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Facebook Certified Digital marketing consultant and Paid social specialist
Rachel McNulty
,
Brighton & Hove, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a Google certified, Facebook certified Digital Marketing consultant, specialising in paid social media. My work has ranged from digital strategy and UX advice for FTSE 100’s to social media advertising campaigns for privately-owned start-ups. Before making the decision to go freelance I was also Head of Digital Marketing for a leading London Design and branding agency specialising in luxury travel and real-estate.
Projects have included working with Four Seasons, Palace Hotel Tokyo, Leading Hotels of the World projects through to wellness brands, financial services providers and solicitors practices. I have comprehensive experience running targeted campaigns for both B2C and B2B.
When I've not got my head stuck in data you can usually find me adventuring or scouting for waves.
Projects have included working with Four Seasons, Palace Hotel Tokyo, Leading Hotels of the World projects through to wellness brands, financial services providers and solicitors practices. I have comprehensive experience running targeted campaigns for both B2C and B2B.
When I've not got my head stuck in data you can usually find me adventuring or scouting for waves.
Markets
United States
United Kingdom
(Remote
only)
Germany
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2019
freelance
Head of Digital Marketing
Kingsland Linassi.
Head of Digital Marketing
An international digital design and branding agency
April 2018 - September 2019
Managing the digital strategy and implementation for a portfolio of brands within the luxury
travel and real estate sectors. This involves managing an internal team as well as freelance and outsourced support across, on-page SEO, technical SEO, digital advertising, organic
social media growth and optimisation, digital consultancy and strategy work.
Achievements:
➢ 150% increase in the agencies retained digital marketing services between April 2018 - present
➢ 200% increase in revenue generated from SEO for the agencies biggest search
marketing client between April 2018 - present
➢ Creating the agencies process for social media strategy and paid social advertising
campaigns - rolling this out across all retained client accounts.
➢ 458% growth in Facebook and 312% increase in Instagram following and 94% increase
in engagement for the agencies biggest organic social media client as a result,
between April 2018 - Present
➢ 11000% increase in traffic to campaign landing pages following digital advertising
campaign for a retained digital client, luxury lighting designers, between April 2018 - Present
➢ Implementing considered UX journeys into the agencies web builds - this led to gaining two further retained monthly clients and an existing client increasing their
spend by 25% between April 2018 - March 2019
Key responsibilities
● Strategic direction for current and potential clients' digital campaigns
● Growing monthly digital marketing retainers
● Pre-launch management and sign-off of optimisation for web projects
● Implementation of current digital activity for clients
● Work with the Founders to implement better structures and processes
Day today responsibilities:
● Develop & implement the digital strategy for current clients
● Attend meetings with clients to discuss improvements that can be made. Optimise
their current budget and advise on what can be achieved with an increased budget
● Analytics and reporting
● Advise on a digital strategy for new clients prior to launch
● Provide strategic insights for potential new clients. Advise on the optimum use of budget based on their target market
● Work with the project managers and developers to ensure all new websites are
optimised at launch
● Ensure the development team are always following best practice for search engine
optimisation
● Work with existing budgets to ensure continuity and ongoing success for current
retained clients, including SEO, PPC, Paid social, Organic social, Digital Strategy,
Copywriting, Analytics and reporting
● Advise on improvements that can be made using current budgets to help increase
agency revenue
● Improve the efficiency of working to achieve the maximum return on each client's
budget
● Consider the software being used and whether this can be improved
● Improve efficiencies in reporting for all clients
● Working with the team to define the successes for case studies of digital work to help win new clients
● Manage the growth of the digital marketing team - advising the resources required
to most effectively grow
● Line manage all digital marketing team members
An international digital design and branding agency
April 2018 - September 2019
Managing the digital strategy and implementation for a portfolio of brands within the luxury
travel and real estate sectors. This involves managing an internal team as well as freelance and outsourced support across, on-page SEO, technical SEO, digital advertising, organic
social media growth and optimisation, digital consultancy and strategy work.
Achievements:
➢ 150% increase in the agencies retained digital marketing services between April 2018 - present
➢ 200% increase in revenue generated from SEO for the agencies biggest search
marketing client between April 2018 - present
➢ Creating the agencies process for social media strategy and paid social advertising
campaigns - rolling this out across all retained client accounts.
➢ 458% growth in Facebook and 312% increase in Instagram following and 94% increase
in engagement for the agencies biggest organic social media client as a result,
between April 2018 - Present
➢ 11000% increase in traffic to campaign landing pages following digital advertising
campaign for a retained digital client, luxury lighting designers, between April 2018 - Present
➢ Implementing considered UX journeys into the agencies web builds - this led to gaining two further retained monthly clients and an existing client increasing their
spend by 25% between April 2018 - March 2019
Key responsibilities
● Strategic direction for current and potential clients' digital campaigns
● Growing monthly digital marketing retainers
● Pre-launch management and sign-off of optimisation for web projects
● Implementation of current digital activity for clients
● Work with the Founders to implement better structures and processes
Day today responsibilities:
● Develop & implement the digital strategy for current clients
● Attend meetings with clients to discuss improvements that can be made. Optimise
their current budget and advise on what can be achieved with an increased budget
● Analytics and reporting
● Advise on a digital strategy for new clients prior to launch
● Provide strategic insights for potential new clients. Advise on the optimum use of budget based on their target market
● Work with the project managers and developers to ensure all new websites are
optimised at launch
● Ensure the development team are always following best practice for search engine
optimisation
● Work with existing budgets to ensure continuity and ongoing success for current
retained clients, including SEO, PPC, Paid social, Organic social, Digital Strategy,
Copywriting, Analytics and reporting
● Advise on improvements that can be made using current budgets to help increase
agency revenue
● Improve the efficiency of working to achieve the maximum return on each client's
budget
● Consider the software being used and whether this can be improved
● Improve efficiencies in reporting for all clients
● Working with the team to define the successes for case studies of digital work to help win new clients
● Manage the growth of the digital marketing team - advising the resources required
to most effectively grow
● Line manage all digital marketing team members
Web, Website, Landing pages, Optimization, Support, Growth, Implementation, Development, Software, International, Analytics, Search, Campaign, Direction, Online, UP, Processes, LED, Social, UX, Social Media, Digital design, Design, Seo, Marketing, Digital Strategy, Copywriting, Branding, Online marketing, Digital Marketing, Websites, Advertising, On-page SEO, Instagram, Facebook, PPC, Budget, Management
2015 - 2018
job
Digital Marketing Manager
Wild Nutrition.
Managing the strategy and execution of Wild Nutrition's Premium nutrition and supplement
brand across digital. Including an eCommerce website, social media, email marketing, SEO,
PPC and digital PR. I began with the company in its initial startup phase as a Community
Manager and have witnessed them grow to be a leader in the health, supplements and
nutrition sector. This has seen them compete with global competitors who have been in the
industry for over two decades, as well as achieve brand awareness and validation from the likes of Wholefoods and Vogue.
Achievements:
➢ 300% Growth in digital revenue in the last year.
➢ Increasing traffic to the website across Paid search (43% increase) and Organic search
(41% increase) between December 2017 - April 2018.
➢ Creating a set of Digital Brand Guidelines for distribution and inhouse purposes
➢ Growth of Instagram following from 150 - 20,000+
➢ Growth of Facebook following from 200 - 11,000+
➢ Implementing and executing a subscription service which would yield greater LTV
and retention for the brand.
➢ Overseeing two website builds during my time with Wild Nutrition, one integrating
Magento with Wordpress and another on Shopify.
Day to day responsibilities:
● Ensuring the companies eCommerce website, social media, email marketing, SEO,
PPC and PR is executed in a manner that achieves targets while remaining on brand
and within budget.
● Working alongside the company's Founders to outline their brand mission and strategy across digital. To include Identifying and scoping commercial opportunities
in line with the company's needs, and supporting business development pitches and
proposals. For example the development of Wild Nutrition's 'Wild Clinics' and coordinating online /offline strategy.
● Building Wild Nutrition's digital visibility.
● Managing different teams to include the company's internal design team, copywriters
(both internal and external), an external PPC agency, PR agency and Development
agency. Ensuring that work is briefed and delivered in-line with the strategy, the success measures and quality expectations.
● Providing reports on targets and progress.
● Managing and executing the company's Social media strategy, both paid and organic.
To include day to day content planning, copywriting, targeting and scheduling.
● Creating campaign concepts for new products and services alongside the companies
Creative Director.
● Overseeing in-house team members such as our front-end developer and graphic
designer in the creation and delivery of campaign assets. To include social media
assets, email marketing assets and photography.
● Defining and delivering customer-facing marketing communications and campaigns
that produce tangible value and ROI.
● LIaising with an external digital advertising agency to optimise engagement across
PPC and display in tandem with new customer insights. This also helps to ensure that
each advert is approved successfully and budget is maximised by using it in the most
efficient manner. Prior to this I liaised with an external PPC consultant to build the company's digital presence to a point where an agency was affordable.
● Continually optimising SEO through keyword analysis and competitor research.
● Using Google analytics and campaign insights to continually optimise performance
across digital channels, as well as onsite search and UX. Qualitatively and quantitatively reporting on both the success of communications and campaigns
using platform-specific data
● Increasing traffic to the website by optimising activity on touch points that interact
with consumers ahead of their point of purchase. For example organic content which
interacts with the consumer at a different stage in their purchasing journey.
● Liaising with the companies external PR agency to coordinate a strategy for
maximising our engagement both online and offline. This included working with a
number of health and beauty industry influencers from Vogue, the Financial times,
Natural health magazine and Psychologies magazine.
● Working directly with a number of key influencers to increase brand engagement
online, to include professionals from Vanity Fair and brands that shared our
philosophy such as Weleda and Jurlique.
● Working directly with retailers such as Wholefoods, Planet organic, Harrods and Selfridges to effectively coordinate our online / offline strategy.
● Continually optimising our digital presence to balance increasing new followers and engagement with maintaining our existing following.
● Technical experience to include Magento, WordPress, Shopify, Strikingly, MailChimp,
Pure360, Google Analytics, Google Tag Manager, Google Adwords, Glew, Hootsuite,
Tweetdeck, Facebook advertising manager, Amazon seller central, Instagram organic
and advertising, Adobe creative suite, Asana, Basecamp, SEMrush, A/B testing and basic front-end code.
● Overseeing the customer services team and ensuring that their communications are
reflective of the brand experience. Auditing their responses and response times
alongside our Head of Operations to maximise engagement, upsell products and increase retention.
● Attending sector specific events with the firm's Founders to meet like minded brands
and build relationships with existing contacts.
brand across digital. Including an eCommerce website, social media, email marketing, SEO,
PPC and digital PR. I began with the company in its initial startup phase as a Community
Manager and have witnessed them grow to be a leader in the health, supplements and
nutrition sector. This has seen them compete with global competitors who have been in the
industry for over two decades, as well as achieve brand awareness and validation from the likes of Wholefoods and Vogue.
Achievements:
➢ 300% Growth in digital revenue in the last year.
➢ Increasing traffic to the website across Paid search (43% increase) and Organic search
(41% increase) between December 2017 - April 2018.
➢ Creating a set of Digital Brand Guidelines for distribution and inhouse purposes
➢ Growth of Instagram following from 150 - 20,000+
➢ Growth of Facebook following from 200 - 11,000+
➢ Implementing and executing a subscription service which would yield greater LTV
and retention for the brand.
➢ Overseeing two website builds during my time with Wild Nutrition, one integrating
Magento with Wordpress and another on Shopify.
Day to day responsibilities:
● Ensuring the companies eCommerce website, social media, email marketing, SEO,
PPC and PR is executed in a manner that achieves targets while remaining on brand
and within budget.
● Working alongside the company's Founders to outline their brand mission and strategy across digital. To include Identifying and scoping commercial opportunities
in line with the company's needs, and supporting business development pitches and
proposals. For example the development of Wild Nutrition's 'Wild Clinics' and coordinating online /offline strategy.
● Building Wild Nutrition's digital visibility.
● Managing different teams to include the company's internal design team, copywriters
(both internal and external), an external PPC agency, PR agency and Development
agency. Ensuring that work is briefed and delivered in-line with the strategy, the success measures and quality expectations.
● Providing reports on targets and progress.
● Managing and executing the company's Social media strategy, both paid and organic.
To include day to day content planning, copywriting, targeting and scheduling.
● Creating campaign concepts for new products and services alongside the companies
Creative Director.
● Overseeing in-house team members such as our front-end developer and graphic
designer in the creation and delivery of campaign assets. To include social media
assets, email marketing assets and photography.
● Defining and delivering customer-facing marketing communications and campaigns
that produce tangible value and ROI.
● LIaising with an external digital advertising agency to optimise engagement across
PPC and display in tandem with new customer insights. This also helps to ensure that
each advert is approved successfully and budget is maximised by using it in the most
efficient manner. Prior to this I liaised with an external PPC consultant to build the company's digital presence to a point where an agency was affordable.
● Continually optimising SEO through keyword analysis and competitor research.
● Using Google analytics and campaign insights to continually optimise performance
across digital channels, as well as onsite search and UX. Qualitatively and quantitatively reporting on both the success of communications and campaigns
using platform-specific data
● Increasing traffic to the website by optimising activity on touch points that interact
with consumers ahead of their point of purchase. For example organic content which
interacts with the consumer at a different stage in their purchasing journey.
● Liaising with the companies external PR agency to coordinate a strategy for
maximising our engagement both online and offline. This included working with a
number of health and beauty industry influencers from Vogue, the Financial times,
Natural health magazine and Psychologies magazine.
● Working directly with a number of key influencers to increase brand engagement
online, to include professionals from Vanity Fair and brands that shared our
philosophy such as Weleda and Jurlique.
● Working directly with retailers such as Wholefoods, Planet organic, Harrods and Selfridges to effectively coordinate our online / offline strategy.
● Continually optimising our digital presence to balance increasing new followers and engagement with maintaining our existing following.
● Technical experience to include Magento, WordPress, Shopify, Strikingly, MailChimp,
Pure360, Google Analytics, Google Tag Manager, Google Adwords, Glew, Hootsuite,
Tweetdeck, Facebook advertising manager, Amazon seller central, Instagram organic
and advertising, Adobe creative suite, Asana, Basecamp, SEMrush, A/B testing and basic front-end code.
● Overseeing the customer services team and ensuring that their communications are
reflective of the brand experience. Auditing their responses and response times
alongside our Head of Operations to maximise engagement, upsell products and increase retention.
● Attending sector specific events with the firm's Founders to meet like minded brands
and build relationships with existing contacts.
Retention, Content, Analytics, Website, Service, It, Developer, ROI, Growth, Adobe, Development, Testing, Health, Pr, Amazon, Natural, Community, Search, Campaign, Google, Hootsuite, Online, Asana, Manager, Basic, Social, Advertising, Wordpress, Social Media, Design, Seo, Marketing, Business development, Copywriting, Google analytics, Google adwords, UX, Email marketing, Ecommerce, Digital Marketing, Facebook advertising, Research, Instagram, Facebook, Adwords, PPC, Shopify, Mailchimp, Magento, Photography, Google tag manager, Budget
2014 - 2015
freelance
Project and Marketing Coordinator
Wired Sussex.
(fixed term contract)
● Building the Wired Sussex Intern Placement Programmes digital visibility.
● Sourcing, creating and publishing website content. Ensuring this complies with Wired
Sussex and the Regional Growth Funds brand standards.
● Creating web and marketing literature. e.g e-shots, mailers and imagery to engage
with consumers. Both B2B and B2C.
● Overseeing production of the programmes website from design through to build.
● Auditing the Intern Placement Programmes website, liaising with our developers to amend any be elements that need fixing.
● Working with internal and external teams of various disciplines, including Design,
Data Analysis and UX to implement minor amendments to the websites back-end
where necessary.
● Liaising with designers, event organisers and external marketing services to ensure
these are completed on time and within budget.
● Proofing, coordination and writing copy to be published on the Wired Sussex website.
● Proofing copy to be published on the Wired Sussex website.
● Meeting with marketing and publishing bodies to establish strategies to effectively
market the programme and ensure we are meeting constraints, such as our
geographical reach. e.g PR and online forums such as the Student Room and local
magazines.
● Helping implement and develop the Intern Placement Programmes social media
content plan.
● Planning and scheduling weekly tweets and Facebook posts to go out to each target
audience.
● Attending sector specific events such as Brighton SEO & Brighton Digital Festival
events, in order to raise the programmes profile and extract knowledge to share with the programmes audience.
● Attending workshops to improve on skills such as Community management and SEO.
Preparing presentations and workshops to help improve our community
engagement.
● Building the Wired Sussex Intern Placement Programmes digital visibility.
● Sourcing, creating and publishing website content. Ensuring this complies with Wired
Sussex and the Regional Growth Funds brand standards.
● Creating web and marketing literature. e.g e-shots, mailers and imagery to engage
with consumers. Both B2B and B2C.
● Overseeing production of the programmes website from design through to build.
● Auditing the Intern Placement Programmes website, liaising with our developers to amend any be elements that need fixing.
● Working with internal and external teams of various disciplines, including Design,
Data Analysis and UX to implement minor amendments to the websites back-end
where necessary.
● Liaising with designers, event organisers and external marketing services to ensure
these are completed on time and within budget.
● Proofing, coordination and writing copy to be published on the Wired Sussex website.
● Proofing copy to be published on the Wired Sussex website.
● Meeting with marketing and publishing bodies to establish strategies to effectively
market the programme and ensure we are meeting constraints, such as our
geographical reach. e.g PR and online forums such as the Student Room and local
magazines.
● Helping implement and develop the Intern Placement Programmes social media
content plan.
● Planning and scheduling weekly tweets and Facebook posts to go out to each target
audience.
● Attending sector specific events such as Brighton SEO & Brighton Digital Festival
events, in order to raise the programmes profile and extract knowledge to share with the programmes audience.
● Attending workshops to improve on skills such as Community management and SEO.
Preparing presentations and workshops to help improve our community
engagement.
Content, Social, Tweets, Go, Internal, Online, Production, Planning, Community, Web, Festival, Coordinator, Growth, Workshops, Website, Sourcing, Social Media, B2C, Management, Pr, Budget, B2B, Event, Facebook, Websites, UX, Writing, Data Analysis, Marketing, Seo, Design
My education
n/a
Bachelors, Sociology and Cultural Studies
Bachelors, Sociology and Cultural Studies
?
-
2012
University of Sussex
Unspecified, Graphic Design & Typography specialism
Unspecified, Graphic Design & Typography specialism
?
-
2008
The Arts University College
Secondary, Photography
Secondary, Photography
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