COPY TEAM MANAGER
Al Tayer Group.
productivity and quality and lowering costs.
- Launch of Ounass Men and Ounass Kids: creating
distinct Tone of Voice guides for the now-diverse Vinted/Kleiderkreisel,
- Launch of Ounass Men and Ounass Kids: creating
distinct Tone of Voice guides for the now-diverse Vinted/Kleiderkreisel,
Manager
2017 - 2018
job
LEAD COPY EDITOR
unknown.
edits, tailored to each country.
- Concepting newsletter and email templates - Creating a full-time team, managing and training
reflecting the new brand identity and the focus on French product writers. On a daily basis, managing
seller education across all markets. priorities and quality control.
- Consulting on two campaigns of TV commercials - Transcreating and producing tailored French
for Kleiderkreisel (Vinted in Germany, its biggest content for Editorial, Social media channels and market) and Vinted France, working closely with the Newsletters, working closely with the French Site
agencies and production companies to ensure the Manager.
TVCs were on-brand. Insights on concept, casting, - Working closely with the Content Manager and the styling, production and post-production. Following Product Team, providing insights to help developing
the release of both campaigns, Vinted saw a surge in a new in-house CMS tool. Creating a translation
its user base and is now the world's largest pre-loved database to automatise the copy process to fashion marketplace with 4 million active users. increase productivity and quality. This first
- Concepting newsletter and email templates - Creating a full-time team, managing and training
reflecting the new brand identity and the focus on French product writers. On a daily basis, managing
seller education across all markets. priorities and quality control.
- Consulting on two campaigns of TV commercials - Transcreating and producing tailored French
for Kleiderkreisel (Vinted in Germany, its biggest content for Editorial, Social media channels and market) and Vinted France, working closely with the Newsletters, working closely with the French Site
agencies and production companies to ensure the Manager.
TVCs were on-brand. Insights on concept, casting, - Working closely with the Content Manager and the styling, production and post-production. Following Product Team, providing insights to help developing
the release of both campaigns, Vinted saw a surge in a new in-house CMS tool. Creating a translation
its user base and is now the world's largest pre-loved database to automatise the copy process to fashion marketplace with 4 million active users. increase productivity and quality. This first
Social Media, CMS, Training, Database, Styling, Fashion, Consulting, Content, TV, Email templates, Casting, Concepting, Production, Manager, Social
2016 - 2017
job
EDITORIAL LEAD
unknown.
JULY 2016 - MARCH 2017
1500 styles/week on Ounass and 3500/week on - Developing a new editorial strategy and calendar to
Nisnass). match Vinted's rebranding, working closely with the
- Scaling the team, keeping a lean structure to Head of Brand, Merchandising and Design.
accommodate for seasonal variations in deliveries - Creating an in-house Editorial Team to create
and lowering production costs. editorial and social content, curated merchandising
1500 styles/week on Ounass and 3500/week on - Developing a new editorial strategy and calendar to
Nisnass). match Vinted's rebranding, working closely with the
- Scaling the team, keeping a lean structure to Head of Brand, Merchandising and Design.
accommodate for seasonal variations in deliveries - Creating an in-house Editorial Team to create
and lowering production costs. editorial and social content, curated merchandising
Design, Lean, Content, Production, Social
2016 - 2016
job
EDITORIAL MERCHANDISE MANAGER
unknown.
process once Farfetch launched its other
- Analysing business needs and identifying how to international versions: Japanese, Chinese, Korean,
organise and present the stock provided by the German, Russian, Spain/Latin America.
users in an elevated but still commercially-minded - Helping hire and train all Content supervisors for
way, using a combination of algorithms and manual other territories since France had proven a
processes. Across all territories covered by Vinted: successful foray into localised content.
- Analysing business needs and identifying how to international versions: Japanese, Chinese, Korean,
organise and present the stock provided by the German, Russian, Spain/Latin America.
users in an elevated but still commercially-minded - Helping hire and train all Content supervisors for
way, using a combination of algorithms and manual other territories since France had proven a
processes. Across all territories covered by Vinted: successful foray into localised content.
Content, Algorithms, International, Russian, Processes, Manager
2015 - 2016
job
CONTENT MANAGER
Unmade Studio.
French site was the first international version
- Creating a brand voice for Unmade Studio Farfetch launched after the English-language one: it
(previously KNYTTAN, then rebranded as Unmade, was especially high-visibility since a lot of the ultimately a four times D&AD award winner), an boutiques and legacy brands were based in France.
editorial/social strategy and calendar, working
- Creating a brand voice for Unmade Studio Farfetch launched after the English-language one: it
(previously KNYTTAN, then rebranded as Unmade, was especially high-visibility since a lot of the ultimately a four times D&AD award winner), an boutiques and legacy brands were based in France.
editorial/social strategy and calendar, working
Content, It, International, Manager, Social
2015 - 2015
job
LEAD CONTENT SUPERVISOR
Farfetch.
Content
2013 - 2013
job
FRENCH CONTENT SUPERVISOR
unknown.
FEB
Content
2012 - 2012
freelance
FREELANCE FRENCH CONTENT WRITER JULY
Kleiderkreisel in Germany.
Translating product descriptions and transcreating
Content
2012 - 2012
internship
Manager
Meadham Kirchhoff.
On a daily basis, producing editorial content for the Conception and production, supplier and press
Journal and all social media channels, concepting relations.
and managing the weekly newsletter.
- Instigating press and influencer outreach and brand Sang Bleu, London
Journal and all social media channels, concepting relations.
and managing the weekly newsletter.
- Instigating press and influencer outreach and brand Sang Bleu, London
Social Media, Content, Concepting, Production, Manager, Social
2011 - 2012
job
EXECUTIVE ASSISTANT
Fashion Council.
2011 - 2012
rebranding, the Covent Garden pop-up store, the Organising schedules, managing social media, client
Selfridges Bright New Things programme, the British relations, content writing. Sub Editor and writer for
Fashion Council (showing at London Fashion Week) Novembre Magazine.
and various designer collaborations.
- Managing collaborations and launches: Christopher Asli Filinta, Istanbul/Paris
Raeburn, Moniker, Malika Favre, It's Nice That,
rebranding, the Covent Garden pop-up store, the Organising schedules, managing social media, client
Selfridges Bright New Things programme, the British relations, content writing. Sub Editor and writer for
Fashion Council (showing at London Fashion Week) Novembre Magazine.
and various designer collaborations.
- Managing collaborations and launches: Christopher Asli Filinta, Istanbul/Paris
Raeburn, Moniker, Malika Favre, It's Nice That,
Social Media, Writing, Fashion, Content, It, UP, Social
2009 - 2011
job
ASSISTANT
Nicolas Sassoon.
Paris Essex, Kitty Joseph.
Design, production, sales, PR
Design, production, sales, PR
Design, Pr, Sales, Production
2009 - 2009
internship
FASHION DESIGN INTERN
Corinne Cobson.
Content Supervisor, assisting the Content Manager Design (in collaboration with the brand Joseph),
in managing the full-time and freelance Content production, events
team, leading localisation projects for the global site.
in managing the full-time and freelance Content production, events
team, leading localisation projects for the global site.
Design, Fashion Design, Fashion, Content, Production, Internal, Manager
My education
2008
-
2010
Duperré
BA, Fashion Design
BA, Fashion Design
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