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jobs
Account Director
Richard Anderson
,
East Dulwich, United Kingdom
Experience
Other titles
Skills
I'm offering
Goal-focused and accomplished marketing professional with extensive digital, social and integrated marketing experience. I have worked across a range of industries and premium brands.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2018 - ?
freelance
FREELANCE ACCOUNT DIRECTOR
POSSIBLE.
- Responsible for delivering Facebook's multi-million pound national trust campaigns (social content, TV, OOH, display, radio & print) on time and within budget.
- Managed design and build of new website including ongoing content strategy and creation.
- Ran Facebook's social and digital partnerships with The Telegraph & Mumsnet.
Successes
- Helped grow account from an initial website brief to largest within the agency.
- Achieved brand uplift KPIs via brand campaigns to rebuild trust in Facebook.
- Efficiently managed major campaign of valuing £8M through budget administration.
Examples of work
- Facebook Privacy campaign
- Your.fb.com
- Managed design and build of new website including ongoing content strategy and creation.
- Ran Facebook's social and digital partnerships with The Telegraph & Mumsnet.
Successes
- Helped grow account from an initial website brief to largest within the agency.
- Achieved brand uplift KPIs via brand campaigns to rebuild trust in Facebook.
- Efficiently managed major campaign of valuing £8M through budget administration.
Examples of work
- Facebook Privacy campaign
- Your.fb.com
Design, Administration, Facebook, Print, Budget, Content, Radio, Website, TV, Content strategy, Campaign, Social
2017 - 2018
job
ACCOUNT DIRECTOR
SENSE ADVERTISING.
- Responsible for financial management of $1m client retainer.
- Responsible for running monthly campaigns (digital, CRM, print & TV) for Shell, including the launch of new products and activation of the Melbourne Grand Prix.
- Managed website build of Viva Energy's new company website plus development of multiple microsites for individual lines of business (Shell Card, Sponsorships, Community Programs).
Successes
- Viva Energy site refresh involved an overhaul of page templates and extensive user experience enhancements which resulted in improved user dwell time by 35% and pages per session by 40%.
- Delivery of x2 TV ads on time and budget, with early testing revealing a 46% and 28% increase in purchase intent.
- Shell's Q3 premium fuel lead generation campaign resulted in a record 105k leads.
Examples of work
- Shell V-Power Fuel TV commercial
- Digital builds and content for Shell Australia and Viva Energy
- Responsible for running monthly campaigns (digital, CRM, print & TV) for Shell, including the launch of new products and activation of the Melbourne Grand Prix.
- Managed website build of Viva Energy's new company website plus development of multiple microsites for individual lines of business (Shell Card, Sponsorships, Community Programs).
Successes
- Viva Energy site refresh involved an overhaul of page templates and extensive user experience enhancements which resulted in improved user dwell time by 35% and pages per session by 40%.
- Delivery of x2 TV ads on time and budget, with early testing revealing a 46% and 28% increase in purchase intent.
- Shell's Q3 premium fuel lead generation campaign resulted in a record 105k leads.
Examples of work
- Shell V-Power Fuel TV commercial
- Digital builds and content for Shell Australia and Viva Energy
User Experience, CRM, Print, Budget, Management, Content, Website, TV, ADS, Development, Testing, Community, Campaign, Energy, Power, Energy
2016 - 2017
job
SENIOR ACCOUNT MANAGER
SPARK.
Spark44 are a client-owned full service agency where all work focuses on Jaguar and Land Rover cars. My role was split between working on the Jaguar Land Rover (JLR) Fleet & Business division as well as managing digital and social communications for Jaguar's new race team in Formula E. Each had a focus on digital and social content.
Jaguar Land Rover Fleet & Business
- Responsible for developing the B2B digital strategy for JLR's Global Fleet & Business division to drive lead generation for business sales.
- Managed content delivery for global Fleet & Business website and rollout to local markets.
Jaguar Racing
- Planned and facilitated social content for Jaguar Racing, travelling with the team across the world for races for live content delivery.
- Worked with social influencers across YouTube, Facebook, Instagram
- Responsible for digital updates to Jaguar's electrification website and subsequent rollout and adaptation to local markets.
Successes
- Awarded 'Best Social Media Season 3', against the likes of Audi, Renault & Citroen.
- Increased market shares of fleet sales by 8% for JLR by managing x6 key accounts of new local markets for Fleet and Business website.
Examples of work
- Facebook Live at the Monaco e-Prix
- Filming with Jaguar in Montreal and New York
Jaguar Land Rover Fleet & Business
- Responsible for developing the B2B digital strategy for JLR's Global Fleet & Business division to drive lead generation for business sales.
- Managed content delivery for global Fleet & Business website and rollout to local markets.
Jaguar Racing
- Planned and facilitated social content for Jaguar Racing, travelling with the team across the world for races for live content delivery.
- Worked with social influencers across YouTube, Facebook, Instagram
- Responsible for digital updates to Jaguar's electrification website and subsequent rollout and adaptation to local markets.
Successes
- Awarded 'Best Social Media Season 3', against the likes of Audi, Renault & Citroen.
- Increased market shares of fleet sales by 8% for JLR by managing x6 key accounts of new local markets for Fleet and Business website.
Examples of work
- Facebook Live at the Monaco e-Prix
- Filming with Jaguar in Montreal and New York
Social Media, Digital Strategy, Instagram, Facebook, B2B, Content, Account Manager, Sales, Website, Service, Youtube, Manager, Social
2015 - 2016
job
DIGITAL ACCOUNT MANAGER
KHWS.
KHWS are a mid-sized agency specialising in digital marketing. Reporting into an Account Director, my role as Account Manager involved creating and delivering digital content that could be generated at a global level before being tailored and localised for up to x20 local markets with varying needs.
ExxonMobil
- Responsible for developing the global digital strategy for ExxonMobil lubricants, including launch of new products.
- Managed the web development and content delivery schedule for global and local ExxonMobil internal and external platforms.
ExxonMobil
- Responsible for developing the global digital strategy for ExxonMobil lubricants, including launch of new products.
- Managed the web development and content delivery schedule for global and local ExxonMobil internal and external platforms.
Digital Marketing, Marketing, Digital Strategy, Content, Account Manager, Development, Web, UP, Manager
2012 - 2015
job
ACCOUNT EXECUTIVE - ACCOUNT MANAGER
GRAVITY THINKING.
- Responsible for managing a combination of digital, social and CRM communications for Glenfiddich, Callaway Golf, Allianz Insurance & Disney.
- Managed mobile app builds (Callaway Golf) and e-commerce websites (Pearson Cycles).
Examples of work
- Glenfiddich 21 Year Old - The Finishing Touch
- Pearson e-commerce site
- Managed mobile app builds (Callaway Golf) and e-commerce websites (Pearson Cycles).
Examples of work
- Glenfiddich 21 Year Old - The Finishing Touch
- Pearson e-commerce site
Websites, CRM, E-commerce, Account Manager, Insurance, App, Manager, Social
2008 - 2009
job
TUTOR
DILWORTH SCHOOL.
New Zealand, working both in the classroom, boarding house and coaching sports.
Coaching
My education
2009
-
2012
University of Nottingham
N/a, Business Management
N/a, Business Management
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