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Digital marketer specialising in strategy and copywriting
Samantha Dawe
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a creative with a strong analytical streak. The written word is where I explain ideas and concepts best, and I have over a decade of experience doing this through online writing and digital marketing. My clients have included everything from hotel industry major players, to financial institutions and safety wear brands. I have also worked on numerous FMCG brands. I do everything from social media content plans, to brand strategies.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Available
My experience
2018 - ?
freelance
Freelance Copywriter / Strategist at Samantics
Self-employed.
I decided to leave my full time job to allow for time to focus on my move to the UK. Through my freelancing business I offer the following skills:
● Content Strategy
● Marketing Campaign Strategies
● Social Media Content Creation
● Proofreading
● Copywriting
● Content Strategy
● Marketing Campaign Strategies
● Social Media Content Creation
● Proofreading
● Copywriting
Social Media, Marketing, Copywriting, Content creation, Copywriter, Proofreading, Content, Content strategy, Campaign, Social
2018 - 2018
job
Senior Strategist
DigitLab.
I was headhunted back to DigitLab to take on the Senior Strategist role in the Creative team.
In this role I conceptualised marketing strategies for clients that ranged from social media campaigns, to turnkey solutions for their brand presence. I also mentored the junior members of the content team, and oversaw the quality of their work. I facilitated client workshops and pitches. I also acted as the go-between for the Research team and the Creative team, giving strategic insight to reports and feeding back findings to the content team.
In this role I conceptualised marketing strategies for clients that ranged from social media campaigns, to turnkey solutions for their brand presence. I also mentored the junior members of the content team, and oversaw the quality of their work. I facilitated client workshops and pitches. I also acted as the go-between for the Research team and the Creative team, giving strategic insight to reports and feeding back findings to the content team.
Social Media, Marketing, Research, Content, Workshops, Go, Social
2016 - 2017
job
Strategist / Copywriter
Matriarch.
I was brought in to bring digital understanding and expertise to Matriarch's experiential marketing strategies. I worked with the Creative Director to conceptualise activations centred on our clients' objectives, as well as worked on content strategy for our social media clients.
I loved my time at Matriarch, as I felt it added another dimension of thinking to my digital marketing background.
I loved my time at Matriarch, as I felt it added another dimension of thinking to my digital marketing background.
Digital Marketing, Social Media, Marketing, Copywriter, Content, It, Content strategy, Social
2012 - 2014
job
Copywriter & Community Manager
Ctrlroom.
In my role as Copywriter I proofread and edited others work before it was sent out, as well as wrote online pieces and any other copy that was needed. As a Community Manager, I handled the company's biggest account, and before that grew another online community from its start to over 6000 fans in a few months, organically.
Copywriter, It, Community, Online, Manager
2011 - 2011
job
Journalist
unknown.
I would conceptualise, research and write articles for the magazine, interview Weigh-Less Success Stories and handle their photo shoots for the features. I would also compile the weekly online newsletters to be sent out to subscribers and do any admin work that was needed to ensure each issue made it to print on time.
Research, Print, Interview, Journalist, Less, It, Online
My education
2012
SA Writers College
N/a, Advertising
N/a, Advertising
2008
-
2010
University of KwaZulu Natal
Bachelors, Psychology and Ethics
Bachelors, Psychology and Ethics
2005
-
2007
Durban University of Technology
Hndhncorequivalent, Photography
Hndhncorequivalent, Photography
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