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Senior
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jobs
Brand focused designer
Lennie Kwan
,
Gravesend, United Kingdom
Experience
Other titles
Skills
I'm offering
Established a new British retail company specializing in shelf space rental. Developed the Things British brand identity, strategy, positioning and implemented the brand roll out, engagement and marketing. Developed an in-house retail system to provide comprehensive stock and sales reporting for the partners. Currently ranking top in a shelf rental search.
- Developed an innovative Kotex Luxe black colour packaging for the female personal care category. Market share grew by more than four times http://*******.**** ** ** **.
- Rebranded Monsanto Dekalb and developed a new regional brand guideline.
- Agency pitch for the Youth Olympics. Appointed agency and key personnel to develop the brand graphics, brand guidelines, visual expressions, pictograms and all brand communications materials. Advisory for other partnering agencies on all brand matters.
- Developed an innovative Kotex Luxe black colour packaging for the female personal care category. Market share grew by more than four times http://*******.**** ** ** **.
- Rebranded Monsanto Dekalb and developed a new regional brand guideline.
- Agency pitch for the Youth Olympics. Appointed agency and key personnel to develop the brand graphics, brand guidelines, visual expressions, pictograms and all brand communications materials. Advisory for other partnering agencies on all brand matters.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
job
Brand Director
Things British.
www.thingsbritish.co.uk
British retail - done differently. The UK industry leader in retail space rental for creative enterprises whose partners range from established designer-makers, product designers, independent artisans, British manufacturers, self-employed crafters to entrepreneur art students.
Things British created a unique retail brand offering around British made gifts - a refreshing change to the high street where products are usually mass produced or imported. Products in our shops have a story to tell. We know the maker, the creative process and where the business is based. We are passionate about British made, and so are our shoppers.
Role:
Brand positioning, B2B/B2C strategy and identity
Branding to design
Digital marketing
Community management (social platforms)
Partners recruitment
Customer relationship management - Rewards program, direct mail
Brand communications & PR
Branded content
E commerce site
SEO/Digital advertising
British retail - done differently. The UK industry leader in retail space rental for creative enterprises whose partners range from established designer-makers, product designers, independent artisans, British manufacturers, self-employed crafters to entrepreneur art students.
Things British created a unique retail brand offering around British made gifts - a refreshing change to the high street where products are usually mass produced or imported. Products in our shops have a story to tell. We know the maker, the creative process and where the business is based. We are passionate about British made, and so are our shoppers.
Role:
Brand positioning, B2B/B2C strategy and identity
Branding to design
Digital marketing
Community management (social platforms)
Partners recruitment
Customer relationship management - Rewards program, direct mail
Brand communications & PR
Branded content
E commerce site
SEO/Digital advertising
Digital Marketing, Design, Seo, Marketing, Branding, Advertising, Retail, B2B, B2C, Pr, Management, Content, Recruitment, Community, Social
2013 - 2013
job
Creative Director
RIMA Design.
An independent creative communication and design agency. Rima is part of the Shell London in-house brand team.
Role:
Brand guidelines management
Conceptualising, leading project and strategies
Guiding creative vision, inspiring and steering the team.
Creative management, resource planning and team building.
Empowering the creative process to lead, inspire and support the agency.
New business pitches
Agency rebrand and new web site
Clients: SHELL London, Haringey Council, RIMA
Role:
Brand guidelines management
Conceptualising, leading project and strategies
Guiding creative vision, inspiring and steering the team.
Creative management, resource planning and team building.
Empowering the creative process to lead, inspire and support the agency.
New business pitches
Agency rebrand and new web site
Clients: SHELL London, Haringey Council, RIMA
Design, Management, Support, Web
2008 - 2010
job
Senior Designer
The Brand Union.
Global brand agency with expertise in brand strategy, design, interaction, brand management, and employee engagement. Manage the day to day progress of any design work in the studio. Support and lead the design development and implementation stages. A key supporting role to creative director.
Understand and participate in the development of strategy and the brand creation process. A supporting role to consultants, client servicing and creative director. Overseeing juniors and provide guidance. Collaborate with freelancers, photographers, agencies and the wider Ogilvy network.
Clients:
DHL, Monsanto Dekalb, Singapore Youth Olympics Games, DirectAsia Insurance, Maybank, Telkom, Marina Bay Sands, VP Bank. SOSRO Indonesia, Coca Cola Minute Maid, Kimberly Clark Kotex Luxe, SONY, The Laughing Cow
Marketing agency of the year
www.superunion.com
Understand and participate in the development of strategy and the brand creation process. A supporting role to consultants, client servicing and creative director. Overseeing juniors and provide guidance. Collaborate with freelancers, photographers, agencies and the wider Ogilvy network.
Clients:
DHL, Monsanto Dekalb, Singapore Youth Olympics Games, DirectAsia Insurance, Maybank, Telkom, Marina Bay Sands, VP Bank. SOSRO Indonesia, Coca Cola Minute Maid, Kimberly Clark Kotex Luxe, SONY, The Laughing Cow
Marketing agency of the year
www.superunion.com
Design, Marketing, Management, Network, Employee Engagement, Support, Implementation, Development, Insurance, Brand identity
2007 - 2008
job
Graphic Designer
Sedgwick Richardson.
Sedgwick Richardson is an integrated branding consultancy uniting strategy and imagination to inspire brand performance. Part of a small design team. Projects range from identity creation to corporate communications.
Clients: TANGS, Standard chartered bank, InterContinental Hotels Group, Tourism Management Institute of Singapore, Neptune Orient Lines, Temasek Holdings
www.sedgwick-richardson.com
Clients: TANGS, Standard chartered bank, InterContinental Hotels Group, Tourism Management Institute of Singapore, Neptune Orient Lines, Temasek Holdings
www.sedgwick-richardson.com
Design, Branding, Management
2007 - 2008
freelance
Freelance Designer
Zzo Creative.
Zzo Creative is a multi-disciplinary creative consultancy hailing from Melbourne, Australia and now based in South East Asia. For over 10 years with 6 of those in Asia, we have been recognised as a high-level specialist in the areas of Brand Marketing, Advertising, Design and Creative Concepts serving many sectors of industry.
Clients: Coca-Cola Heaven & Earth, Starhub, UOB
www.zzo-creative.com
Clients: Coca-Cola Heaven & Earth, Starhub, UOB
www.zzo-creative.com
Design, Marketing, Advertising, Asia
2004 - 2006
job
Creative Designer
Blue Tangerine.
An independent advertising agency who specialise in consumer marketing.
Clients: Parkroyal Group (Hotels, Si Chuan Dou Hua restaurants, St Gregory Spa, Tian Fu Tea Room, Club 5), InterContinental Hotels Group.
Clients: Parkroyal Group (Hotels, Si Chuan Dou Hua restaurants, St Gregory Spa, Tian Fu Tea Room, Club 5), InterContinental Hotels Group.
Marketing, Advertising, Spa, SI
My education
2010
-
2011
University for the Creative Arts
Masters, Design
Masters, Design
2006
-
2007
Lasalle College of Arts
Bachelors, Graphic Design
Bachelors, Graphic Design
1999
-
2002
Multimedia Specialisation Nanyang Polytechnic
Unspecified, Nanyang Polytechnic
Unspecified, Nanyang Polytechnic
?
-
1998
Chung Cheng High School
HighSchoolOrEquivalent, Examination
HighSchoolOrEquivalent, Examination
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