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Experienced researcher and strategist specialising in UX and consumer behaviours

Molly Johnson-Jones , London, United Kingdom


5 - 9 years

Other titles

Head of Strategy Food Retail Equity Analyst lead user research market researcher head of market research + 6 more


Statistical analysis Consumer surveys Market research Business development Retail + 16 more

I'm offering


United Kingdom

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Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor


Typically available right away

My experience

2018 - ?   job
Head of Strategy Stone & River.
Running the customer and strategy practice of Stone & River, a consumer-facing business consultancy.
• Management and delivery of client projects
• Business development for new clients within the Strategy practice
• Lead content writer for the website, blog and marketing campaigns
• Quantitative and qualitative research during diagnostic phase of projects - ethnographic customer
research, focus interviews, desk based market research, financial analysis and management of large
client data sets
• Implemented a new customer strategy and location segmentation for a high-street bar group
• Designed a new structure and capability model for an airline services company
• Implemented a new restaurant operating model for one of the world's largest fast food companies
• Wrote the copy for the CGA Brand Momentum campaign and presented at the annual conference
• Guest columnist for Retail Reek "Online retailers must face up to inconvenient truths"
• Quoted in Retail Week, BBC News, The Caterer, Casual Dining and Propel News
• Appearances on BBC TV and Radio discussing Ocado, Jamie's Italian, consumer tastes, and Brexit
Marketing, Business development, Research, Market research, Retail, Qualitative research, Management, Content, Radio, Website, Blog, TV, Development, Campaign, Online, UP

2017 - 2018   freelance
Head of Grocery Research & Retail Consultant GlobalData.
Led a team of three producing high-quality grocery research, using qualitative and quantitative research
techniques (50% of role). Consultant leading bespoke research projects for retail clients (50% of role).
• Production of all grocery-related reports
• Survey writing and data analysis for grocery topics
• "Face of GlobalData Retail" - leading the team on media appearances and public speaking
• Article writing and giving commentary to journalists
• Consultancy for retail clients globally
• Qualitative research - led multiple focus groups, wrote and analysed customer surveys, conducted
focus interviews, ethnographic and phenomenological customer experience research
• Quantitative research - modelling, forecasting, market-sizing, financial & statistical analysis
• Consistently achieved the highest readership of all retail and consumer analysts each week
• Increased GlobalData's media appearances (quotes, articles, TV and radio) by over 500%
• Appeared on BBC World News, BBC News, ITV News, Sky News, BBC Radio London, The One Show,
BBC Breakfast, BBC Radio Wales, Talk Radio, and a number of other programmes
• Quoted as a retail expert in the Financial Times, The Guardian, The Times, The Independent, BBC News,
The Telegraph, The Sun, The Daily Mail, The Observer, Retail Week, The Grocer, The Sunday Post, and a number of other publications
• Wrote guest articles for Food Chain magazine and Retail Week
• Delivered a webinar on the effect of Brexit on the food industry with a listenership of over 500
Data Analysis, Writing, Research, Customer experience, Retail, Qualitative research, Forecasting, Radio, Quantitative research, TV, Surveys, Public speaking, Production, LED

2016 - 2017   job
Food Retail Equity Analyst Exane BNP Paribas.
Second analyst in the food retail team at the number one rated equity research house in the world
• Lead analyst for Colruyt and Greggs
• Coverage of results and production of investment reports on European supermarkets
• Analysis of financial reports, business modelling and forecasting for seven European supermarkets
• Production of the food inflation tracker and monthly notes on food prices
• Youngest analyst to initiate on a stock at Exane
• Named as an "analyst to watch" by, due to a high number of Extel votes
• Sole author of a number of broker's notes
Research, Retail, Forecasting, Analyst, Production

2015 - 2016   job
Food Retail Equity Analyst Nomura.
Junior analyst in the food retail team covering eight European Supermarket stocks
Retail, Analyst

My education

Smith School
Secondary, Maths

2012 - 2015
Jesus College Oxford University
First Class Honours, Geography

My resume

  Download resume

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