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An experienced consultant with successful track record across Europe Middle East and Africa
Dosu Okupe
,
lagos, Nigeria
Experience
Other titles
Skills
I'm offering
An experienced consultant with a track record of helping global companies resolve their business challenges. I have helped global players develop and implement strategies to enter new markets and gain competitive advantage. I have successfully delivered projects ranging from new market entry to in-depth competitive analysis in over ten countries for SMEs and blue chip multinationals
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2013 - ?
job
Founder
Duos Advisory Limited.
Specialising in emerging market analysis and strategy development. Responsible for sourcing and executing
projects. Project work includes:
• Start-up Low Cost Airline: Conducted a market analysis for a start-up low cost airline and developed the pitch book used in investment discussions.
• Nigerian ISP: Benchmarked competitor offers and pricing strategies. Revamped the pricing of
client's offerings to drive up ARPU and minimise churn. Client undertook recommendation and revamped its pricing.
• Global Jewellery Maker: led the assessment of overall market potential for affordable
luxury in Middle East & Africa. I identified the high priority markets and best route to market.
This information was used in shaping the emerging market strategy.
• Egyptian Mobile Operator: Analysed and identified the market opportunity for various
enterprise SaaS and IT service offerings for the operator's newly formed enterprise business
unit. Developed the go-to-market strategies for Egyptian mobile operator's enterprise solution
portfolio.
projects. Project work includes:
• Start-up Low Cost Airline: Conducted a market analysis for a start-up low cost airline and developed the pitch book used in investment discussions.
• Nigerian ISP: Benchmarked competitor offers and pricing strategies. Revamped the pricing of
client's offerings to drive up ARPU and minimise churn. Client undertook recommendation and revamped its pricing.
• Global Jewellery Maker: led the assessment of overall market potential for affordable
luxury in Middle East & Africa. I identified the high priority markets and best route to market.
This information was used in shaping the emerging market strategy.
• Egyptian Mobile Operator: Analysed and identified the market opportunity for various
enterprise SaaS and IT service offerings for the operator's newly formed enterprise business
unit. Developed the go-to-market strategies for Egyptian mobile operator's enterprise solution
portfolio.
Saas, Development, Strategy development, Assessment, Business Modeling, Excel modeling, Analysis, Business development, Business strategy, Project Management, Market Analysis, Product development, Business Analysis, Business Consultant
2013 - ?
job
Cofounder
OKASHO Limited.
Responsibilities: Leading the commercial operations of a software start-up including business development,
strategy formation and commercial negotiations.
• Strategy and Business Planning: Developed initial go to market strategy and business plan
for the company. Developed financial business model. Responsible for ongoing business
performance assessment and strategy refinement.
• Product Design & Development: Conducted the market assessment to ascertain the requirements from the various customer segments. Co-designed the application. Ongoing
product management to ensure that product features being developed meet with the customer
requirements.
• Sales & Marketing: Leading all current sales and marketing activities
strategy formation and commercial negotiations.
• Strategy and Business Planning: Developed initial go to market strategy and business plan
for the company. Developed financial business model. Responsible for ongoing business
performance assessment and strategy refinement.
• Product Design & Development: Conducted the market assessment to ascertain the requirements from the various customer segments. Co-designed the application. Ongoing
product management to ensure that product features being developed meet with the customer
requirements.
• Sales & Marketing: Leading all current sales and marketing activities
Marketing, Business development, Product Management, Product Design, Sales, Planning, Saas, Management, Business strategy
2008 - 2012
job
Senior Business Consultant, Middle East & Africa
Nokia Siemens Networks.
Responsibilities: Driving and managing business consulting engagements from proposals through to
execution across the Middle East and Africa. Non consulting business development through the creation of propositions and business cases for solutions such as: reduced CAPEX mobile broadband; Wi-Fi offloading
and mobile advertising.
• New 3G Operator Market Entry: Led the market assessment for a new Middle Eastern 3G
operator. Defined the key market characteristics, market requirements and target segments .The
assessment included detailed competitive and regulatory assessments which were used to refine
operator target offers and positioning.
• Enterprise Market Strategy Development: Led the assessments of enterprise market
opportunities for Middle Eastern and African telecommunications operators in Nigeria, Ghana,
Angola, South Africa and Iraq. Identified new revenue opportunities across various services and vertical sectors in each of these countries for the respective clients. Enabled operators to better
understand customer requirements across industry verticals and defined target solutions.
• Customer Satisfaction Analysis: Middle Eastern Operator was facing dissatisfaction with the network amongst 38% of its high ARPU (Average Revenue per User) customer base which put 15%
of its revenue at risk of churn. Conducted root cause analysis of the network related causes of dissatisfaction and defined initiatives to address them.
• Operational Support System (OSS) Transformation: Conducted analysis of the benefits of engaging in OSS transformation for mobile operators in the Middle East and South Africa.
Identified potential areas of improvements arising from changes in the required people, process and system initiatives. These improvements include $8m in CAPEX savings from site rollouts for one
operator. Developed road maps to help operators prioritise and plan these initiatives.
execution across the Middle East and Africa. Non consulting business development through the creation of propositions and business cases for solutions such as: reduced CAPEX mobile broadband; Wi-Fi offloading
and mobile advertising.
• New 3G Operator Market Entry: Led the market assessment for a new Middle Eastern 3G
operator. Defined the key market characteristics, market requirements and target segments .The
assessment included detailed competitive and regulatory assessments which were used to refine
operator target offers and positioning.
• Enterprise Market Strategy Development: Led the assessments of enterprise market
opportunities for Middle Eastern and African telecommunications operators in Nigeria, Ghana,
Angola, South Africa and Iraq. Identified new revenue opportunities across various services and vertical sectors in each of these countries for the respective clients. Enabled operators to better
understand customer requirements across industry verticals and defined target solutions.
• Customer Satisfaction Analysis: Middle Eastern Operator was facing dissatisfaction with the network amongst 38% of its high ARPU (Average Revenue per User) customer base which put 15%
of its revenue at risk of churn. Conducted root cause analysis of the network related causes of dissatisfaction and defined initiatives to address them.
• Operational Support System (OSS) Transformation: Conducted analysis of the benefits of engaging in OSS transformation for mobile operators in the Middle East and South Africa.
Identified potential areas of improvements arising from changes in the required people, process and system initiatives. These improvements include $8m in CAPEX savings from site rollouts for one
operator. Developed road maps to help operators prioritise and plan these initiatives.
Business development, Consulting, Network, Market entry, Transformation, Strategy development, Business cases, Regulatory, Enterprise
2005 - 2008
job
Senior Consultant, Information and Communication Technologies Practice, EMEA
Frost & Sullivan.
Responsibilities: Managing client consulting engagements from proposal stage through to execution.
• Portfolio Development: Led the assessment of a European Managed Security Service Provider's
portfolio to ensure alignment with SME market requirements. This enabled the service provider
identify the gaps in its portfolio and develop a framework for addressing them.
• Market Entry: Led the assessment of the Russian Mobile TV (DVB-H) landscape for a client
considering market entry. The analysis involved assessing the market potential, dynamics, regulatory
environment and business models to help the client understand the Russian market and determine
its market entry strategy.
• Regulatory Impact Assessment: Assessed the impact of regulation of VoIP in European
countries on the Directory Assistance market for a European association of directory assistance
providers. Identified the most pertinent threats from VoIP and recommended strategies for
mitigation.
• Vertical Market Sales Enablement: Led the identification of the market issues and requirements
for enterprise communications solutions within the Finance, Government, Energy, Pharmaceuticals,
Chemicals, and Rubber and Plastic industries for a global enterprise solutions provider. Conducted
workshops to help client product teams develop strategies and solutions for the target industries.
Mapped the client's portfolio onto the market issues and created education documents for client sales
teams to help them better understand and sell into the target industries.
• Enterprise Mobility Solutions: Analysed the benefits of mobility solutions to enterprise business
processes for a global mobility solutions vendor. Researched the usage of mobility amongst the client's customers to identify process improvements and cost savings from mobility. Developed a
white paper educating enterprises on the benefits of mobility solutions.
• Network Security: Led the global analysis of enterprise perception and reaction to Cybercrime in Europe, Middle East and Africa (EMEA) for a global security vendor. Analysis enabled the vendor
understand the gaps between enterprise perception of Cybercrime and its impact; impact of regulation on enterprise reactions; mindshare of vendors amongst enterprises; and potential market
opportunities.
• Portfolio Development: Led the assessment of a European Managed Security Service Provider's
portfolio to ensure alignment with SME market requirements. This enabled the service provider
identify the gaps in its portfolio and develop a framework for addressing them.
• Market Entry: Led the assessment of the Russian Mobile TV (DVB-H) landscape for a client
considering market entry. The analysis involved assessing the market potential, dynamics, regulatory
environment and business models to help the client understand the Russian market and determine
its market entry strategy.
• Regulatory Impact Assessment: Assessed the impact of regulation of VoIP in European
countries on the Directory Assistance market for a European association of directory assistance
providers. Identified the most pertinent threats from VoIP and recommended strategies for
mitigation.
• Vertical Market Sales Enablement: Led the identification of the market issues and requirements
for enterprise communications solutions within the Finance, Government, Energy, Pharmaceuticals,
Chemicals, and Rubber and Plastic industries for a global enterprise solutions provider. Conducted
workshops to help client product teams develop strategies and solutions for the target industries.
Mapped the client's portfolio onto the market issues and created education documents for client sales
teams to help them better understand and sell into the target industries.
• Enterprise Mobility Solutions: Analysed the benefits of mobility solutions to enterprise business
processes for a global mobility solutions vendor. Researched the usage of mobility amongst the client's customers to identify process improvements and cost savings from mobility. Developed a
white paper educating enterprises on the benefits of mobility solutions.
• Network Security: Led the global analysis of enterprise perception and reaction to Cybercrime in Europe, Middle East and Africa (EMEA) for a global security vendor. Analysis enabled the vendor
understand the gaps between enterprise perception of Cybercrime and its impact; impact of regulation on enterprise reactions; mindshare of vendors amongst enterprises; and potential market
opportunities.
Market entry, TV, Market Analysis, Growth strategy, Business development, Business strategy, Project Management, Market research
2004 - 2004
internship
Internship
BT Retail.
Analysed competitive marketing strategies of European incumbent telecom operators to defend their
market share in the SME segment from aggressive carrier preselect competition. Analysis involved
comparison of proposition features, pricing and distribution channels. Made recommendations for the structure and delivery of future BT SME marketing propositions.
market share in the SME segment from aggressive carrier preselect competition. Analysis involved
comparison of proposition features, pricing and distribution channels. Made recommendations for the structure and delivery of future BT SME marketing propositions.
Marketing, Telecom, Internship
2000 - 2003
job
Consultant
Mason Communications.
Responsibilities: Conducting technical and market analyses. Managing project work streams.
• Researched the market requirements for the second national telecoms operator (SNO) for the Nigerian Communications Commission. Developed a model forecasting network capacity
requirements. Results from the project were used as the basis for the Information Memorandum for
the eventual $180 million license tender.
• Analysed the impact of telecom development on the Political, Economic, Social and Technological
environment of Iran for the Iranian Telecom Research Council (ITRC). Developed a network model
forecasting the fixed line capacity development. The result of the analysis was a key facet of Iran's
long-term telecom development strategy. The key findings of the project were presented to the client
board.
• Benchmarked site deployment processes and network spend of European mobile operators. This
enabled clients to understand their competitor activities in network deployment and adapt their
deployment strategies.
• Researched the market requirements for the second national telecoms operator (SNO) for the Nigerian Communications Commission. Developed a model forecasting network capacity
requirements. Results from the project were used as the basis for the Information Memorandum for
the eventual $180 million license tender.
• Analysed the impact of telecom development on the Political, Economic, Social and Technological
environment of Iran for the Iranian Telecom Research Council (ITRC). Developed a network model
forecasting the fixed line capacity development. The result of the analysis was a key facet of Iran's
long-term telecom development strategy. The key findings of the project were presented to the client
board.
• Benchmarked site deployment processes and network spend of European mobile operators. This
enabled clients to understand their competitor activities in network deployment and adapt their
deployment strategies.
Research, Forecasting, Deployment, Network, Development, Telecom, Processes, Social
My education
2003
-
2005
Manchester Business School
MBA, N/a
MBA, N/a
1996
-
2000
University of Hull
Masters, Electronic Engineering
Masters, Electronic Engineering
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