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Experienced Marketing Consultant Specialising in Social Media
Olivia Piepe
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
As the lead Marketing Consultant at Juniper Communications, with ten years’ experience providing growth through marketing, I am accomplished in effective communication. Confident in helping organisations reach their objectives through marketing, I strive to provide a tangible return on investment.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2013 - ?
freelance
Marketing Consultant
unknown.
Providing expert marketing advice and practical solutions to a variety of organisations including Londis, Hilton, Quilon SimplyFresh and Draughts London. Drawing on a data-focussed approach, with a creative edge, recommending and implementing tactical and cost-effective methods to rapidly reach objectives. All
projects have resulted in tangible success. Recent achievements have included:
o Launching a Facebook advertising campaign for a ticketed event, which sent 40,455k individuals through to the website - the highest overall traffic driver.
o Increased website traffic for a client by 22% through SEO, content generation, digital advertising and website development.
o Designed and executed a repositioning strategy for a retail outlet using tactical marketing methods including
new product development, renewed visual merchandising and integrated communication. Customer satisfaction surveys in the local area have reported an increase of 10%.
projects have resulted in tangible success. Recent achievements have included:
o Launching a Facebook advertising campaign for a ticketed event, which sent 40,455k individuals through to the website - the highest overall traffic driver.
o Increased website traffic for a client by 22% through SEO, content generation, digital advertising and website development.
o Designed and executed a repositioning strategy for a retail outlet using tactical marketing methods including
new product development, renewed visual merchandising and integrated communication. Customer satisfaction surveys in the local area have reported an increase of 10%.
Marketing, Advertising, Facebook advertising, Social Media Marketing, Social media strategies, Digital Marketing, Digital communication, Content marketing, Digital Strategy, MArketing Strategy, Project Management, Communication
2012 - 2015
job
Communications Manager
AllAboutGroup.
Marketing department lead, responsible for the strategic marketing direction of the AllAboutGroup's 7 websites.
This included:
o Using in-depth user analysis to develop a multi-channel strategy and marketing plan covering ATL and BTL techniques and budget control.
o Team and project management of the marketing function, including the performance monitoring of three direct reports using KIPs.
o Evaluation, measurement and control of the marketing plan to ensure continuous achievement.
o Execution of effective marketing communications through tactically chosen channels, including creative campaigns, digital communications, advertising and PR.
o Management of strategic relationships that align with organisational objectives and brand values, including journalists, MPs and national newspapers.
o Exploring new digital marketing opportunities across SEO, re-targeting, social media, e-newsletters, PPC and display advertising.
o Continuously optimising campaign performance using appropriate control techniques to achieve the best ROI on digital spend.
o Increasing the user database from 10k to 200k over three years, including two years with no budget or supporting team.
o Increasing an online campaign page from 14k page views in Y1 to 180k page views in Y3.
This included:
o Using in-depth user analysis to develop a multi-channel strategy and marketing plan covering ATL and BTL techniques and budget control.
o Team and project management of the marketing function, including the performance monitoring of three direct reports using KIPs.
o Evaluation, measurement and control of the marketing plan to ensure continuous achievement.
o Execution of effective marketing communications through tactically chosen channels, including creative campaigns, digital communications, advertising and PR.
o Management of strategic relationships that align with organisational objectives and brand values, including journalists, MPs and national newspapers.
o Exploring new digital marketing opportunities across SEO, re-targeting, social media, e-newsletters, PPC and display advertising.
o Continuously optimising campaign performance using appropriate control techniques to achieve the best ROI on digital spend.
o Increasing the user database from 10k to 200k over three years, including two years with no budget or supporting team.
o Increasing an online campaign page from 14k page views in Y1 to 180k page views in Y3.
Pr, Social, That you, Manager, Online, Direction, Campaign, Monitoring, Strategic Marketing, ROI, Management, Digital Marketing, Budget, Database, PPC, Advertising, Websites, Project Management, Marketing, Seo, Social Media
2011 - 2012
job
Marketing Coordinator
Waterfront Bar & Kitchen.
o Marketing lead for the tactical implementation of the digital marketing strategy, spanning e-newsletters, social media, SEO, content generation and website development.
o Ownership of key marketing metrics, including visitor traffic, social media engagement and customer
retention.
o Successfully executing large scale creative campaigns, ensuring meticulous attention-to-detail when generating promotional collateral and visual merchandise.
o Ownership of key marketing metrics, including visitor traffic, social media engagement and customer
retention.
o Successfully executing large scale creative campaigns, ensuring meticulous attention-to-detail when generating promotional collateral and visual merchandise.
Digital Marketing, Social Media, Seo, Marketing, MArketing Strategy, Content, Website, Digital Marketing Strategy, Implementation, Coordinator, Development, Retention, Detail, Social
My education
2012
-
2013
Queen Mary University of London
Professional, BSc Business Management
Professional, BSc Business Management
2012
-
2013
BPP University
CIM Professional Diploma in Marketing, Marketing
CIM Professional Diploma in Marketing, Marketing
2006
-
2009
Portsmouth High School
Secondary, Economics, English and Theatre Studies
Secondary, Economics, English and Theatre Studies
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