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jobs
Marketing, branding and content
Paul Winslow
,
LACEBY, United Kingdom
Experience
Other titles
Skills
I'm offering
A creative all-rounder with experience establishing and managing brands, conceiving and implementing marketing strategy, editing magazines and websites, and creating effective and engaging content.
I have applied my talents and experience across the payments, sport, technology and travel industries in several territories, including the UK, Asia and Australia.
My career has involved several permanent leadership roles as well as considerable freelance and contract work, highlighting a capacity to adapt to different team environments and sizes.
The key to my success is an ability to interpret business requirements and apply creative ideas to fulfil them, whether in marketing, branding or publishing.
I have applied my talents and experience across the payments, sport, technology and travel industries in several territories, including the UK, Asia and Australia.
My career has involved several permanent leadership roles as well as considerable freelance and contract work, highlighting a capacity to adapt to different team environments and sizes.
The key to my success is an ability to interpret business requirements and apply creative ideas to fulfil them, whether in marketing, branding or publishing.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2019
job
Chief Marketing Officer (Permanent)
Sappaya Group.
A global business that developed and managed start-up and early stage FinTech companies, supporting them with significant investment and expertise to instigate rapid growth. The criteria for investment covered growth potential but also a place in our ecosystem; the companies were mutually beneficial, creating a whole more than the sum of its parts. Individually dynamic, together they formed a symbiotic network of payment solutions and FinTech expertise.
KEY RESPONSIBILITIES
• Launching new brands into the FinTech space (Intrapay / Tappit / Pago / ClickDebit) including brand
creation, website build, digital media and communications strategy and development.
• Appointing and managing relationships with creative and PR agencies.
• Management of staff in multiple locations (Philippines, Thailand, Indonesia, Netherlands, UK, Australia.)
• Directing presence of brands at industry events and exhibitions around the globe.
• Negotiating partnerships with organisations including Manchester City FC, Birmingham City FC, Australian
Grand Prix Corporation, Dallaglio RugbyWorks.
• Key member of Executive teams for parent company and individual businesses.
KEY ACHIEVEMENTS
• Renaming and rebranding Tappit within three months in time for the brand to appear on Sky Sports within a
week of launch thanks to a front of shirt football sponsorship.
• Launching Intrapay brand at ICE Totally Gaming, followed by co-sponsoring an event with Google at Money 20/20 Asia.
• Identifying sports stadia as a key target for Tappit, introducing cashless technology to football grounds in the UK and F1 in Australia, leading to key deals in the US.
• Building an effective and efficient network of colleagues, agencies and clients while working remotely.
• Asked to take on role as Head of Business Development (APAC) in addition to main role due to commercial
acumen, industry knowledge and leadership qualities.
KEY RESPONSIBILITIES
• Launching new brands into the FinTech space (Intrapay / Tappit / Pago / ClickDebit) including brand
creation, website build, digital media and communications strategy and development.
• Appointing and managing relationships with creative and PR agencies.
• Management of staff in multiple locations (Philippines, Thailand, Indonesia, Netherlands, UK, Australia.)
• Directing presence of brands at industry events and exhibitions around the globe.
• Negotiating partnerships with organisations including Manchester City FC, Birmingham City FC, Australian
Grand Prix Corporation, Dallaglio RugbyWorks.
• Key member of Executive teams for parent company and individual businesses.
KEY ACHIEVEMENTS
• Renaming and rebranding Tappit within three months in time for the brand to appear on Sky Sports within a
week of launch thanks to a front of shirt football sponsorship.
• Launching Intrapay brand at ICE Totally Gaming, followed by co-sponsoring an event with Google at Money 20/20 Asia.
• Identifying sports stadia as a key target for Tappit, introducing cashless technology to football grounds in the UK and F1 in Australia, leading to key deals in the US.
• Building an effective and efficient network of colleagues, agencies and clients while working remotely.
• Asked to take on role as Head of Business Development (APAC) in addition to main role due to commercial
acumen, industry knowledge and leadership qualities.
Website, UP, Asia, Google, Sponsorship, Executive teams, Development, Growth, Fintech, Technology, Marketing, Network, Leadership, Management, Pr, Budget, Event, C, Business development
2015 - 2016
job
Marketing and Communications Manager (Permanent)
PaySec.
A Manila-based start-up providing payment gateways for Merchants to accept debit card payments from the biggest networks in the Asian markets. The start-up quickly built up a network of merchants processing considerable volumes in a difficult to enter market.
KEY RESPONSIBILITIES
• Launch of the PaySec brand including brand guidelines, websites, digital media presence and exposure at industry expo.
• Building a remote internal team to support the business and its marketing and communications objectives as it quickly grew from 12-100 people.
• Evolving the brand and reacting to the developing and changeable aims and strategy of a start-up business.
• Creating copy for every outward facing piece of communications, from website to user guides, strategy documents and PR content.
KEY ACHIEVEMENTS
• Launch of brand as a standout in the industry with impactful presence at various exhibitions across the payments, gaming, travel and ecommerce verticals.
• Innovative and creative content solutions to simplify product understanding for internal stakeholders and merchants.
• Speaking slots at eCommerce Expo and PayExpo.
KEY RESPONSIBILITIES
• Launch of the PaySec brand including brand guidelines, websites, digital media presence and exposure at industry expo.
• Building a remote internal team to support the business and its marketing and communications objectives as it quickly grew from 12-100 people.
• Evolving the brand and reacting to the developing and changeable aims and strategy of a start-up business.
• Creating copy for every outward facing piece of communications, from website to user guides, strategy documents and PR content.
KEY ACHIEVEMENTS
• Launch of brand as a standout in the industry with impactful presence at various exhibitions across the payments, gaming, travel and ecommerce verticals.
• Innovative and creative content solutions to simplify product understanding for internal stakeholders and merchants.
• Speaking slots at eCommerce Expo and PayExpo.
Marketing, Ecommerce, Websites, Creative content, Budget, Pr, Content, Network, Website, It, Support, Ceo, Processing, UP, Manager
2014 - 2015
temp
Editor (Contract)
Essential Bali.
Essential Bali was a boutique, luxury travel magazine highlighting the very best Bali has to offer visitors. Funded entirely by advertising, we quickly built a reputation on the island for high quality content and production values, before migrating the product to a digital offering that reflected the changing needs of our readers and advertisers.
KEY RESPONSIBILITIES
• Creation of editorial template and strategy to fulfil the needs of readers and advertisers.
• Work with design team to create the brand and design ethos of the magazine.
• Create content plan for individual issues and the year ahead.
• Write all content and edit magazine through to production stages.
KEY ACHIEVEMENTS
• Launch of magazine into competitive market, building reputation and network within Bali.
• Building a brand that could be migrated to a digital offering, leading the way for other print publications on the island to follow when they noted our successes.
KEY RESPONSIBILITIES
• Creation of editorial template and strategy to fulfil the needs of readers and advertisers.
• Work with design team to create the brand and design ethos of the magazine.
• Create content plan for individual issues and the year ahead.
• Write all content and edit magazine through to production stages.
KEY ACHIEVEMENTS
• Launch of magazine into competitive market, building reputation and network within Bali.
• Building a brand that could be migrated to a digital offering, leading the way for other print publications on the island to follow when they noted our successes.
Design, Advertising, Print, Budget, Content, Network, Production
2012 - 2014
job
Marketing, Publications and IT Manager (Permanent)
Bowls Victoria.
Bowls Victoria is the state governing body for the sport of lawn bowls. The organisation has the responsibility to grow, develop and nurture the most accessible sport with over 500 clubs and around 200,000 participants across the state.
KEY RESPONSIBILITIES
• Brand development across all communications, team uniforms and digital expansion.
• Publication of monthly magazine, website, annual report, event programmes and other collateral.
• Sourcing and managing new partnerships and sponsors.
• Key member of the national working party to implement a Whole of Sport IT system.
KEY ACHIEVEMENTS
• Relaunch of THE SHOT magazine with subsequent 25% increase in advertising revenue.
• Relaunch website as part of Whole of Sport IT system.
• Increasing value of sponsorship portfolio by 15%.
• Introduced 'live' reporting of major events using social media platforms and website.
• Implementation of combined membership, results and online resource system across the state and country.
KEY RESPONSIBILITIES
• Brand development across all communications, team uniforms and digital expansion.
• Publication of monthly magazine, website, annual report, event programmes and other collateral.
• Sourcing and managing new partnerships and sponsors.
• Key member of the national working party to implement a Whole of Sport IT system.
KEY ACHIEVEMENTS
• Relaunch of THE SHOT magazine with subsequent 25% increase in advertising revenue.
• Relaunch website as part of Whole of Sport IT system.
• Increasing value of sponsorship portfolio by 15%.
• Introduced 'live' reporting of major events using social media platforms and website.
• Implementation of combined membership, results and online resource system across the state and country.
It, Social, Manager, Online, Sponsorship, Organization, Ceo, Development, Implementation, Social Media, Website, Sourcing, Sport, Budget, Event, Advertising, Marketing
2003 - 2011
freelance
Managing Editor
Various.
Working as a freelance editorial consultant for several years, I fulfilled a wide scope of writing and editing briefs and was contracted by various publishing agencies to manage production of magazines on behalf of their clients.
KEY RESPONSIBILITIES
• Work with internal teams and liaise with relevant marketing and communications department of the client to fulfil strategic objectives.
• Create original content ideas that entertain while fulfilling brief and achieving results.
• Oversee all elements of publishing from concept to creation.
• Work across multiple formats: print (magazines and direct mail), online (web and social media) and collateral.
KEY ACHIEVEMENTS
• Winning competitive pitch to publish hotspur (Tottenham Hotspur) and subsequent launch.
• Winning competitive pitch to publish lifestyle (Motability) and subsequent launch.
• Approached to take on Editor role for eureka (Kia Motors UK) magazine.
• Approached by Barmy Army to oversee all facets of media including relaunching website, increasing digital
presence, media duties and press and PR.
• Part of the team that relaunched in front (Toyota) magazine.
• Providing strategy and content for varied clients including Lloyds TSB, Microsoft, News Limited, Cricket Australia, Virgin Australia and Bodog.
KEY RESPONSIBILITIES
• Work with internal teams and liaise with relevant marketing and communications department of the client to fulfil strategic objectives.
• Create original content ideas that entertain while fulfilling brief and achieving results.
• Oversee all elements of publishing from concept to creation.
• Work across multiple formats: print (magazines and direct mail), online (web and social media) and collateral.
KEY ACHIEVEMENTS
• Winning competitive pitch to publish hotspur (Tottenham Hotspur) and subsequent launch.
• Winning competitive pitch to publish lifestyle (Motability) and subsequent launch.
• Approached to take on Editor role for eureka (Kia Motors UK) magazine.
• Approached by Barmy Army to oversee all facets of media including relaunching website, increasing digital
presence, media duties and press and PR.
• Part of the team that relaunched in front (Toyota) magazine.
• Providing strategy and content for varied clients including Lloyds TSB, Microsoft, News Limited, Cricket Australia, Virgin Australia and Bodog.
Social Media, Marketing, Writing, Print, Budget, Pr, Content, Website, Web, Production, Online, Winning, Social
2000 - 2002
job
Managing Editor (Permanent)
Goldfish Guides.
An online consumer buying guide covering a multitude of product groups. The site was powered by Goldfish Credit Cards as a tactical content offering way before price comparison sites were a 'thing.' Content had to be created and manually organised and uploaded with no automated crawler technology.
KEY RESPONSIBILITIES
• Head the editorial team to create all content for consumer buying guide.
• Work closely with the client to continually improve the offering and ensure it achieve strategic objectives.
• Work closely with the technical team to implement new content and features.
KEY ACHIEVEMENTS
• Improve quality and content of site.
• Increased visitor numbers and stickiness.
KEY RESPONSIBILITIES
• Head the editorial team to create all content for consumer buying guide.
• Work closely with the client to continually improve the offering and ensure it achieve strategic objectives.
• Work closely with the technical team to implement new content and features.
KEY ACHIEVEMENTS
• Improve quality and content of site.
• Increased visitor numbers and stickiness.
Websites, Budget, Pr, Content, Net, Website, It, Technology, Internet, Guide, Online
My education
1993
-
1996
Bournemouth University
Bachelors, Journalism
Bachelors, Journalism
1986
-
1993
The Lindsey School
N/a, N/a
N/a, N/a
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