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Kerry Riding
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After taking a career break due to lengthy family commitments, I am now returning to full time employment. With over 10 years experience in estate and letting agency, I am returning to the workforce in a consulting role, working independent of any employer or corporate structure. With the freedom to now looking to find a more sales focused role with a shorter turnaround, where my skills and experience enables me to generate leads and convert leads to sales. I have accrued a wealth of knowledge and expertise and progressed from junior positions through to management roles. With a flair for sales and a thirst for both personal success and the collective success and progression of the whole team, I bring motivation, friendly competition and dedication and have been considered an integral and indispensable member of the team. I have excellent communication and interpersonal skills, identifying buying signals with ease and acting accordingly to close the sale. Favouring a sales through customer service approach, I thrive when exceeding expectations as standard. Having gained a diverse skillset from working in a variety of sales roles, including B2C, B2B, and management, I am now looking to flourish in a fast paced, target focussed environment with an emphasis on sales. I have good organisational and time management skills and the ability to prioritise workloads, consistently meet tight deadlines & surpass individual & branch targets. I am tenacious, loyal, trustworthy & well presented at all times. Happiest with a full workload, I am seeking a new opportunity in a new field away from Estate Agency and hoping to find a home amongst professionals with a similar outlook and work ethic to myself.
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2014 - 2017
job
Assistant Branch Manager/ Senior Valuer and Negotiator
Pearson Ferrier.
ACCOMPLISHMENTS
Hit the ground running with Pearson Ferrier as a senior sales negotiator/ Senior Valuer & through early excellent results, creating volume instructions (76% conversion rate) within a 24 hour turnaround period, many with upfront fees (5 per week on average), negotiating & selling property & further consistent hard work was quickly promoted to Assistant Branch Manager. Since starting with the company in August 2014 the monthly pipeline has trebled & after implementing customer service monitoring we have also noted a marked increase in customer satisfaction levels too.
• Valuing a range of properties, Conversion rate 76%. Conducting comparable research prior to valuation.
• Up Front Fees provide the branch with instant cash flow, sold as a listing fee with a smaller percentage on completion. Sold a variety of pricing packages.
• Creating high quality property particulars and other marketing media, producing high quality photographs with professional camera equipment, creating appealing factually correct descriptive write ups, including floor plans using Metropix, EPC graphs and video tours where appropriate
• Represent the vendors in all negotiations to achieve the optimum price for their property, negotiating intellectually with all parties including liaising with agents involved in the chain if a stalemate is reached
• Delegating and conducting monthly vendor contact calls to ensure happy clients, conducting introductory & monthly calls, providing monthly reports to show the affectivity of the marketing & advising where appropriate on necessary amendments
• Sales Progression. Maintain regular contact with all parties and managing the sale through to completion, chasing & updating all parties & finding solutions to any potential problems
• Invoice solicitors for our fee, solicitors' referrals and mortgage referrals upon exchange, chasing if necessary.
• Respond to portal, telephone and walk-in enquiries
• Book viewings & valuations on both residential & commercial sales & rental properties.
• Upsell at every opportunity enjoying a high conversion rate
• Conducted viewings where necessary to help the team.
• Targeted canvassing using Zoopla pro market view and Rightmove Plus is extremely important for the growth of the business as a whole, including monitoring each canvasser, the marketing materials they deliver, their area, quantity delivered & response rate.
• New business development activities including developing links with builders and local businesses, attending networking events where necessary.
Hit the ground running with Pearson Ferrier as a senior sales negotiator/ Senior Valuer & through early excellent results, creating volume instructions (76% conversion rate) within a 24 hour turnaround period, many with upfront fees (5 per week on average), negotiating & selling property & further consistent hard work was quickly promoted to Assistant Branch Manager. Since starting with the company in August 2014 the monthly pipeline has trebled & after implementing customer service monitoring we have also noted a marked increase in customer satisfaction levels too.
• Valuing a range of properties, Conversion rate 76%. Conducting comparable research prior to valuation.
• Up Front Fees provide the branch with instant cash flow, sold as a listing fee with a smaller percentage on completion. Sold a variety of pricing packages.
• Creating high quality property particulars and other marketing media, producing high quality photographs with professional camera equipment, creating appealing factually correct descriptive write ups, including floor plans using Metropix, EPC graphs and video tours where appropriate
• Represent the vendors in all negotiations to achieve the optimum price for their property, negotiating intellectually with all parties including liaising with agents involved in the chain if a stalemate is reached
• Delegating and conducting monthly vendor contact calls to ensure happy clients, conducting introductory & monthly calls, providing monthly reports to show the affectivity of the marketing & advising where appropriate on necessary amendments
• Sales Progression. Maintain regular contact with all parties and managing the sale through to completion, chasing & updating all parties & finding solutions to any potential problems
• Invoice solicitors for our fee, solicitors' referrals and mortgage referrals upon exchange, chasing if necessary.
• Respond to portal, telephone and walk-in enquiries
• Book viewings & valuations on both residential & commercial sales & rental properties.
• Upsell at every opportunity enjoying a high conversion rate
• Conducted viewings where necessary to help the team.
• Targeted canvassing using Zoopla pro market view and Rightmove Plus is extremely important for the growth of the business as a whole, including monitoring each canvasser, the marketing materials they deliver, their area, quantity delivered & response rate.
• New business development activities including developing links with builders and local businesses, attending networking events where necessary.
Service, Manager, UP, Portal, Negotiator, Monitoring, Development, Growth, Turnaround, Marketing, Sales, Customer service, Exchange, Networking, Research, Video, Business development
2013 - 2014
job
Lettings Manager
The Purple Property Shop.
ACCOMPLISHMENTS
Implemented lots of changes through research & drafting a plan of action and suggested workflow & timeline. Changes included new marketing techniques to generate new business, a new successful pricing structure based on competitor analysis, introduced a new tenant credit and referencing supplier who was more efficient and produced more credible results, introduced new safety measures, such as photocopying all keys to minimise disputes and new requirements to protect the company from liability, such as requesting proof of permission to let and proof of valid buildings insurance, for example. Left this position due to a better opportunity
• Valued a range of properties to let
• Conduct competitor research & analysis to create new marketing campaigns, materials & targeted canvassing.
• Find suitable tenants, conduct viewings, credit checking with references, protect deposit, sign tenancy, conduct inventory and move in.
• Business Development. Find, evaluate and implement fresh avenues for future growth including attending networking events
• Photograph, measure and list properties using Dezrez, including uploading the floor plan (Metropix) and EPC.
• Inform utilities & Local Councils of change in occupant. Arrange inventories & mid-term inspections and update LetMC.
• Regularly complete gas safety audits, arranging renewals and where required electrical inspections.
• Increase board presence ordering both to let and let agreed.
Implemented lots of changes through research & drafting a plan of action and suggested workflow & timeline. Changes included new marketing techniques to generate new business, a new successful pricing structure based on competitor analysis, introduced a new tenant credit and referencing supplier who was more efficient and produced more credible results, introduced new safety measures, such as photocopying all keys to minimise disputes and new requirements to protect the company from liability, such as requesting proof of permission to let and proof of valid buildings insurance, for example. Left this position due to a better opportunity
• Valued a range of properties to let
• Conduct competitor research & analysis to create new marketing campaigns, materials & targeted canvassing.
• Find suitable tenants, conduct viewings, credit checking with references, protect deposit, sign tenancy, conduct inventory and move in.
• Business Development. Find, evaluate and implement fresh avenues for future growth including attending networking events
• Photograph, measure and list properties using Dezrez, including uploading the floor plan (Metropix) and EPC.
• Inform utilities & Local Councils of change in occupant. Arrange inventories & mid-term inspections and update LetMC.
• Regularly complete gas safety audits, arranging renewals and where required electrical inspections.
• Increase board presence ordering both to let and let agreed.
Marketing, Business development, Research, Networking, Growth, Development, Workflow, Insurance, Safety, Utilities, Manager
2012 - 2013
job
BDM/ Account Management/ Supplies Advisor
Nationwide Franking Sense.
Accomplishments
• High activity outbound telesales, Perform customer retention activities, Developed new business,
• Increased sales on one regional account from £6,000 per month to £22,000 per month
• High activity outbound telesales, Perform customer retention activities, Developed new business,
• Increased sales on one regional account from £6,000 per month to £22,000 per month
Account management, Management, Sales, Retention
2002 - 2008
job
Lettings Coordinator/ Property Manager
Countrywide Residential Lettings (Bradford & Bingley).
• Valued a range of properties to let, using comparable research, local knowledge & existing knowledge base
• Find suitable tenants, credit checking with references, protect deposit, sign tenancy, conduct inventory and move in.
• Photograph, measure and list properties using Dezrez, including uploading the floor plan (Metropix) and EPC.
• Inform utilities & Local Councils of change in occupant. Arrange inventories & mid-term inspections and update LetMC.
• Regularly complete gas safety audits, arranging renewals and where required electrical inspections.
• Ensuring the company complies with The Money Laundering Regulations 2007
• Increase board presence ordering both to let and let agreed boards.
• All Property Management Duties reporting repairs, liaising with tenant, landlord and contractors to ensure works
• Mid-term inspections reporting to landlords and reporting any necessary works & highlighting potential issues to all parties
• Find suitable tenants, credit checking with references, protect deposit, sign tenancy, conduct inventory and move in.
• Photograph, measure and list properties using Dezrez, including uploading the floor plan (Metropix) and EPC.
• Inform utilities & Local Councils of change in occupant. Arrange inventories & mid-term inspections and update LetMC.
• Regularly complete gas safety audits, arranging renewals and where required electrical inspections.
• Ensuring the company complies with The Money Laundering Regulations 2007
• Increase board presence ordering both to let and let agreed boards.
• All Property Management Duties reporting repairs, liaising with tenant, landlord and contractors to ensure works
• Mid-term inspections reporting to landlords and reporting any necessary works & highlighting potential issues to all parties
Research, Management, Coordinator, Safety, Utilities, Manager
My education
1991
-
1995
Darwen Vale High School
Secondary, N/a
Secondary, N/a
University Center at Blackburn College
Bachelors, Criminology BA
Bachelors, Criminology BA
Liverpool Hope University
N/a, N/a
N/a, N/a
University Center at Blackburn
Hndhncorequivalent, Criminology
Hndhncorequivalent, Criminology
?
-
2001
The Open University
Certification, N/a
Certification, N/a
?
-
2000
The Open University
Certification, N/a
Certification, N/a
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