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0
jobs
Marketing Freelancer
Shuo Chen
,
Experience
Other titles
Skills
I'm offering
marketing
Markets
United Kingdom
Links for more
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Language
English
Fluently
French
Good
Chinese (Mandarin)
Fluently
Ready for
Available
My experience
2018 - ?
job
Director
Simpleat.
Creating and leading the ideation, technical development of Simpleat SaaS smart restaurant O2O ordering and paying
system.
• Team-working with the third party IT team in China to develop the O2O system in 3 months with the goal of achieving
maturity.
• Developing and maintaining a well-coordinated relationship with key retail clients in 3 London main commercial
districts.
• Driving key strategic and tactical initiatives, evaluating business risk with business partners.
system.
• Team-working with the third party IT team in China to develop the O2O system in 3 months with the goal of achieving
maturity.
• Developing and maintaining a well-coordinated relationship with key retail clients in 3 London main commercial
districts.
• Driving key strategic and tactical initiatives, evaluating business risk with business partners.
Retail, Saas, It, Development, China
2018 - 2019
job
Business Development Executive
TGPAY.
Planned and coordinated Alipay's B2C online and offline brand promotion strategies with client's marketing
departments, 7 local media presses and advertisement agencies, which achieved Alipay MAU raised 6%, average
media content clicks are 7,000+.
• Managed event execution and target recruitment for Alipay marketing events and campaigns. 2 campaigns which
gain over 10% growth in transactions have been rewarded as Top 5 Alipay Global Campaigns in 2018.
• Managed the websites page of London Chinatown Alipay Free-Wifi project which achieved 1500 daily activated
users and 25% repeat visitors rate by using Google Analytics for goal set-up, funnels, report generation, website
study, visitor analysis, social media tracking and Adwords tracking.
• Responsible for developing new clients of Alipay (from Alibaba Ant Financial) to establish a continuous cooperating
rapport which brings £48K sale income for the company last year.
• Responsible for 800 key existing Alipay UK merchants' B2B client management, client services and market analysis
reports.
departments, 7 local media presses and advertisement agencies, which achieved Alipay MAU raised 6%, average
media content clicks are 7,000+.
• Managed event execution and target recruitment for Alipay marketing events and campaigns. 2 campaigns which
gain over 10% growth in transactions have been rewarded as Top 5 Alipay Global Campaigns in 2018.
• Managed the websites page of London Chinatown Alipay Free-Wifi project which achieved 1500 daily activated
users and 25% repeat visitors rate by using Google Analytics for goal set-up, funnels, report generation, website
study, visitor analysis, social media tracking and Adwords tracking.
• Responsible for developing new clients of Alipay (from Alibaba Ant Financial) to establish a continuous cooperating
rapport which brings £48K sale income for the company last year.
• Responsible for 800 key existing Alipay UK merchants' B2B client management, client services and market analysis
reports.
Content, Social, UP, Online, Google, WiFi, Development, Growth, Recruitment, Website, Analytics, Social Media, Management, B2C, B2B, Event, Adwords, Websites, Google analytics, Business development, Marketing
2017 - 2017
job
Marketing Executive
LinkedIn Innovation Centre for Big Data + Tourism.
China
• In charge of 3 local government official LinkedIn accounts to promote local big data and tourism industry to overseas
by managing LinkedIn website page and copywriting media posts and contents, resulting in 15% growth in followers
and the account "Huaxi government" is rewarded as LinkedIn Top 50 popular global tourist accounts.
• Led a team within 5 members to produce 26 articles as a series on LinkedIn to present the culture and business
potentials of Chinese ethnic minorities and Chinese rural regions.
• Liaised with over 500 overseas clients on LinkedIn as B2B development in big data technology industry. Gathered data
about various countries, products and industries related to the niche as a part of market research.
• In charge of 3 local government official LinkedIn accounts to promote local big data and tourism industry to overseas
by managing LinkedIn website page and copywriting media posts and contents, resulting in 15% growth in followers
and the account "Huaxi government" is rewarded as LinkedIn Top 50 popular global tourist accounts.
• Led a team within 5 members to produce 26 articles as a series on LinkedIn to present the culture and business
potentials of Chinese ethnic minorities and Chinese rural regions.
• Liaised with over 500 overseas clients on LinkedIn as B2B development in big data technology industry. Gathered data
about various countries, products and industries related to the niche as a part of market research.
Marketing, Copywriting, Research, Big Data, Market research, B2B, Linkedin, Website, Technology, Growth, Development, China, LED
2016 - 2016
internship
Marketing Internship
Ogilvy Public Relations.
China
• Participated in planning, developing and implementing branding campaign of two Chinese top technology companies:
Tencent and Huawei, one of the online HTML5 campaigns had attracted over 80,000 pages views.
• Generated and analysed traffic reports by using Excel and Powerpoint.
• Wrote and distributed 24 press releases and copywriting about Chinese Big Data technology on Chinese multiple social
media channels and platforms.
• Participated in planning, developing and implementing branding campaign of two Chinese top technology companies:
Tencent and Huawei, one of the online HTML5 campaigns had attracted over 80,000 pages views.
• Generated and analysed traffic reports by using Excel and Powerpoint.
• Wrote and distributed 24 press releases and copywriting about Chinese Big Data technology on Chinese multiple social
media channels and platforms.
Html5, Marketing, Copywriting, Branding, Excel, Big Data, Powerpoint, Technology, China, Campaign, Online, Internship, Social
2015 - 2015
job
Journalist Assistant, Guizhou Broadcasting and Television Station, China
unknown.
Participated in over 35 TV news productions; Proficiency in news writing, video shooting, and video editing.
Leadership & Organising Skills
Leadership & Organising Skills
Video, Writing, Journalist, Leadership, TV, China
2015 - 2015
job
Team Leader and English Teacher
UNNC Summer Social Practice.
Led a team of 21 members from 9 different countries for a two-week volunteer programme in rural China; Managed
whole team's teaching and activity schedule in 3 local schools to help rural young kids experience the international
education environment
whole team's teaching and activity schedule in 3 local schools to help rural young kids experience the international
education environment
Teaching, International, China, LED
2013 - 2015
job
Director of Marketing Department, UNNC Campus Ambassadors
unknown.
• Led 7 team members to organise large campus events, including Campus Colour Run with over 300 participants and
5 campus panel talks; Provided and managed 28 guest reception events for university activities
• Led an editing group with 4 team members to manage student institution social media platforms and expanded the follower base to above 2000 followers over two years, increasing by 40%
5 campus panel talks; Provided and managed 28 guest reception events for university activities
• Led an editing group with 4 team members to manage student institution social media platforms and expanded the follower base to above 2000 followers over two years, increasing by 40%
Social Media, Marketing, Reception, LED, Social
My education
University College London
Masters, Digital Media
Masters, Digital Media
University of Nottingham
Bachelors, International Communication Studies
Bachelors, International Communication Studies
British Film Institute
N/a, N/a
N/a, N/a
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