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Experienced Copywriter and Digital Content Provider
Rachel Hyland
,
Bristol
Experience
Other titles
Skills
I'm offering
I am an experienced copywriter and digital content provider looking for
freelance writing projects.
I have written website content, presentations, whitepapers, newsletters,
blogs, magazine articles, adverts, book reviews, case studies, training
manuals and brochures. I am accustomed to writing on a wide array of
subject matters and can assimilate large amounts of unfamiliar
information with ease.
I have a background in editing so my copy is accurate and
grammatically correct. I enjoy adopting different writing styles and
appreciate the importance of working to deadlines.
freelance writing projects.
I have written website content, presentations, whitepapers, newsletters,
blogs, magazine articles, adverts, book reviews, case studies, training
manuals and brochures. I am accustomed to writing on a wide array of
subject matters and can assimilate large amounts of unfamiliar
information with ease.
I have a background in editing so my copy is accurate and
grammatically correct. I enjoy adopting different writing styles and
appreciate the importance of working to deadlines.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2010 - 2019
job
Copywriter and Digital Content Manager
Square Systems Ltd.
My main responsibilities included:
Planning, scheduling and writing the company's written
marketing content including blog posts and newsletters.
Managing the company's websites from design to content
creation.
Maintaining training materials, user guides and support
documentation for internal and external clients.
Editing copy produced by other team members, such as
company policies, to ensure accuracy and consistency.
Running Google Ads campaign to generate website leads. I
increased the CTR for the campaign from 0.02% a month to over 12%.
Content Management / Advertising Services used:
GitHub: A hosted version-control system mostly used for
managing project source code. I used it in Square Systems to
provide version management of web content and to host the content publicly using a Github service called GitHub Pages.
C9: An integrated development environment used to develop
web content in HTML.
Medium: An online publishing platform.
Instant Magazine / Foleon: A publishing / design tool where you
can create interactive web publications.
Wordpress: An open-source content management system
based on PHP & MySQL.
MailChimp: A marketing automation platform and an email
marketing service which I used to distribute newsletters and to monitor the success of marketing activities.
LinkedIn: A professional networking service. I maintained the company pages and published content on it.
Google Ads: An online platform enabling advertising within the Google network to web users.
Google Drive / Google Docs: A hosted file storage and
synchronisation service that enables document creation and file sharing.
Planning, scheduling and writing the company's written
marketing content including blog posts and newsletters.
Managing the company's websites from design to content
creation.
Maintaining training materials, user guides and support
documentation for internal and external clients.
Editing copy produced by other team members, such as
company policies, to ensure accuracy and consistency.
Running Google Ads campaign to generate website leads. I
increased the CTR for the campaign from 0.02% a month to over 12%.
Content Management / Advertising Services used:
GitHub: A hosted version-control system mostly used for
managing project source code. I used it in Square Systems to
provide version management of web content and to host the content publicly using a Github service called GitHub Pages.
C9: An integrated development environment used to develop
web content in HTML.
Medium: An online publishing platform.
Instant Magazine / Foleon: A publishing / design tool where you
can create interactive web publications.
Wordpress: An open-source content management system
based on PHP & MySQL.
MailChimp: A marketing automation platform and an email
marketing service which I used to distribute newsletters and to monitor the success of marketing activities.
LinkedIn: A professional networking service. I maintained the company pages and published content on it.
Google Ads: An online platform enabling advertising within the Google network to web users.
Google Drive / Google Docs: A hosted file storage and
synchronisation service that enables document creation and file sharing.
Development, Management, Content, Github, Network, Website, Blog, Service, It, Support, Linkedin, ADS, Storage, Web, Campaign, Google, Online, Manager, Social media ads, Websites, Php, Design, Html, Mysql, Marketing, Web content, HTML/CSS/Javascript, Writing, Wordpress, Advertising, Training, Mailchimp, Automation, Copywriter, Marketing Automation, Networking, Content Management
My education
1993
-
1996
Oxford University
Bachelors, English Language and Literature
Bachelors, English Language and Literature
1991
-
1993
St Mary's College
5 A-levels, English Literature: A, French: A, General Studies: A, History: B, Spanish: B
5 A-levels, English Literature: A, French: A, General Studies: A, History: B, Spanish: B
1986
-
1991
Woodchurch High School
10 GCSEs, 8 at Grade A and 2 at Grade B
10 GCSEs, 8 at Grade A and 2 at Grade B
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