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C-level Leader with wide and deep expertise on digital agenda
Fabio Pigo
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
25+ years of International Leadership experience in both corporations, mid size and start-up organizations across consumer goods, e-commerce, management consulting, digital marketing, digital advertising, branded content and SaaS software.
Since 1998 I have been in Digital leadership roles and have designed and executed many digital strategies, including a large conglomerate end-to-end digital transformation over 6 years. In that remit I envisioned and launched a successful B2B electronic marketplace http://*****.**) that has transformed that industry value chain.
I successfully developed international expansion plans and scaled tech companies across EMEA/APAC and globally. I also successfully executed many e-commerce and digital-marketing-led growth strategies.
One of my recognised strengths is to build and coach highly performing sales and marketing teams.
Happy to consider both interim, consulting and permanent engagements.
In terms of Interim roles I could comfortably consider Interim CMO, CRO, CGO, MD type roles, particularly within Tech organizations.
I think I could be a valuable pair of extra eyes/hands for any senior or C-level executive that wants to strengthen or accelerate capabilities within their digital organisations or even create new digital units from scratch. Additionally, I could help with due diligence of acquisition targets when the targeted companies are in digital, e-commerce, ad-tech, mar-tech sectors.
I could also be handy to corporate middle management that needs help with more tactical plans, particularly around digital marketing, digital advertising, http://*****.** adoption of ad-tech in general.
Since 1998 I have been in Digital leadership roles and have designed and executed many digital strategies, including a large conglomerate end-to-end digital transformation over 6 years. In that remit I envisioned and launched a successful B2B electronic marketplace http://*****.**) that has transformed that industry value chain.
I successfully developed international expansion plans and scaled tech companies across EMEA/APAC and globally. I also successfully executed many e-commerce and digital-marketing-led growth strategies.
One of my recognised strengths is to build and coach highly performing sales and marketing teams.
Happy to consider both interim, consulting and permanent engagements.
In terms of Interim roles I could comfortably consider Interim CMO, CRO, CGO, MD type roles, particularly within Tech organizations.
I think I could be a valuable pair of extra eyes/hands for any senior or C-level executive that wants to strengthen or accelerate capabilities within their digital organisations or even create new digital units from scratch. Additionally, I could help with due diligence of acquisition targets when the targeted companies are in digital, e-commerce, ad-tech, mar-tech sectors.
I could also be handy to corporate middle management that needs help with more tactical plans, particularly around digital marketing, digital advertising, http://*****.** adoption of ad-tech in general.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Chief Growth Officer
QUADROTECH (www.quadrotech-it.com).
QUADROTECH is an innovative Cloud Enterprise SaaS and SMB services and solutions company with a globally dispersed team and a strong client base including both direct as well as global partnerships and alliances channels. Was hired (interim) by the CEO to drive growth on their SaaS Solutions side of the business at ARR level and to lead their marketing and direct sales teams with the goal of increasing digital marketing capabilities and focus the team on demand generation, marketing automation and value-proposition based product design. Responsible for designing overall marketing and growth plan including Marketing, GTM, Sales, Partnerships, Inbound Marketing/Demand Generation, E-Commerce and Value creation strategies and teams. Setup all main Marketing KPIs, processes, governance, re-engineered all web-properties to provide smart lead generation funnels. Managed team of ~35 and budget of £5M+
Saas, Processes, Smb, Interim, Enterprise, Web, Ceo, Growth, Inbound Marketing, Sales, Digital Marketing, Budget, Marketing Automation, Cloud, Automation, E-commerce, Product Design, Marketing, Design
2017 - 2018
job
Managing Director Europe
NYIAX (www.nyiax.com).
NYIAX runs a block-chain and Fintech based smart contract exchange for premium advertising. Main mission for the role was preparing this US tech company for landing into EU markets. Hired by the CEO to design, prepare & plan landing into Europe, setting up / leading European sales and marketing teams and executing aggressive growth plan.
Design, Marketing, Advertising, Exchange, Sales, Fintech, Growth, Ceo, UP
2015 - 2016
job
Chief Marketing & Sales Officer (interim)
MOSAICOON.
Hired to help the Founder / CEO design a new vision and strategy to allow the company to pivot its model and scale globally. Unique player in the Mar-tech / Ad-tech scene doing both digital Video production and VOD streaming/distribution through a SaaS Platform. Implemented new strategy to increase performance by restructuring the sales & marketing organization. Pivoted the business model, re-designed tech and entered APAC markets, hired new teams, engineered growth drivers.
Key Accomplishments:
• Setup new international sales & marketing operations and grew the business through international expansion into APAC region. Hired SVP APAC and all team, designed processes & governance.
• Engineered new business and related revenue streams in APAC in line with agreed international expansion plan
Key Accomplishments:
• Setup new international sales & marketing operations and grew the business through international expansion into APAC region. Hired SVP APAC and all team, designed processes & governance.
• Engineered new business and related revenue streams in APAC in line with agreed international expansion plan
Design, Marketing, Video, Saas, Sales, Growth, Ceo, International, Streaming, Production, Interim, Processes, Founder
2011 - 2015
job
SVP and MD EMEA/APAC
ADPARLOR.
Adknowledge was at the time a $300M business in the digital advertising space, with SaaS enterprise software solutions and services for email, mobile, social and video marketing. Was hired by the CEO Ben Legg to grow the business almost from scratch in Europe first and next in Asia-Pacific. Designed and successfully executed plan to exploit growth opportunities in assigned markets. Managed footprint and overall business across EMEA and Asia-Pacific over 4 years growing both organically and also via acquisitions. Executed a multi-product strategy by leveraging strong position in Ad-tech and digital advertising with video, social & mobile SaaS solutions and by building a talented hyper strong sales & marketing team.
Adparlor's Former CEO Ben Legg's quote (Linkedin): "Fabio is a great operator. He is capable of writing ambitious strategies, hiring a strong team, leading sales from the front and adapting plans based on market changes. He has left behind him a stellar team in Europe and Asia, which is delivering blistering revenue growth in our new products"
Key Accomplishments:
• Over-achieved on P&L management (reached break-even in 15 months and grew EBIDTA 20-fold)
• Spearheaded strategy, execution, and investor relations in both regions while concentrating on boosting sales.
• Created and developed from scratch top-talent top performing marketing and sales teams both in EMEA and APAC
• Significantly increased sales revenue from circa $3M to $90M+ total across EMEA/APAC in 4 years from start
• Created brand presence and developed business in 15 new countries from scratch and added hundreds new clients
• Helped many consumer brands (e.g. Secret Escapes, Booking.com) expand audiences, increase retention, Mktg ROI
• As global CMO I also executed global marketing strategy, with significantly increased brand awareness / conversion
Adparlor's Former CEO Ben Legg's quote (Linkedin): "Fabio is a great operator. He is capable of writing ambitious strategies, hiring a strong team, leading sales from the front and adapting plans based on market changes. He has left behind him a stellar team in Europe and Asia, which is delivering blistering revenue growth in our new products"
Key Accomplishments:
• Over-achieved on P&L management (reached break-even in 15 months and grew EBIDTA 20-fold)
• Spearheaded strategy, execution, and investor relations in both regions while concentrating on boosting sales.
• Created and developed from scratch top-talent top performing marketing and sales teams both in EMEA and APAC
• Significantly increased sales revenue from circa $3M to $90M+ total across EMEA/APAC in 4 years from start
• Created brand presence and developed business in 15 new countries from scratch and added hundreds new clients
• Helped many consumer brands (e.g. Secret Escapes, Booking.com) expand audiences, increase retention, Mktg ROI
• As global CMO I also executed global marketing strategy, with significantly increased brand awareness / conversion
Growth, Social, Asia, Performing, Enterprise, Booking, Retention, Software, Investor relations, Ceo, Global Marketing, Marketing, ROI, Sales, Saas, Management, Linkedin, Marketing and sales, Advertising, Writing, MArketing Strategy, Video
2010 - 2011
job
Group Managing Director
MARKCOMEDIA (www.markcomedia.com).
Digital Marketing & E-Commerce Business built on various B2C sites and consumer apps. Designed innovative digital growth strategy, reorganised operations, hired new key roles, and consolidated leading position. Actively leveraged established relationships to create opportunities to new business (e.g. subscription models)
Key Accomplishments:
• Grown revenue by 38% in first 8 months and improved profitability by introducing additional revenue streams.
• Initiated 'flash deals' product/site and set-up sales force to sell product across UK/Germany/France; acquisition of mobile applications development company. Launched membership sites app in 7 new countries with white label deals.
Key Accomplishments:
• Grown revenue by 38% in first 8 months and improved profitability by introducing additional revenue streams.
• Initiated 'flash deals' product/site and set-up sales force to sell product across UK/Germany/France; acquisition of mobile applications development company. Launched membership sites app in 7 new countries with white label deals.
Digital Marketing, Marketing, E-commerce, Growth strategy, B2C, Sales, Apps, Growth, Development, Flash, App, UP
2007 - 2010
job
e-commerce and Digital Marketing Lead
IBM GLOBAL BUSINESS SERVICES UK & IRELAND.
Contributed in development of IBM 'interactive' practice in UK for omni-channel / e-commerce / digital advertising.
Led key multi-million engagements on digital transformations and digital marketing
Key Accomplishments: Designed and implemented digital marketing and ecommerce strategies with large clients in Consumer Goods / Retail / TME / FMCG and E-commerce verticals for increased ROI and conversion.
Led key multi-million engagements on digital transformations and digital marketing
Key Accomplishments: Designed and implemented digital marketing and ecommerce strategies with large clients in Consumer Goods / Retail / TME / FMCG and E-commerce verticals for increased ROI and conversion.
Digital Marketing, Marketing, Ecommerce, Advertising, E-commerce, Retail, ROI, FMCG, Development, LED
2007 - 2007
job
E-Commerce Director
MILLER BROTHERS LTD.
Managed the online division of the retail business on a circa £60M turnover, additionally headed a team of more than 100 people. Grew the company t/o from £49M to circa £60m. Developed smart kiosks and other touchpoints for ASDA
E-commerce, Retail, Online
1994 - 2006
job
various roles in London
ELECTROLUX (www.electrolux.com).
2000 - 2003
job
Co-founder / Leadership team exec
www.tradeplace.com.
Leadership, Founder
1998 - 2003
job
E-Commerce Director EMEA
B2B / B2C.
E-commerce
My education
Henley Management College
MBA, Strategic Direction and Change Management
MBA, Strategic Direction and Change Management
Business Administration University of Trieste
Bachelors, N/a
Bachelors, N/a
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