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Experienced digital media strategist
Juliet Du Vivier
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
My name is Juliet but most people call me JDV. I have made the decision to go freelance so that I can work with companies to find simple solutions to their problems without getting distracted by politics. I am an imaginative thinker, and I like nothing better than taking the time to think laterally about a client's marketing or business challenges.
We are operating in a world at an incredible pace of change, and marketers and agencies alike need people who can translate this evolving language into an actionable plan which clients can understand.
I have a high degree of empathy and believe that the most important part of solving any brief is to ask the right questions to get to the heart of the matter.
My last permanent role was at Forward PMX as head of planning. I developed a planning framework for this historically performance-focused agency, enabling them to think and operate cross-channel.
We are operating in a world at an incredible pace of change, and marketers and agencies alike need people who can translate this evolving language into an actionable plan which clients can understand.
I have a high degree of empathy and believe that the most important part of solving any brief is to ask the right questions to get to the heart of the matter.
My last permanent role was at Forward PMX as head of planning. I developed a planning framework for this historically performance-focused agency, enabling them to think and operate cross-channel.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Head of Planning
Forward PMX.
I created and led the planning function for Forward PMX. As a technology-led agency, I built a cross-media planning framework which merges the best of our capability (ie technology and data) with inspiration, creativity and market knowledge, and delivered this across the agency.
In order to grow the agency business, I have been educating our clients and internal teams on what media planning is and why it can drive clients' business growth as well as our own. Instrumental in selling in cross-channel planning to PPC/SEO-only clients.
Display lead for Nike, ensuring delivery of all their performance campaigns in Western Europe and Global Expansion, with a drive to grow and develop their use of data-driven buying.
Re-set our pitching process to put planning and innovation at its heart, with the successful conversion of Virgin Holidays Display business.
In order to grow the agency business, I have been educating our clients and internal teams on what media planning is and why it can drive clients' business growth as well as our own. Instrumental in selling in cross-channel planning to PPC/SEO-only clients.
Display lead for Nike, ensuring delivery of all their performance campaigns in Western Europe and Global Expansion, with a drive to grow and develop their use of data-driven buying.
Re-set our pitching process to put planning and innovation at its heart, with the successful conversion of Virgin Holidays Display business.
Seo, Innovation, PPC, It, Technology, Growth, Media planning, Creativity, Planning, Framework, LED, Pitching
2016 - 2018
job
Group Digital Strategy Director - Business Director
Blue Luxe.
Investment and digital strategy lead for Blue 449's luxury division, managing a team of 5. Clients: Ralph Lauren, Clarins, Glyndebourne, Mandarin Oriental Hotel Group, Richemont (until Oct 2017).
• Restructured the luxury investment team to reflect our clients' changing business needs, to create a combined print, audio and digital team. I created and delivered a training plan to cross-skill the team
• Transitioned the Clarins Performance account, ensuring this was carried out on time and maintaining performance vs revenue targets (across PPC, display and all associated tech).
• Proposed, devised and implemented a dynamic creative strategy for Clarins, to serve more tailored content to the audience.
• Organised a start-up speed dating event for Clarins and CFG marketing team, with 5 start-ups.
• Led the development of pan-European Influencer campaigns for Ralph Lauren
• On-boarded the Ralph Lauren account with the new Regent Street store launch campaign, comprising multiple content partnerships.
• Moved Ralph Lauren to a programmatic guaranteed to enable them to defend SOV while reaping the data-led benefits of an automated approach; increasing ROI by 15%.
• Delivered integrated search strategy for Mandarin Oriental to enable investment to be re-deployed from expensive generic PPC keywords into growing, more efficient META channels.
• Annual planning for each of the 13 Richemont brands, maintaining the Maisons' prestige while driving forward innovation in a rapidly changing luxury market.
• Pitched and won Mandarin Oriental Hotel Group, Ralph Lauren Mobile and Glyndebourne.
• Restructured the luxury investment team to reflect our clients' changing business needs, to create a combined print, audio and digital team. I created and delivered a training plan to cross-skill the team
• Transitioned the Clarins Performance account, ensuring this was carried out on time and maintaining performance vs revenue targets (across PPC, display and all associated tech).
• Proposed, devised and implemented a dynamic creative strategy for Clarins, to serve more tailored content to the audience.
• Organised a start-up speed dating event for Clarins and CFG marketing team, with 5 start-ups.
• Led the development of pan-European Influencer campaigns for Ralph Lauren
• On-boarded the Ralph Lauren account with the new Regent Street store launch campaign, comprising multiple content partnerships.
• Moved Ralph Lauren to a programmatic guaranteed to enable them to defend SOV while reaping the data-led benefits of an automated approach; increasing ROI by 15%.
• Delivered integrated search strategy for Mandarin Oriental to enable investment to be re-deployed from expensive generic PPC keywords into growing, more efficient META channels.
• Annual planning for each of the 13 Richemont brands, maintaining the Maisons' prestige while driving forward innovation in a rapidly changing luxury market.
• Pitched and won Mandarin Oriental Hotel Group, Ralph Lauren Mobile and Glyndebourne.
Audio, LED, UP, Dating, Campaign, Search, Programmatic, Development, ROI, Marketing, Content, Event, Print, PPC, Creative Strategy, Training, Innovation, Digital Strategy
2016 - 2018
project
Chairman
IPA's 44 Club.
UP
2014 - 2016
job
Blue 449, Group Digital Strategy Director
unknown.
Responsible for the Boots & No7 digital business across PPC, SEO, social, display and tech; overseeing the delivery of a team of 15.
• Implementation of digital strategy across each of Boots' key pillars (Display, Social, Mobile, PPC, SEO) to drive growth of ecommerce channel.
• Central development of strategy for the weekly sales plan and co-ordination of the display, PPC and SEO responses.
• Improvement of natural performance on the "Perfume" keyword from 100+ ranking to position 1 in time for Christmas.
• Regular presentation of inspiration and innovation sessions to marketing teams.
• Implementation of digital strategy across each of Boots' key pillars (Display, Social, Mobile, PPC, SEO) to drive growth of ecommerce channel.
• Central development of strategy for the weekly sales plan and co-ordination of the display, PPC and SEO responses.
• Improvement of natural performance on the "Perfume" keyword from 100+ ranking to position 1 in time for Christmas.
• Regular presentation of inspiration and innovation sessions to marketing teams.
Seo, Marketing, Digital Strategy, Innovation, Ecommerce, PPC, Sales, Growth, Implementation, Development, Natural, Social
2013 - 2014
freelance
Freelance Digital Strategist
Media Ltd.
Advising clients on their digital approach, depending on their business requirements:
• Elizabeth Arden, Mondelez, McCain (3-month contract at PHD Media Ltd).
• P&G (Global) at Starcom: Global delivery of end-to-end Facebook and YouTube playbooks.
• Sabotage Times, Popbitch: pitching to agencies.
• MINI: integrating social media with real-world activity.
• Elizabeth Arden, Mondelez, McCain (3-month contract at PHD Media Ltd).
• P&G (Global) at Starcom: Global delivery of end-to-end Facebook and YouTube playbooks.
• Sabotage Times, Popbitch: pitching to agencies.
• MINI: integrating social media with real-world activity.
Social Media, Facebook, Youtube, Social, Pitching
2012 - 2013
job
Digital Planning Director
Havas Media Group.
Reporting to client director and responsible for the output of teams across all digital disciplines. Clients: EDF Energy, Camelot
Energy, Energy
2010 - 2012
job
Digital Strategist
unknown.
Reporting to business director. Development of digital strategy and construction of digital planning briefs, ensuring responses deliver best in class planning. Clients: Cadbury, Kraft, McCain, BHF, Heal's
Digital Strategy, Development
2008 - 2010
job
Digital Account Director
unknown.
2003 - 2008
job
Digital Media Manager
unknown.
Clients: adidas, BBC, HSBC, Flextech, Hyundai, McCain, Prudential, RSPCA & Sainsbury's. Warner Bros
Industry & Education
Industry & Education
Manager
My education
1998
-
2002
University of Surrey
BSc (hons) 2:1, Psychology
BSc (hons) 2:1, Psychology
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