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Strong marketing profile specialising in branding and communications
Marie-Charlotte Lacan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I was born with a passion for marketing. I love a good advert, or a brand that has awesome integrated marketing.
I started my own company 2 years ago and offer marketing support to SMEs. I cover basics such as creating newsletters on MailChimp, to managing back-end websites on Magento and working on making businesses grow with business reviews and plans. I also develop social media channels developing targeted strategies and uploading relevant
content.
Before that, I worked for 4 years at Publicis as an Account Manager, where I supported the development of creative strategy, media planning and the execution of creative
campaigns for Bel (a cheese multinational), McDonalds and Philip Morris across the following platforms: TV, digital, social, print and in-store.
During my studies, I worked for Christian Dior (LVMH) for a year and a half, British Airways, Bongrain and EMI.
I studied a Masters Degree in Strategic Marketing from Imperial College London and a Bachelors in Business Management from King College London.
I am passionate, organised and eager to keep on learning every day.
I started my own company 2 years ago and offer marketing support to SMEs. I cover basics such as creating newsletters on MailChimp, to managing back-end websites on Magento and working on making businesses grow with business reviews and plans. I also develop social media channels developing targeted strategies and uploading relevant
content.
Before that, I worked for 4 years at Publicis as an Account Manager, where I supported the development of creative strategy, media planning and the execution of creative
campaigns for Bel (a cheese multinational), McDonalds and Philip Morris across the following platforms: TV, digital, social, print and in-store.
During my studies, I worked for Christian Dior (LVMH) for a year and a half, British Airways, Bongrain and EMI.
I studied a Masters Degree in Strategic Marketing from Imperial College London and a Bachelors in Business Management from King College London.
I am passionate, organised and eager to keep on learning every day.
Markets
United Kingdom
Language
Arabic
Good
English
Fluently
Spanish
Good
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
freelance
Marketing Consultant, MMS (Macha Marketing Services)
Nationalities.
Supported SMEs in their business plans and / or marketing plans, providing growth
French (born) opportunities when applicable.
English (naturalised) ‣ Developed social media channels developing targeted strategies and uploading relevant
content.
‣ Companies include Perle de Lune (French London-based jewellery), Homesite (Notting-Hill based Estate Agent) and The French Property Link (Estate Agent).
French (born) opportunities when applicable.
English (naturalised) ‣ Developed social media channels developing targeted strategies and uploading relevant
content.
‣ Companies include Perle de Lune (French London-based jewellery), Homesite (Notting-Hill based Estate Agent) and The French Property Link (Estate Agent).
Social Media, Marketing, Content, Growth, Agent, Social
2018 - 2018
job
Global Account Manager
Europanel (Kantar Worldpanel & GfK).
Lead major Europanel projects, responsible for the development and delivery of high profile,
multi-country insights and recommendations.
‣ Created and maintained strong relationships with all main client decision makers/budget holders,
developing the application of consumer panel as a solution to answer business questions to ensure a strong influence on client thinking.
‣ Maintained a dialogue with key client stakeholders about their ongoing hot topics, regional/
country priorities, proactively identifying opportunities.
‣ Developed opportunities to grow revenue for the team, with a focus on widening the network
and increasing the contribution of Europanel services.
multi-country insights and recommendations.
‣ Created and maintained strong relationships with all main client decision makers/budget holders,
developing the application of consumer panel as a solution to answer business questions to ensure a strong influence on client thinking.
‣ Maintained a dialogue with key client stakeholders about their ongoing hot topics, regional/
country priorities, proactively identifying opportunities.
‣ Developed opportunities to grow revenue for the team, with a focus on widening the network
and increasing the contribution of Europanel services.
Budget, Account Manager, Network, Development, Manager
2015 - 2017
job
Senior Regional Account Executive
Leo Burnett MENA (Publicis Group).
Supported the development of creative strategy, media planning and the execution of creative
campaigns for Bel (a cheese multinational) across the following platforms: TV, digital, social, print and in-store.
‣ Successfully launched new SKUs for Bel across the Middle East with the support of fully
integrated campaigns.
‣ Was significantly involved in the strategic development of the new global brand purpose for Bel's
leading product La Vache qui rit. Drove several related activities, including:
- Revamped La Vache qui rit previously nonperforming website into a dynamic one.
- Ensured the social content presented each month on La Vache qui rit was in line with the brands marketing and business objectives and took advantage of all social media platforms
innovations throughout the year. This work was supported by monthly reports on market
trends and media analytics.
‣ Consistently developed strong, mutually beneficial relationships with existing and new business
partners, carefully adapting to evolving budgets and applying cost-effective management to deliver on growth goals.
campaigns for Bel (a cheese multinational) across the following platforms: TV, digital, social, print and in-store.
‣ Successfully launched new SKUs for Bel across the Middle East with the support of fully
integrated campaigns.
‣ Was significantly involved in the strategic development of the new global brand purpose for Bel's
leading product La Vache qui rit. Drove several related activities, including:
- Revamped La Vache qui rit previously nonperforming website into a dynamic one.
- Ensured the social content presented each month on La Vache qui rit was in line with the brands marketing and business objectives and took advantage of all social media platforms
innovations throughout the year. This work was supported by monthly reports on market
trends and media analytics.
‣ Consistently developed strong, mutually beneficial relationships with existing and new business
partners, carefully adapting to evolving budgets and applying cost-effective management to deliver on growth goals.
Social Media, Marketing, Creative Strategy, Print, Management, Content, Analytics, Website, TV, Support, Growth, Development, Media planning, Social
2013 - 2013
freelance
Business Consultant
British Airways.
‣ Conducted primary market research and analysis of current intelligence to test and re-define the Employee Value Proposition for the company's graduate recruitment.
‣ Designed a multifaceted recruitment campaign, utilising online and offline touch points to
reposition British Airways as an attractive graduate employer, whilst increasing the number and quality of graduate scheme applicants.
‣ Devised an implementation budget, timeline and mechanisms to monitor and measure ROI for
the proposed channel mix.
‣ Designed a multifaceted recruitment campaign, utilising online and offline touch points to
reposition British Airways as an attractive graduate employer, whilst increasing the number and quality of graduate scheme applicants.
‣ Devised an implementation budget, timeline and mechanisms to monitor and measure ROI for
the proposed channel mix.
Research, Market research, Budget, Test, Recruitment, ROI, Implementation, Campaign, Online
2012 - 2012
job
Marketing Assistant
Bongrain UK.
Supported the preparation of quarterly brand plans, produced monthly finance and sales reports
and competitor / consumer analysis reports.
and competitor / consumer analysis reports.
Marketing, Sales, Finance
2010 - 2011
job
Marketing and Merchandising Assistant
Christian Dior Couture UK.
Produced a monthly competitor analysis; Supported products management across UK stores,
engaging with customers to source qualitative marketing information; Helped to organise major
events.
engaging with customers to source qualitative marketing information; Helped to organise major
events.
Marketing, Management
2007 - 2007
internship
Intern
EMI UK.
Supported the Marketing and Finance department.
Marketing, Finance, Internal
My education
2012
-
2013
Imperial College London
MSc, Strategic Marketing
MSc, Strategic Marketing
2009
-
2012
Kings College London
BSc, Business Management
BSc, Business Management
2008
Oxford University
Summer School, Business Program
Summer School, Business Program
2006
-
2009
Lycée Francais Charles de Gaulle
French Baccalaureate, Scientific Program
French Baccalaureate, Scientific Program
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