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Specialist in external/internal communications and B2B PR/media relations
Michael Rosen
,
Edgware, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a senior strategic corporate communicator with a proven record of creating successful external and internal comms and stakeholder engagement programmes. I am a strong team player, with demonstrable organisational and stakeholder management skills.
Markets
United Kingdom
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2019
job
Senior Director, Communications, EMEA
FTI Consulting.
Deputy Director of the in-house MarComms team at this global multi-disciplinary professional services consultancy, with line management responsibilities.
• Corporate: Responsible for all internal/external communications and media relations activities across the region, working closely with the Director of Marketing and C-Suite to promote our cross-practice/border expertise.
• Content Development: Overseen the creation of more than 700 opinion pieces by experts across the region, hosted on a bespoke internal digital marketing library (www.ftiinsights.com), which since its launch in 2017 has received over 68,000 unique visits.
• Internal: Leading a multi-channel, multi-country internal and employee communications strategy, resulting in a 17% point increase in employee satisfaction.
• Regional: Partnering with local and global marketing teams to support the firm's one-firm brand expansion across 13 countries in the EMEA region, including the creation of individual communications strategies for key growth markets of Dubai, South Africa, Germany and Spain.
• Proactive PR: Supporting media activities of our annual programme of events and thought leadership at the World Economic Forum, securing coverage in outlets including the Daily Telegraph, Bloomberg and WSJ.
• Corporate: Responsible for all internal/external communications and media relations activities across the region, working closely with the Director of Marketing and C-Suite to promote our cross-practice/border expertise.
• Content Development: Overseen the creation of more than 700 opinion pieces by experts across the region, hosted on a bespoke internal digital marketing library (www.ftiinsights.com), which since its launch in 2017 has received over 68,000 unique visits.
• Internal: Leading a multi-channel, multi-country internal and employee communications strategy, resulting in a 17% point increase in employee satisfaction.
• Regional: Partnering with local and global marketing teams to support the firm's one-firm brand expansion across 13 countries in the EMEA region, including the creation of individual communications strategies for key growth markets of Dubai, South Africa, Germany and Spain.
• Proactive PR: Supporting media activities of our annual programme of events and thought leadership at the World Economic Forum, securing coverage in outlets including the Daily Telegraph, Bloomberg and WSJ.
Digital Marketing, Marketing, C, Pr, Management, Content, Leadership, Content Development, Support, Growth, Global Marketing, Development
2014 - 2014
job
Media Relations Manager
Santander UK.
Reporting to the Head of News, and responsible for creating a proactive media and PR strategy for retail products such as mortgages, credit cards, insurance and savings accounts.
• Successful product launches and campaigns include SmartBank money planning app, myoffers cashback programme and 1|2|3 World consumer finance products.
• Acting as spokesperson for broadcast, local and trade media, and supporting corporate initiatives including the 2014 Media Awards.
• Managing strategic announcements and providing support to other internal business teams including employee communications and corporate social responsibility.
• Successful product launches and campaigns include SmartBank money planning app, myoffers cashback programme and 1|2|3 World consumer finance products.
• Acting as spokesperson for broadcast, local and trade media, and supporting corporate initiatives including the 2014 Media Awards.
• Managing strategic announcements and providing support to other internal business teams including employee communications and corporate social responsibility.
Retail, Pr, Finance, Support, Insurance, App, Manager, Social
2013 - 2014
job
Media Relations Manager
Office of Fair Trading.
A role which covered the period in which the Office of Fair Trading closed and the Competition and Markets Authority launched, and responsible for media relations and communications strategies across a wide range of consumer protection and competition issues.
• Devised and managed media relations strategy for high-profile investigations including the banking, travel and residential property sectors, securing significant and favourable broadcast, print and online coverage.
• Provided communications counsel to C-Suite for sensitive projects including market study recommendations, competition/cartel investigations and consumer enforcement cases.
• Implemented a range of marketing communications strategies to raise awareness of consumer-focused issues and campaigns.
• Devised and managed media relations strategy for high-profile investigations including the banking, travel and residential property sectors, securing significant and favourable broadcast, print and online coverage.
• Provided communications counsel to C-Suite for sensitive projects including market study recommendations, competition/cartel investigations and consumer enforcement cases.
• Implemented a range of marketing communications strategies to raise awareness of consumer-focused issues and campaigns.
Marketing, C, Print, Banking, Office, Market study, Online, Manager
2010 - 2013
job
PR & Communications Manager
Domestic & General.
A newly-created position to plan and manage a PR and brand communications programme for this international financial services company, reporting to the Head of Communications.
• Achieved month-on-month increase in positive media coverage through a strategic consumer and corporate PR programme and reputation management strategy.
• Managed two PR agencies to ensure dissemination of key brand recruitment messages, ensuring the firm met key recruitment targets.
• Worked across a number of business teams to develop and manage a social media strategy to support the business's customer service and recruitment objectives.
• Launched five local language websites to support the expansion of the firm's international business.
• Achieved month-on-month increase in positive media coverage through a strategic consumer and corporate PR programme and reputation management strategy.
• Managed two PR agencies to ensure dissemination of key brand recruitment messages, ensuring the firm met key recruitment targets.
• Worked across a number of business teams to develop and manage a social media strategy to support the business's customer service and recruitment objectives.
• Launched five local language websites to support the expansion of the firm's international business.
Social Media, Websites, Pr, Management, Customer service, Service, Recruitment, Support, International, Manager, Social
2008 - 2010
job
Press & Media Relations Manager
AECOM.
Reporting to the Director of Corporate Services, and responsible for all UK media relations for this global engineering, built environment and design consultancy.
• Managed a £150,000 national PR campaign to communicate the rebranding of the company following a global restructuring.
• Led a five-person press team to achieve a 40% increase in positive press coverage year on year.
• Implemented a PR campaign together with consortium partners to help secure £100m Programme Partner contract with Crossrail.
• Managed a £150,000 national PR campaign to communicate the rebranding of the company following a global restructuring.
• Led a five-person press team to achieve a 40% increase in positive press coverage year on year.
• Implemented a PR campaign together with consortium partners to help secure £100m Programme Partner contract with Crossrail.
Design, Pr, Engineering, Campaign, Manager, LED
2004 - 2008
job
Media & External Relations Manager
CST.
Reporting directly to the Chief Executive, responsible for increasing awareness of this communal charity which educates and campaigns against racism and intolerance. Achievements include:
• Managed a £210,000 annual investment in communal youth organisations to introduce and deliver educational, social and personal welfare programmes, which reached over 10,000 students annually in over 30 schools and universities.
• Developed new brand and tone of voice for the charity, working with internal designers to introduce the new brand to 3000 strong volunteer base.
• Managed a £210,000 annual investment in communal youth organisations to introduce and deliver educational, social and personal welfare programmes, which reached over 10,000 students annually in over 30 schools and universities.
• Developed new brand and tone of voice for the charity, working with internal designers to introduce the new brand to 3000 strong volunteer base.
Manager, Social
2001 - 2004
job
Media & External Relations Officer
Embassy of Israel.
Reporting to the Ambassador, this role required the communication and advocacy of Government policy and the strengthening of bilateral ties with the UK in an extremely challenging environment.
My education
2000
-
2001
University College London
Masters, Middle Eastern Studies
Masters, Middle Eastern Studies
1994
-
1997
Reading University
Secondary, Geography
Secondary, Geography
1987
-
1994
JFS School
N/a, N/a
N/a, N/a
?
-
2007
Chartered Institute of Public Relations
Masters, Religious Studies
Masters, Religious Studies
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