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Growth marketing expert for startups based in London
Simon Hiscox
,
Bromley, United Kingdom
Experience
Other titles
Skills
I'm offering
Proven Marketeer with senior leadership experience, commercial acumen, and marketing expertise. Operated at senior management level within disruptive start-ups and is able to combine strategic level thinking with strong technical knowledge and operational execution. Highly analytical and commercial thinker with an excellent understanding of customer economics.
Specialties:
- Building and leadering of high performing marketing functions including specialists across brand, acquisition, retention and creative.
- Sector experience in D2C, Fintech, Subscription Business,
- Hands-on experience with a full stack of customer acquisition channels including Google Ads, PPC, Paid Social,YouTube Ads, Facebook Ads, Twitter Ads, Affiliate marketing, Partnerships, SEO, Influencer marketing.
- Analytics and Marketing Analytics: proficient with Looker, Google Analytics, Google Data Studio, http://*******.**, MixPanel.
- Content strategy and execution across multiple creative formats.
- Marketing economics and growth metrics having both built and improved LTV and ROI measurement.
- Marketing automation and lead nurturing with B2B software experience of Pardot and Hubspot specifically.
Specialties:
- Building and leadering of high performing marketing functions including specialists across brand, acquisition, retention and creative.
- Sector experience in D2C, Fintech, Subscription Business,
- Hands-on experience with a full stack of customer acquisition channels including Google Ads, PPC, Paid Social,YouTube Ads, Facebook Ads, Twitter Ads, Affiliate marketing, Partnerships, SEO, Influencer marketing.
- Analytics and Marketing Analytics: proficient with Looker, Google Analytics, Google Data Studio, http://*******.**, MixPanel.
- Content strategy and execution across multiple creative formats.
- Marketing economics and growth metrics having both built and improved LTV and ROI measurement.
- Marketing automation and lead nurturing with B2B software experience of Pardot and Hubspot specifically.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Seedrs / Growth Marketing Director
unknown.
Leading Growth Marketing at the UK's leading equity crowdfunding platform for startups. Responsible for user acquisition and lead generation for both investor (B2C) and entrepreneur (B2B) sides of the marketplace.
Achievements:
● Grew active customer base by 80k in one year through channel and product marketing
● Grew organic traffic by 30% YoY through SEO and Content Marketing strategy
● Go-To-Market of industry first AutoInvest product with £500k+ invested
● Implemented marketing automation platform for B2B including full Salesforce integration helping to grow our prospect base by 20k users
Achievements:
● Grew active customer base by 80k in one year through channel and product marketing
● Grew organic traffic by 30% YoY through SEO and Content Marketing strategy
● Go-To-Market of industry first AutoInvest product with £500k+ invested
● Implemented marketing automation platform for B2B including full Salesforce integration helping to grow our prospect base by 20k users
Content marketing, Seo, Marketing, MArketing Strategy, Startups, Automation, Marketing Automation, B2B, Salesforce, B2C, Integration, Content, Growth, Crowdfunding, Go
2016 - 2017
job
Head of Performance Marketing
Pact Coffee.
Marketing lead and member of the Senior Management Team for the UK's leading D2C coffee subscription business. Responsible for overall customer growth and CLTV. Led marketing team of 5 across Performance Marketing, CRM, Customer Comms, Analytics and Creative & Content.
Achievements:
● Increased new customer acquisition run rates by +100% through building a successful performance marketing function
● Grew the active customer base by 20% within 6 months
● A 30% improvement in new customer LTV through robust application of business analytics to marketing strategy
● Created a new revenue channel worth £20k per month by partnering with a hardware supplier
Achievements:
● Increased new customer acquisition run rates by +100% through building a successful performance marketing function
● Grew the active customer base by 20% within 6 months
● A 30% improvement in new customer LTV through robust application of business analytics to marketing strategy
● Created a new revenue channel worth £20k per month by partnering with a hardware supplier
Marketing, MArketing Strategy, CRM, Management, Content, Analytics, Growth, Hardware, LED
2014 - 2016
job
Head of Digital Performance
RateSetter.
Ownership of the digital strategy across both product and marketing for UK's leading peer-to-peer finance platform. Responsible for customer growth in new investor supply and loan origination demand. Built a team to lead acquisition channels and customer experience (website content, e2e customer journey & onboarding, analytics, testing & personalisation).
Achievements:
● Grew investor activations +150% YoY through digital marketing
● Front-end transformation program: public site redesign, funnel optimisation, payment functionality redesign, delivering +40% improvement in conversion
● Setup in-house CRO and personalisation capability
● Delivered cost effective permanent incentive campaign through A/B testing
● Grew loan originations via affiliate channel by +25% through tech enhancements
● Ownership of CMS, Tag Management, web analytics and insight tools
Achievements:
● Grew investor activations +150% YoY through digital marketing
● Front-end transformation program: public site redesign, funnel optimisation, payment functionality redesign, delivering +40% improvement in conversion
● Setup in-house CRO and personalisation capability
● Delivered cost effective permanent incentive campaign through A/B testing
● Grew loan originations via affiliate channel by +25% through tech enhancements
● Ownership of CMS, Tag Management, web analytics and insight tools
Optimization, Redesign, Campaign, Web, Cro, Testing, Transformation, Affiliate, Growth, Onboarding, Digital Marketing, Website, Finance, Analytics, Content, Management, Customer experience, CMS, Digital Strategy, Marketing
2013 - 2014
job
Head of Digital Engagement
Barclays Bank.
Responsible for Barclays' digital acquisition and retention for the mass affluent segment to deliver: increased revenue, customer retention, mobile adoption.
Retention
My education
2004
-
2008
University of Reading
Bachelors, French and Management Studies
Bachelors, French and Management Studies
1997
-
2004
Université de Paris Dauphine
Honours degree, N/a
Honours degree, N/a
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