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Digital marketing specialist with a passion for Wordpress, Google and compelling content.
Charlotte Stephens
,
BATH, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm an enthusiastic, friendly and proactive marketer with extensive experience in coordinating all components of a great marketing strategy, covering digital marketing, social media, PPC, SEO and content creation, as well as print, PR and traditional mediums. I strongly believe that an engaging web presence is a key barometer for business success, and I'm here to help businesses feel proud of their digital channels.
Having worked with a range of businesses, from international corporates to blossoming start-ups, I believe that the ability to quickly develop a deep brand knowledge is one of my most useful skills. When creating marketing collateral, I always aim to engender a clear consumer response, and I strive to make use of consumer insights wherever possible. With experience of working closely with diverse stakeholders, I am able to quickly develop the rapport needed to create insightful and authentic content, and am used to delivering clear reporting to ensure the results of marketing activity are demonstrated.
A self-motivated all-rounder with meticulous attention to detail, I pride myself on my project management skills, and I'm not afraid of a challenge. I would describe my approach as holistic; I like to view marketing activity from the perspective of the entire business mechanism, as from my experience this is how truly stand-out results are cultivated.
In addition to my Degree, I have completed Diplomas in both Social Media Marketing and Web Business Development, in order to further my knowledge of web design and marketing tactics. I'm a great believer in the 'lifelong learning' philosophy, especially in the fickle marketing landscape.
I'm a dynamic communicator with strong interpersonal skills, and excel in a fast-paced team environment, where I strive to both work hard and to enjoy what I do. I always encourage honest and open communication within my teams - no problem is too small, or idea too big!
In my spare time, I enjoy attempting Pinterest crafts and planning adventures.
Having worked with a range of businesses, from international corporates to blossoming start-ups, I believe that the ability to quickly develop a deep brand knowledge is one of my most useful skills. When creating marketing collateral, I always aim to engender a clear consumer response, and I strive to make use of consumer insights wherever possible. With experience of working closely with diverse stakeholders, I am able to quickly develop the rapport needed to create insightful and authentic content, and am used to delivering clear reporting to ensure the results of marketing activity are demonstrated.
A self-motivated all-rounder with meticulous attention to detail, I pride myself on my project management skills, and I'm not afraid of a challenge. I would describe my approach as holistic; I like to view marketing activity from the perspective of the entire business mechanism, as from my experience this is how truly stand-out results are cultivated.
In addition to my Degree, I have completed Diplomas in both Social Media Marketing and Web Business Development, in order to further my knowledge of web design and marketing tactics. I'm a great believer in the 'lifelong learning' philosophy, especially in the fickle marketing landscape.
I'm a dynamic communicator with strong interpersonal skills, and excel in a fast-paced team environment, where I strive to both work hard and to enjoy what I do. I always encourage honest and open communication within my teams - no problem is too small, or idea too big!
In my spare time, I enjoy attempting Pinterest crafts and planning adventures.
Markets
United Kingdom
Links for more
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Language
English
Fluently
French
Good
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Digital Editor
University of Bath.
In this part-time position, I am responsible for developing and maintaining web content, and delivering digital marketing activity for the University's accommodation and hospitality department. I aim to create fresh, dynamic digital content which is aligned with the University's brand, using consumer insights and reporting tools such as Google Analytics to ensure activity is targeted and effective. Working alongside interdepartmental teams, I advise on social media strategy, paid digital advertising and SEO activity, to ensure that all channels are increasing user engagement and driving conversion.
Digital Marketing, Social Media, Seo, Marketing, Google analytics, Web content, Advertising, Content, Analytics, Web, Google, Social
2018 - 2019
job
Marketing Manager - Visit Bath
visitbath.co.uk.
This exciting role involved creating, implementing and overseeing the marketing strategy for Bath's tourist board, reporting on performance to internal and external audiences, and managing a team of three direct reports. With a strong digital focus, I directed all company marketing channels, including social media, search-optimised web and blog content, video, PR, digital advertising and a schedule of e-newsletter sends, as well as a printed visitor guide distributed across the UK, with overarching goal of driving increased footfall and spend across the city. I managed visitbath.co.uk, with daily updates to reflect the city's ever-changing offer, assisting with business development and sponsorship onboarding, as well as leading the marketing of the annual Bath Christmas Market, a large-scale event bringing significant revenue to the city.
Blog, Social, Manager, Guide, Sponsorship, Search, Web, Development, Onboarding, Social Media, Content, Pr, Event, Advertising, MArketing Strategy, Video, Business development, Marketing
2016 - 2018
job
Assistant Brand Manager
Bupa Dental Care.
Joining a newly-implemented Marketing team, this role really let me hit the ground running, and take ownership of local and national campaigns to drive conversion. Managing and implementing the overall marketing plans and budget for two specialist brands to meet set KPIs, this role spanned the entire marketing spectrum - from digital and print to brand development and consumer experience. Specific projects included creation of a full suite of printed literature, front-end and back-end website redevelopment, and two brand proposition updates.
Marketing, Print, Budget, Website, Development, Manager, ME
2014 - 2016
job
Digital Account Manager
Surf Pacific.
Surf Pacific is a digital marketing agency based in Australia and the US, working with small to medium-sized medical brands on all facets of marketing and business strategy. In this role, I directed client campaigns from inception right through to successful contract renewal, including digital advertising, content marketing and SEO. As one of four Account Managers, this position involved strategic marketing plan development, project management, directing campaign progress and ongoing client liaison - with a 30-person production team at my disposal, resource-management was vital! This fulfilling role gave me a great deal of experience, and further cemented my attraction to consumer-centric marketing with a strong digital focus.
Digital Marketing, Content marketing, Seo, Marketing, Project Management, Business strategy, Advertising, Management, Content, Account Manager, Strategic Marketing, Development, Campaign, Production, Manager, ME
2013 - 2014
job
Digital Account Executive
NetBooster.
As an established global agency, working at NetBooster afforded me experience with blue-chip client campaigns such as Emirates, Speedo and Accor Hotels. I was involved in the planning, reporting, and client conferencing regarding overall marketing strategy, with a particular focus on SEO. I led the digital outreach projects for Emirates' UK and Australian markets, and a highlight was co-ordinating an innovative collaboration with New York Fashion Week to promote Emirates' NY-Milan flightpath. This role gave me solid experience in digital campaign management and content planning, as well as preparing tenders and pitches for winning new business.
Seo, Marketing, MArketing Strategy, Fashion, Management, Content, SOLID, Campaign, LED, Winning, ME
My education
Buckinghamshire New University
Bachelors, Business Management
Bachelors, Business Management
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