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Senior
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0
jobs
Brand Marketing & Content Development & Influencer Marketing
İrem Sefa Yayımlar
,
ISTANBUL, Türkiye
Experience
Other titles
Skills
I'm offering
Managed the leading brands of Turkey in several multinational companies for 10+ years. Offering extensive knowledge for 360-brand marketing annual plans as well as product portfolios, innovation plans, market positioning, pricing, marketing communication strategies, social media, consumer and field activities, public relations and e-commerce. Successful at implementing multiple measures to increase market share and expanding brand awareness. Additionally, I
possess expertise in coaching, strategic planning and project management for optimizing performance and motivating colleagues. Through these qualities, I have confidence in my ability to create positive change in business results.
possess expertise in coaching, strategic planning and project management for optimizing performance and motivating colleagues. Through these qualities, I have confidence in my ability to create positive change in business results.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Social Media Influencer & Content Developer (Freelance)
Ebebek Mom-Baby Brand.
Leading as the social media face of the brand as an influencer and
creating regular content for the brand's social media to increase the
number of followers, engagement rates and interaction with the customers.
- Developing new content ideas and brainstorming new, creative
approaches to influencer campaigns in parallel with brand strategy
- Liaising with the marketing team to create and coordinate marketing
strategies that work across different channels
creating regular content for the brand's social media to increase the
number of followers, engagement rates and interaction with the customers.
- Developing new content ideas and brainstorming new, creative
approaches to influencer campaigns in parallel with brand strategy
- Liaising with the marketing team to create and coordinate marketing
strategies that work across different channels
Social Media, Marketing, Content, Developer, Brainstorming, Social, Brand identity
2017 - 2018
job
International Division Manager
Landmark Worldwide.
- Leading the business in Europe by developing, facilitating and supervising training programs and seminars for clients.
- Assessing the needs of the business, implementing training and
development plans, creating teams and facilitating a wide variety of training programs that enhance the effectiveness of the ongoing
business.
- Tracking the performance to ensure the training is meeting client
needs and improving performance
- Driving brand values and philosophy through all training and development activities.
- Managing social media accounts and website content
- Assessing the needs of the business, implementing training and
development plans, creating teams and facilitating a wide variety of training programs that enhance the effectiveness of the ongoing
business.
- Tracking the performance to ensure the training is meeting client
needs and improving performance
- Driving brand values and philosophy through all training and development activities.
- Managing social media accounts and website content
Social Media, Training, Content, Website, Development, International, Manager, Social
2016 - 2017
job
Project Coordinator (Remote)
Tech Startup.
Leading InnoCampus Program (funded by United Nations) which is a
collaborative nonprofit project providing an innovation and
entrepreneurship experience as well as prototyping opportunity to entrepreneurs including FabLab (Fabrication Labratory) as a part of MIT
global network.
- Creating successful startups in cooperation with the project partners
such as United Nations, Kale Group, Microsoft, Getir and several
universities
- Developing and implementing projects such Startup Accelerator
Training, Coding Hackathon, Women Entrepreneurship Training,
Children Workshops, meetups, High School Entrepreneurship and Creativity Camp to encourage people to dream, dare and make anything
through innovation and technology
- Developing InnoCampus training program and strategy in cooperation
with mentors and trainers
- Creating relations with partners and stakeholders including Chamber of Commerce, Chamber of Industry, municipalities, universities, private
sector and NGOs
- Leading InnoCampus marketing strategy, brand image and press
relations
collaborative nonprofit project providing an innovation and
entrepreneurship experience as well as prototyping opportunity to entrepreneurs including FabLab (Fabrication Labratory) as a part of MIT
global network.
- Creating successful startups in cooperation with the project partners
such as United Nations, Kale Group, Microsoft, Getir and several
universities
- Developing and implementing projects such Startup Accelerator
Training, Coding Hackathon, Women Entrepreneurship Training,
Children Workshops, meetups, High School Entrepreneurship and Creativity Camp to encourage people to dream, dare and make anything
through innovation and technology
- Developing InnoCampus training program and strategy in cooperation
with mentors and trainers
- Creating relations with partners and stakeholders including Chamber of Commerce, Chamber of Industry, municipalities, universities, private
sector and NGOs
- Leading InnoCampus marketing strategy, brand image and press
relations
Marketing, MArketing Strategy, Innovation, Prototyping, Training, Startups, Entrepreneurship, Network, Technology, Workshops, Coordinator, Creativity
2013 - 2016
job
Brand Manager
Yıldız Holding / Pladis Group.
- Manage all brand marketing strategy for Şok Market brand and its all
22 exclusive brands; Mis, Mintax, Piyale, Amigo, etc. product
portfolios, packaging designs, innovation plans, market positioning,
pricing and marketing communication strategies
- Plan, coordinate and execute marketing plans (both ATL&BTL) to increase the market share, brand awareness and trial.
- Analyze the market dynamics and initiate new projects to strengthen
the marketing strategy in line with the company strategy accordingly
- Managing Customer insight projects to improve the brand strategy
- Coordinate all related departments and third parties (agency, supplier, producer) to achieve marketing goals.
- Plan, Control and manage marketing & promotional expenditure
within agreed budgets
22 exclusive brands; Mis, Mintax, Piyale, Amigo, etc. product
portfolios, packaging designs, innovation plans, market positioning,
pricing and marketing communication strategies
- Plan, coordinate and execute marketing plans (both ATL&BTL) to increase the market share, brand awareness and trial.
- Analyze the market dynamics and initiate new projects to strengthen
the marketing strategy in line with the company strategy accordingly
- Managing Customer insight projects to improve the brand strategy
- Coordinate all related departments and third parties (agency, supplier, producer) to achieve marketing goals.
- Plan, Control and manage marketing & promotional expenditure
within agreed budgets
Marketing, MArketing Strategy, Innovation, Brand identity, Packaging, Producer, Manager, That you
2015 - 2016
job
Brand Executive
Yıldız Holding / Pladis Group.
Manage all 360-brand marketing annual plans for the market leader
brand and economy brands product portfolios, packaging designs,
innovation plans, market positioning, pricing and marketing
communication strategies including social media, TV, radio, newspaper.
- Following the market dynamics and competition with research report
and analyzing based on (Nielsen, HTP, BHT) research data. Developing
recommendation and action plan accordingly.
- Organizing customer insight researches while using the market data
obtained for determining and improving the brand strategy
- Plan, coordinate and execute advertising strategies (both ATL&BTL)
to create campaigns, promotions and indoor & outdoor activities to increase the market share and brand awareness
- Prepare the strategic marketing plan, annual budget and media plan
for the brands and control the implementation within agreed plans
- Coordinate all the 3rd party relations ATL, BTL, PR, Packaging
Agencies, productions, sales, research and planning departments
brand and economy brands product portfolios, packaging designs,
innovation plans, market positioning, pricing and marketing
communication strategies including social media, TV, radio, newspaper.
- Following the market dynamics and competition with research report
and analyzing based on (Nielsen, HTP, BHT) research data. Developing
recommendation and action plan accordingly.
- Organizing customer insight researches while using the market data
obtained for determining and improving the brand strategy
- Plan, coordinate and execute advertising strategies (both ATL&BTL)
to create campaigns, promotions and indoor & outdoor activities to increase the market share and brand awareness
- Prepare the strategic marketing plan, annual budget and media plan
for the brands and control the implementation within agreed plans
- Coordinate all the 3rd party relations ATL, BTL, PR, Packaging
Agencies, productions, sales, research and planning departments
Packaging, Social, That you, Planning, Implementation, Strategic Marketing, TV, Radio, Sales, Social Media, Pr, Budget, Research, Advertising, Brand identity, Innovation, Marketing
2011 - 2013
job
Marketing Manager
Sabancı Group.
Define and implement the Trade Marketing Plan; including planning
and execution of the promotion strategies, stock management,
forecasting, pricing, instore display, ATL & BTL communication
- Prepare, lead and implement focus groups and customer insight
surveys to understand the needs and requirements of the customer
and initiate project plans accordingly
- Responsible to ensure and define profitability, weight and sales
target of the marketing activities by categories in line with the company
targets
- Monitor, review and report all marketing activities and take immediate
action to improve the activity performances accordingly
- Acts as the center and link between the operation team, commercial
team and the marketing team to implement Marketing Strategy
and execution of the promotion strategies, stock management,
forecasting, pricing, instore display, ATL & BTL communication
- Prepare, lead and implement focus groups and customer insight
surveys to understand the needs and requirements of the customer
and initiate project plans accordingly
- Responsible to ensure and define profitability, weight and sales
target of the marketing activities by categories in line with the company
targets
- Monitor, review and report all marketing activities and take immediate
action to improve the activity performances accordingly
- Acts as the center and link between the operation team, commercial
team and the marketing team to implement Marketing Strategy
Marketing, MArketing Strategy, Forecasting, Management, Sales, Surveys, Manager, That you
2009 - 2011
job
Trade Plan Analyst
Tesco Kipa Head Office.
Prepares, leads and implements the Trade Marketing Plan, including
promotion strategies, ATL, BTL communication, event and campaigns,
pricing
- Provides the Commercial team with knowledge and understanding
of the local market trends and trade channels to create activity and event and projects proposals for the upcoming campaigns
- Monitor, review and report on all marketing activities and their results
to take immediate action to improve the project performances
accordingly
- Work effectively with cross functional teams (Marketing, IT, Commercial, Customer Relations etc.) to coordinate and implement
all the projects and events
- Analyzing retail market by media spending and market share
- Developing and improving trading action projects regarding
the recent developments in the market and customer insight reports
Language
Turkish Native
English Fluent
promotion strategies, ATL, BTL communication, event and campaigns,
pricing
- Provides the Commercial team with knowledge and understanding
of the local market trends and trade channels to create activity and event and projects proposals for the upcoming campaigns
- Monitor, review and report on all marketing activities and their results
to take immediate action to improve the project performances
accordingly
- Work effectively with cross functional teams (Marketing, IT, Commercial, Customer Relations etc.) to coordinate and implement
all the projects and events
- Analyzing retail market by media spending and market share
- Developing and improving trading action projects regarding
the recent developments in the market and customer insight reports
Language
Turkish Native
English Fluent
Marketing, Retail, Event, It, Analyst, Native, That you
My education
2017
Oxford University
N/a, Social Entrepreneurship
N/a, Social Entrepreneurship
2010
-
2012
Center International de Formation Européenne
Masters, International Relations and European Union (Minor in English)
Masters, International Relations and European Union (Minor in English)
2007
-
2008
Maastricht University
Bachelors, International Relations and European Union (Minor in English)
Bachelors, International Relations and European Union (Minor in English)
2005
-
2009
Dokuz Eylül University
Bachelors, Business Administration
Bachelors, Business Administration
2003
-
2009
Dokuz Eylül University
Bachelors, International Relations
Bachelors, International Relations
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